Key Q - Aware consuption

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Do you know what you eat? Key Q Project



We don't sit at the table to eat, but to eat together. Plutarco



The conscious consumerism During each meal, we make some choices that are crucial for our wellbeing and for the future of our planet. Throughout food we improve and we preserve the person's and the community's life quality.


Do you know what you eat? • Appreciating the variety and the quality of the food from a territory contributes not only to increase the culture and the awareness on nourishing, but becomes a civilization aspect. • Food is not simply nourishment, but it expresses the territory with its history and tradition, it's an occasion to meet and share with others. Giving value to food, recognizing quality and offering its right price is important for the health and for the socioeconomic and environmental sustainable development of the territory.


Quality of a product • Environmental sustainability of the productive service and of the services linked to it (transportation reduction, energy and chemical substances use...) • Social sustainability and ethicity: respect for the manpower • Fair price for all the actors of the production and distribution chain

Environmental Sustainability

QUALITY Social SustaInability and Ethicity

Fair price


Integrated production • Uses technics for production, transformation and conservation which reduce the impact on the environment through the « intelligent » use of chemistry and implementation of certain practices.


Make food your medicine and your medicine the food. Ippocrate


Biological agriculture. The nature we trust. • Biological agriculture: production method that respects health and environment, besides protectiong the variety of animal and plant species that live on the earth (the so called biodiversity). It does not use parasitics and weed killers or chemical fertilizers. Uses natural methods in order to guarantee the productivity of plants and animals. Uses renewable resources, reciclying even the plant and animal waste, in order to improve and maintain the earth's fertility. Biological breeding farm respects particular production, transformation and distribution technics. For example the number of breeded animals has to be defined according to the available land and, when possible, the breeding has to be done outdoor. For the animals' cure homeopathic and herbal medicines are prefered; the cures for growth stimulation, production increase or reproduction control are forbidden.


The EU mark for the BIO products Each type of food that has terms like “biological” or its abreviations “eco” or “bio” and with the EU logo or a national/private biological logo has to be produced according to the severe EU rules. These rules allow the exclusive use of substances authorizes during the different agricultural phases, request well defined practices for the production of plants and animal breeding and need special procedures during each process. Producers working in the biological sector receive at least one in-depth control each year, in order to show their compliance with the biological agriculture rules.


The biological production meets the consumers' request for authentic, high quality and tasty food


The ingredients of the biological agriculture In the biological agriculture, the quality and the quantity of the harvest dipend on the land's fertility. The biological farmers are constantly trying to protect the soil, to preserve the water reserves, to take care of the animals, to preserve the wild typical plants from the agricultural areas and to use energy and other natural resources in a conscious way. Where possible, they try to recycle waste materials and by-products of plants and animals and to use the local resources. Grain, fruit and vegetables from biological agriculture are cultivated without fertilizers and chemical pesticides.


Soil treatment in the biological agriculture In order to nourish the cultivations, rather that using artificial fertilizers for creating a fertile soil, the biological farmers use manure and natural fertilizers, counting on the microorganisms and on the earthworms present in the soil. The multi-year rotation of the cultures, the leguminous plants, the compost, the organical and green fertilizers are used to enrich the soil. By combining different types and varieties of cultivations and by using natural antiparasites insted of artificial insecticides, the biological farmers are able to control the parasites and the diseases in a natural way, minimizing at the same time the risk of water polution and the soil contamination.


Management methods of the bio soil Given the fact that the use of weed killers is not allowed, the biological farmers use alternative methods for the control of the infesting plants, including automatic weeding and rotation of the cultivations. • The biological farmers are also encouraged to plant hedges that protect from the animals, from the wild flora and fauna, protect the soil from wind and, consequently, prevent erosion.


Bio grain, fruit and vegetables • The fruit and vegetables from biological agriculture are cultivated in season and given to the consumer during the proped period of the year. • A lot of varieties of biological fruit and vegetables can also be found in a large number of processed products.


Products from biological agriculture The biological food has to be treated without artificial flavors, flavor enhancers, dyes or sweeteners. In the processed products, obtained from biological agriculture, only additives, excipients and adjuvants from biological agriculture or, if technological, only those considered harmful by the EU Comission (for example citric acid, ascorbic acid, sulphur dioxide) are allowed, indicated on the specific lists. From the aromas it's exclusively admitted only the use of natural flavoring substances. The use of sythesi dye is forbidden. The genetically modified organisms (GMO) or those derived from them are forbidden in the biological nourishment and in the food processing. This is valid both for biological products produced in the EU, and for the imports of biological products. The transformation, storage and conditioning systems have to be able to guarantee that the production of biological agriculture products is separated from that of the conventional ones, and to allow the clear identification and traceability of the semi-processed materials of the finished product.


Biodynamic agriculture

For more information on biological agriculture: www.organic-farming.eu

It's different from the biological agriculture because it pays particular attention to the fertility of the land and to the interaction with the natural cycles like the moon phases.


Products from biological breeding The biological breeding produces all the meat types requested by the consumers from te European Union, including lamb, beaf, chicken, pork and cured meats. The life of the biological animals has to be as close as possible to their natural way of living. The animals have to live outdoor, to make regular movement, their forage cannot contain GMOs, and it has to be produced according to biological standars. The biological farmers aim at producing their own forage for the animals or they buy it from local biological farms.


The animals' health in the biological farms •

Healthy animals, not exposed to useless stress have a major resistance to parasites and diseases.

The biological breeding pays attention to the respect of the animals' behavioral and phisical needs.

The biological farmers select those animal species that are resistant to diseases and have the capacity to adapt to the given environmental conditions. The access to grazing land, a natural diet, inferior stockage, large and igienical stalls, and stress reduced to the minimum are all essential practices in managing the biological breeding. •

The animals' care in case of disease or injuries, in the biological breeding is defined by the rapidity of the intervention and preferably uses natural cures like homeopaty or plant extracts. The veterinary medicines are allowed, when necessary, in order to reduce the pain as much as possible.

The biological standards also aim to avoid painful practices like bounding or isolating the animals, cutting birds' beak or the horns, cutting the tail of the mammals.


Biological fish farming • The biological production of fish and seafood is nowadays regulated only by some national and private standards , but in the future it will be governed by the new EU regulation.


Imported biological products The biological products are now part of the international food market. The biological products imported from the Countries outside the European Union (from the so-called third Countries) have to respect the production and control standards identical or equipolent to those of the biological products coming from the EU. Some third Countries have already been recognized by the European Comission as Countries with equipolent regulations on the biological production, therefore their products can enter EU with all the needed guarantees. For the other Countries, the import of biological products have to be authorized by the Member States' authorities before selling these products as biological on the European market .


Food chain • Is the course that a food product follows from the field to the table: production, transformation, conservation, distribution, selling and consumption. The short distribution chain • Aims at establishing a direct relationship between the producer and the consumer, offering to the consumer the opportunity to buy products directly from the farms that produce them (direct sell) or from the local farmers' markets, reducing the intermediary passages costs and offering a more transparent price.


Zero Km

0 m K

The “zero kilometres” products are products close to the consumer, are in season products: more tasty and without energy waste for conservation and production. Local exchange community (Solidarity based purchasing groups)

It's a group of persons and families that decide to reunite in order to change their own life style through a different way of « shopping ». It's a solidarity based group because at the bottom of all purchases there is the respect and the protection of the environment, of the persons and of their labor. All the purchases are done together, because it is easier to obtain fair and low prices for those who buy and, at the same time, who sells is faily paid for the work done. Purchases from biological producers, from small local producers, from those who produce on the territories confiscated to the mafia, from producers acting in contexts of social reinsertion are prefered. The priority for such a group is always pay attention to « social », to « cooperation », to « solidarity » and to « legality ».


Typical productions • The European Union protects and appreciates the typical food productions of the territories, derived from productive technics linked to the tradition and to the history of the product. These products, obtained by respecting a strict procedural guideline for production, obtain the certification from an indipendent external entity which controls a lot of times and guarantees the respect of the guidelines. They can be recognized thanks to the European marks which are the same in all the member Countries: PDO, PGI and TSG.


Breakdown of the total income for agriculture PDO/PGI products • Cheese 37% • Beer 20% • Meat based products 16% • Fresh meat 6% • Bakery products, biscuits, confectionery 4% • Fruit and vegetables 4% • Others 13%


Main Countries in terms of PDO or PGI production value • Italy (33%) • Germany (25%) • France (17%) • United Kingdom (8%) • Spain (6%) • Greece (4%) • Austria (1%).

The list of the registred products (more than 870 at the end of 2009) can be consulted through the DOOR database : http://ec.europa.eu/agriculture/quality/dat

For more information: http://ec.europa.eu/agriculture/quality/sch


PGI PGI, Protected Geographical Indication (Reg. CE 510/06)

In this case it's enough if only one of the production, transformation or elaboration phase takes place in a specific geographical area. The product's origin is nevertheless from that area which gives it a certain quality, fame or other characteristics.


TSG It does not refer to a geographical origin, but to products obtained by using traditional semiprocessed materials or a traditional composition or a traditional production method. A ÂŤ recipe Âť successful in time. Nowadays the only Italian product having the STG mark is the mozzarella.

TSG, Traditional Speciality Guaranteed (Reg. CE 509/06)


Distribution of the denominations for typical food productions


Quality in the glass

COD: are produced in defined areas and have to be sold with the indication of the geographical location and the name of the wine variety. The production procedural guideline is very rigid and the wines can be consumed only after a series of sensorial and chimical analysis.

IGT : wines produced in specific geographical areas, but of larger extent, with a less strict regulation

CGOD When the wine has a high quality obtains the mark CGOD. In this case it has to be sold in cans of less than 5 litres, marked with the number of bottles produced, as a guarantee of origin and quality.


The taste of health Variety and equilibrium of food: better eat a bit of all types of food, with moderation Local and in season products: are better because fresher and healthier The pleasure of cooking: discover traditional family recipes, adapting them attentively in order to reduce fat and make them lighter Simple cooking methods: maintaining the nutritional contents of the food, vitamins and mineral salts. Among these methods: steam, oven, grill, tinfoil wrapping cooking Eliminate food between the main meals: the apetizers and the sweets have a lot of calories and are full of sugar, salt and saturated fat, especially in the industrially processed products, but have little nutritional value.


Fibres and whole grain (wheat, barley, corn, spelt): they are healthy and help prevent some diseses Fruit and vegetables, fresh and in season: 5 portions a day are recomanded, having different natural colors Proteins from the legumes: beans, chickpea and lentils are healthy because they give plant proteins and have a low cost Fish, especially the blu types (sardinas, anchoives, white bream, mackerel...): cheap and full of polyunsaturated fatty acids (the omega 3) which are also calles « the heart-saving fat» Quality fat: some types of fat are essential for the health (omega 6 – from the vegetable oil – and omega 3 – from fish). When spicing, it's better to use quality extravirgin olive oil, better if raw


Aromatic herbs for flavoring: insead of salt, it's better to use herbs like garlic, rosemary, sage, thyme, chives, peppermint, fennel or limon or aromatic vinegar Honey to sweeten: is a natural product (better buy it from the local producers) and contains vitamins, mineral salts and natural antibiotics Fruit for dessert: better a fruit salad, a fruit and honey shake than sweets or sweet beverage which have more calories and less useful nutritional components Calm is the the virtue of the strong ones, even at the table: eating slowly, tasting the food, males it easier to feel the fed-up sensation and digest, besides giving a pleasant feeling of well-being A lot of water (at least 1,5 l per day) and wine with moderation, because of its antioxidant elements that combat aging of the cells and diseases caused by the free radicals.


The project is co-funded by the European Union, Instrument for Pre-Accession Assistance


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