Baker Mckenzie BD Delegate Brochure

Launch Pad: Business Development Programme

The Value of BD Skills Investing in your business development skills is essential if you want to excel in today’s competitive legal landscape. In the legal industry, business development goes beyond winning cases or mastering the law, it involves fostering client relationships, building a strong network and strategically positioning for growth.

What you will get: Boost your profile Gain the skills and visibility to progress, increase your engagement, and be recognised both internally and externally.

Enhance your client-centric skills Master client-critical skills that help you spot opportunities, build stronger relationships, and drive business growth.

Accelerate your career Develop the collaboration skills to drive commercial impact across teams, strengthen cross-selling, and embed a commercial mindset.

Why BD matters to you and Baker McKenzie...

BD is a Skillset, and a Mindset It’s the consistent awareness and effort of spotting opportunities, seeking to add value, and building trust and a reputation in every conversation. When we all do this together and develop the skills to do it well, the firm benefits and your career accelerates.

Expertise is expected As you advance, technical excellence is assumed, it’s no longer your differentiator, but your foundation.

What truly matters now is your ability to articulate, position, and bring that expertise to life in a way that resonates with clients and colleagues.

Connection leads to cross-selling When we all build connection and truly understand each other’s expertise, sharing opportunities becomes second nature. The firm becomes more joined up purely because we all know each other.

LaunchPad: The Pathway Virtual Session

eLearnings

Kick off with a virtual session to explore the ‘why’ and meet your cohort.

Build your skills through self-directed learning.

Why BD matters: Your Career, Your Impact

Owning your Experience Personal Brand

In Person 24 Hour Event Join your cohort for a full day of immersive workshops, diving into topics that boost your Business Development skills.

Thinking Like a Client

Adding Value in Every Interaction

Coaching Skills

Introducing LaunchPad a programme designed to accelerate your personal and professional development, equipping you with the skills and confidence to build stronger client relationships and drive business development.

Build you coaching skills to drive Business Development and practice in small group breakouts.

Coaching Hub Building Authentic Relationships

Cross-Selling as a Team Player

Reconnect with your coaching group to reflect on your progress, encourage accountability, and plan next steps.

If you are interested, please get in touch with: Bernadette Mordi-Clarke EMEA Leadership & Learning Senior Manager People Team Bernadette.mordi-clarke @bakermckenzie.com +44 20 7919 1000

Cegos has designed the programme specifically for the Baker McKenzie context and will bring the content to life with engaging and immersive self-serve digital content and expert facilitation that ensures the learning experience has real impact.