A very warm welcome to our first Customer Engagement Transformation Conference. Today’s CPD accredited conference follows on from our two hugely successful Customer Engagement Transformation Directors Forums in 2015 and 2016 and is testament to the imperative for organisations to constantly evolve
their customer engagement strategies.
Our customers, their expectations, their journey, and the ways in which they interact and work with organisations have changed almost beyond recognition over the past few years. Organisations must also transform if they are to thrive in this Brave New Customer World.
If anything the pace of what is often technology-driven change is accelerating, and
organisations that do nothing in terms of customer engagement transformation are effectively moving backwards. We fall behind the expectations, preferences and needs of our customers at our peril. Nobody is too big to fail.
