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CSR BOOKLET Spring 2012 Edition


By the CSR Team

Be inspired. Make a difference. Dear reader,       Let   us   present   the   first   issue   of   the   CSR   Booklet   created   by   the   CSR   Team   on   behalf   of   the   CEMS   Student  Board.       This  project   was   launched   last  term   during   our   meeting   in   Milan,   Italy.  Our   goal   was   to   find   and   collect   CSR  activities  recently  done  by  our  CEMS  students.  In  our  search  we  were  happy  to  find  many  CEMS   students   who   care   about   CSR   and   social   activities.   Thanks   to   them,   we   are   able   to   present   this   compilation  of  CSR  stories  carried  out  during  the  past  months  within  the  CEMS  community.         We   hope   that   you   will   like   this   booklet   and   that   it   inspires   you   to   contribute   your   own   exciting   CSR   stories  to  our  next  issue!       CEMS  Student  Board  -­‐  Social  Responsibility  Team         Miguel  Pintos  dos  Santos  –   Riikka  Pieviläinen  –   Mihaela  Pisau  –   Alexandra  Levrincova  –   Roser  Preuss  –  

Waffles for Eastern Asia at Copenhagen Business School On November  22nd   2011,   a  new  and  innovative  fundraising  event  took  place   at  Copenhagen  Business   School   (CBS).   The   Humanitarian  Committee  of  the   CEMS   Club  Copenhagen   organized  a   CV  photo   and   waffle   event   at   CBS   in   collaboration   with   the   non-­‐profit   organization   CARE   Denmark.   During   the   event,   CBS   students   received   information   about   the   activities   of   the   CEMS   Social   Partner   CARE   International,   who   was   chosen   for   collaboration   for   the   whole   academic   year   2011   –   2012.   The   students  donated  money  for  receiving  a  waffle  or  a  professional  CV  picture  in  return.       Even  though  the  event  organizers  faced  some  challenges  concerning  the  waffle  sale,  as  they  had  to   stop  preparing  the  waffles  due  to  new  CBS  security  rules,  they  did  not  get  discouraged  and  kept  on   raising  money  through  taking  CV  pictures  of  CBS  students.         At   the   end   of   the   day,   the   Humanitarian   Committee   with   the   support   of   all   voluntary   helpers   managed   to   raise   713,50   Danish   kroner   (approx.   €96)   for   CARE   Denmark.   This   money   will   fund   45   ducks   providing   food   and   income   for   families   in   Vietnam,   as   well   as   one   kitchen   garden   in   Nepal,   offering  a  more  balanced  nutrition  to  poor  families.     As  a  key  lesson   it   can   be   mentioned  that   if  other  schools  get   inspired  and  would  like  to  replicate  this   event   at   their   university,   they   should   thoroughly   check   regulations   regarding   food   preparation   on   campus  to  avoid  problems.       All  in  all,  the  event  was  a  success  and  we  would  like  to  thank  CARE  Denmark  as  well  as  all  voluntary   helpers  for  their  effort!  

To get  in  touch  with  the  organizers                                       contact  the  CBS  CEMS  Club  at  cems-­‐  

CEMS Club Warsaw

Internship Report Florianópolis, Brazil Between the   8th   of   August   and   the   23rd   of   September   2011   I   did   a   development   internship   in   Florianópolis   in   the   South   of   Brazil.   We   organized   workshops   in   schools   to   raise   the   kids’   cultural   awareness   and   to   awaken  their   desire   to   go   abroad.  Working   in   a   team   of   eight   trainees   from   six   different   nations   and   supported   by   four   Brazilians,   we   could   ourselves   experience   an   extraordinary   cross-­‐cultural   atmosphere,   enabling  us  to   carry   this  spirit  into  the  classrooms.     We   taught   English   classes   of   all   levels,   the   youngest  being   three   years   old.   The   work  itself   was   very   rewarding   and   a   great   experience.   Connecting   with   these   students   from   such   a   different   culture   was   an   amazing   feeling.   During   the   whole   stay   I   was   surrounded   by   welcoming,   open-­‐minded   and   inspiring   young   people.   This   fact   made   me   come   up   with   the   idea   of   setting   up   entrepreneurial   workshops.   After   the   introduction   to   some   important   frameworks   and   concepts,   we   brainstormed   for   a   couple   of   hours   and   came   up   with   a   variety   of   brilliant   business   ideas.   The   energy   and   creativity   throughout   all   those   sessions   was  amazing.  

If   you   have   any   questions,   do   not   hesitate   to   contact   Thorsten   Martin,   from   the   University   of   Cologne  at  thorsten-­‐  

Throughout my   entire   ten-­‐week   long   stay   in   Brazil   I   had   a   very   exciting   and   inspiring   time.   Coming   home   from   a   full-­‐filling   job   at   the   schools,   I   was   able   to   enjoy   all   the   nice   aspects   of   the   Brazilian   culture.   Going   surfing   with   my   friends,   playing  soccer  with  people  who  all  seem   to   be   born   with   a   football   at   their   feet   and   spending  the  nights  in  those  little  Samba  bars.  All   in   all   this   experience   had   a   huge   impact   on   me   and  my  personal  development.  I  was  once  more   reminded  of  how  similar  we  all  are  despite  of  our   different   cultures   and   backgrounds   and   I   simply   fell   in   love   with   the   culture   and   the   way   of   life   in   Brazil.    

Running to Help – in Budapest

It is   curious   how   things   develop   from   a   seed   of   an  idea  to  a  full-­‐blown  event  and  programme.  It   was   during   a   brainstorming   session   in   our   Fall   Camp   that   a   visiting   CEMSie   from   Portugal   mentioned   that   at   home   they   organize   Charity   Runs.   The   idea   became   very   popular   and   so   in   two   hours   an   informal   working   group   had   been   formed  that  spent  the  next  three  hours  planning   Budapest’s  Charity  Run.     The   basic   idea   was   the   following:   we   would   ask   our   Corporate   Partners   to   offer   a   donation   for   each   kilometer   our   volunteer   CEMSies   would   run   on  a  drizzly  November  morning.       The   Charity   Run's   working   group   therefore   had   three   main   tasks   to   complete:   to   engage   Corporate   Partners,   to   find   a   suitable   organization   to   support,   and   to   involve   fellow   CEMSies  and  Alumni  to  participate  in  the  run!    

Thanks to   our   fearless   working   group   leader,   Kinga,   together   with   the   CEMS   community   we   had  chosen  the  National  Association  for  Children   with  Leukemia  to  support  from  the  donations  by   Deloitte,   IFUA   Horváth   &   Partners,   Nestlé,   and   Procter   &   Gamble.   Together   we   “ran”   almost   €1,000   worth   of   donations   which   was   the   necessary   amount   still   needed   for   the   Association  to  buy  a  new  ambulance  bus.       We   would   like  to  thank   all   the   CEMSies   and  the   runners   from  Deloitte  and  IFUA  who  joined  us   on   Margit-­‐sziget   Saturday,   November  12th,  and  ran   at   least   5,   if   not   10   km   to   collect   donations   for   the   children!   It   was   a   wonderful   experience   to   see   the   passion,   generosity   and   determination   that   was   needed   from   all   CEMSies   involved   in   making  this   little  idea-­‐seed   become  a   reality  that   actually  makes  a  change  in  people's  lives.    

For more   information   on   this   event,   contact   the   CEMS   Club   at   the  Corvinus   University   of   Hungary,   through  Anikó   Kraft,   the  CEMS   Budapest  Journal   Director  at  

Rallying for the Benefit at ESADE

What  is  the  4L  Trophy  Rally?   The   4L   Trophy   is   the   biggest   sports   and   humanitarian   event   for   students   in   Europe.   Everything   started   15   years   ago.   A   bunch   of   friends  decided  to  drive  a  Renault  4L  from  France   to   Morocco,   taking   with   them   humanitarian   material   for   the   poorest.   This   year,   over   2,400   students   from   all   over   Europe  are   taking  part  in   the  adventure,  which   means  there   will  be   1,200   cars  on  the  starting  line!     So  the  rally  is  both  a  race  and  a  charitable  event?     Exactly.  It  consists  of  a  6,000  km  race  from  Paris   to  Marrakesh   going  through   the   Atlas  Mountains   and   the   Saharan   desert.   In   addition,   each   crew   brings   along   with   them   humanitarian   material,   which   can   be   schoolbags   filled   with   notebooks   and   a   complete   pencil   case,   sports   gear,   wheelchairs,   solar   panels   etc.   Last   year,   all   the   crews  brought  82  tons  of  aid  material  in  total.     Why  a  Renault  4L?     Because   it   is   a   legendary   car   with   a   very   long   story.   This   year   is   its   50th   anniversary.   The   Renault   4L   is   the   most   sold   French   car,   with   8   million   units   sold   and   availability   in   over   100   countries.  It’s  also  because  it’s  a  very  strong  car,   with   easy   mechanics   and   that   can   go   basically   everywhere!      

How did  you  get  your  funding?   We   sold   promotional   inserts   on   the   car   and   the   entire   project   is   financed   by   our   sponsors.   We   offer   them   a   cheap   and   original   promotion   tool   and   the   opportunity  to  associate  their   name  with   a  humanitarian  cause  and  a  sports  event.     Why   did   you   decide   to   take   part   in   this   adventure?   We   are   both   very   adventurous   and   we   love   travelling   and   challenging   ourselves.   But   above   all,   I  think  we   wanted  to   take   part   in  something   big,   with   a   great   impact,   that   requires   a   lot   of   commitment   but   that   is   at   the   same   time   very   rewarding.  Something  that  we  could  be  proud  of   once   achieved,   something   that   we   would   remember  our  entire  life.     Sponsors:  ESADE  Business  School,  Arthur  D.   Little,  Crédit  Mutuel,  CEMS  Club  Barcelona,   Turismo  San  Ignasi,  RosRoca,  Empresa  i  Societat,   Movento,  Copimatge  and  Terra  4x4.  

Curious about  this  initiative?  Visit    Pierre-­‐Alain   Philippi  and  Albert  Raya  Pascual’s  website:  or  

Supporting Microcredit at LSM This year,   the   CEMS   Club   of   Louvain-­‐la-­‐Neuve   decided   to   support   a   microcredit   organization,  the   first  French   website   facilitating   online   micro-­‐lending.   On,   Internet   users   (such   as   you   and   me)   can   decide   to   lend   the   amount   of   money   they   want   to   micro-­‐ entrepreneurs   of   their   choice.   These   micro-­‐ entrepreneurs,   native   of   developing   countries,   are   largely   disadvantaged   because   they   experience  precarious  conditions.  They  aspire  to   launch   a   small   business   in   order   to   improve   the   living  conditions   of  their   families.   By  lending,   and   not   donating,   money,   does   not   promote   ‘mere’   charity   acts   but   bets   on   the   abilities   of   each   individual   to   make   a   living,   and   at   the   same   time   contribute   to   the   local   community.      

As students   in   International   Management   involved   in   fields   such   as   international   finance   and   entrepreneurship,   we   felt  directly   connected   to   the   situation   of   these   micro   entrepreneurs.     Therefore,   we   wanted   to   support   their   dedication   and   willingness   to   work.     We   considered   their   motivation   as   one   of   the   vital   elements   for   the   long-­‐term   development   of   all   societies.   By   supporting   micro   loans,   we   believe   we   are   making   a   small   step   towards   the   eradication  of  poverty.  

To quote   Muhammad   Yunus,   known   as   ‘banker   of   the   poor’,  who   received   the   Nobel   Peace   Prize   in   2006   for   his   work   in   microfinance,   “Poverty   does   not   belong   in   civilized   human   society.   Its   proper  place  is  in  a  museum.  That's  where  it  will   be.”     In   December,   we   finally   reached   our   aim,   namely   to   raise   the   needed   funds   to   help   three   micro-­‐ entrepreneurs   (Nhao   from   Benin,   Ngang   from   Cambodge   and   Juan   from   Equateur)   to   launch   their   respective   project!     Various   activities   such   as   an   international   dinner,   a   movie   projection   and   cake   auctions   were   organized.     Our   paramount   event   was   a   conference   gathering   famous   speakers   such   as   Arnaud   Poissonnier,  founder,  Maria  Nowak,  the  initiator   of  microcredit   in   France  and   social  entrepreneurs   from  France  and  Belgium.    

For questions  regarding  this  initiative,  please   contact  the  CEMS  Club  Louvain  via    

A Green Roof at the LSE For the   last   two   years,   the   LSE   has   set   up   a   Sustainability   Fund   at   the   school   that   promotes   sustainability   endeavors   across   the   school’s   campus   to   raise   awareness   and   encourage   further   action   along   the   lines   of   environmental   sustainability.   For   the   academic   year   2010/2011   two   CEMS   students   won   the   annual   contest   to   ANS 3URSRVDO utilize   the  fund.   Olivier   Scialom   (host   school:  LSE,   CEMS   School:   FGV,   Sao   Paulo)   and   Sidharth   Gopalan  (host  school:  LSE,  CEMS  School:  ESADE,   Barcelona)   along   with   Stanislav   Bic   (LSE   MiM)   and   Phil   Newsham   (Project   manager   from   LSE’s   Capital   Development)   successfully   proposed   for   the   LSE   to   install   a   Green   Roof   that   can   be   viewed   from   various   vantage   points   across   the   campus.      

After extensively   surveying   the   campus   for   potential   Green   Roof   locations,   the   team   have   finalized   on   a   location   on   a   Café   opposite   the   entrance   to   the   main   library,   are   in   the   final   stages   of   negotiations   with   various   vendors   and   hope   to   formally   launch   the   Green   Roof   during   the  first  week  of  LSE’s  summer   term,   the   week   of   23rd  of  April.  Below  is  a  visual  depiction  of  what   the  Green  Roof  might  look  like  upon  completion.      


Design | Option One

For more  details  on  this,  contact  Sidhart  Gopalan   at  

Poverty Alleviation in South East Asia, and Beyond at NUS

November 3rd  2011,   CEMS’s  workshop   on  Gawad   Kalinga   -­‐   Poverty   alleviation   in   South   East   Asia   was   a   great   success.   The   workshop   was   brought   to   NUS   as   one   of   the   CSR   initiatives   of   its   CEMS   Club.  The  majority  of  the  audience  were  European   students   who   were   highly   impressed   with   their   first   interaction   with   philanthropy   activities   in   Asia.   Inspiring   the   CEMS   students   was   Paolo   Domondon,   Gawad   Kalinga   General   Manager   in   Singapore.   Paolo   is   an   enthusiastic   young   man   who  gave   up  his   scholarship  with   John  Hopkins   to   work   full   time  for   Gawad   Kalinga.   He  has  made   an   enormous  contribution  to  the  organization  as  well   as   the   poverty   eradication   task   forces   in   The   Philippines  and  other  countries  in  South  East  Asia.   The   foundation   Gawad   Kalinga,   which   means   “to   give   care”   in   Filipino,   was   launched   in   2003   as   a   movement   focused   on   poverty   eradication   and   community   building.   It   aims   to   transform   slums   into   peaceful   and   productive   communities   through   values   transformation   and   holistic   programs   for   shelter,   health,   education   and   productivity.   By   engaging   both   the  private  sector   and   government,   Gawad   Kalinga   has   built   over   2,000  communities  in  400  towns  in  the  Philippines   for   the   poorest   of   the   poor.   Gawad   Kalinga’s   achievement   and   impact   have   left   a   great   impression  on  the  students.  Roxane  Jurkovskaja,  a   CEMS  student  from  Copenhagen  Business  School,   as  well   as   her   other   peers  expressed  their  interest   in  visiting   Gawad   Kalinga  in  the   Philippines   as   well   as  introducing  the  NGO  in  their  home  schools.  

Mr. Justin  Eng,  NUS  CEMS  Corporate  Relations   Director,   commented   that:   “Success   of   GK   in   the   Philippines   has   resulted   in   the   proliferation   of   its   effort   and   initiatives   in   several   Asian   countries.   We   found   Gawad   Kalinga   and   its   model   for   success   very   interesting   and   have   therefore   invited   Paolo   Domondon  to  meet  with  CEMS  and  MSc  (Mgt)   students  to  share  more  about  Gawad  Kalinga   and  its  activities”.   Annie   Nguyen,   NUS   Student   Board   Representative,   shared   that:   “As   CEMS   students,   we   not   only   care   about   doing   business   but   also   about   social   responsibility.   Our   club   will   definitely   try   to   bring   in   more   activities   like   this  to  our   CEMS   students  in   the   future”.  

Curious about  this  initiative?     Contact  Annie  Nguyen  at  

Business… not as usual at HEC Business schools  teach  powerful  economic  tools   but   they   do   not   give   directions   regarding   the   goals  they  should   be  used   to  pursue.  Aiming  to   broaden   the   scope   of   opportunities   students   consider   when   starting   their   career,   a   group   of   HEC  teachers  initiated  the  creation  of  the  Social   Business  /  Enterprise  and  Poverty  Chair  in  2009.     Co-­‐presided   by   Professor   Muhammad   Yunus,   winner   of   the   Nobel   Peace   Prize   2006,   and   Martin   Hirsch,   a   former   member   of   the   French   government,   the   Chair   has   three   complementary  pillars.       The   Social  Business  Certificate  is   a  three   months   academic   program   that   attracts   around   80   participants   from   the   various   HEC   programs   each   year   (including   a   significant   proportion   of   CEMS   students)   but   also   participants   from   overseas   universities   and   from   the   business   world.     The   Certificate   aims   to   raise   students’   awareness   of   societal   challenges   and   the   existence   of   more   inclusive   economic   models   ranging   from   microfinance   and   social   entrepreneurship  to  social  business.       The   second   pillar   is   research,   which   is   essential   for   these   topics   to   exist   in   the   eyes   of   the   academic   world.   Several   articles   have   already   been   published   and   specific   business   cases   are   being  taught  at  HEC  and  beyond.     The   uniqueness   of   the   Chair   lies   in   the   third   pillar,  the  “Enterprise  and  Poverty  Action  Tank”,   a   life-­‐size   laboratory   where   multinational   companies   like   Danone,   SFR   and   Essilor   experiment   self-­‐sustainable   economic   models   aiming   at   alleviating   poverty   in   France.   Several   programs  involving  companies,   NGOs   and   public   authorities   are   already   making   essential   goods   and   services   (baby   nutrition,   mobile   phone,   optical   equipment…)   affordable   to   low-­‐income   families.    

These experiments   are   a   privileged   field   for   research  and  allow  the  Certificate’s  students  to   get  hands-­‐on  experience.       An   increasing   number   of   executives   recognize   that   along   with   the   economic   power   of   their   companies   comes   a   societal   responsibility.   Moreover,   these   projects   bring   significant   positive   externalities   in   terms   of   business   legitimacy,  innovation,  employee   attraction  and   motivation.     The  mobilization   of   CEMS   students   and  alumni   around   the   participation   of   Professor   Muhammad   Yunus   at   the   2010   CEMS   annual   event   illustrates   the   growing   interest   of   our   generation   for   careers   with   a   meaning.   Joining   an  NGO  or  the  public  sector,  becoming  a  social   entrepreneur   or   intrapreneur   (i.e.   a   social   business   champion   within   one’s   company)   and   choosing   an   employer   involved   in   a   social   business  initiative  are  just   some   of   the   options   available   to   walk   the   talk.   By   considering   the   societal   impacts   of  our  daily  business  decisions,   we   can   all,   regardless   of   our   professional   activity,  be  part  of  the  solution.   If  you  wouldd  like  to  get  more  insight  about  this   initiative,  contact  Cécile  Guillet,  HEC  ‘09  alumnus   and  Project  Manager  of  the  “Enterprise  and   Poverty  Action  Tank”  at  

Photo Contest at GSOM As  a  part  of  Humanitarian  week  the  CEMS  Club   GSOM   is   looking   forward   to   organize   a   photo   contest  devoted  to  the  topics  of  global  diversity   and   sustainability.   Touching   upon   the   problem   of   injustice   and   inequality,   the   competition   will   be   aiming   to   raise   awareness   and   engage   students   of   GSOM  on  a   par   with  their  colleagues   from   other   countries,   in   social   activity.   In   our   view   such   social   activity   is   an   important   component   in   developing   well-­‐rounded   future   leaders,   especially   in   Russia,   which   has   a   rich   history   of   donators   and   Maecenas,   who   were   supporting  their  communities.       It  is  worth  noticing  that  art,  as  it  is  dealing  with   emotions,   has   the   power   to   bring   bridges   between   different   cultures.   Photography   as   a   part  of   artistic  expression  is  probably  one   of  the   most   influential   forms   of   engagement   as   it   translates   close-­‐to-­‐reality   experience   to   the   viewer.   It   also   gives   an   artist   a   freedom   of   expression.  We  believe  that  a  photo  tournament   is  the  best  way  to  engage  students  into  thinking   about  challenges  of  the  world  today.        

The plan   with   this   project   5   weeks   before   the   event   is   to   approach   corporate   partners   to   negotiate   financial   support,   discuss   the   event   with   the   faculty   of   GSOM   and   plan   the   promotion   of   the   competition.   Three   weeks   prior   to   the   event   the   CEMS   Club   will   start   promoting   the   event   among   the   students   and   launch   the   registration   of   the   event.   Received   context   materials   (i.e.   photos)   will   be   put   online  to  enable  voting  by  GSOM  students  and   faculty.   Two   weeks   before   the   event   the   club   will   coordinate   the   event   with   photo   and   media   representatives.   One   week   before   the   event   the   registration   will   be   closed   and   the   best   photos   will   be   printed   to   prepare   the   exhibition.  On   the  day   of   the  event   key   issues   of   social   inequality   and   the   reasons   for   organizing   this   event   will   be   discussed.   The   club   will   announce   the   winners   and   hand   out   some   memorable   symbolic  gifts.  Free  food  and   drinks   will   be   offered   to   participants   and   donations   will   be   collected   for   CARE   International.   After   the   event   a   report   accompanied   with   photo   material   will   appear   on  the  GSOM  website.         For  more  on  this  initiative,  feel  free  to  contact  the   GSOM  CEMS  Club,  through  Anna  Akhmedova  at  

Sunset Dinner Party at NOVA In order  to  start  off  the  academic  year  in  a  good   tone,  the  CEMS  Club  Lisbon  has  organized  its  first   2011/2012   event.   On   Tuesday,   September   20th   2011,   our   Sunset   Dinner   Party   took  place   in   the   beautiful   gardens   of   the   Palacete   Henrique   Mendonça,   and   it   featured   a   traditional   Portuguese   barbecue.   This   dinner   created   the   first   opportunity   to   bring   together   the   CEMS   classes   of  2011/2012   and  2012/2013,   as   well   as   CEMS   alumni   and   Corporate   Partners.   At   the   same  time,  we  couldn’t  think  of  a  better  way  to   start   our   year   than   by   raising  awareness   within   our  students  for   a   cause  which  is   so  important   to   us.   CEMS   is   not   only  a   professional   network   of   the   best   business   schools   but   also   a   community   of  people  willing  to  change  the  world  we  live  in.   Our   philosophy   builds   on   the   strong   belief   that   education   is   a  tool   for   enhancing   people’s   opportunities,   and   this   is   why   we   felt   urged   to   use   the   profits   from   this   event   to   support   ‘Schools   for  Africa’,   a   joint   initiative   between   UNICEF  and  the  Nelson  Mandela  Foundation.    

This event   did   not   imply   a   very   complex   or   sophisticated   organization,   just   food   and   beverage   suppliers,   a   sound   system   to   set   the   mood   and   the   power   of   the   local   CEMS   community!     We   consider   this   to   have   been   a   success   in   different   areas,   as   besides   joining   different   classes   of   CEMS   students   with   corporate   partners   and   creating   a   great   networking   atmosphere,   we   also   contributed   to   a   good   cause   through   the   donations   received,   which   topped  €220.  

For more  on  this  initiative,  contact  the  former   president  of  the  CEMS  Club  in  Lisbon,  Henrique   Marques  Lopes  at  

Social Responsible Investment Project at LSE In the  winter  term  of  the  2011/  2012  academic   year,  the  LSE  endorsed  a  new  theme  for  one  of   its   annual   CEMS   Business   Projects.   The   project   was   done   in   collaboration   between   Thomson   Reuters   and   a   small   group   of   CEMS   students   and   had   as   objective   to   perform   a   market   analysis   for   Environmental,   Social   and   Governance   (ESG)   data   within   the   Socially   Responsible  Investment  (SRI)  world.       The   experience   and   results   were   very   positive   with   conclusions   affirming   that   indeed   the   demand   for   ESG   data   was   growing   and   so   was   the   pressing   desire   to   see   such   data   more   easily   integrated   into   mainstream   financial   models   and   data   provider   products.   The   team   gave   suggestions   to   Thomson   Reuters   on   how   they   could   better  tailor  their  ESG  product  offering  to   their  clients.      

For more   information   about   Business   Projects   at   the   LSE,   contact   Dr.   Alexander   Pepper   at   For   more   information   about   this   project,   contact   Cléo   Biron  at  

For those   readers   that   find   themselves   unfamiliar   with   the   intricacies   of   SRI,   they   will   be   surprised   to   know   that   most   large   investment   houses   (both   sell   and   buy   sides)   have   some   type   of   Responsible   Investment   team.   Roles   within   this   industry   are   quite   vast   ranging   from   sell-­‐side   research   analysts,   buy-­‐ side  corporate  governance  and  ESG  stakeholder   engagement   teams,   sustainability   consultants,   data   providers,   SRI   investment   funds,   Private   Equity  social  investment  firms,  etc.       For   anyone   interested   in   finding   out   more   about   Responsible   Investing,   please   see:,,,   and   www.responsible-­‐  

Smurfit’s CEMS Charity Goes Pink and Sweet In October  2011,  the  CEMS  Club  of  UCD  Michael   Smurfit   set   out   to   organize   a   charity   event.   After   evaluating   all   suggestions   and   ideas,   the   choice   was   made:   2011’s   UCD   Smurfit   CEMS   Club   was   going   to   follow   the   famous   Pink   Ribbon   Appeal   by   holding   a   pink  cupcake   event.   The  main  purpose  of  the  Pink  Ribbon  Appeal  is   to  raise  awareness  as  well  as  money  for  breast   cancer.     Thus,   the   idea   was   to   prepare   pink   cupcakes   and   sell   them   with   tea   or   coffee   to   students  and  university  staff  members.  In   order   to   make   it   a   successful   event   it   was   important   to   first   decide   on   the   scope   of   the   event.   Instead  of  holding  the  event  on  the  university’s   main   campus,   the   organization   team   rather   concentrated   on   the   Smurfit   campus,   which   consists   of   over   1,000   students   and   staff   members.  This  allowed  better  organization  due   to   short   distances   and   quick   communication   with   third   contributors.  Since   such   an   event   has   not   taken   place   anytime   before,   it   was   challenging  to  measure  the  final  outcome.  

For more  information  about  this  initiative,  please   contact   João   Gomes,   the   UCD   CEMS   Club   president  at  

UCD Smurfit’s   CEMS   Club   approximated   250   participants  buying  at  least  one  cupcake  with  a   tea   or   coffee.   After   a   reasonable   pricing   this   would  have  made  €750  of  earnings  at  the  end   of   the   day.   The   final   outcome   however   was   way  above   that   with   more   than   €1,200   earned.   This   was   not   only   possible   due   to   the   great   organization   of   the   entire   team   including   UCD   Smurfit   CEMS   Club   members   as   well   as   some   Smurfit   staff   members   but   also   by   non-­‐CEMS   Club   members   helping   out.   The   very   first   support   was   made  when  some   CEMS  students   agreed   to   donate   money   in   order   to   buy   ingredients   for   the   cupcakes.   Some   other   students   offered   to   prepare   the   cupcakes   besides   their   workloads.   The   Irish   Cancer   Society  (ICS)  was  also  involved  in  order  to  give   the   event   a   more   serious   image.   The   ICS   provided   pink   ribbons,   pink   balloons,   pink   posters,   etc.   In   exchange,   without   any   deductions,  the  ICS  received  all  proceeds  from   the   event.   A   post-­‐event   highlight   was   the   official  handover  of  the  giant  cheque  from  the   Smurfit   CEMS   Club   to   the   ICS   with   the   attendance   of   Smurfit’s   CEMS   Club   members,   further   CEMS   students   and   Smurfit’s   dean   Pat   Gibbons   as   well   as   Francois   Collin,   Executive   Director  of  CEMS  and  Mr.  Stefano  Gnes,  Global   Corporate   Relations   Manager   of   CEMS.   All   in   all,   the   CEMS   Club   can   look   back   to   a   very   successful  and  fun  event.  

Social Investment Fund Launched by Two VSE Alumni From their   point   of   view,   self-­‐fulfillment,   success  and  wealth   in  the   "developed   world"  is   primarily   a   matter   of   personal   choices   and   decisions.   However,   this   is   not   the   case   for   people   in   the   “developing   world”.   Under   the   influence   of   their   living   standards,   education   level  and  overall  socio-­‐economic  situation,  their   access   to   life-­‐enriching   opportunities   is   very   complicated.  Through  its  social  investment  fund,   FL   Ventures   seeks   to   provide  such   opportunities   to   those   who   lack   them   the  most  and  help   them   to  fulfill  their  dreams  and  plans.     A  new  social  investment  fund  has  recently  been   launched  by  FL  Ventures,  a  technology-­‐oriented   investment   company   established  in   2009  by   two   CEMS   alumni   from  Prague,  Tomas   Laboutka   and   Zdenek  Fred  Fous.  With  the  vision  of  growing  a   portfolio   of   exceptional   commercial   and   social   ventures  together  with  top  talents,  both  alumni   want   to   prove,   that   having   a   positive   impact,   giving  back  to  society  and  improving  the  state  of   the  world  can  be  an   integral  part  of  companies   of   all   sizes,   not   just   large   established   corporations,  governments  and  NGOs.    

Currently, the   company   invests   in   microentrepreneurs   in   the   developing   world   through   and   is   actively   involved   in   preparing   the   Social   Business   Competition   organized   by   SENStation   and   the   CEMS   Head   Office.  It  will  also  act  as  coach  and  mentor  for   the   top   teams   that   will   make   it   to   the   competition’s   finals.   The   event   is   open   to   all   CEMS   students   and   friends   and   will   enable   teams   to   develop   and   implement   their   own   social   business   project   to   tackle   some   of   the   world’s  most  challenging  social  problems.   Opportunities   are   always   plentiful.   Talent,   dedication  and  commitment  are  scarce.  Zdenek   and   Tomas   are   very   passionate   about   social   business  and  are  looking  forward  to  join  forces   with   like-­‐minded   people   that   want   to   make   things  happen  together.    

For more  information  about  this  initiative,  please   contact  Zdenek,  Alumni  from  the  University  of   Economics,  Prague,  through  

Endangered Wildlife Conservation in South Africa, by HSG After an   early   ending   term   abroad   in   Stockholm,   having   heard   and   talked   a   lot   about   social   responsibility   as   well   as   cross-­‐cultural   management,   I   decided   to   experience   all   this   in   practice,   whilst   contributing   to   the   conservation   of   some   of   this   planet’s   rarest   species   and   experiencing  an  incredibly  beautiful  world.                               Using   an   old   contact   from   a   trip   through   Botswana,  I  managed  to  get  in  touch  with  Cathy,   the   research   head   and   ranger   working   on   the   conservation   of   endangered   wildlife   in   South   Africa’s   second   biggest   natural   reserve,   the   Hluhluwe-­‐iMfolozi   sanctuary.   Being   recommended   as   “bush-­‐proofed”   by   my   friend   from  Botswana,  I  was  more  than  welcome  to  join   the   park’s   conservation   team   for   the   upcoming   month.   Less   than   3  weeks   later,   I   was   sitting   in   an   airplane  heading  to  the  African  continent.      

For more   information   about   his   experience,   please   contact   Fabian   Schrank   at  

From the  day  I  was  collected  by  a  field  ranger   at   a   gas   station   in   the   middle   of   nowhere,   I   was  involved  in  the  daily  work  of  the  research   and   conservation   team,   which   consisted   of   a   large   variety   of   activities.   Some   of   the   repeating   daily   activities   were:   predator   data   collection   (blood   samples,   moving   patterns,   etc.),  computer  and  lab  based  data  processing   and  evaluation,  foot  patrols  in  order  to  locate   poachers   and   traps,   work   in   the   Zulu-­‐ community   trying   to   raise   awareness   for   the   sensitivity   and   value   of   the   natural   environment,   and   last   but   not   least   braai   –   which  is  the  African  word  for  barbecue.  These   activities   were   complemented   with   unique   experiences   such   as   the   relocation   of   a   pride   of  lions,  the  introduction  of  a  black  rhino  into   the  park  and  many  more.       By  spending  a  summer  in  this  stunning  part  of   our   planet,   I   do   on   one   hand   side   feel   like   I   supported   a   valuable   cause   and   a   dedicated   team.   On   the   other  hand   side,  I   met   incredible   people  and  friends  who  brought  me  to  places   and   into   situations   no   tourist   will   ever   experience  and  a  safari  will  ever  provide.  This   was   truly   the   summer   of   a   lifetime,   but   certainly  not  the  last  one  in  Africa!    

SENStation: Social Entrepreneurship Platform A year  ago,  a  group  of  CEMS  students  and  alumni   launched  SENStation,  an  online  platform  for  social   entrepreneurship   and   positive   media.   SENStation,   short   for   Social   Entrepreneurship   Network   Station,   is   aiming   to   bring   together   social   entrepreneurs   and   anyone   else   interested   in   social   entrepreneurship.  More  broadly,  it  aims  to  inspire   a   broader   public   to   see   opportunity   in   problems   and  help  solve  them  through  sustainable  business   models.               The  story  behind  SENStation  is  indicative  of  a  new   and   growing   movement   within   CEMS   towards   a   more  social  orientation,  and  is  a  great  example  of   cross-­‐border   collaboration   typical   of   CEMS.   Developed   over  the   past  year   by   in  total   14   people   from  three  different  disciplines  (business,  law  and   IT)  living  in  six  different  countries,  SENStation  is  a   truly  global  effort.     Building   a   project   across   borders   is   difficult.   Beyond   the   cross-­‐cultural   issues   we   have   all   learned   to   recognize   in   CEMS,   SENStation   has   another   problem   to  deal  with:  being  developed   by   a   digital  team,   its  office  is   based   on   Skype,   and   the   team   members   rarely   see   each   other.   However,   the   collaboration   is   going   well,   and   the   team   members   agree   that   being   a   CEMS   student   has   been  a  perfect  preparation  for  a  project  like  this.    

When it   comes   to   the   partnership   with   CEMS,  the  team's  most  important  goal  is  to   inspire   students   to   look   beyond   the   traditional   graduate  programs   and   to   realize   that   CEMS   is   also   a   perfect   preparation   for   becoming  active  in  social  entrepreneurship.   In   order   to   help   achieve   this   goal,   SENStation  is  organizing  the  first  ever  CEMS   Social   Business   Competition   this   semester,   sponsored   by   CEMS   Head   Office,   the   Student   Board   and   SENS   Fund.   In   the   competition,   teams   of   students   are   invited   to  submit  their   ideas   for  social  business  and   to   develop   these   into   a   real   business   plan   over   the   semester,   with   help   from   the   SENStation  community  and  a  venture  capital   firm.  

For more   information   on   SENStation   and   its   Social  Business  Competition,  please  contact  

Helping the Helpless, at RSM “Half a   day   spent  baking,   cooking  and   gardening   as  part  of  a  truly  social  business.  I  was  reminded   that   putting   a   smile   on   other   people’s   faces   is   much  nobler  than  anything  else...”     This   is   how   Mircea,   one   of   the   participants   of   our   community   project,   described   the   experience   we   had   when   leaving   from   Borderj   de  Kapel  –  a  centre  for  people  with  disabilities.     This   semester   we   decided   that   our   students   should   experience   a   different   side   of   humanitarian  projects  by  literally  spending  time   with  people  in  need.     Finally,   our   group   of   seven   people   went   to   Borderj   de   Kapel,   a   centre   for   people   with   disabilities,   situated   in   Rotterdam.   It   was   a   lovely  place  with  a  very  welcoming  interior  and   amazing   people.   The   big   majority   of   the   staff   working  there  were   people   with   disabilities.  All   of  them  had  different  responsibilities.  We  were   helping   them   (or   they   were   helping   us   by   showing   us   the   right  way   to  do   things)   to  bake   various   cookies.   In   a   different   room   other   students  were  cooking  with  them  to  prepare  the   lunch   for   their   clients.   We   also   managed   to   do   a   bit   of   gardening.   During   all   this   time   we   managed   to   take   several   pictures   together,   to   make   some   jokes,   play   chess,   and  of   course   fill   our  stomachs  with  plenty  of  delicious  cookies.    

The most   surprising   thing   was   the   way   we   communicated:   since   we   didn’t   know   Dutch,   we   communicated   through   signs,   smiles,   gestures,   laughs   and   eye   contact.   It   was   definitely   an   unforgettable   experience   that   reminded  us  again  of  the  importance  of  doing   even  the  small  things  with  great  love.     We   came   back   again   just   before   Christmas   with  a   gift:  a  huge  picture  frame  where  we  put   all   the   pictures   taken   together   the   other   day   and   a   wall   clock   for   their   kitchen.   This   experience   was   something   unique   for   them   and  for  us  too  –  we   were  reminded   again   that   it’s   not   about   only   the   big   things   –   it   is   the   kindness   that   lies   in   the   smallest   of   things   done   with   great   love   that   truly   makes   a   difference.    

For more   information   on   this   initiative,   please   contact   Irina   Chitic,   former   President   of   the   Humanitarian  Committee  at  the  RSM  CEMS  Club   at  

AALTO Natalia Velikodnaya CBS

Fredrik Ahlberg


Kornelia Bodnar

EAESP Eduardo Caimbro EGADE Jose Cruz ESADE Ludovic Manjot GSOM Evgenia Popova HEC

Youssef Iraqui


Andri Hinnen


Matthew Zajac


Cleo Biron


Nicola Romano


Carlota Cabral

CEMS Student Board CSR booklet 2012  

A compilation of reports on non-curricular CSR events and projects conducted by CEMS students and assembled by the CEMS Student Board

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