Sarah Walker Chair – Partner Employment Working Group
“I am absolutely delighted to welcome you to the fourth Celebrating Forces Families Awards. It’s wonderful to meet all our finalists and hear your truly inspiring stories. In my view, each and every one of you is a winner, and we are deeply grateful for your contributions in making the UK Armed Forces the fantastic worldwide community that it is today. We have also introduced ‘Jacob’s Medal’ this year to give our young people a little bit of further recognition. I would like to extend a heartfelt thank you to our sponsors. Your generous support has made this event possible, and you have all played such an important role in working alongside the team to create some truly special memories this evening.”
Alistair Carns
DSo
MP a letter from
oBE MC
Minister for veterans and people
Having served in the Royal Marines for 24 years,
I have a fair appreciation of the ups and downs of service life on forces personnel and their families.
I am also acutely aware of the vital role that families play in supporting loved ones in uniform; and underpinning their service that makes Britain secure at home and strong abroad.
So as both a veteran, and a Minister, I thank everyone involved in putting on the Celebrating Forces Families Awards. And I congratulate all the nominees and winners for their resilience, and their passion, creativity, and skill. I regret that prior arrangements prevent me from joining you this evening.
I regularly speak to people outside of the armed forces community who are unaware of the unique challenges faced by service families. So awards like this are not only a well-deserved acknowledgement of the commitment and achievements of our fantastic forces families, they also help educate the public about the barriers we face, and how we can overcome them.
But I didn’t go into politics to offer forces families warm words, I want them to have a fair crack of the whip.
That’s why the government is working to expand the Armed Forces Covenant, and establish an Armed Forces Commissioner, who will be an independent champion for our armed forces community.
It’s why we’ve expanded our Wraparound Childcare Scheme to support those overseas.
And it’s why we’ve launched an online Families Hub, to signpost organisations, guidance, and support to help navigate service family life.
It is a huge privilege of my job to spend so much time speaking with extraordinary people from all parts of our military community, and hearing the stories, and seeing the support, that make it so special. I hope, and trust, you will all have a great evening.
Families hub
Your hosts for this evening
Sian Grzeszczyk Melbourne
Sian Grzeszczyk Melbourne is an award-winning international TV defence reporter, presenter and video journalist with more than 16 years’ experience. For the last 7 years, she’s been reporting and presenting for BFBS Forces News.
Before joining BFBS, Sian spent nearly a decade as a BBC news reporter where she specialised in political reporting.
Sian is a military spouse; her husband is Sergeant Andrew Melbourne who serves in the RAF. She is delighted to return to co-host the CFF awards for a
Sian became the first British Journalist to fly in and shadow the controls of a US Army Apache attack helicopter, as she joined the Welsh Cavalry on Exercise Rattlesnake. She also gained exclusive access to fly on one of the Chinook helicopters from RAF Odiham that was in the King’s Coronation flypast, providing live reports to the world from the air. Sian’s exclusive report following British soldiers out to California to train with the US Army on Exercise Diamondback won an award in the Best Broadcast News: Excellence In Television category at the 2024 Military Reporters and Editors awards in Washington DC. Sian received 3 Highly Commended Awards for Television Journalist of the Year at the Midlands Media Awards when she
richard Jones
Richard Jones is one of the UK’s most celebrated magicians, known for his unique ability to combine incredible magic with powerful storytelling. As the first and only magician to win Britain’s Got Talent, Richard has captivated audiences worldwide with his heartfelt performances and astonishing life story.
Richard is currently touring the UK with his new show, ‘The Sound of Magic Tour’. In his previous career he served 12 years in the British Army. He studied at the Royal Military School of Music, spent three years with the Band of the Parachute Regiment before being posted as a mounted duty man to the Band of Household Cavalry. Having left the military, Richard continues his support with morale boosting visits across the world to British troops and their families alongside BFBS, in locations from Afghanistan to The Falklands and most recently for The Chelsea Pensioners.
Richard said “I’m extremely honoured to be a part of this event. As well as having been a soldier, I’m also a brother and son of military personnel so I am very aware of the importance of a supportive family. I’m lucky to have heard some incredible forces family stories from audience members at shows, so I’m very excited to see inspiring people get recognised this evening for their amazing work. On a side note, I really felt the power and kindness of the Forces community back in 2016 - everyone got behind me when I was on BGT, and that’s when I realised, we really are one big family. Let’s have a great time tonight. Congratulations for being here!’
Follow Richard Jones: @richardjonesmagic
order of events
17:30 - ARRIVAL DRINKS AND CANAPÉS
18:45 - ENJOY A THREE COURSE DINNER
20:25 - LIVE STREAM BEGINS
20:30 - RICHARD JONES MAGIC SHOW
21:00 - THE AWARDS!
23:00 - LIVE STREAM CLOSES
23:00 - DISCO
00:30 - CARRIAGES AND TIME TO HEAD TO BED
menu
Starters Main Dishes Desserts
Hot smoked salmon with cauliflower mayonnaise, pickled cucumber, radish salad
Butternut squash carpaccio with pesto mousseline, rocket and grilled pepper (Vegetarian & Vegan)
Chicken filled with spinach, pine nut, dauphinoise potatoes, grilled courgettes, aubergines, fine beans, chicken madeira jus
Courgette and spinach
vol-au-vent, nutmeg, ginger, cinnamon ginger cream, served with accompanying vegetables (Vegetarian & Vegan)
Passionfruit and white chocolate posset, with shortbread biscuit
Cherry and Amaretto cheesecake (Vegetarian & Vegan)
Headline sponsor About Mott MacDonald
Mott MacDonald is a global engineering, management and development consultancy. Together with our clients, we are helping to solve the world's greatest challenges, finding opportunity in complexity by bringing our uniquely diverse workforce together to deliver sustainable solutions. An employee-owned business, we are a proud signatory of the Armed Forces Covenant and a Defence Employer Recognition Scheme Gold award holder. We recognise the unique mix of skills and experience across the Armed Forces community and are dedicated to creating a workplace that is inclusive, fosters flexibility, and enables our military community employees to enjoy fulfilling careers across the business. We celebrate our military community members' resilience and dedication and acknowledge their determination by offering bespoke support and enhanced benefits.
Cathy Travers, Group Managing Director says: “We are sponsoring the awards because, in simple terms, it is the right thing to do. We are dedicated to creating a psychologically safe, flexible, and excellent place to work for our forces family employees, and we are proud to support an event that celebrates the contributions of military family members which so often go unnoticed. As a business that focuses relentlessly on continuous improvement, and having sponsored the CFF Awards each year since their inception, we are particularly delighted to be the headline sponsor for 2025.”
prize Draw &
New for 2025 online Auction
The prize draw is a highlight of the Celebrating Forces Families Awards. Alongside this evening’s draw, we are also introducing an exciting online auction for the first time so check out what’s on offer and place your bids!
The auction features some key lots donated through the Army Central Fund (ACF). These thrilling items include:
Exhilarating tandem experiences
Horse-riding days Sailing excursions
In addition to the amazing prizes donated via through ACF grant recipients, we also have a host of other super prizes to bid for including:
Women’s Premier League match day experience
Fantastic football memorabilia
An amazing family photoshoot with Katie Mitchell Photography
much more!
The ACF is a grant-making charity working to improve the physical, mental and social well-being of serving British Army personnel and their immediate families. They are delighted that the recipients of many of their welfare grants are giving back to the community by generously donating prizes to the Celebrating Forces Families Awards and are pleased to play a small part in helping to celebrate the hugely vital role families play in supporting our serving personnel and maintaining their operational effectiveness.
Caroline Crewe-Read, Director, Army Central Fund said: "It will be a privilege to join all those celebrating the huge contribution made by Forces Families at the 2025 Awards. As an Army wife myself, I understand and empathise with the view that Forces families are in service too and am looking forward to hearing about the stories and lived experiences of all those nominated for awards this evening."
This year's raffle prizes include:
Plymouth Gin donated by Plymouth Distillery
Mermaid Gin donated by Isle of Wight Distillery
Dog Walking Bag donated by Pawfect bags
Freedom Foods Hamper worth over £100 donated by Freedom Foods
Mission Motorsport Merchandise
Mission Motorsport
CFF Team Special Hamper
And many more fabulous prizes up for grabs!
Scan the QR code to see all the fabulous lots and get bidding! Good luck!
Tickets are available to purchase throughout the evening. All monies raised will be used to continue our support of armed forces families.
Thanks to all individuals, businesses, armed forces groups and families who have generously donated to both our prize draw and auction.
Reception Sponsor
About Barclays
Barclays is a British universal bank. Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities. With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 83,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.
Kevin Gartside, Global Head of Military & Veterans Outreach says: Barclays is delighted to support the Celebrating Forces Families Awards. Barclays is committed to supporting military spouses and the broader armed forces community; both through employment opportunities and bespoke banking products and services, recognising the positive role forces families play in our society.
Entertainment
We couldn’t let Richard Jones host proceedings without making full use of his abilities, therefore Richard is wearing multiple hats this evening. From working the room during the drinks reception, to a post-dinner magic show before the awards presentation, Richard will be keeping you entertained throughout.
Centrica are the proud sponsors of the entertainment for tonight’s event.
Event Partner BFBS
We’re grateful to the BFBS team, who are supporting the Awards again this year, bringing them to life through big screens on the night, full event production support and managing talent. BFBS will also be running the ‘Green Room’, where they will be recording in-depth interviews with the winners and sharing their inspiring stories across social media and radio.
Mikaela Harley, Head of Communications for the British Forces Broadcasting Service (BFBS), says:“BFBS is delighted to be part of the Celebrating Forces Families awards team as Event Partner.
For the fourth year running, our award-winning BFBS Live Events team is producing the ceremony and
Serve & protect Credit union
Serve and Protect Credit Union (formerly Police Credit Union) helps employees and families of the police, prison, military, fire, and health services save money and access financial support.
At Serve and Protect Credit Union, we are passionate about improving the financial resilience of those who serve and protect our nation. We provide financial support to the people who help every corner of our society through various means of financial support.
entertainment. BFBS Forces News Reporter and Video Journalist, Sian Grzeszczyk Melbourne, returns as co-host, alongside magician and former British soldier, Richard Jones.
We are looking forward to championing the commitment and dedication of the partners, children, and communities that support our armed forces worldwide. Karl Lambert and Toby Pickard from BFBS Social Media and Natasha Reneaux from BFBS Radio are here tonight to capture their inspirational stories. Listen to BFBS Radio, follow @bfbsradio and head to forcesnews.com where we’ll be sharing their extraordinary achievements.”
Green Room Sponsor
Jonathan Sykes, Business Development Manager, says: “We at Serve and Protect Credit Union are delighted to be a sponsor for the Celebrating Forces Families Awards evening 2025. This is our second year of involvement, and we look forward to a great evening as the sponsor of the Green Room. We wish every nominee the very best of luck and thank them for everything that they have done to be part of such and inspiring awards evening.”
CDS
CDS is a professional services agency supporting the MOD with all its print services demands. More widely we work with clients across the public sector and in regulated markets to enable digital transformation with Data and Process Automation, Cloud Infrastructure and Security and Digital Experience.
Livestream production Team
Every year, we live stream the awards ceremony, bringing the excitement and celebration to our community—wherever they may be. Tonight, thanks to StreamPunk’s production, you can experience the event from the comfort of your home, whether you’re tuning in from your living room, kitchen, or even your garden. No matter where you are, you’re part of this special evening; so sit back, relax, and enjoy the celebration with us!
Print Partner
“At CDS we are proud and honoured once again to be the Print Partner for the Celebrating Forces Families Award Programme. We hope that everyone will enjoy the wonderful event.”
StreamPunk Productions are proud to support the Celebrating Forces Family Awards for the second consecutive year in 2025.
“We take great pride in live streaming this special event, ensuring the incredible achievements of armed forces families are shared worldwide with those who can’t attend in person.”
JACoBS MEDAL
Jacob’s medal has been designed by Jacob Mason, age 14, the son of a Submariner who wrote the poem ’This is Normal For Me’ when he was only 10. His words describe the unique experiences and challenges faced by military children.
Jacob performed his poem at the Mountbatten Festival of Music in the Royal Albert Hall, London.
Inspired by the impact his poem had on the audience, Jacob designed the medal with the support of The Royal Navy & Royal Marines Charity (RNRMC), to help shine a light on the achievements of other young people in the armed forces community.
All young people nominated for the Celebrating Forces Families Awards will receive one of the medals to celebrate their success.
Andrew Jameson, CEO of RNRMC, says:
“At Royal Navy & Royal Marines Charity, we honour the courage and resilience of armed forces families, especially the young people facing unique challenges. Jacob’s Medal is a tribute to every nominee for the Young People’s Award at the Celebrating Forces Families Awards 2025. It symbolises our admiration and gratitude for their inspiring spirit, loyalty, and contribution to their families and communities. Each nominee represents the very best of the forces family, and we are proud to celebrate their achievements and journeys.”
SPONSOR
Headline Award
INSpIrATioNAL ADuLT
FAMILY MEMBEr
A standout adult member of an armed forces family who continuously inspires and supports members of the military community.
Julie Hall
After losing her son in Afghanistan in 2010, Julie founded a charity dedicated to supporting veterans and serving personnel. She opens her home to up to three veterans at a time, providing long-term accommodation, furniture, and essential services like mental health and addiction support, with unwavering care and compassion. Julie also helps them secure training, jobs, and independent housing. She is always available for those in need 24/7, and her efforts extend to establishing a veterans’ centre, offering emergency housing, mental health services, food banks, benefits advice, and drop-in classes, demonstrating her extraordinary commitment to the armed forces community.
Ashleigh Bailey
Ashleigh is a devoted mother of four who, despite facing significant personal challenges, dedicates herself to supporting and improving the Armed Forces community with unwavering commitment. As RAF Benson Choir Lead, she has created a safe and welcoming space for members to connect and enjoy music. Through her leadership, the choir has raised over £600 and organised numerous events to sustain its activities. Ashleigh also volunteers at the station’s thrift shop, and her determination, positivity, and selflessness inspire so many others, demonstrating her heartfelt dedication to both her family and the wider military community.
Abby Wilkinson
Abby is an inspiring wife, mother, friend, and role model who dedicates herself to supporting her family and the forces community. A registered mental health nurse, therapist, and medical educator, she delivers specialist military-focused mental health seminars and volunteers with the Army Families Federation, to support families on camp. Starting in 2025, she will launch free family-focused mental health classes while continuing to offer therapies to those in need. Despite raising three children, managing hospital visits, and pursuing her PhD, Abby never misses her children’s activities. Her selflessness, resilience, and tireless commitment to others are truly remarkable.
YouNG pEopLE'S AWArD
For a child (18 or under) of
SPONSOR
HSBC is recognized as one of the world’s largest banking and financial services organisations, proudly serving clients from its home markets in Hong Kong and the UK, as well as through an extensive global network that spans 60 countries and territories. Guided by its purpose of opening up a world of opportunity, the organisation’s core values play a crucial role in defining its identity and are fundamental to its long-term success. HSBC embraces and values difference, understanding that diverse perspectives drive innovation and growth. It believes in succeeding together, fostering collaboration and teamwork to achieve shared goals. Taking responsibility is at the heart of its operations, as HSBC holds itself accountable for its actions and their impact on clients and communities. Together, these principles guide HSBC in its mission to create a positive impact in the financial world and beyond.
David Bill, Chair of the HSBC Military Network, says: HSBC proudly supports the Young People: Supporting the Armed Forces Community award at the Celebrating Families Awards. This award is important as it recognises and empowers young individuals who contribute positively to the armed forces community.
Honouring their efforts, demonstrates HSBC’s commitment to social responsibility and the armed forces community. Supporting this award aligns with our values of taking responsibility and succeeding together, fostering unity and appreciation for those who serve. Ultimately, this recognition inspires future generations to engage with and support the armed forces, creating a lasting positive impact on society.
Alfie-Jon purchase
Ten year old Alfie-Jon, lives with autism and is the son of an RAF Survival Equipment Technician, who has brought joy to thousands through his heartfelt passion for post. Since 2021, he has handwritten and delivered over 3,000 cards to military families, veterans, and care home residents during Christmas, Easter, and Valentine’s Day. His selfless mission began at RAF Benson, where he delivered 600 Christmas cards, and continues at RAF Henlow, even crafting 100 cards for veterans attending a Christmas dinner. Recognized by the Chief of Air Staff and Royal Mail, Alfie-Jon’s dedication spreads love and connection, showcasing extraordinary kindness and community spirit.
Maddison Cane
Maddison, the 11-year-old daughter of a REME serviceman, has shown remarkable determination and resilience despite being born with bilateral hip dysplasia. Defying medical predictions, she began walking at just 11 months and has since raised over £2,400 for military charities, including the Royal British Legion, Little Troopers, and the REME Charity. Since the age of 7, Maddison has completed numerous physical challenges, including poppy runs, 10km walks, and ‘Lifting the Decks’ events. Her efforts highlight her dedication to helping others and raising awareness for military charities, proving no challenge is too great to overcome.
Eleanor passant
Eleanor, is a 16-year-old with a passion for reading, For the past 18 months she has been volunteering at the Army library at Aldergrove Flying Station, mastering library systems, creating engaging displays, and recommending titles to younger members. Her patience, kindness, and enthusiasm have inspired younger children to become mini Matildas, fostering a love for reading and learning. Eleanor has become an integral part of the library team, helping staff and visitors alike. Her dedication, positivity and selflessness make her a role model and a valued community member.
MiLiTarY FAMiLY CHAriTY AWArD
SPONSOR
Pinnacle Group is a leading provider of housing, neighbourhood and community-facing services, including managing 49,000 service family homes across the UK. We work day-to-day with military families and are determined to support them in meaningful ways.
Sarah Pittaway, Divisional Director, says:
“Through our daily interactions with service families, we frequently encounter inspiring members of the military community.
Sponsoring these awards provides a perfect opportunity to recognise and celebrate the individuals and groups who are making a
Armed Forces Education Trust
The Armed Forces Education Trust provides essential financial support to service children and veterans’ families, addressing educational disruptions caused by mobility and parental deployments. Children with SEND needs are particularly vulnerable to the challenges of service life. Despite being a small charity, it has awarded £1.5 million in grants over three years, helping 90 individuals, 800 schools, and 8,000 children. Its flexible approach ensures timely assistance, fostering educational continuity. Through collaboration with charities, Local Authorities and schools, the Trust actively supports the armed forces community, ensuring service children thrive academically and reinforcing its role as a vital pillar of support for military families.
Families’Activity
Breaks
Families’ Activity Breaks (FAB) provides fully funded, week-long activity camps for bereaved military families, offering crucial respite from grief and everyday challenges. These camps create a safe, supportive environment where families can connect with others with similar experiences, fostering lifelong friendships and a sense of belonging. Staffed entirely by dedicated volunteers, each family is paired with a military mentor to maintain their connection to the armed forces community. FAB’s activities promote confidence, resilience, and healing, giving families cherished memories and a renewed sense of hope. Led by Major Karen Tait MBE, her team of volunteers are the backbone of FAB, transforming lives and honouring fallen heroes.
reading Force
Reading Force is a unique charity dedicated to supporting military families through the power of shared reading. By providing free books, scrapbooks, and teen journals to children and families worldwide, the charity helps strengthen connections during deployments, relocations, and other challenges of military life. Last year, Reading Force distributed over 4,600 books and 10,000 resources to families, including those with additional needs. Their initiatives, such as book clubs for adults and partnerships with military charities, encourage community and reduce isolation. Inspirational projects like author visits and writing competitions create lasting, transformative experiences for Forces families.
ovErCoMiNG ADvErSiTY AWArD
An award for a military family member who has experienced and
SPONSOR
Energy is in our DNA. From supplying the gas and coal that powered the industrial revolution, to becoming the market-leading energy services and solutions company we are today, we’ve been at the centre of the UK energy industry for over 200 years. Centrica has a role at every step of the energy transition. When it comes to energy, we make it, store it, move it, sell it and mend it. Find out how we’re energising a greener, fairer future.
Business Development Manager, Alexis
As a forces friendly business, we know all too well the present and past challenges faced by some of our armed forces colleagues and their families. One of our core business values is ‘courage’. It takes courage to tackle adversity, and still find room for a smile afterwards. It’s an absolute honour to sponsor individuals who have shown strength and resilience to overcome adversity. Their courage will also inspire others to be courageous!
Jilly Carrell
Jilly, Assistant Director of Fundraising at the Royal Hospital Chelsea, turned personal tragedy into advocacy. After her husband Nick returned from a sixth tour of Afghanistan, Jilly sadly lost him to brain cancer. She faced eviction, pension battles, and limited military support while raising their two young daughters. Determined to improve support for bereaved service families, she founded Beyond the Wire CIC. BtW provides practical help, research, and advocacy to address systemic issues. Jilly collaborates with government officials, businesses, and military groups to champion change, ensuring bereaved families receive the empathy and resources they deserve. Her strength and dedication are an inspiration to all.
Lyla o'Donovan
Lyla was diagnosed with a brain stem tumour at the age of 3. Enduring multiple major surgeries countless MRI scans and intensive rehabilitation has not stopped her supporting and inspiring others. Despite these challenges, Lyla, now 11, has raised over £100,000 for charities, climbed mountains, and walked 1 million steps in a month. In 2021, Lyla founded her own charity to support children and families through diagnoses, providing holidays and days out. Her dedication earned her the Service Child Award and an invitation to Buckingham Palace. Lyla’s positivity, resilience, and commitment to helping others make her a true inspiration and role model for all.
Nicole Bowles
Nicole, the wife of an RN submariner at HMNB Clyde, has faced immense challenges, including the tragic loss of her infant son, Ben, in 2012. This led to severe PTSD, depression, and anxiety. Despite this, she founded ‘Our Missing Peace’ to support bereaved parents worldwide. In recent years, Nicole has overcome flooding disasters that devastated her home, undertaking the extensive repairs herself all while caring for her autistic son. Currently pursuing a law degree, she remains a beacon of hope in the face of what can sometimes feel like insurmountable obstacles. Her motto is ’brew by brew’, reminding us all to take life one step at a time.
ArMED ForCES ADvoCATE AWArD
SPONSOR
Parkdean Resorts is the leading operator of holiday parks in the UK, welcoming in excess of 3 million holidaymakers each year. We own and operate 66 award-winning holiday parks, and have an unrepeatable freehold property footprint with 3,500 acres of land including forests, peat bogs, rivers, beaches and headlands in some of the UK’s finest beauty spots. We are committed to caring for our parks, people, and planet to create a positive environmental impact on nature and resources, and to acting responsibly for the long-term sustainability of our business. Our 33,000 pitches include a wide range of accommodation options, from static caravans to luxury lodges and glamping, as well as touring and camping pitches. We have 20,000 holiday home owners, and sell over 600,000 holidays a year, mainly
Mr Steve Richards, CEO Parkdean Resorts UK
Parkdean Resorts is all about families, fun and freedom, and when combining this with our immense respect, support, and pride in UKAF families, we cannot think of a better way of recognising and showing our support than sponsoring Armed Forces Families Advocate(s) of the Year Award.
Forces Additional Needs & Disability Forum
The Forces Additional Needs & Disability Forum (FANDF), established 35 years ago, is a volunteer-led tri-service group supporting Forces families with additional needs and disabilities. Run by individuals with personal experience, FANDF advocates for better resources, awareness, and policy changes, benefiting nearly 1,000 members. Through collaborations with the MOD , charities, and service providers, FANDF addresses challenges such as access to education, healthcare, and social services. through local events, campaigning, and the biennial FANDF Conference. Supported by SSAFA, FANDF’s dedicated committee continues to empower families and drive systemic change within the Armed Forces community.
Emily Bailey
Emily is the heart of the RAF community, creating safe spaces for women to connect and thrive. As founder of the ‘Adventure Wing’ at RAF High Wycombe, she has inspired military wives and partners through activities like wild swims, mountain biking, climbing, paddle boarding and trips away, fostering fitness, confidence, and camaraderie. Emily’s efforts, including gaining leadership and first aid qualifications, ensured everyone felt welcome, regardless of experience. She is also a Forces Wives Challenge volunteer, Recently posted to America, her community celebrates her friendship, selflessness, and dedication, making her a deserving nominee for this award.
Andover College
Andover College, is a beacon of support for armed forces families, addressing their unique challenges with tailored educational programmes, flexible learning pathways and personalised support. Located in a military-rich area, the college collaborates with local organisations like the Army Welfare Service to provide academic mentoring, wellbeing services, and pastoral care. Initiatives like the Military Families Forum foster inclusion, while career fairs and flexible study options ensure continuity for students facing relocation. Through advocacy and strong community partnerships , Andover College provides a vital catalyst for educational attainment in service families, setting a gold standard in education.
SoCIAL MEDiA INFLuENCEr AWArD
SPONSOR
Wincanton is a leading British supply chain solutions company. The Group provides business critical services including storage, handling and distribution; high volume eFulfilment; retailer ‘dark stores’; two-person home delivery; fleet and transport management; and network optimisation for many of the UK’s
Kat Barrett, Head of Gateway Programmes said:
“Wincanton is honoured to sponsor the Social Media Influencer Award, recognising an individual from a military family who has been instrumental in supporting the armed forces community through social media. This award aligns with our core values and supports our vision. By celebrating an influencer who uses their platform to benefit the armed forces community, we pay tribute to the sacrifices and contributions of military families. Our sponsorship reflects our commitment to positive social impact and community engagement, fostering goodwill among our employees, customers, and stakeholders who deeply value the contributions of the armed
Annalise Shaw & Sadie Marie McLelland - Even Keel podcast
Annalise and Sadie Marie created Even Keel, a podcast and online community dedicated to supporting Royal Navy spouses and partners, particularly those living away from bases and feeling isolated. Launched in 2024, the podcast tackles key aspects of Navy life, such as solo parenting, deployments, and mental health, in a welcoming, inclusive space. Their initiative includes Instagram, a WhatsApp support group, deployment planners and community events. With over 1.6k followers and a rapidly growing reach, Even Keel has positively impacted countless families across all military branches, offering connections, understanding and support in the unique challenges of military life. In their latest series, Even Keel were thrilled to be sponsored by the Royal Navy & Royal Marines Charity, and thoroughly enjoyed working with them to reach as many families as possible.
Sophie Sparkes & Kirsha Fowler - padwives Assemble podcast
Sophie and Kirsha host Pad Wives Assemble, a podcast giving military families a voice. They tackle real issues such as deployments, solo parenting, and constant moves. In just eight months, they’ve reached 36 countries, gained 70,000 weekly Spotify impressions, and raised £1,000 for Scotty’s Little Soldiers. They’ve created planners to support military families and raise money. Their Volunteer Programme offers military-connected individuals experience, training, and references. Featured in ‘Army & You’ and ‘The Garrison Magazine’, they also share advice on BFBS Radio, connecting with and offering support to military families.
Sarah Knott - This Mama Life
Sarah, a Royal Navy wife and mother of three, inspires the military community with This Mama Life by sharing honest insights into forces family life. Through her Deployment Diaries on YouTube and heartfelt homecoming videos, she highlights the challenges and joys of military life. Despite living far from family, she has built a supportive and positive environment for her children while managing work and deployments, including her husband’s fourth deployment in three years. Passionate about raising awareness of military kids’ experiences, Sarah’s openness and positivity has helped many feel less alone and better understood.
SMALL BuSiNESS oWNEr AWArD
SPONSOR
X-Forces Enterprise (XFE) supports business aspiration in the military community: veterans, service leavers, reservists, spouses, family members and cadets are all eligible for free-to-access services. Since the organisation was founded in 2013, XFE has helped over 15,000 people to consider, start and scale their businesses, through enterprise training and, facilitating access to Start Up Loan funding. Their unique package of services provides knowledge and support for the armed forces community, enabling informed decisions about business and facilitating connections within a family of like-minded business owners.
Ren Kapur MBE, CEO of X-Forces
X-Forces Enterprise acknowledges the crucial role of families in the armed forces community and we are proud to support the Small Business Of The Year Award to celebrate entrepreneurial endeavour by family members amid the demands
Ashley valentineNot Just For valentines
Ashley has made an exceptional contribution to the Armed Forces community in Northern Ireland through her creativity and generosity. After facing isolation upon relocation, Ashley rekindled her passion for crafting and used it to support others. She led crafting sessions for military families, providing a safe space to connect and engage while fostering strong community ties. Through her Facebook page, ‘Not Just for Valentines’, Ashley sells handcrafted items, donating proceeds to causes like the Royal British Legion Poppy Appeal. Thoughtful gestures, such as creating 40 personalised mugs for 5 Army Air Corps, exemplify her dedication to uplifting the military community.
Hannah quinnHannah's Brow room
Hannah has built a thriving beauty business from her military home, offering a wide range of beauty services to her local community and beyond. Despite frequent moves, including overseas, she has adapted her business to each location, creating professional, tranquil spaces while balancing family life with three children and her husband’s deployments. Her services have provided a sense of relaxation and support to her clients, not to mention a little much needed pampering. Hannah has grown her business to over 1,000 social media followers, gaining recognition from high-profile professionals. Her adaptability, dedication, and community involvement make her a hugely impressive role model.
Samantha Marr - Xtreme Studios
At just 24, Samantha, has transformed opportunities for the military community in Cyprus. With a first-class degree in dance and qualifications in gymnastics, swimming, and cheerleading, she created Xtreme Studios at RAF Akrotiri, offering classes for children as young as 15 months. Since 2022, this thriving club has grown to 160 athletes, 15 adult cheerleaders, and five coaches, hosting performances, competitions, and community events. She provides a safe, inclusive space for social and athletic growth and her motto, ‘Creating opportunities where opportunities don’t exist’ resonates through her work, providing a safe, inclusive space for social and athletic growth. Representing Team England in cheerleading, she inspires athletes to achieve their dreams.
SPONSOR
BuSiNESS AWArD
For any corporate or commercial business which is actively supporting the armed forces community either
The Forces Employment Charity (FEC) provide life-long, life changing support, jobs and training opportunities to veterans, and their families, irrespective of circumstances, rank, length of service, or reason for leaving.
The Charity is made up of many veterans and service family members across the UK. When clients speak to us, they are talking to people who can relate to them and both empathise and empower.
With a stunning track record, the Forces Employment Charity is uniquely positioned to offer long standing expertise with a modern approach to recruitment. We also work with veterans in the criminal justice system, wounded, injured and sick.
FEC work with thousands of employers across the country, acting as their gateway to a unique community of people with specialist skills and experiences.
“The Forces Employment Charity support all members of the military community and understand service life and transition can impact the whole family.
Many of our clients experience challenges finding jobs and barriers to career progression but we work with hundreds of new employers every year, introducing them to this valuable community and helping secure roles that meet their needs,
There are thousands of employers who actively support the armed forces community and that is why we wanted to sponsor this award to celebrate some of those who value the skills of this immensely talented pool of individuals.”
qinetiq Barclays
Barclays UK is a trailblazer in supporting the armed forces community, demonstrating exceptional commitment through its Military Veterans Outreach (MVO) and innovative programmes. Its Military Talent Scheme (MTS) facilitates seamless transitions for service leavers, offering training, mentorship, and employment opportunities. The Aftercare Programme extends ongoing career development and financial wellness initiatives, while the Military Business Start-Up Programme empowers families through funding and entrepreneurial resources. Barclays’ collaborations, such as with Forces Families Jobs, ensure tailored, impactful support. With over 9,000 families benefiting annually, Barclays continues to expand its reach, driving resilience, financial independence, and growth across the armed forces community.
QinetiQ, a leading British defence technology company, demonstrates its deep commitment to the armed forces community through a number of impactful initiatives. Collaborating with Recruit for Spouses (RFS), QinetiQ has positively impacted over 228 military spouses through mock interviews, employability webinars, and paid work experience programmes. QinetiQ has also helped support female veterans and spouses at Weeton Barracks with their transition following deployments.
Beyond RFS, QinetiQ hosts career workshops at Tedworth House, engages with young beneficiaries through the John Egging Trust, and supports RAF veterans via the Royal Air Forces Association well-being initiatives. Active in Women in Defence programmes, QinetiQ exemplifies a holistic approach to empowerment, professional growth, and community support.
Compass Group uK & ireland
Compass Group UK & Ireland, part of Compass Group PLC, has a long-standing commitment to the armed forces community. Its Spouse Policy supports military spouses with job relocations, extra leave for deployments, and recognition through an annual Spouses Day. Compass expanded its impact by launching Spouse & Advocacy roundtable events, sharing best practices with over 20 companies to inspire similar initiatives, fostering a growing movement of cross-sector collaboration. Additional efforts include Forces Families Days, resettlement webinars, CV workshops for veterans, and a Reservist Ambassador. Guided by its Armed Forces Committee, Compass continues to lead in supporting military families with innovative, meaningful initiatives.
AWAY FroM HoME AWArD
SPONSOR
Amazon is the largest e-commerce marketplace and cloud computing platform in the world. Amazon’s mission is to be the Earth’s most customer-centric company, best employer and safest place to work. The company actively seeks leaders who can invent, think big, have a bias for action, and deliver results on behalf of its customers. These principles resonate strongly with those who have served and their families. Amazon is committed to supporting and advocating for military inclusion including dedicated policies and recruitment support to the whole military community.
Emma Morgan, Senior Program ManagerGlobal Military Affairs, said:
Amazon recognises the unique challenges that military families face, and is committed to supporting the military family and championing them through these awards.
Kellie reagan McGinley-Smith
Kellie has made an extraordinary impact during her assignment to Kathmandu, Nepal, overcoming significant challenges to enrich the British Gurkhas Nepal (BGN) and local communities. She revitalised the BGN library and established a highly successful Welfare Community Hub, creating welcoming spaces for learning and connection. Her popular painting classes have nurtured creativity and fostered community spirit, benefitting over 95 individuals. Kelly also spearheaded charity initiatives, including organising the “Run BGN Run” event and managing the Thrift Shop, raising substantial funds for SSAFA and local causes. Her selflessness, leadership, and dedication have greatly enhanced the lives of many and exemplify the spirit of the Away from Home Award.
Luke Appleyard
Luke’s dedication and resilience in the face of personal tragedy have profoundly impacted both the military and wider communities. Following the loss of his daughter Lily, at only six weeks to Infantile Epilepsy, Luke worked tirelessly to improve obstetric care for expectant mothers and newborns in Cyprus. Collaborating with Commander Med and military personnel, he helped identify and implement changes to ensure families are better informed and supported, with high-risk pregnancies encouraged to return to the UK. Additionally, Luke has raised over £5,000 for Rainbows Children’s Hospice, including leading a 24-mile Falklands charity walk. His unwavering commitment to supporting families and honouring Lily’s memory is testament to his own remarkable character and compassion.
FAMILY voLuNTEEr AWArD
SPONSOR
Amey is a strategic partner to UK Government and a leading provider of full life-cycle engineering, operations and decarbonisation solutions for transport infrastructure and complex facilities. Operating in the UK’s most complex environments including Justice, Defence, Education, and NHS, we bring a unique blend of expertise, innovation, and dedication to every challenge. Tom Silvey – Defence Business Unit Director.
Amey is proud to sponsor the Volunteer of the Year Award at the 2025 Celebrating Forces Families Awards, honouring the incredible dedication and selflessness of armed forces family members who go above and beyond to make a difference. As a long-standing supporter of military families, we recognise the vital role they play in strengthening communities and supporting the armed forces. This sponsorship reflects our commitment to celebrating the resilience, compassion, and contributions of those who inspire positive change, embodying the values of service and community that align closely with Amey’s purpose and social value goals.
Emily Bailey
This is Emily’s second nomination for tonight. She is a dedicated and inspiring military wife who has transformed the RAF community at High Wycombe through her ‘Adventure Wing’ activities (see Armed Forces Advocate Award on page 24 for more), As Sustainability Lead for the Forces Wives Challenge, Emily ensures initiatives align with UN Sustainable Development Goals, combining growth with positive impact. Now on a three-year posting in the US, her thoughtful contributions continue to be cherished by the community she united, inspiring others to thrive through military life.
Kim Mendham
Kim has dedicated over 22 years as a military spouse to supporting her family and community with unwavering commitment. Now in Catterick Garrison, she fosters community engagement by volunteering over 850 hours annually, including work with the Bramble Woods project and The Bread and Butter Thing food bank. Kim distributes food to those in need through local shelters and the Olio app, listing over 6,500 items. As Chair of Hipswell Parish Council, she has spent 16 years championing local wellbeing. Known for her kindness and fairness, Kim inspires and uplifts those around her, bridging military and civilian communities with compassion.
Steve, a veteran of the Royal Corps of Signals, has raised over £60,000 for military charities while tirelessly supporting ex-service personnel, and their families. He arranges funerals for veterans without family, ensuring they receive a proper military send off, often serving as a standard bearer and organising motorbike escorts. Steve founded a veterans’ breakfast club and expanded a Royal Signals bikers group to over 1,000 members, fostering connection and mental health support. Despite his own health challenges, he organises charity events, festivals, and provides crucial assistance to those struggling with PTSD or loss, leaving a profound impact on all who encounter his generosity of spirit.
Steven Hall
puBLiC SErviCE CHAMpioN AWArD
SPONSOR
BAE Systems is a global leader in defence, aerospace, and security, employing 100,000 people across 40+ countries, including around 40,000 in the UK. With 2,000 veterans among our workforce, we actively recruit ex-forces personnel, support reservists, and champion the Armed Forces Covenant.
We honour our commitment to the armed forces through veteran recruitment, military charity partnerships, and initiatives such as D-Day80, Armed Forces Week and UK Remembrance Day. Over the past decade, we’ve contributed £35M to military charities, earning a Lifetime Achievement Award from Combat Stress. Our long-standing partnerships with SSAFA, ABF The Soldier’s Charity, and others reflect our dedication to those who serve. We work closely with SSAFA, ABF The Soldier’s Charity and the RAF Benevolent Fund, supporting service members and
Amanda Wood, Diversity, Equity & Inclusion and Social Sustainability Director, BAE Systems Plc
“The armed forces community thrives because of passionate individuals who use their experience to make a real difference. At BAE Systems, we’re proud to stand alongside them, supporting veterans, reservists, and military charities as part of our commitment to the Armed Forces Covenant. It’s an honour to sponsor the Public Service Champion Award and celebrate those who go above and beyond. Congratulations to all the nominees!”
Shropshire Council - Armed Forces outreach project
The Shropshire Council Armed Forces Outreach Project provides vital support to serving personnel, veterans, and their families. Established in 2018 by Shropshire Council, a Gold Employer Recognition Award holder, the project connects individuals with tailored resources for employment, housing, mental health, and welfare. Operated by a veteran, it collaborates with charities, businesses, and health services to create Veterans Champions and promote awareness. Outreach events across the region offer safe spaces for support, tackling social isolation and PTSD. With over 120 cases supported in three years, the project embodies a deep commitment to the Armed Forces Covenant.
Scott Caswell of Warwickshire police
Scott, the Single Armed Forces Lead for Warwickshire Police, has voluntarily dedicated six years to supporting veterans, reservists, and the armed forces community. As Chair of the Armed Forces Network, he liaises with military units, raises awareness, and helps develop best practices for businesses engaging with the Armed Forces Covenant. Known for his extraordinary charity events, including a 9-mile Snowdon trek carrying 50kg immediately followed by a 152-mile run-cycle, Scott has raised much needed funds for military charities. His work, including veteran interventions and advocacy, has saved lives and earned him an Outstanding Achievement Award.
Sherwood Forest Hospitals NHS Foundation Trust - Armed Forces Network
The Armed Forces Network at Sherwood Forest Hospitals NHS Foundation Trust, has thrived since being established in June 2024 by passionate veteran colleagues. After achieving Gold Accreditation from the Veterans Aware Alliance, the network hosted meaningful events, including D-Day celebrations, Armed Forces Week, and remembrance ceremonies. More informal activities include coffee mornings and bake-offs foster informal connections, while inspirational speakers, such as Brigadier Ben Banerjee, highlight the transition from military to civilian life and the skills veterans bring to the NHS. The Armed Forces Network unites veterans, reservists, and families, creating a supportive and inclusive environment.
Celebrating Forces families podcast
highlight and showcase the amazing people we have within the wider armed forces community, but there is so much more to their stories than what we hear on the night.
Beyond this evening’s celebration, the achievements of these finalists deserve further recognition throughout the year. To do this, we are very excited to be launching the CFF podcast soon.
This platform will not only showcase our incredible families and their stories; it will give them a voice and an opportunity to dive deeper into their achievements and experiences.
The Celebrating Forces Families Podcast will launch in May, just after the 2025 awards ceremony.
Podcast sponsor opportunities are open.
www.celebratingforcesfamilies.co.uk/podcast
Meet the Judging panel
Neil 'Jacko' Jackson
Director of the Defence Relationship Management Team
Julia Barr
Commercial Manager - Mott MacDonald
Sonia Howe
Coo - Invictus Games Birmingham 2027
Henry Merewether
Charities Ambassador - Parkdean Resorts UK Ltd
Nikki Scott, Founder
Scotty’s Little Soldiers
Sarah Stone
Director, Samtaler
professor Janet Walker oBE
Author of the ‘Living in our shoes’ report
Air Cdre (retd.) Dai Whittingham
Director Aviation and Strategy - E-Valence
Meet the CFF Event Team
Sarah Walker
Chair of the CFF Awards and Partner
Employment Working Group (PEWG) and Armed
Forces Engagement Lead for Mission Community
Nikki peterson
Co-chair of the CFF Event Team and the Head of the Army HIVE information service and Chief Dog and Chicken keeper
Lee Johnstone
Employer Partnerships Manager for the Forces
Employment Charity
Helen Massy
Founder of Career Pursuit magazine and People
Partner – Pinnacle Service Families
Megane Bambridge
Military Coworking Network Project Manager
Chris Keen
founder of Totally Keen Creative and the founder of the Male Military Spouse Network, MMSN
Nerys Bell BEM
Head of the RAF HIVE Information Service
Martin Wing
Executive Chairman of the Board of X-Forces
Enterprise
Mikaela Harley
Head of Communications at BFBS
Jo Gower
Royal Navy Family and People Support, Engagement & Communications Manager
SUZIE STANIER Suzie Stanier Business Solutions Ltd: www.suziestanier.co.uk
LEE MOWLEM Remarkable Pixels: www.remarkablepixel.co.uk
AL TOPPING Extreme Exposures: www.altopping.com
HELEN HOLT Helen Holt Photography: www.helenholtphotography.com
CHRIS KEEN Totally Keen Creative: www.totallykeen.com
ASHLEY VALENTINE - Not Just for Valentines www.facebook.com/people/Not-just-for-Valentines/100095596451087/ All businesses we use to make the awards happen are owned by members of the armed forces community contributors
Sponsorship for the 2026 CFF Awards is now open. To find out more, scan the QR Code.
