Top 9 Content Marketing Tools For Brand Awareness Content Marketing is vital for improving your brand awareness. It also allows direct interaction with readers and customers alike and helps to collect details about your services and products and improve products based on feedback. You need to put in considerable efforts to make your content agiler and more engaging. The following tools will help you to develop an effective, actionable and useful content for the readers and convert them into potential customers. Read on to know about useful and effective content marketing tools.