Celebrations Party Planners: The Best Party Planners in Town Are you ever too old to celebrate a birthday? As children we count down to them and as adults we often let them slide, but it turns out the kids have got it right: embracing your special day is good for your mood, relationships and memory. According to research, everything from the cake to the cards has the potential to increase your wellbeing, spark more joy and romance, and even give your grey matter a boost.