CITY OF CELINA FY 2022
City Manager Report
Table
of Contents A Letter from the City Manager ............................................................................................. Population Growth & Permitting ............................................................................................ Development Services .......................................................................................................... City Limits & ETJ Map ........................................................................................................... City Owned Land Comparison ............................................................................................... Internal Services ................................................................................................................ Grants & Bonds Information ................................................................................................ Sales Tax Information .......................................................................................................... General Fund Budget ......................................................................................................... Public Services ................................................................................................................... Capital Improvement Projects ............................................................................................. Existing & Future Parks ..................................................................................................... Celina Roadway Projects .................................................................................................... Fire Department .................................................................................................................. Police Department .............................................................................................................. New Commercial Businesses ................................................................................................ Downtown Spotlight ............................................................................................................ A Look Forward .................................................................................................................. 212019181716151413121110987651
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Iservice.amgrateful to the many men and women who serve alongside me, and I especially appreciate your service and leadership during these unprecedented moments in our City. We have all worked tirelessly to enhance the quality of life for our residents and businesses by strengthening our infrastructure, expanding our parks and green spaces, attracting new businesses and neighborhood communities, and beautifying our historic Downtown. We have done this because of our intentional efforts to grow wisely as our population base multiplies. While this City is committed to a robust future, we will forever be connected to our past—the people, the leaders, the values, and the successes that have shaped this place into the Celina of today.
A Letter From the City Manager
Beyond Downtown, as Celina continues to develop, we commit to the same care for every neighborhood, park, trail, and public safety measure. I have always believed that growing wisely involves forging a partnership with developers, rather than just collecting on their investment. I have insisted that those who build structures here will also build parks, and roads, and provide areas for schools and support for the students who attend them. We continue to partner with such folks who honor our heritage as they develop our future. The new neighborhoods and businesses you see are evidence of the City’s commitment to maintain the spirit of our motto—Life Connected.
With so much excitement swirling around our City, I want to share with you a brief overview of the accomplishments we have shared since I arrived in Celina five years ago and those on the very near horizon. Serving as Celina City Manager has been the busiest, yet most fulfilling and enjoyable honor in my 15-year career in public
To the members of the Celina City Council:
Of all the accomplishments we have celebrated, I am particularly thrilled at the overwhelming excitement stirring around our historic Downtown. Just as it was in 1907, when J. Fred Smith laid out its original framework, our unparalleled Square is still the epicenter of life, trade, entertainment, and connection for the community. We are committed to continuing efforts to make Downtown Celina a destination for people across North Texas. In the past five years, we added signage, murals, lighting, sound, and landscaping that have made this area even more attractive to residents and visitors alike.
PEOPLE: OUR GREATEST ASSET
Celina is known for hosting events that brings the community together. Each year, Celina hosts over 25 events with many of them occurring on the historic Downtown Square and attracting thousands of people from around North Texas and beyond. As you know, the City hosts four marquee events each year: Cajun Fest (May), Splash & Blast (July), Beware! of the Square (October), and Christmas on the Square (November). In addition, we host Friday Night Markets once a month from March to November and family movie nights and Music on the Square nights during the warm months. Along with attracting people and business to the City, Celina was designated as the “Halloween Capital of North Texas” by Collin County Judge Chris Hill in August 2021.
With so much growth and expansion, both here and on its way, our slate of capital improvement projects have provided and/ or will soon provide much needed relief to residents throughout our community. Recently completed projects including the Old Celina Park expansion, the completion of Choate Parkway, and the construction of the Collin County Outer Loop from the Dallas North Tollway to Choate Parkway have all been welcomed projects in the City.
EDUCATION: OUR HOPE FOR THE FUTURE
Here is an overview of some of the exciting and historic change we are experiencing:
In 2017, the population was 11,645 with the 2022 estimate placing it at 29,170 within city limits. The service area population of Celina as of January 2022 was 36,213, which includes the districts not part of city limits. The Dallas Business Journal has ranked Celina as the fastest-growing city in the Dallas/Fort Worth Metroplex for three consecutive years (2019-2021). The population growth rate of Celina was 50.8% from 2015-2019.
I believe in maintaining the strongest bond with our school district in Celina and with other districts that serve our families, as well as the leaders of our Collin College campus. Communicating regularly and openly with our leaders in education is a priority for my office, our police department, our fire department, and our marketing team.
SPECIAL EVENTS: OUR PLACE TO CONNECT
Most of the City is in Celina Independent School District while the southern portions are in Prosper Independent School District. Schools operated by Celina ISD include Celina High School, a new Celina Middle School, Celina Primary School, Lykins Elementary School, and O’Dell Elementary School. Schools operated by Prosper ISD in Celina neighborhoods include Johnson Elementary School, Light Farms Elementary School, and Boyer Elementary School. In addition, Collin College – Celina Campus officially opened in Fall 2021.
CAPITAL IMPROVEMENT PROJECTS: OUR INFRASTRUCTURE FOR THE FUTURE
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EMPLOYEE SATISFACTION: OUR SYNERGY AS WE EXPAND
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Retailers continue to eyeball the prime potential development spots along Preston Road and the Dallas North Tollway. Up to 600,000 square feet of retail is looking to join the already expansive list of retailers and restaurateurs, including a membershipbased wholesale warehouse, a home improvement warehouse, a large national health and fitness gym, a regional grocery superstore, and many others. Soon, more quick service dining options will be coming to parcels currently under development. In all, the sales tax base is set to double over the next five years, due to the tedious recruitment of selected retail partners by our team. As I work with developers to finalize these deals, I expect that we should have some very exciting announcements this Fall.
Other much needed projects going to construction soon are the Law Enforcement Center, Fire Station #3, Senior Center, Coit Road (from Frontier Parkway to Vest Lane), Choate Parkway, Ownsby Parkway, Old Celina Parkway Signature Playground and the expansion of our water treatment plant capacity.
HEALTHCARE CORRIDOR: OUR CENTERS FOR MEDICAL ADVANCEMENT
The City of Celina annually conducts employee satisfaction surveys to identify our strengths and areas of needed growth. While some cities see too much risk in such practices, we believe this necessary activity produces the type of improvement we have celebrated over the past five years. The recent survey results placed us in the top 10% of cities against which we were benchmarked. We learned that employees understand and appreciate our organizational vision; which is reflected in the survey being 27 points above other cities' benchmark.
RETAIL DEVELOPMENT: OUR GOODS AND SERVICES IN THE CITY
Methodist Health System was the first major healthcare provider to announce plans to build its newest hospital in Celina. Methodist Celina Medical Center will be a $200-million project on 46.7 acres of land between the Dallas North Tollway and the future Celina Parkway. Methodist plans to break ground later this year on the five-story 200,000-square-foot project, with an expected opening date in 2025. The project will initially bring over 220 jobs to Celina.
Scottish Rite for Children has purchased a 76-acre parcel of land at the Dallas North Tollway and the Collin County Outer Loop. This beloved healthcare provider began serving North Texas families in 1921. The Celina site will be their fourth facility on or near the Dallas North Tollway. The original location on Welborn Street sits just off the Tollway and Oak Lawn in Dallas. Two facilities were recently opened in Frisco, one at The Star and another at the Tollway and Lebanon.
Currently underway are even more projects critical to keeping up with the growth. These include the Celina Road Ground Storage Tank, which will be a much-needed addition to our water services, and three critical road projects to ease traffic concerns: the Dallas North Tollway from FM 428 to Marilee Road, Frontier Parkway from SH 289 (Preston Road) to the Dallas North Tollway, and the Collin County Outer Loop from Choate Parkway to Custer Road (FM 2478).
Before the Tollway expansion has even been completed, recent land deals have some around North Texas labeling that stretch of highway through Celina as a “Healthcare Corridor,” due to the announcement of the coming of two major players in the healthcare industry in North Texas and the assumption that more medical space will follow. These two large hospitals will immediately ease the desperate need for hospital and emergency treatment.
Yours truly,
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While this list could go on, I hope you will see just an exciting snapshot of all that is happening and that which is to come. Over the coming few years, you can expect to see continued growth, but that growth will never be extended to a point that compromises the beauty, safety, or values that make Celina the most attractive place to call home. We can grow and multiply the people and places in Celina while remaining true to the historical heart of this community. With the help of our residents, City leaders, first responders, school district, faith leaders, and YOU, we can accomplish our mission, reflect our core values, honor our storied past, and forever remain Life Connected.
One final result worth noting has a direct correlation to cost savings for our taxpayers. As important as anything, the work that City leadership has diligently led because of previous survey exercises has greatly reduced our staff turnover rate. Our turnover rate this year continues to be at a historic low. Through our continued efforts to provide leadership training classes, employee engagement opportunities, and our Life Connected. programming, we are certain this statistic will continue to stand.
I was so proud that our employees’ satisfaction of their immediate supervisor was 18 points above the benchmark, and senior leadership approval ranked just slightly higher. Our employee surveys affirmed that our employees trust their leaders, and an overwhelming number said they are proud to work for the City of Celina.
Single Family Residential Permits FY 2017 - 2021 Population Growth 2017 - 2022 Inside City Limits Total Service Area * 2022 population is estimated based off a 3.1 average household count, multiplied by the single family residential permits for 2021 5
• Adopted Downtown Code
• Provided Neighborhood Integrity Grant funding to three homeowner associations for beautification improvements
• Established Downtown Commission
Single Family Residential Permit Revenue
Development Services
• Established CISD Education Fund
• Received the certificate of Achievement in Planning Excellence from the American Planning Association
• Acquired 230 acres of additional parkland
FY 2017 - 2022 YTD
• Completed the Impact Fee and Water/ Wastewater Study
• Established Neighborhood Integrity Program
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• Awarded Scenic City Designation- Platinum Status
• Adopted Neighborhood Vision Book
• Began construction on Celina Station
• Completed reconstruction of Utah Street, Arizona Street, Ash Street, Elm Street, and Main Street
• Acquired Bobcat Stadium and the land for Ousley Park
C i t y L i m i t s & E T J M a p² 0 1 5 0 7 5 M l e s L e g e n d U t m a e B o u n d a r y R o a d s P a r c e l s C e n a C t y L i m t s D s i c t s D e v e o p m e n t A g e e m e n t s P r e A n n e x A g r e e m e n s C e n a E T J C u r r e n t C i y L m i s 4 6 6 S q u a e M l e s P r o j e c e d B u d O u t 7 6 8 S q u a r e M e s D a e 7 5 2 0 2 2 C i t y L i m i t s A d d e d S i n c e 2 0 1 71 0 , 5 1 4 A c r e s P r eA n n e x A d d e d S i n c e 2 0 1 77 , 4 2 1 A c r e s D A ' s A d d e d S i n c e 2 0 1 71 2 , 9 0 4 A c r e s T o t a l = 3 0 , 8 3 9 A c r e s 7
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• Added Celina Heritage Festival to City special events lineup
Employee Turnover
* Turnover does not include part-time employees or discontinuation of employment during the probationary period
• Architected and procured new server solution to replace aged infrastructure (waiting on delivery)
• Replaced Legacy Data Backup System
• Started HOA Quarterly meetings
• Designated as “Halloween Capital of North Texas”
• Increased Friday Night Market vendors from 40 to 55-60
• Renegotiated GCEC contract resulting in approximately $30k in savings annually
• Developed IT standards to incorporate with engineering’s standards
Overall Satisfaction by Percentage
• Launched the Life Connected. app
• Implemented City Works (work order software)
• Completed the 2022-2024 Strategic Plan
• Established the Special Event Advisory Committee
• Conducted 2022 Employee Engagement Survey
Internal Services
• Developed and implemented the Citizens Government Academy
• Started the Life Connected. Resident Newsletter
Employee Engagement Survey
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Old Celina Park Phase II 4/22 $750,000Non-Urban Outdoor Recreation Program
$6,305,196TOTALGRANTSRECEIVED 10
Parks and Open Space Project Funding Assistance Program
Old Celina Signature Playground 9/20 $150,000Local Parks Grant - Small Community
Violence Against Women Continuation Funding (Year 2) 12/20 $70,483Violence Against Women Bonfire Properties Acquisition Project 11/20 $1,500,000Project Funding Assistance Program (PFAP)
Hiring of 18 new firefighters 9/18 $1,998,300
Celina Road 6 Million Gallon Water Storage Tank 6/19 $750,000Drought Resiliency Project
Bond Ratings Increases:
Parks and Open Space Project Funding Assistance Program 2/20 $1,000,000
2017 Moody's A1 to 2022 Moody's Aa3 2017 S&P AA- to 2022 S&P AA
Project Date Amount GrantedProgram
Violence Against Women Justice and Training Program
CoServ Charitable Foundation 10/19 $15,930Operation Roundup
Family Violence and Sexual Assault Investigator 8/19 $70,483
Staffing for Adequate Fire and Emergency Response (SAFER)
Grants Awarded 2018 - 2022
FY 2017 - 2022 11
* Estimated revenue for EOY 2022
Certified Taxable Total
Sales Tax Revenue
FY 2017 - 2022
FY 2017
General Fund Budget -
2022 12
Choate Parkway, under construction (2021) Public Services Choate Parkway Outer Loop: DNT to Choate Parkway Completed DNT: FM 428 to Marilee Road Outer Loop: Choate Parkway to Custer Road Started Frontier Parkway DNT to Preston Road Celina Ground Storage Tank • Implemented the continuous improvement of downtown drainage • Completed Old Celina Park Phase 2 • Established sustainability programs • Increased Parks and Recreation player participation by 25.8% • Implemented library home school program 13
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Impact and Capital Recovery Revenue
FY 2017 - 2021
This includes expenditures that are capital in nature from the bond funds, impact and capital recovery funds, park fee fund, capital acquisition fund, VERF funds, ASM funds, and general capital assets from the General Fund.
Capital Project Adopted Budget
FY 2019 - 2022
*2022 Actuals through July 12, 2022
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Budgeted Fire Staff Totals FY 2017 - 2022 • Received new ambulance • Received two Fire Marshal vehicles • Completed design for Fire Station #3 • Completed Fire Department policies and have submitted to Texas Fire Chiefs Best Practices Program • Developed and implemented the Citizens Fire Academy Fire Department 17
Police Department
FY
• Established an Officer Wellness Program – improving peer support resources, Officer Performance Center and Train Heroic App Staff Totals 2017 - 2022
• Reinforced the relationship with Celina ISD and expanded the SRO program to include Junior Police Academy
• Developed and implemented the Citizens Police Academy
• Rated Texas' #30 Safest City
• Began construction process for the new Law Enforcement Center
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Budgeted Police
• Established School Resource Officer Program
Terramania
1255 South Preston Road
Celina Montessori Academy
3905 South Preston Road
Honeysuckle Rose Boutique
1922 Choate Parkway, Unit 140PDR Texas Auto Hail Repair
Starbucks Celina
New Business FY 2021-2022
Address
Home Based Learning Academy
695 North Preston Road, Ste. 120
322 West Walnut Street
219 West Pecan Street
Shades of Green
1213 East Sunset Boulevard
The Pin Cushion - Body Piercing Celina
Thrown Axe Company
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710 South Oklahoma Drive
New Commercial Businesses
695 North Preston Road, Ste. 5Pure Form Training
881 North Louisiana Street
Andy's Sprinkler & Drainage
1922 Choate Parkway, Bld. 130, Ste. 130HOA Pools Commercial Cleaning & Repair
1212 South Preston Road
Chicago Title Hesse
412 North Oklahoma Drive, Ste. 108
FY 2021 - 2022
Bobcat Trail/Ousley Park
• Annie Jack • Bongo Beaux’s • Buff City Soap • Granny’s Sweeties • Papa Gallo’s • Rollertown Beerworks • Summer Moon Coffee • Swirls Bakery • Terramania • Toasted Walnut Table & Market • Valley Vines • The Silos • Frontier Golf Carts • Two29 on the Square 14 businesses were awarded Downtown Improvement Grants: 2022 GrandDowntownOpenings • Honeysuckle Rose Boutique • Terramania • Thrown Axe Company Coming Soon! • Swirls Bakery • Granny's Sweeties • The Silos • Mangiamo Italian Market & Deli • Rituals Wellness + Spa Downtown Patio Project
Downtown Spotlight 20
01. Be the Life Connected. City
Host a volunteer fair once a year for non-profits to meet volunteers
Create design guidelines for commercial development
Start designing Downtown Square expansion and roadways
Start designing Ousley Park
Acquire additional park land
Create an optional Smart Home Program for single family development
A Look Forward
Start and complete a 411 help system within the City
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Start designing wayfinding signage and entry monuments
Create design guidelines for multifamily development
Create an optional single family sprinkler program
Complete a citizen survey
Create a City and CISD orientation and/or history program
Start a large cleanup event and expand volunteer base
Expand our volunteer program across all groups and organizations
Post all events on Life Connected. App
02. Be the Unique City
Revise the Neighborhood Vision Book
04. Be the City Built on Public Safety
Build the Law Enforcement Center
Study possible training centers for police and fire
Reach out to start discussions with 4-year college campus
Create a Neighborhood Watch Program
Start designing the Library/Administration Building
Fund and start designing Fire Administration Building
Create the Downtown Live Music Plan and grant program
03. Be the City of the Future, Connected to its Past
Create a Police and Fire Explorers Program
Build Fire Station #3
Fund and start designing Fire Station #4
Execute an agreement for fire and police services with Mesquoakee Ranch MUD
Create a Downtown Mural Program
Install emergency sirens at all existing facilities (Phase 1)
Create an Emergency Management Program
Build Old Celina Park signature playground
Rehabilitate Old Mayer Grocery Store building with partners
Create a Public Art Master Plan with the description of the program and guidelines
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Start designing Downtown Parking Garage
Build the Dynavest WWTP
Update the Personnel Policy
Build Choate Parkway (Kinship to Custer)
Create a formal incentive program for small businesses
Expand Wi-Fi to parks
Hire a Development Liaison within the City Manager's Office
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Build Parvin Road (asphalt section starting at FM 1385 to Legacy)
Establish a Risk Management and Safety Committee
Complete the 2022 Employee Engagement Survey
Move Fire to a 15-day pay schedule
05. Be the City of Servant Leaders
Attend downtown conferences to attract more small business owners
06. Be the City of Innovative Infrastructure
Build Ownsby Parkway (Preston to Coit)
Achieve Public Works Department accreditation
07. Be the City of Small Business
Create a micro-grant program with the EDC
Update and review the annual evaluation process
Create a Transportation Utility Fee Program
Secure Outer Loop ROW in Denton County
