Giving Necessary Boost to ROI with Innovation in Digital World The prime goal for any organization in the world seeking escalating progression is to increase its Return on Investment and in order to achieve this; various innovative marketing strategies have been employed so far. Basically, the two broad categories of these include offline and online/ internet marketing and it has been observed that the latter is more effective in terms of cost as well as economics of the business. Thus, the online marketing has gained tremendous significance among corporate to accomplish their goals.