Celtra Yearbook 2014

CONTENTS

The Year of Coming Together

6

A Message From the Board

8

A Year in Stats

10

DECOR & MORE Workspaces Around the Globe

13

The Devil's in the Details

36

In the Spotlight: Sarah Fay

40

LIFESTYLE Our Year Through a Social Media Lens

48

Is There a Sport We Don’t Cover?

52

Street Style

56

Sharing the Knowledge:

58

Celtra’s Summer Highlight in Ljubljana

3

EVENTS For Our Eyes Only

62

Welcome to Miami

78

Out & About

96

TECH BIZ Apple vs. Oranges

106

A DevOp’s Guide to the Galaxy

110

Team Growing (Up)

111

Tattoos & graffiti: Why Creativity

112

at First Sight Doesn’t Work Anymore

CULTURE

4

Celtra Whisky Club

114

Celtra Recommends

124

Giving is the New Getting

126

On the Pulse

128

CONTRIBUTORS

131

celtravel

SEEKING THE pErfEcT GETaway for Two? uncharted land great potential grand scale solitude

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JP SALES

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I am delighted and proud to present to you the second

significant change from where we started the year and

edition of Celtra’s Yearbook, inspired by all of you and

it required an adjustment on many different levels. I am

the moments we shared together in 2014.

glad to say that we have done the heavy-lifting and that we are now more than ready to continue with this pace

The year has gone by lightning fast, brought many internal

of growth in 2015 as well.

and external challenges along the way, and yet we have successfully continued to build a great company with a

Seeing everyone in Miami, all together for the first

strong mission and an even stronger determination to be

time, was an unbelievable experience - it was beyond

the driver of innovation and change.

my expectations. The teams from around the world, from eight different offices, melted together and created an

We’ve seen the industry go from mostly manual to

energy and positive vibe that I had never felt before. It

predominantly programmatic media buying, and data

was fun and extremely rewarding to see really everyone

became the new currency of the ecosystem. Those changes

enjoying the time together - and it went non-stop for three

hugely impacted our buyers’ universe and, therefore, also

days until the last minute! It was one of those investments

Celtra. We managed to not only replace traditional revenue

into the team that will have an ever-lasting impact. Those

streams with programmatic, but also maintain rapid growth

who were there know what I am talking about...

and, most importantly, secure the company’s first annual guaranteed seven-figure deals. This was probably the

This and many other things have shaped the year

single most important victory and an indicator that we can

behind us. Some of those moments and memories are

take this company into the future as a more predictable

captured in this Yearbook - hopefully you’ll enjoy it and

SaaS business that will scale. At the same time, we have

use it as an inspiration for the year to come.

made some big bets, which I am very confident we’ll start seeing the positive impact of in 2015.

Thank you all! It’s a pleasure working with you!

We have shipped AC4 with cross-screen capabilities, viewability analytics, smart video ads, innovative Interscroller and many other important improvements to the product, which keep us ahead of the competition and position Celtra as an undisputable leader in HTML5 creative technology for display advertising. I couldn’t be more excited for what’s coming up next!

MIHA MIKEK Co-founder & CEO

What I personally felt in 2014 was the transformation of the team dynamic as we crossed the 100 employee mark and finished the year at nearly 130 team members. It is a

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BY TIM WRIGHT Chairman Celtra BOD

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Celtra’s performance in 2014 was very strong. We

As Chairman of the board, I know I speak for my

experienced significant growth from our International

colleagues when I say thank you for everything you

operations as well as our domestic teams. We have

have worked so hard to build. We have seen some

built relationships at the most senior levels with

changes in the board this year as friends have moved

strategic partners and key customers that give me

onto new opportunities and we are grateful for

real confidence the company is only going to get

everything they did to help us. We have welcomed a

stronger in 2015. The team we have assembled across

new member to the board with Rudina and I’m sure

every functional area constantly reminds me of the

you will grow to love her passion and enthusiasm,

passion and enthusiasm that so engaged me when

please introduce yourselves when you get the chance.

I first met Miha and Matevž in 2009. When Celtra promises to do something, you always deliver. This is

We will see more changes in 2015 and I can’t wait to

why I have always been a believer.

see what you can accomplish again this year.

I believe the challenges facing us are simple. We must continue to do the following if we are to win in this game:

·

The best product, no compromise, accept

no failure here – this is where the value is created – do not fail.

·

Reputation, what we promise our

· TIM WRIGHT · is a General Partner, GrandBanks Capital and Celtra’s Chairman of the Board of Directors. He is an individual that is sure to leave a lasting impression. Originally from London, UK he

customers and partners we must deliver.

found home on East Coast in Boston, and has gathered

·

industries since. He boasts a combined value of the exits

over 25 years of experience in various technology Service, and I know you are all over this, but be

the company that customers and partners turn to

he has been involved with at over $17 billion and has

when they have a problem. We are a solution

also overseen 39 mergers and acquisitions during

driven organization remember that.

his operating career. Needless to say, Tim brings a wealth of character & professional

·

Passion, this is one for me personally, do not

expertise to Celtra.

lose the love for the people around you, our company and what we are building together.

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Decor & More

13

BOSTON, Headquarters Employees: 14

Clean and open feel with a wonderful view over the Boston skyline. Generally quiet with a proper business vibe - except for lunch! With many different teams as well as Maja and Miha at the office, it really has a family and company home feel to it. Oftentimes they even get the little ones in for a visit!

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Decor & More

Decor & More

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Decor & More

Decor & More

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SAN FRANCISCO Employees: 29

Spacious, bright and sunny with amazing downtown views; rustic, industrial interior design with a modern twist. A quiet working place that can quickly turn into a loud party dance floor or an energetic ping pong court.

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Decor & More

Decor & More

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Decor & More

Decor & More

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NEW YORK CITY Employees: 19

The bright and spacious 11th floor office in the Flatiron district has great Nespresso coffee and loads of candy and Seltzer in stock. Come hungry Mondays and Fridays but choose your guest spot carefully ‌ loud sales vs. pondering designers.

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Decor & More

Decor & More

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Decor & More

Decor & More

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LJUBLJANA Employees: 45

A once small office quickly expanded in size and took over the entire floor of a charming, classical building located in the heart of beautiful Ljubljana.

If you’re visiting in spring or summer, be sure to join the team as they munch their lunch in a sunny park, just a few steps away from the office.

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Decor & More

Decor & More

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Decor & More

Decor & More

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LONDON Employees: 14 A stylish and very modern spot. Just as you’d expect from a tech company office. It feels spacious and its simplistic nature makes it look both light and bright. It’s also very cozy, which can be proven by the fact that people oftentimes like to sit and work on the red chairs in the waiting room!

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Decor & More

Decor & More

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Decor & More

Decor & More

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LOS ANGELES Employees: 3

Despite the concrete walls and some metal furniture, this place feels cute and warm.

The office is not yet finished though; we’ve just moved in!

CHICAGO Employees: 2

Comfortable, cozy co-working space surrounded by many small businesses, including some of Celtra’s partners.

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Each member of the Celtra team brings something unique to the table - often, literally. The things we fill our workplaces with and the personal styles that define us, speak volumes about the diversity of our unique, global community. Ultimately, it’s the little things t hat make us, us.

Adam’s tip of the day: from my perspective, 36

Decor & More

every problem appears tiny.

Just a quick glimpse into the wondrous holiday wardrobe of Nace.

Krista, Anina, Ajda and Mojca rocking their white All Stars with black pa ... wait a sec!

Mojca, blue jeans?? Really?!

Decor & More

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Andy’s chickenpox sox rox.

It’s high time for a cup of tea, sir Robert.

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Decor & More

By now everyone knows Dekyi is the queen of accounting.

Anthony and the kingdom of the crystal skull?

Decor & More

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I N

T H E

S P OT L I G H T:

SARAH FAY

BY KARMEN LUŽNIK

Sarah Fay is a self-professed media junkie and a veteran of the media services industry.

She has over two decades of experience and has, throughout her career, developed and implemented groundbreaking new models for advertising and media. An undoubtedly wellknown and respected voice in the advertising industry, she - after more than a decade at Aegis Media North America, lastly serving as it’s CEO - decided to go independent in 2009. Sarah has been on Celtra’s Board of Directors since 2011, a very vocal supporter and an inspiration to every individual in the company that has had the pleasure to come in contact with her.

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Can you please tell me a little bit about yourself.

Celtra, and I’m so proud of how far the company has come since I joined. I feel we are crossing the chasm into a much bigger

I grew up in West Hartford, Connecticut, a typical New

position, and I’m so excited about our prospects in 2015!

England town, as the youngest of five children. I graduated from the University of Vermont with a B.A. in English and

What’s a typical day like for you?

a minor in Theater. I was a pretty good (not great) student, with no clue about what I wanted to do in life. I moved to the

Part of what I like about what I do is that I don’t really have

Boston area in 1984, along with my roommate from UVM,

a typical day. My days are spent pretty differently, and my

because we were able to live with her mother while getting

schedule is often filling right up until a day begins, so I am kept

our feet on the ground. I have loved Boston ever since

happily busy. I participate in board meetings regularly, travel

moving here, and have resisted moving to New York, even

to New York at least once a month, and places like California or

though it would have been a natural place for me to continue

other states periodically. Once a year, I even go to Slovenia! I

my career in the agency world.

attend marketing conferences, sometimes as a speaker, and I’m constantly meeting new people and learning about new start up

The majority of my career has been as an executive in a

companies. I’m happiest when I’m learning about something new

media and digital marketing agency. I consider myself

and innovative, or when I am called in to brainstorm or help solve

extremely lucky to have had the career opportunities I’ve

a particular challenge with a team I am engaged with – like Celtra.

been given. It would be nice to say that luck had nothing to do with my success, but my timing entering the digital space

How do you motivate yourself and stay motivated?

couldn’t have been better, and I have also had a number of serendipitous turns that have put me in the right time and

I am still so fascinated by the entire marketing space and

place, with the right people supporting me.

the companies I work with, as well as their specific market segments. I read about what is happening in our industry through friends’ posts, and our industry publications. I follow

Make no mistake, I seized the opportunities I was given, and worked hard everyday to make my businesses succeed.

industry personalities and their company stories with interest.

I joined an agency called Freeman Associates in 1993, and

I have no interest in not participating – life is more fun being a part of the fabric of the industry. I want to help make an impact, and the idea that I can do that is motivational.

stayed for the next 16 years (!), although the company and my position in it changed numerous times over that period. I have worked with some of the smartest people and biggest brands in the world. Every day in the agency world was an adventure and a challenge – the experience I gained was invaluable to me and full of happy memories.

Since I left Aegis in 2009, I’ve been serving as a Board Director or Advisor to a number of companies in the digital media

I have gotten to know many people in the marketing business who I consider friends. It is not hard to stay motivated when your career is so much a part of your life, and the industry marketplace surrounding you is full of such amazing stories. These past 20 years have been like a fast-moving novel I can’t put down.

start up space, including Celtra, which I consider to be a key company in my professional life today. This stage of my career

What woman inspires you and why?

is my favorite so far, as I have continued to learn and grow.

I love being part of the start up economy, and feeling the

So many women! I’m lucky to have worked with many, many

movement and growth in the marketplace. Celtra has been

women I have found to be inspirational, and there are also a

an ideal example of a company that entered the market at

number of strong women in my family and network of friends

exactly the right time with leadership and vision – a winning

– I am never short on examples of original women who have

combination. I am in my 4 year as a Board Director with

asserted their desires and created their own paths.

th

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3 KEY EVENTS

QUITTING MY 1ST JOB I WAS UNHAPPY AT

APPLYING FOR A

At 24 years.

RANDOM JOB IN AD SALES

A dear friend of mine, WHEN

Shortly after graduating college.

Joan Spindel, told me I was unhappy in my job, helped

WHAT

Met my husband, Richard Watkins, who I’ve been married to for 22 years.

me shape up my resume over a glass of wine and

HOW IT LEFT A MARK

WHY

He’s played a major role in shaping my tastes, introducing me to

hooked me up with an

experiences I know I wouldn’t otherwise have had and has supported

interview an international

me in pursuing my career, helping to raise our daughter, Grace.

publishing firm.

MY PARENTS

PETE MAY

ELLEN FREEMAN

GENEROUS AND

ONE OF MY FIRST BOSSES

FOUNDER OF FREEMAN

KIND PEOPLE

(I was 25, he was 27)

ASSOCIATES

Made me a determined

A master in understanding

One for setting audacious

optimist

the human psyche and

goals and convincing

motivating people to buy

everyone on the team we

Influenced my parenting

could achieve them

style as well as the way

Taught me everything I

I interact with people

know about selling media

in general

A formidable business woman and completely fearless, she

Patient & supportive,

used to say, “What’s the worst

I can’t remember either

pushed me to be better,

that can happen if we ?

one of them airing

and trusted me to make

We won’t die!”

grievances or lamenting

decisions

unfair situations (unless

She gave me a stone

they were laughing

We’re still friends today, I’m

engraved with the word

about them)

an investor in his business

“Strength” when she left the agency – and strength is exactly what she gave me in the years I worked with her

MENTORS 42

WRITING A PERSUASIVE LETTER TO

CONVINCE A CLIENT NOT TO TAKE HER INTERNATIONAL BUSINESS ELSEWHERE When selling advertising for international high tech publications at my second job.

Landing an offer to join a start-up media agency.

Even though I was pregnant, had to take a massive pay cut, Joining the vibrant & innovative

and the firm was tiny, the timing was right for this kind of

technology industry, selling

change. Ellen Freeman made maternity leave part of her offer

advertising provided me with training

to me, and ultimately, made me a partner in the business. After

and experience that lead to all kinds of

five years of 100% year over year growth, Freeman Associates

opportunities. It made me realize what

was acquired by the global marketing services organization,

an impact one person can have on

Aegis, where I ended up staying for the next 11 years, and

another’s career just by giving advice.

worked with some of the biggest brands in the world.

DELL LARCEN

NIGEL MORRIS

DAVID VERKLIN

MY CORPORATE COACH

CEO OF AEGIS AMERICAS

MY BOSS AT AEGIS

for 8 years

& EMEA, a great friend

for 10 years

during my years at Aegis I paid for her mentorship, and it was money well spent.

To me, he is the best example of a person Helped me understand

that mastered the art of “being inspirational”

the structure of the agency

to his company and his industry

Helped me to graduate

and how we interacted with

my leadership ability from

global accounts after we

He was killer in an agency sales

running a smaller team

were acquired

pitch, and could make the person in one-

(under 100) to being able to run a company of over 1,000

on-one meetings feel like he was reading A master of navigating the

their mind

labyrinth of influencers and Taught me about

politics, knowing who should

Whip smart and known for his creativity

Performance Management,

be told what and when

and love of innovation;

how to use expectation

he would create and give presentations

setting and accountability to

Thanks to Nigel, I developed

with a main theme

empower my management

a sense of how to move big

that made his message memorable,

team to deliver on their goals

decisions forward in a global

simple and quotable

and cultivate the talent

organization, crafting a message and influencing the

I have studied his style and tried my best

It can be lonely at the top,

right players, without stepping

to emulate him over the years

and I was lucky to have

on landmines or violating

someone to reach out to

protocols in communication

during my tenure at Aegis

When I speak to audiences, or want to motivate people, I usually think, “What would David say?”

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In my early agency days, I was part of an all-women management

lunch club, etc. He even assumed a leadership role in a weekly

team that was fantastic. We had plenty of “girl power”

meeting called “Current Events” which is now attracting

fueling a high growth agency. Because there were no men in

record participation from about 40 residents. At 91, with his

powerpositions, I guess I never even considered the potential

career long over, and almost all of his peers gone, my father

disadvantage of being a woman in business, and that

has reinvented himself. When I call him, he has news to report,

mentality carried into the years where I was the only woman in the

and when I visit, people tell me what a difference he is making.

boardroom at Aegis. I never even thought about it. And really what good would that have done me? You have to build relationships with both men and women to succeed in any business.

I enjoyed Arianna Huffington’s book about getting past the fear that keeps us from making bold choices that would ultimately lead

It is never too late to do something that stimulates your mind, and to make an impact on others.

to more fulfillment and happiness. I think everyone knows what it is like to hold back on a decision that feels right but would disrupt your comfortable world. I have had many moments of sheer terror

You as well made what many would consider a bold move and

in my career, and have made some risky bets – but the payoff made

chose an independent path... Looking at the time you spent

them worthwhile. Arianna’s book uses examples from a number

in the agency world vs. being a free agent, would you do

of successful women who faced difficult choices but were true

anything differently knowing what you know now? If you had

to themselves in the decisions they made. I like Arianna because

to start from scratch?

she coaches women to achieve their happiest and healthiest potential. Much of what she writes is applicable to men as well.

I suppose you can always look back and cringe about something.

I’m sure I can start coming up with this and that I should have done differently. But I’m so happy with my career and where I’ve ended up. I’m afraid if I changed the course of my own history that I may not be doing this today, and I am currently

· FREE AGENT · After working for a company for 16 years that claimed my loyalty and the better part of my life, I was excited to be free to make my own choices of who to work with and how to spend my time – I like the word “free”.

“Free Agent” reminds me that I am doing exactly what I want to be doing, with the ability to manage my own time in ways that feel productive.

experiencing the happiest years of my career. So no, I wouldn’t change a thing!

You’ve mentioned on one hand you had no idea what you wanted to do when you were at the university and you are experiencing the happiest years of your career on the other.

What was your dream job as a kid and why?

I took acting lessons as a kid and I was a theater minor at the University of Vermont. If we are talking “dream job” I would have loved to have been an actor - although I never saw that as a possibility, and to this day, I think pursuing acting as a career would have been futile for me. However, all of the acting lessons contributed to my ability to present, which is a big part of the agency and marketing scene. So it was a good dream to have!

What’s the most important finding you’ve made in the past year?

And it has been quite a long and very successful path from This year, I was inspired by my 91–year-old father who made

your first acting lesson. Can you describe one of your biggest

the brave decision to move from his home and neighborhood

challenges you faced along the way? What lessons did you

of 28 years into an assisted living facility. It is not easy to be 91,

learn overcoming it and how did it contribute to where you

and most people would agree that an assisted living facility

are today?

wouldn’t be a first choice of living arrangements. But Dad

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approached his new living situation with a positive attitude,

In the early stages of my career, I operated fairly

and started participating in almost every activity offered:

independently for the companies that employed me. For

poker nights, cultural talks, Wii Bowling, choir, acting club,

instance, when I worked for an international publishing firm

selling advertising, I was a satellite employee in Boston, and

I could not agree more that we need more candidates for

our home office was based in California. This meant that most

the most senior roles and having strong role models such

days I managed my own time and made many of my own

as you definitely helps. Now if you had to give one piece of

decisions in selling to and servicing my accounts. Days would

advice to the young talent at Celtra - regardless of gender -

go by without speaking to my boss. Likewise, when I joined

what would it be?

a media agency start up as one of just a few people, I had to take initiative to perform many tasks without being asked

You have to be resilient to change, as the industry is changing

or asking. This was okay with me, and I assumed a company

quickly. You have to work on constantly honing your

could run well with everyone making their own decisions,

professional skills and learning about what is happening in the

and figuring out what to do. Managing people was a wake

industry. I believe people with initiative can move their careers

up call for me, and I had a lot of learning to do to become a

faster at a company such as Celtra because we are growing

good manager. It is a big switch when you move from doing

quickly and have a great need for talent, passion and ideas.

the work to managing people to do the work, and I think I was a terrible manager at first. I expected people to just figure things out the way I had to. But of course, the foundation of any well run company is based on performance management and training.

Believe in yourself. Trust your instincts. Be brave.

Communicate clearly.

In a management course I was sent to by Aegis shortly after our agency was acquired by them, the class was asked to rank order the importance of the following things: Clients, Profits, People, Product. I put People last. Granted all of those things are important! But I had my knuckles rapped by the teacher. I was taught in no uncertain terms that People and Talent are the most important consideration in building a business. Particularly in the agency space, where people are the product, the company with the best talent wins. Every manager at Aegis had to rigorously identify their top talent and have a plan to develop these people. You did not want to lose anyone from that list! My ability to lead came with the realization that it was the talent around me that would help the company win, and my job was to help make them shine.

Another ingredient for success is the power of collaboration.

I can’t emphasize enough the importance of being a strong collaborator. It may seem counterintuitive to think you will get ahead because of what the team delivers versus what you as an individual have done to stand out. But in fact, great work today is usually delivered by a team, and the quality of the output is often a reflection of how well they worked together. People are valued by how well they collaborate as much as by what they have to contribute as individuals. I usually coach people to broaden their perspectives beyond the areas that they are paid to focus on – try to see the big picture and understand a problem the way a client or the CEO of a company would see it. There are great examples of this behavior at Celtra and it is a big part

Being a successful business woman, wife and mother

of what will help us win in the future.

yourself and in light of many “breaking the glass ceiling” debates of the past year… What do you think is the most significant barrier to female leadership if any?

I agree with Sheryl Sandberg that women tend to take their “foot off the gas pedal” because they don’t want to sacrifice time raising their families. That is a very real problem in any executive role. I have had people tell me I was their example of someone who managed to balance work and family life – which would cause my eyes to roll. You have no idea how many sacrifices my family made to my career! This is a very real, very difficult choice, and I don’t blame women who take a step back. While I am sure prejudice does exist toward ambitious women, I think the bigger problem is a lack of candidates in the funnel for the most senior roles.

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Sponsored content: Marketing

Our Year Through a Social Media Lens Social media oftentimes exposes what would otherwise stay hidden or unnoticed.

When it comes to Celtra, not much does. Your images and (usually funny) comments published on various sites tell us stories about our daily lives at the office, they show we are having lots of fun at company events (especially parties) and above all, they radiate the great team spirit that we have.

Remember, what happens on social, will stay in all of our memories forever... so feel free to share what’s happening in your day.

by Maja KraljiÄ?

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Lifestyle

Lifestyle

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Lifestyle

Lifestyle

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In the photos: Mojca hiking, An탑e kitesurfing, Bla탑 cyclo-cross racing.

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Lifestyle

On a regular workday in the summer, I’d leave the office just in time to catch the last couple hours of sun for a nice bike tour up and down a nearby hill. Even if my schedule is tight and I’m forced to storm home to quickly change to my bike gear just to have a quick 2-hour rush of physical exercise before returning home to answer some emails or to have a late SF call, it gives me so much energy that I sometimes feel I could move mountains.

A daily (or at least bi-weekly) dose of adrenaline is what keeps me going in the most intense periods of life. I wasn’t born with it, nor had this been passed on to me. It is the lifestyle I chose that lead me to it. If Celtra’s motto is “work hard, play hard”, my personal would be “work hard and sport hard.” As much as I love my work and don’t mind working hard, I can’t wait for the weekends for some bike rides or snowboard free rides.

Doing some research amongst my colleagues I quickly found out I am not alone in this. It surprised me how many different activities we cover and how unusual and unexpected some are and I love that! Did you know we have ultra-marathon runners on our team? Plus two sky-divers, kite-surfers, surfers, climbers, a whole team of recreational football and basketball players - and the list just goes on and on...

It is scientifically proven that regular exercise positively influences our “happy hormones”, endurance makes us more prone to handling stress well, but most of all we proved ourselves first hand in Miami – sports are fun and bring us even closer together.

Hopefully the basketball match was just the beginning and we’ll see us going against each other in other sports too in the months to come.

by Vanja B. Brzin

Lifestyle

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In the photos: Robert during a basketball game, Adrian doing Capoeira, Jure C. skydiving, Ajda, Anina, Vanja, Mojca, Tanja and Živa doing yoga, Vanja downhill biking, Miha heli-skiing, Žiga after an ultramarathon, Maja kitesurfing (before kids), Marko playing flag football, Živa skiing, Vuk scuba diving, Fan what are you doing here?, Ajda windsurfing.

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Lifestyle

Lifestyle

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Lifestyle

Lifestyle

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CELTRA’S SUMMER HIGHLIGHT IN LJUBLJANA

BY MAJA DROLEC MIKEK

The idea of having our annual Knowledge Sharing session

vision for the continued success of this company.

in Ljubljana sprouted as the result of one of the countless conversations Miha and I have about how to best bring Celtra’s

Attendees are always eager to hear Miha’s thoughts on

teams together. We wanted to create a unity amongst our teams,

where we are and where we’re headed as a rapidly growing

where we could learn from each other and about each other,

company. They want to hear about the things that are

where we could get people inspired, spark a sense of pride in

important to him and what he is so proud of. Everyone is

being a part of something truly excellent – the team, the product,

ready to be blown away by Matevž’s view on the industry we

the growth - and to let these teams know that each and every one

work in and what our product team is and should be doing in

of them are being counted on.

order to remain the winners. And of course, myself being a big fan of Jaka, I can’t wait to turn up my brain processors to

The first session that we did was back in 2012 and we were only

try understanding what he has to say. And those are just the

about 25 people then. In 2013, our session already doubled

front-liners. In 2013, I was impressed by Vili’s presentation on

having a 50-person audience and now, this past summer, we

how he has assembled a spider net of servers that allow us a

were more than 80! We host the event in the Antiq Palace,

close to a non-stop up time. This past year, Aleksander Pejčić,

located in the most beautiful part of the city center, just a 5

Jurij Vidmar, Gregor Smrekar and some presenters that had

minute walk from the office. This airy, sophisticated and prestige

just recently joined Celtra made a strong impression on me,

venue feels like a great fit for our group. I wonder if it will be

mainly due to their deep specialized knowledge and their

able to accommodate Celtra’s 2015 audience, especially

confidence talking on topics that could be so overwhelming,

if we make it “All In”.

yet they have mastered to work at the highest level right next to (if not ahead) the biggest and brightest in the industry.

For the past 3 years, having brought the teams together

58

and seeing such a capable group of people working for

Reading quotes from a few of those that took part in the

Celtra, everyone, including the board members, have been

Knowledge Sharing sessions, one can get quite a good idea

reinvigorated; furthermore, reassured that we can execute on

why this is a highlight of mine, and probably many of us, every

ambitious plans and all the promises that have been a part of our

single year at Celtra.

In my opinion, the time spent with the whole team together in Ljubljana serves many purposes, not least of which is building the team spirit the company will need to be successful. We all get better educated through the sessions on aspects of Celtra we don’t spend much time with but are critical to our success. We have an opportunity to directly influence the thinking and actions of teammates and colleagues we would otherwise not meet by sharing experiences. And we put faces to the voices we so often hear but don’t know.

- Tim Wright

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Attending the sessions in Ljubljana afforded a

Bringing different functional teams together

deeper education on development aspects of the

to share information and insight builds

AdCreator platform and an opportunity to bring

better understanding across the company.

teams and cultures together. Ljubljana is a vibrant

This benefit is then amplified as the bonds

and beautiful city that I wish everyone I know could

formed in-person then enable faster and more

visit at least once to fully understand the talent and

effective communication and collaboration on

creativity that exists there.

an ongoing basis. It’s so much easier to work with someone you know.

- Sarah Fay - Jonathan Milne

The biggest benefit is gaining a deep insight into projects that specific teams have created.

Because things evolve so quickly throughout our daily routines, Knowledge Sharing gives us the opportunity to step back and reflect on our work for the previous year. Each individual walks away feeling proud of the work he or she has invested in a particular project.

- Andrej Venta

It is very interesting when we give selected people the opportunity to present their achievements - we often see them in a new light and get inspired by their passion. We bond and reaffirm our way: to be super successful & have fun at the same time.

- Gregor Smrekar

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Celtra is made of great people that mainly play their role in the business, product or engineering team. Due to the different nature of work and our geographical disparity, each team sees Celtra and what we are all about a bit differently. This is a great opportunity to close the gap in how we see Celtra and what our purpose and mission is as a company.

- Aleksander PejÄ?ić

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OFFICE WARMING San Francisco

62

Internal Events

63

Exceptional sales training, team collaboration and team building in a beautiful and productive setting.

- Karin Marke

SALES TRAINING San Francisco

64

SALES TRAINING Carnegie Abbey

TEAM BUILDING Ljubljana

Internal Events

65

OFFICE GATHERINGS Boston

It’s always fun seeing Dekyi let loose and break out her dancing skills.

- Naz Ali

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Internal Events

KNOWLEDGE SHARING Ljubljana

67

68

Internal Events

Internal Events

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70

Internal Events

Internal Events

71

PICNIC San Francisco

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Internal Events

I imagine the Slovenes gather around on a nice patch of grass somewhere and pass around silver antique trays of aged cheese and meats while sipping wine and discussing fine leathers and other european activities.

- Julio Vasquez LUNCH IN THE PARK Ljubljana

SURPRISE TEA PARTY Ljubljana 73

CREATIVE FRIDAYS San Francisco

74

Internal Events

MARKETING TEAM VISIT New York

I got to learn that, like myself, Matija loved to eat, and Ajda analyzed the designs of the menus and signage in all of the restaurants we went to. It was great to spend time with everyone and to talk about stuff other than work.

HALLOWEEN Boston

- Nigel Cardeiros Internal Events

75

XMAS PARTY Ljubljana

76

Internal Events

Sponsored content: Sales, Client Services

78

Seeing everyone in Miami, all together for the first time, was an unbelievable experience - it was beyond my expectations.

- Miha Mikek

Internal Events

79

80

Internal Events

Internal Events

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82

Internal Events

The award night was my favorite. It was an evening of celebration, recognition, great energy and emotion.

I loved it.

- Dekyi Lhaze

Internal Events

83

84

Internal Events

Internal Events

85

86

Internal Events

Internal Events

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I’m incredibly grateful for the opportunity and time well spent with fun, quirky, and down-to-earth people that make up Celtra around the world.

- Amy Mai

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Internal Events

Internal Events

89

How intense was the basketball game! Everybody on the teams played with the same incredible passion they bring to Celtra every day.

- Nobu Kaneda

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Internal Events

Internal Events

91

Meeting all of your coworkers in person is the second best thing ever!

(The first would be having your bonus quadrupled) - Vuk Lau

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Internal Events

Internal Events

93

Even though many people were meeting face to face for the first time, it was wonderful to see conversations not skip a beat due to the culture Celtra has created.

- Leila Cutshaw

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Internal Events

Internal Events

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OMNICOM SUMMIT London

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IAB MOBILE MARKETPLACE New York

External Events

97

IAB MMA MOBILE CREATIVITY London

DIGIDAY AGENCY SUMMIT Palm Springs, CA

IAB MOBILE ENGAGE London

ADOBE SUMMIT Salt Lake City, UT

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External Events

As a team, we attended this festival with a purpose and commitment to position Celtra for success in the back half of 2014. As we left the festival, we recapped on what we accomplished over the three days before we departed. As a group, we talked about the clients, partners, prospects, and industry heavyweights that we hosted. We were all amazed about the incredible quality of senior decision makers that Celtra had the ability to have meaningful business discussions with.

The attendee list on our yacht was a veritable “who’s who” of digital media and advertising. Ultimately, the players chose to spend time with Celtra because they like our product and they like our people. People don’t do business with people they don’t like... and I left this festival knowing our current clients like us, but our potential customers now like Celtra as well.

- Todd Taplin

CANNES LIONS Cannes

External Events

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CANNES LIONS Cannes

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External Events

END OF SUMMER PARTY London

We had around 120 of the “who’s who” of the UK’s mobile and display advertising industry enjoying an evening full of great conversation and dancing over drinks and magnificent views of London.

The event was a great barometer of the progress we have made in the UK market. The quality and number of those that chose to join us really tell the story of the strong relationships and success we have built as a team over the past few years.

- Jonathan Milne

External Events

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END OF SUMMER PARTY London

INTERNET WEEK New York

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External Events

STEVIE AWARDS CEREMONY San Francisco, CA

It is an honor for Celtra to be recognized by the industry and presented on both product and business level with such coveted awards.

- Miha Mikek

External Events

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IMEDIA SUMMIT, ASPY AWARDS Austin, TX

IAB MIXX AWARDS New York

MOMA AWARDS London

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External Events

MINDSHARE HUDDLE London

BUSINESS INSIDER IGNITION New York

External Events

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APPLE vs.

Which gadgets does the Celtra community use in everyday life?

MY PRIMARY SMARTPHONE IS:

MOST IMPORTANT ATTRIBUTES IN A PHONE:

iPhone 68%

Features 58%

Android 30%

Design 36%

Windows Phone 2%

Price 6%

WHAT BRAND IS YOUR SMARTPHONE?

1%

Nokia

5%

HTC

11%

Samsung

68%

Apple

10%

LG + Google

2%

Motorola

1%

OnePlus

106

Tech Biz

iPhone Android Windows

Master

No Experience

HOW EXPERIENCED ARE YOU WITH:

ORANGES WHAT DO YOU THINK OF THE WHOLE IPHONE/ANDROID/WINDOWS WAR THING? COMPETITION HELPS DRIVE INNOVATION, SETS MARKET PRICING AND PREFERENCE

GET WHAT YOU WANT

HATERS GONNA

HATE!

WOULD YOU CONSIDER SWITCHING TO ANOTHER PLATFORM?

YES 60%

40% NO

I love iPhone... Android jus t seems a little dated design-wise

It's not about devices, it's about ecosystems. Why would I switch

Windows isn’t even a par t of it

to Android, all my iTunes & App purchases would be lost.

Although, spending more time on my phone every year, it might not be such

Aw Jeez, not this shit again!

a stupid idea to invest in a good device that you really use daily. Wars about it are completely stupid in my opinion.

Use what you prefer and STFU.

Flamewars are always dumb. Except for Tadej.

AS LONG AS MY PHONE WORKS AND

IT’S MORONIC

First world problems at its finest.

Android 31% iOS 21% Windows phone 4% Other 3%

SUITES MY NEEDS IN MY EVERYDAY BUSY SCHEDULE I DON'T CARE.

SPECIAL OLYMPICS

DO YOU HAVE A TABLET?

DO YOU SEE YOURSELF WEARING A SMARTWATCH IN A YEAR OR TWO?

NO 45% YES 55%

iPad 52% Android 2% Windows 1%

Source: Internal survey, 100 participants

No 77%

Yes 23%

Tech Biz

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Sponsored content: Engineering

110

Tech Biz

Engineering Team Grows (Up)

BY ALEKSANDER PEJČIĆ

The Engineering team developed a lot of new products

work while on a vacation just because there was a weird bug

and features in 2014, from Smart Video Ads, Interscroller,

in the part of the code you developed. Now, each one of us

responsive design and dynamic creative optimization, to

can relax having the confidence that the person sitting next

new media analytics, reporting center and many more

to you is more than capable of rising to the occasion.

smaller projects. Practically everyone on the team worked on at least one of the new big products and features at one

Besides coding, we also invested some time and energy

point or another in the year behind us.

into collaboration with Ljubljana’s Faculty of Computer and Information Science on student engineering challenges and

However, the single biggest, long-term investment we made in

internship projects, which directly resulted in hiring three

2014 was the immense growth we witnessed as a team - and we are not just talking about head count, but the growth of individuals as well. 2013 was especially challenging as some of the most knowledgeable engineers either moved to SF or decided to seek new opportunities elsewhere. The head count at the end of 2013 was 16 in Ljubljana and 4 in SF - a total of 20 engineers. Approaching the end of 2014 the numbers stand at 29 in Ljubljana, 7 in SF and 2 in NY - a total of 38 excellent individuals... almost a whooping

I received the greatest of my opportunities and experiences in life at Celtra. Nothing makes me happier and more proud

100% increase in the total head count.

than to see that as we scale our

Even more impressive is the fact that, in 2014, nobody from

business, we also manage to grow

the engineering team decided to look for greener pastures elsewhere (if we overlook Vuk Lau jumping ship to join the Product support team).

the number of people offered the same incredible possibilities.

Furthermore, we streamlined the project and bug management processes, welcomed our first project manager and improved communication with the product

- Jaka Jančar

team. Even with all the new engineers and higher project throughput, we managed to keep the code and infrastructure quality on the same level as before.

awesome students that are now part of the engineering team. We also had a few speakers at various tech

All of this was possible due to the very relaxed, but highly

conferences and meet-ups to gain additional recognition

work-focused, atmosphere we have going on. Jaka and

as technology leaders in our field.

Gregor keep the boat from tilting too much while leaving day-to-day operational tasks to other team members.

The bottom line is that the engineering team reached adolescence

Senior engineers grew into the role of mentors to the

in 2014, so stay tuned to see even more from us in 2015.

incoming engineers and we always make sure that every new employee receives an interesting and important task on his first day at work. Long gone are the days of having to

Tech Biz

111

TAT TO OS

&

G R A FFI T I:

WHY CREATIVITY AT FIRST SIGHT DOESN’T WORK ANYMORE

BY MATEVŽ KLANJŠEK

112

There it was, among all the tiring ‘Best of 2014’ lists, the one

“You’ve changed”, says a giant white graffiti on an old brick

that attracted my attention. The 15 hippest neighborhoods in

building as you enter Toronto’s West Queen West. And so

the world, published by Vogue. “From Tokyo to Mexico City”,

have the people that populate such neighborhoods.

they say, and Tokyo’s Shimokitazawa (which I’ve never heard of before) indeed tops the list, followed by more familiar West

Usually described as creative types, a blanket term for

Queen West (Toronto) and Stockholm’s Södermalm in third.

aspiring designers, eager entrepreneurs, up-and-coming

As it happens, I visited 7 of them in the past year.

artists, street photographers, musicians and any other kind of creators and curators, they tend to be young,

They are hip, all of them. Full of quirky boutiques, vintage

fashionable and incredibly hip. Like the neighborhoods

shops, food trucks, edgy galleries, vinyl stores and pop-

they inhabit, they might seem all the same, yet they each

up restaurants. They might all seem the same, yet they’ve

have, like all humans do, a special character and a unique

managed to keep a local character, a strong sense of local

life story to tell. But there’s one thing they all have in

identity. Restaurants serve different, local food. Boutiques

common, a penchant they all share, the omnipresent sign

hold different, local items. Galleries show local artists. Yet,

of hipness. Tattoos. (And beards).

there’s one thing that they all share, the one thing that’s universal, the one thing that’s the best and ultimate symbol

No longer serving as a language of tribal communication,

of urban hipness. Street art.

the function of tattoos has changed, just like the role of graffiti has. Originally developed as a code indicating the

That’s right, street art. Don’t call it graffiti. The distinction

affiliation and status within a group, a way to show that

is important. Not just because street artists of today want

one, however different, belongs, the tattoos have become

us to understand that their street art is something new,

exactly the opposite - a means of like-minded hipsters

something fresh, something different, but - and this is much

to express their individuality. Precisely by turning its

more important - because this distinction signifies a radical

function upside down, the tattoos have lost the ability to

change in the role of street art over the past few decades.

communicate and become nothing more than a stamp. A seal of hipness literally imprinted onto the bodies.

If in the 80s, graffiti was primarily used as a means to reclaim public space, as a weapon to take the streets from the

By going mainstream, the social role of both tattoos and

establishment and give them back to the people, street

graffiti has changed. Once a symbol and a tool of rebellion,

art today functions, ironically (pun intended), as exactly

they’ve been appropriated and adopted into the language

the opposite - as a stamp demonstrating that the streets

of establishment as simplistic signs of creativity. If streets

have been returned to the establishment, as a sign that the

are decorated with street art, they must belong to a

neighborhood has been successfully gentrified.

creative neighborhood. If a body is decorated with tattoos, it must belong to a creative person.

It’s quite entertaining to observe the fight between the old and the new hipsters of Bushwick (no. 7 on the Vogue

That’s how our society works. In the overabundance of

list). The old ones (who moved there in the early 2000s)

information, we need loud and clear and easy to read

accusing the new ones (who moved there over the past

symbols. They make our lives easier. But when the content

few years) that they’ve ruined their neighborhood, that

is gone and all we are left with is decoration, we all lose. We

they’ve gentrified it - all the while the original population

look and there’s nothing there. We forget to look elsewhere.

from the 60s, 70s and 80s, mostly Latin Americans, are just

We forget about creativity that doesn’t wear a uniform. Look

happy that the neighborhood is now prosperous and safe.

elsewhere! There are treasures hidden out there.

In that sense, street art signals a positive change. But by becoming a signifier of gentrification, it also became devoid of its meaning, a mere decoration, a stamp, a logo. A logo assuring you that this is a certified hipster neighborhood.

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Culture

115

Sponsored content: Product

PRODUCT TEAM AD

PRODUCT TEAM AD

PRODUCT TEAM AD

PRODUCT TEAM AD

PRODUCT TEAM AD

PRODUCT TEAM AD

124

Culture

Is your playlist in desperate need of an update? Are you searching for musical inspiration outside your “comfort zone” or are you simply tired of eavesdropping to your colleague’s headphones?

In any case; brought to you by the kind fellow Celtronians, here are some tunes that make them tick.

Culture

125

BY CATHERINE ROGERS

There are several motivational factors of why we at Celtra

rewarding in your everyday personal lives and motivational to

encourage involvement in projects and initiatives that

strive to give back on a more consistent basis.

positively contribute to the community.

As a volunteer, you have the opportunity to serve as We work in an environment that offers us a great opportunity

representatives of the company in “your� community.

for personal and career growth, but cannot perceive ourselves

Giving your time has a much stronger impact on the way we

detached from the real world. We are a part of a greater

think and feel. It is a positive image of who we are and what

community that provides us with important resources on a

we do. This was seen through several Celtra volunteer events

daily basis, and where not everyone is as lucky as we are.

throughout 2014.

That is why we find it important to give back. Give back to key stakeholders that enable us to be where we are - these can be

We’re looking forward to 2015 and more opportunities to help

all from educational to environmental institutions.

enrich the communities we live and work in. We encourage all Celtra team members to come together and get involved.

The advertising technology industry has its perks but it sometimes offers little inspiration as to what we contribute for our society to evolve. Thus, we find it important to get involved in projects that are of existential nature. Getting outside our comfy bubble and putting things in perspective often results in an easier time to cope with stressful situations at work, too.

Furthermore, volunteering and giving back develops us as coworkers in certain ways that traditional training alone cannot accomplish. Volunteering calls for team members to step outside of their comfort zones and experience situations that they might not have encountered in their day-to-day lives.

The experience of handling uncomfortable and unfamiliar situations often proves to be helpful in the work we do,

126

Culture

Tech Gives Back: Our Boston office has participated in this event for the past 3 years.

Celtra NY partnered with New York Cares to provide gifts to children who would otherwise not receive them for Christmas. The team took the letters that the children wrote and personally shopped and wrapped each gift,

Assigned tasks include painting, revamping an elementary school playground and helping “cleanup” a local women’s shelter. www.techgivesback.com

delivering them just in time for the celebrations. www.newyorkcares.org/winter-wishes

In May, catastrophic floods struck the whole Balkan region. Celtronians showed their big hearts once again and selflessly organized a collection of food and household goods.

With the help of “Santa for a Day” initiative, Ljubljana office teams applied to buy and wrap Christmas gifts for kids whose financial situation at home would probably leave them without one. www.bozicekzaendan.si

Culture

127

ON THE PULSE OVERALL SATISFACTION

93% EMPLOYEE SATISFACTION RATE

97%

CORE VALUES OF CELTRA Knowledge Collaboration Innovaton & Creativity Ownership & Execution

128

Culture

94%

Would recommend employment at Celtra to a friend

96% understand the core values

Feel Celtra cares about its people

The recent employee survey exposed — much to no one’s surprise — the great company spirit we all share. Here are just a few numbers that back this up.

LEADERSHIP

93%

97%

Trust leadership to act with fairness and integrity

CONFIDENCE IN LEADERSHIP

91%

Feel leadership consists of positive role models

87%

Believe leadership has a clear vision of the future Very Confident

Not Confident

ME AND THE COMPANY

90% % 97% 93%

96

FEEL THEY ARE CONTRIBUTING TO CELTRA'S MISSION

Source: Internal survey, 110 participants

Believe they are contributing to the core values

Feel they are treated like a person and not just like a number

Feel people get ahead primarily on the merits and positive results of their work

Culture

129

Sponsored content: Sales, Creative Services

ver the past twelve months, we’ve added more than 30 new

people to our international team of talented and skillful individuals.

Each of the 128 unique members adds value to the company and ultimately helps make it stronger. The same could be said for this yearbook. Without your hefty and inspirational creative input, it wouldn’t be possible to produce such a voluminous and rich publication that will hopefully entertain, educate and fuel sweet nostalgia years from now. Thank you all!

- The Editorial Team

MIHA MIKEK, Co-founder & CEO If you ever decide to run for Vice President, pick Miha for a running mate.

132

Contributors

PRODUCT MATEVŽ KLANJŠEK, Co-founder & CPO

ALEŠ GABROVEC, SVP of Product

Tenacious, ingenious, optimistic, uncompromising,

Blue eyes so sad that even ping pong balls cry.

and a person of integrity. He inspires us to be better innovators and people.

GEFEN LAMDAN, VP of Product

NATAN NIKOLIČ, Director of Product

Black is the new black.

Lorem ipsum dolor sit amed.

Contributors

133

TADEJ Ĺ TROK, Director of Product

ALEX DAO, Sr. Product Manager

Possesses a sharp ability to spot digital creative

Has this magical reputation among early adopter clients

trends and encapsulate them in our products in

with complex campaigns. He simply never loses it.

an inventive way.

KRYSTAL EDELL, Sr. Product Manager

ANDREJ VENTA, Art Director

First desk to the left.

His curiosity and constant drive for improvement makes him an Art Director to look up to.

134

Contributors

ANITA KNEZY, Designer

CHENFANG HSIEH, Product Manager

Harbors a compassionate and caring heart - and an eagle’s

Despite having joined us only in late August, she has

eye for details. And snacks. And plants. And birthdays ...

already demonstrated courage and practicality in her work.

DINO KUŽNIK, Designer

MATIC PELCL, Designer

His must-see singer-songwriter shows ‘Dino’s Tales’

Rather than the digital canvas, he prefers to choose

attract numerous SF girls to the hip Mission venues.

a race track. And the brush? His BMW.

Contributors

135

CASEY OHNGREN, Designer

ASHNA KOTHARI, Product Manager

A very positive person with a can-do attitude.

Ashna means “beloved one� in Sanskrit and just like her

She will come up with ideas and solutions in no-time!

name suggests, she adds a spark of awesomeness to anything she is involved with.

MARK ZEGARELLI, Technical Writer

LENA HOFMAN, Product Analyst

A pica maestro with his own laser thermometer.

Lena brings expertise, fun, new perspectives, drive, and encouragement to the team.

136

Contributors

NICHOLAS KIM SMITH, Product Analyst

STEPHANIE DORAIS, Campaign Analyst

With his wide range of interests and skills, he should

An all-around rock star campaign analyst with

be firmly in the running for ‘Most Interesting Man

exuberant and positive personality.

in the World�.

AMY MAI, Product Manager

AMANDA CHEONG, Product Manager

Curious, zealous, persevering. Her use of color in the

The latest addition to the Product team brings much

mundane world of wireframes is second to none.

needed strength and stamina to the team.

Contributors

137

ENGINEERING KRISTINA BIDOVEC, Project Manager

JAKA JANČAR, CTO

Kristina keeps our team impeccably organized with

Among the few 7 feet tall representatives of

amazing wizardry. Don’t tell anyone but she’s actually

Human species that don’t play basketball.

half Martha Stewart and half Harry Potter.

VUK LAU, Support Manager

GREGOR SMREKAR, SVP Engineering

Keeping a professional attitude toward customers

We love our yearly bonuses too much

leaves his witty side reserved entirely for the people

to write this guy’s description.

around him.

138

Contributors

GAŠPER KOZAK, Director of Engineering

ALEKSANDER KMETEC, Director of Engineering

Trafficking all sorts of things.

Office shadow. Dabbles in dark arts of builder and much, much more.

JURIJ VIDMAR, Lead QA Engineer

ALEKSANDER PEJČIĆ, Lead Software Developer

Panzerschreck enthusiast.

Politically incorrect since 1985.

Contributors

139

140

UROŠ PIRNAT, Lead Software Developer

ANŽE CESAR, Sr. Software Developer

Been coughing for three years… and counting.

Decided that ad business is better than helping

Should really see a doctor.

people communicate.

ALEŠ KOTNIK, Sr. Software Developer

ADAM COHEN, Sr. Software Developer

Can’t watch a video anymore without thinking about

Can code WHILE playing the guitar.

cross-device compatibility.

Or so they say.

Contributors

GREG KASS, Sr. Software Developer

GREGA KEĹ PRET, Sr. Software Developer

Celtra cake master and Artist-In-Residence.

His coding fingers are as fiery as his dancing feet.

GORAN DODIG, Sr. Software Developer

JANIN KOLENC, Sr. Software Developer

Understands black humour.

The coolest looking programmer in SF office.

Also delivers it well, while dressed in black.

Contributors

141

KLEMEN SLAVIČ, Sr. Software Developer

MIHA GRČAR, Sr. Software Developer

This man flies helicopters!

Can optimize anything.

VILJEM ŠKORNIK, Sr. DevOps Engineer

POLONA ANTONČIČ, Project Lead

Can’t remember the feeling of sleeping

The Time Keeper

through an entire night.

142

Contributors

ANTON SEMPRIMOŽNIK, Software Developer

DOMEN GRABEC, Software Developer

Hikes, takes a bus and then bikes to work while his shiny

Force Pusher

BMW loyally awaits him in the garage.

GREGOR SUŠELJ, Young Researcher

GREGOR PRAPROTNIK, Software Developer

Once cut himself and was bleeding equations.

Nicest guy in the office with a secret passion for open roads and motorbikes.

Contributors

143

144

JURE COTIČ, QA Engineer

LUKA NARAT, QA Engineer

Fan of Nokia E52, has 2 spare at home.

Every mother’s favorite son in law.

MARKO NOVAK, Software Developer

MARTIJN DIJKHUIZEN, Software Developer

The World Champion of Custom Coding

Feels at home in every office.

Contributors

MATIC MAKOVEC, DevOps Engineer

MIHA KAVČIČ, Software Developer

Has yet to succumb to devops grumpiness standards.

Really doesn’t like pickles on Pizza.

NACE OROZ, DevOps Engineer

NATALIJA JAGODIC, QA Engineer

The guy with a lot of suprises in his closet.

So cute we don’t even mind when she finds bugs.

Contributors

145

PATRICK BRADY, Partner Integrations Engineer

PRIMOŽ OVČAK, Software Developer

Coding lawyer extraordinaire.

Knows how to woo any boo!

ROK BURGAR, Software Developer

ROK LENARČIČ, Software Developer

Can deliver at least 4 bad jokes per hour,

Even his cigarettes are electronic.

the 5th is gold though.

146

Contributors

ROBERT SEDOVŠEK, Software Developer

SIMON JAZBAR, QA Engineer

Looks wealthier than our boss.

Master of sarcasm, subtle provocation and most other forms of office humor.

UROŠ KOVAČ, QA Engineer

ŽIGA VIDIC, Software Developer

Lean, mean, basketball playing, testing machine.

Tortures himself by running 75 kilometers and considers it fun.

Contributors

147

FINANCE MAJA DROLEC, Co-founder & VP Finance

DEKYI LHAZE, Sr. Financial Controller

A ray of sunshine and a force to be reckoned with

Petite, but knows how to instill fear in those who don’t

- the perfect mix of business and pleasure!

follow through with their commitments.

CATHERINE ROGERS, Director of Human Resources

MARK DORMAN, Director of Financial Operations

A breath of fresh air with a great sense of humor.

Made a bold move joining such a headstrong team of women, but he probably knew what he was getting into ;)

148

Contributors

CECILIA RADGOWSKI Client Compliance Specialist

IRIS ZHANG, Accountant

Has a love for baking and always a warm smile on her face.

cooked meal.

MOJCA JANEŽIČ, Business Administrator

JADE BURKE, Executive Assistant

A beacon of positivity that can easily make you smile!

Has a fun and warm presence about her and helps us all

Loves shopping, traveling and enjoys a delicious home

to stay “on top of things”.

Contributors

149

SALES 150

TODD TAPLIN EVP of Global Strategy, Sales and Services

JONATHAN MILNE, General Manager EMEA

Whether it’s on the ice or in the office, you can be sure that

Mr. “work hard & play hard” is able to put a smile on

you’ll witness a Taplin hat trick!

anyone’s face and a signed deal on anyone’s desk.

GRANT STRATEMEYER, SVP Business Development

ANTHONY MAZZARELLA, VP Agency Sales, East

His welcoming attitude and overall company knowledge has

Being a VB6 (vegan before 6pm), he always has a fresh

made him the big brother of the sales organization.

approach with jazzy pants to match.

Contributors

JACK HALLAHAN, VP Business Development

KARIN MARKE, VP Agency Sales, West

Makes sure to canoodle with the right people to

Has an incredibly strong work ethic, but understands

bring in the revenue.

the importance of keeping weekends for fun!

NOBUKAZU KANEDA, Japan Country Manager

HARRY ROBINSON, Head of Agency Sales EMEA

Nobu has always believed he’s a health conscious person,

Someone you always want on your team. We love him,

but his wife might disagree.

customers love him. Plus he loves a fruity cider.

Contributors

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152

KATIE COMMISKEY, Director of Agency Sales

PATRICK CANDELA, Director of Publisher Sales

Has just reconnected with her Southern roots

A traditional “Mad Men”. Never takes no for an answer and

and taken Austin by storm.

always goes the extra mile to help his clients and the team.

PAUL SIMMONS, Director of Sales, Chicago

KIM NGUYEN, Director of Sales Operations

Passionate about providing great customer service,

She works best with music in her headphones and her dog,

creatives and Michigan State Athletics. Go Green!

Sir Chilly William, by her side.

Contributors

ALISON VACOVEC, Director of Agency Sales, East

LOLLY MASON, Publisher Sales Director, EMEA

Powered by Peppermint Patties and talking a mile a minute,

There’s a ray of sunshine in the London office and

she has all agencies saying she is wicked pissah.

her name is Lolly.

ERIK FORTUNE, Sr. Account Executive

KATIE ZITO, Account Executive

The gentle giant of the team and the longest tenured

The only thing she is slowing down is the NJ accent,

employee in the sales organization.

by throwing in a y’all here and there.

Contributors

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154

TU LY-GOWLER, Account Manager

AMY ROSENBERG, Account Manager

Makes sure her clients are happy and stay in line

A vibrant, engaging personality with plenty

- they will be her BFFs or else!

of opinions that she’s not afraid to share!

ALEX BUTLER, Account Manager

ELLI PAPADAKI, Agency Sales Director

Has a passion for new music promotion and runs her own

Whether straightening her hair or launching a campaign,

video programmes directly from her garage!

she won’t stop until every crease is ironed out.

Contributors

ANDY HEALD, Agency Sales Manager

AGNE MIZARAITE, Business Administrator

Partial to a sausage roll, duck lasagne and a spot

A chilled rosĂŠ drinker who uses her OCD to the max

of Saturday DIY.

to get the job done with a smile.

DAVID CHEUNG, Certification Support Specialist

CLIONA BARNES, Client Services Director

Before he gets to the office, he prepares himself daily

Totally unflappable, always focused and totally

with a 6AM gym session.

reliable - there must be something in that coffee!

Contributors

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156

DAVID ROŽAC, Creative Product Director, EMEA

ROB FEAR, Creative Product Specialist

A natural teacher who effortlessly bridges creativity and

Expect no tolerance for soggy creative and watch

technology. Loves a whiskey.

out for the driest humor in the western hemisphere.

JUNKO SUDA, Technical Account Manager

DEVON SMITH, VP Client Services

With the support of her two kids and husband,

Her infectious smile brightens up any room and

no technical issue can get past her!

her intelligence impresses anyone she meets!

Contributors

ROB ZIERTEN, Director of Client Services

NAZ ALI, Account Director, Strategic Accounts

Has been with Celtra when the health insurance

Married to a fine man they call Taco*, you’d never know

didn’t cover families yet!

she used to be “hood” back in the day. (*not actual name)

ANTHONY WESTMORELAND Director of Technical Services

FAN SHI, Director of Client Enablement

The unofficial “Mr. Fit 2014”, he is the picture

A world traveler, a Padi certified Rescue Diver and SSI

of health and wellness.

certified Specialty Diver.

Contributors

157

158

LEILA CUTSHAW, Sr. Account Manager

JACKI SANTIAGO Sr. Account Manager, Process Lead

A closet nerd who may have a deep Emma Stone voice,

Takes on all sorts of adventures: rock climbing, roller

but sings like a Disney Princess!

blading, burlesque ... you name it, she’s tried it!

KAT MCCORMACK, Account Manager

KYLE MADDEN, Ad Operations Specialist

Loves to stay active in the sunny LA with her dog

Has an uncanny sense of curiosity that makes him the

Sophie close behind.

perfect Trivial Pursuit partner!

Contributors

KEEGAN KENNEDY, Campaign Manager

YAEL ANTEBI, Client Enablement Manager

Although of Irish decent, she tans abnormally

A mother of three (soon to be four) is also a Padi

easy and gets very dark.

certified Dive Master.

BROOKE HANEY SANDBERG Director of Creative Services

ŽIVA VOVK, Sr. Project Manager

If the Creative Services team were the X-Men,

Probably sleeps in the office. Goes by the

she is their Xavier.

nickname “On-a-call”.

Contributors

159

160

BLAŽ VIZJAK, Front-end Developer Lead

JULIO VASQUEZ, Sr. Designer

Blaž looks like a tough guy, but on the inside he is

Large burrito extra guac., 4 cups of design, 3½ tablespoons

just as afraid of germs in the peanuts jar as he is

of skateboarding, 2 teaspoons of stencil art. Add Star Wars

afraid of bugs in his code.

and Futbol. Mix well, Serve warm.

KRISTA KERŽAN, Sr. Designer

ŠPELA BUDA, Sr. Designer

Her knack for finding bugs is what keeps

Roses are red, violets are purple.

QA on their toes.

Špela is awesome and classy just like her AC builds.

Contributors

ADRIAN CUENCA, Creative Campaign Manager

ANINA BENULIČ, Designer

A hardcore motorcycle dude trapped inside a tea drinking

If your ideas reached dead-end,

graphic designer’s body. Who knows what he becomes

just write to Anina and click “Send”.

when the night falls.

Her ads are mixture of knowledge and trend, just watch as your impressions ascend.

FRANE GORJANC, Designer

MARIN MEŠTER, Designer

A creative outbreak that shakes not only his table,

Photographer, designer, Nace’s stylist, GIF expert.

but the whole floor.

He builds nice ads too :)

Contributors

161

MARKETING 162

MITJA KUŠČER, Front-end Developer

KARMEN LUŽNIK, VP of Marketing

When the lot of us still dwell in beds,

The ultimate NYC guide if you’re into gastronomy,

he rides his waves and chops their heads.

arts or rooftop parties.

ZORA ZHOU, Jr. Designer

VANJA B. BRZIN, Product Marketing Manager

Zora’s an explora, designer slash skateboard ninja and

The only thing she loves more than her bike

a new pup momma.

is her other bike.

Contributors

MAJA KRALJIČ, Digital Marketing Manager

JURE URANK, Marketing Manager, EMEA

You wouldn’t think that someone from Marketing can

He’s got more kids than the rest of the Marketing

pimp up your CSS. Well, Maja sure can.

team combined.

AJDA ROTAR URANKAR, Designer

NIGEL CERDEIROS, Designer

She’ll design just about anything for a good

Nigel has an unparalleled love for burgers, beers

dose of chocolate.

and caramel macchiatos with whipped cream.

Contributors

163

MATIJA ZUPAN, Copywriter/Video Producer

VANESSA HENAO, Marketing Associate

NYC brought out the fun side in this contemplating,

She is so small and petite, yet her lunches almost

French-looking word-wizzard.

never include salad.

TANJA UŽMAH MOSQUERA, Design Intern Has a Colombian heart and a temperament to match.

164

Contributors

All contributors descriptions were written by team members for their colleagues.

Illustrations by Istvan David

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