CedarCreek Brand Book

C.

BRAND BOOK

CEDARCREEKCHURCH

A COLLABORATION BETWEEN OX AND CEDARCREEK. Updated June 7, 2022

By following this guide, you help to define CedarCreek for your audience. Even more importantly, the way you consistently use these brand marks helps your audience identify, differentiate, and remember you. This guide helps to create a framework for understanding how to use, and in some cases, avoid misusing, the brand marks.

It is not intended to become a burden, but instead to become a set of guiding riverbanks for the CedarCreek visual identity to flow between.

YO U MAT TER

CONTENTS MESSAGING

MESSAGING PRINCIPLES

VOICE

MESSAGING FORMULA

BRAND VISUALS

3 9 15 23 24

M E S S A G I N G

Audience Insights WHO ARE WE TALKING TO?

Their most important values in choosing a faith community: Acceptance for WHERE I AM NOW.

Our target audience is young, vibrant,

As they consider the possibility of attending

and sorting through the complexity of life.

a church, their emotional response ranges

Many have limited church experience,

from mild ambivalence to deep contempt.

or were burned by the church in the past.

A sense of ADVENTURE and EXCITEMENT.

At the core, they are individuals who value Some are searching for guidance or input on

maintaining a sense of who they are and fear that

how to live life or raise their kids the “right” way.

participation in a faith community will be nothing

They value wisdom and mentorship. Others are

more than a list of things they can’t do anymore.

Guidance and wisdom from SOMEONE I RESPECT.

simply looking for a place to belong.

Space to meet REAL, NORMAL PEOPLE.

e i l y K WHO ARE WE TALKING TO?

M E S S A G I N G

She reads/watches/listens to: Dua Lipa, Ed Sheeran, Justin Timberlake, weird, late-90’s rap, whatever’s trending on Netflix, My Favorite Murder.

Age: 29

Gender: Female

Puts up an amazing life on IG – but life at home is hard.

Ethnicity: Mixed race background

She takes kickboxing class through YouTube videos,

Occupation: Nurse

and loves off-roading, karaoke, and tattoos.

Hometown: Toledo, Ohio Marital Status: Living with fiancé on the

She’s trying to be a great mom… and a bad-ass.

You can find her drinking coffee or wine to make it through long nights.

“four-year engagement plan” Dependents: 2 kids with fiancé Extrovert/Introvert: Extrovert Thinker/Doer: Doer

KYLIE

She’s fierce. Sarcastic. The loud one in the group.

Infectious laugh. Enneagram 3. She wears the pants in the household. Wants to be a better mom, but frustrated she can’t do everything she wants.

NEED + OBSTACLE Kylie and her fiancé want to “do it right” but are struggling to figure out what it looks like.

She feels she needs to do something for her kids – feels guilty that she can’t do the spiritual stuff herself but doesn’t want to be a “church person.”

R E T R A C WHO ARE WE TALKING TO? Age: 25

Gender: Male

M E S S A G I N G

He reads/watches/listens to: New country and pop.

“How Stuff Works,” Joe Rogan. Tim Ferriss. Sports.

He’s mainly on IG; lightly on Twitter. He watches sports and political conspiracy videos on YouTube.

Might watch a “how to fix it” video based on limited

Ethnicity: White

income. Thinks FB is for middle-aged moms.

Occupation: Something he doesn’t like Hometown: Maumee, Ohio

He is a CrossFit fanatic and loves league sports.

An adventure-seeker who loves the outdoors and

Marital Status: Single

hiking. He went to church as a kid – but now feels like

Dependents: None

church is just a bunch of rules of things he can’t do.

Extrovert/Introvert: Extrovert Thinker/Doer: Doer

He’s very into his social circle, currently at the stage in life just before he “gets it together.” For now, he’s living in the moment, but he’s searching for something.

NEED + OBSTACLE

CARTER

He’s looking for social connection and specifically wants to meet girls.

To engage more deeply,

So far, he’s not sure how willing he is to become part of a church,

he needs to connect with

but he’s searching for something and willing to explore.

someone he deeply respects.

?

MES SAG I NG WHAT WILL WE SAY

TO OUR AUDIENCE?

M E S S A G I N G

Guiding Principles Our people are our story.

YO U MAT TER

The Christian life is an adventure to explore.

We invite our audience to action.

Honesty beats perfection.

You Matter.

M E S S A G I N G

Guiding Principles OUR PEOPLE ARE OUR STORY.

WE INVITE OUR AUDIENCE TO ACTION.

A core piece of our brand identity is our

To create a brand that people can relate to,

Though they may still be exploring what we believe

willingness to say what’s true, even when

we need to champion our people.

and even who we are, their bias for action will

it reveals our flaws and shortcomings,

make them eager to explore by doing, and the

as a way to build ongoing trust and loyalty

direction of our message should follow suit.

with our audience.

This emphasis is primary for us, because our core strategy of outreach is through these very people.

Let’s give them a way to get in the game.

We want them to see themselves as owners of our

YOU MATTER.

community, and for our target audience to see

Our message can invite them (and the rest or

A fundamental assumption of our message

themselves fitting in with the real, normal people

our community) to “Find a place to belong” or

is built on the inherent worth of every

who are a part of CedarCreek.

“Shake up your summer” or “Give back to our city.”

person. We care about them more than we do about our own brand name,

THE CHRISTIAN LIFE IS AN ADVENTURE TO EXPLORE. Our audience is made up of kickboxers and CrossFitters. Hikers and off-roaders. Our message dials up the emphasis on the Christian life as an adventure worth living. This emphasis on adventure comes through in our written and visual language in subtle but effective ways.

HONESTY BEATS PERFECTION. We actively find ways to show our imperfections and name our actual shortcomings as a brand.

In the past, “excellence” was seen as a virtue; to this audience, it may read as a euphemism for deception.

and we emphasize their value.

“You Matter” is the core DNA of the CedarCreek brand, best expressed through the lens of the other messaging principles and values above.

M E S S A G I N G

CEDARCREEKCHURCH

MES SAG I N G S D R O W KEY

To help connect to the values of this important audience, CedarCreek should prioritize the

WHAT WE ARE

A LOCAL CHURCH A COMMUNITY OF PEOPLE

following words in crafting copy, as they position who we serve, what we offer, and how we’ll deliver it in alignment with what matters most to them.

Our hope is that as writers are writing, these are the words that are used more frequently, and would be chosen over others

WHO WE SERVE

WHAT WE OFFER

when given the opportunity.

HOW WE DELIVER

YOU EVERYDAY PEOPLE FAMILIES

LIFE-CHANGE ADVENTURE GROWTH BELONGING WEEKEND GATHERINGS PRACTICAL TEACHING GROWTHTRACK GROUPS THE DREAM TEAM

M E S S A G I N G

P R I N C I P L E

Sally Ross

1964-2020

Our People

ARE OUR STORY.

To create a brand that people can relate to, we need to champion our people.

Their lives, their transformation, their contributions are the foundation of our story.

On social and web, in services and over email, we highlight the people who make CedarCreek who we are.

This emphasis is primary for us, because our core strategy of outreach is through these very people.

We want them to see themselves as owners of our community, and for our target audience to see themselves fitting in with the real, normal people who are a part of CedarCreek.

M E S S A G I N G

P R I N C I P L E

We Invite

OUR AUDIENCE TO ACTION. It would be easy to assume that our audience won’t be ready to take any action until they’ve crossed the line of faith. But these are active, energetic people who want to experience all life has to offer.

Though they may still be exploring what we believe and even who we are, their bias for action will make them eager to explore by doing, and the direction of our message should follow suit.

Let’s give them a way to get in the game.

This is different than asking them to change – that will and should be a slow process.

But our message can invite them (and the rest of our community) to “Find a place to belong” or “Shake up your summer” or “Give back to our city.”

Note: Recent Nike messaging is a relevant point of comparison; their current website, consistent with their evergreen “Just do it.” tagline, frames each section in a call to action from “Mix things up” to “Gear up for soccer.”

M E S S A G I N G

P R I N C I P L E

The Christian Life is

AN ADVENTURE TO EXPLORE.

Our audience is made up of kickboxers and CrossFitters. Hikers and off-roaders.

Our message dials up the emphasis on the Christian life as an adventure worth living. This emphasis on adventure comes through in our written and visual language in subtle but effective ways.

Jesus is inviting us out past safe or comfortable, into new frontiers. He’s calling us to experience, one practical step after the next, the full, wild, bold life that God has for each of us.

It’s a life of stepping into courage and dying to self. A life of moving from estranged to adopted, from addicted to free. A life that begins with curiosity and questions and continues on into eternity.

As individuals, we each have a story of where we were when God met us, and how he’s working uniquely in each of our lives. And as a community, we celebrate the stories of life-change we see all around us. They remind us of our own stories and inspire us to believe for more – for ourselves, our friends, our families, and our cities.

Are you ready for adventure?

THE BIG IDEA:

The Adventure of You.

M E S S A G I N G

TWO Strategies for Engagement Exploring

Attending

AWARENESS

ENGAGEMENT

Exploring

AWARENESS

Attending

Serving

ENGAGE MENT

Decision to follow Christ

Baptism

Inviting

Serving

Tithing

ADVOCACY

Inviting

ADVOCACY

Decision to follow Christ

Baptism

Tithing

M E S S A G I N G

P R I N C I P L E

Honesty Beats

PERFECTION.

We actively find ways to show our imperfections and name our actual weaknesses as a brand.

In the past, “excellence” was seen as a virtue; to this audience, it may read as a euphemism for deception.

A core piece of our brand identity is our willingness to say what’s true, even when it reveals our flaws and shortcomings, as a way to build ongoing trust and loyalty with our audience.

Vaunted luxury brand Burberry recently re-branded, with a main focus on “opening up their brand” in response to cultural shifts towards transparency.

“This demographic shift has put pressure on luxury brands to adapt what was traditionally a culture of exclusion (where access to luxury goods was limited and brand communication with consumers was reserved and detached) to a culture of collaboration and transparency.”

Christina Hagopian, Former Burberry Marketing Consultant

M E S S A G I N G

P R I N C I P L E

You

MATTER.

A fundamental assumption of our message is built on the inherent worth of every person.

We care about them more than we do about our own brand name, and we emphasize their value.

As other components of our message come into focus, this remains true, but expresses itself in new, relevant ways.

This is more than a tagline; it’s a core part of how we approach ministry – and it’s more effective as a value that we express than as a phrase that we say.

“You Matter” is the core DNA of the CedarCreek brand, best expressed through the lens of the other messaging principles and values above.

V O I C E

Brand Drivers.

WHAT MOTIVATES US? WE’R E D R I V EN BY

God’s relentless heart for the lost.

WE’R E D R I V EN BY

Living out our faith in big ways.

WE’R E D R I V EN BY A WE’R E D R I V EN BY THE

Rebellious spirit that demands “real.”

Call of a bold, life-changing adventure.

RELENT LESS BIG WAYS REBEL LIOUS BOLD

V O I C E

WE’RE DRIVEN BY GOD’S RELENTLESS

Heart for the Lost.

Rock n’ roll church looking to be excellent,

Our passion and excitement for reaching the

advertising like a business, reaching the ‘lost.’

lost and changing lives.

More focus on reaching the new lost people than focusing on the keeping the existing people.

The messages are relatable, content is easy to swallow. Sticking to an hour of church time is

Our heart for the lost, and that we consider the

essential (reliable time keeping.) Not boring.

journey we’re on an adventure.

Church can be exciting with CedarCreek.

Supporting wandering people on their path to eternal peace by being introduced to Jesus.

CedarCreek is a safe and attractive place to invite people to learn about Jesus.

V O I C E

WE’RE DRIVEN BY LIVING OUT

Our Faith in Big Ways.

Both Group life as well as attending the Global Leadership Summit was a big part of me seeing the church more globally and

Size of church give so much potential to make

Being a small part in the hands and feet – we have a

feeling the conviction that leadership was

a difference/big impact.

deep core longing of being loved…actions that really

needed in the church, not just from a pastor.

show how our church backs up what we’re saying.

It is a wonderful church to help you know

We are a place where people can discover purpose I loved how I became a part of a community that

God, meet people, discover your purpose,

was investing in me and my family, and as I started

and make a difference. Opportunity

serving, it was a place where I had a role too.

for community.

moves through our church, how he uses us,

The thought that I was part of God’s plan to reach

Getting people connected in

and working with immensely talented people.

the world, and then there were both roles available,

Groups/community.

and make a difference right where they are.

Place to find purpose/use gifts in a way that brings together passion/talent/faith. Seeing how God

but also doors opened for me to be able to do that Opportunity for impact with so many people united.

was exhilarating.

Fast forward to today: there are ways for each of us to keep growing in our

Large church gives potential for God to move.

Because it’s a big body of people that love Jesus

relationship with God, and there are/were

Being part of the best requires being a part of

and love leading others to Jesus, people caring for

(in light of COVID-19) leaders that are/were

something bigger than yourself. We are all tools

other people.

investing in my kids.

I also appreciated how often we were encouraged,

It’s encouraging to see so many people

even directed, to read the Bible (pick it up off the

together worshiping and taking in the

dusty shelf) and to then do something about it.

word of God at the same time.

individually, and when we come together we experience some amazing things.

V O I C E

WE’RE DRIVEN BY A REBELLIOUS SPIRIT THAT

Demands “Real.”

01 It’s big with a bad boy image. It’s relatable because we all have some bad.

02 Rock n’ roll church looking to be excellent, advertising like a business, reaching the lost.

03 Anyone can fit in. It’s ok to not be ok.

04 A welcoming, come as you are place where you can grow spiritually.

05 Not judgmental Christianity.

06 It’s real, pastors are ordinary people like you and me, not someone perceived to be holier than thou.

15 There was something different here – from the church I had grown up in.

07 A church that didn’t look like what I was used to as a kid (baptist, protestant, rituals, things that didn’t feel natural/ok/without explanation), didn’t have to dress up, stand or sit. Growing up in my churches, you’d have one preacher every week, with the same style. CedarCreek has different styles/speakers.

16 I resonated with the mission at the time – for unchurched and spiritually restless, I saw myself in the spiritually restless category and later developed a heart for both.

08 Different campuses that can make different people feel comfortable. We’re on our way to making an environment that gives everyone a chance to be themselves, and learn how much God and our community cares about them.

09 We really do live out You Matter each weekend as best we are able.

10 We do this in ways other churches either cannot or will not.

11 Our teaching on God’s love and grace is really key – not only bringing people to a relationship with Jesus but then teaching them what it looks like to receive that every day and to live free today.

12 At first, felt a bit rebellious coming to CedarCreek as a youth; meeting high school students that are excited about God, who didn’t take themselves too seriously at all, creating introductions for younger students to show who God really is.

13 Music/worship done in unique way and with excellence allows for connection/so many opportunities to find community we are a fun church.

14 People can be anonymous, we are accessible, people can sneak in and check it out without getting noticed if they choose to.

17 I had never been “invited in” like I had been at CedarCreek.

18 Our church works for everyone (kids – CedarVille, grandparents connected in small groups/friendships) the whole spectrum of being able to go to church together was huge win for family.

Anonymity can allow people to heal from past churches, too. Really being able to adapt and appeal to whole family, create a space for everyone.

19 Our people – we all didn’t look the same, or act the same, or grow up the same, we have a wide variety of economic levels and I think we have what it takes to reflect more diversity too; we truly are open to all people.

20 We are dedicated to being open as much as possible to reaching all different types of people. Including more types of diversity – truly show our heart.

21 It’s for everybody.

22 Multiple churches give people a unique experience.

Different campuses offer different experiences.

23 Have time to figure things out on our own.

Approachability even if not from a Christian background. There is less religious jargon used which makes it welcoming.

24 Transparency and authenticity. The way that we are seeing lives changes.

V O I C E

WE’RE DRIVEN BY THE CALL OF A BOLD,

Life-Changing

Adventure.

The life-changing adventure is real here and has been experienced by so many.

Life-Change – from death to life and everyday growth.

The boldness. Adventures are scary. We’re always

We create opportunities for people to start over.

trying to pave our way and try new things.

I loved that we were a church that talked about

Authenticity/real people go to CedarCreek,

life-change, I sat in chairs with people who had

people can be transparent about what’s going on.

experienced it and the stories always got me.

CedarCreek is also practical, not just spiritual.

God was real to me here in a way I didn’t know

Knowing that we’re offering hope during the ups and downs of life. Changes children’s lives/friend’s lives/coworker’s and boss’s lives/ parent’s lives/family legacies.

If I use my situation as an example of why…

I’ve grown up in a Christian home. Been a Christian all my life. But when I first came

I didn’t have.

The framework of looking at life in terms

I joined a New Believer’s Group. It basically

of adventure – opens up positive mindset,

laid out all the years of being Christian in

We are a place where people can discover purpose

a perspective shift.

one setting. I was beyond impressed and

and make a difference right where they are.

Overall, the last two bullet points are really about

Do anything short of sin to reach the lost.

how we can show people the overall life-changing

CedarCreek takes chances to reach people who

adventure God has for them and offer consistent

have been marginalized. As a result…there are

ways to step into it.

so many Life-Change stories – all of the different personalities of people who were left for dead

Culture that seeks growth.

thought man it took me all these years to come to this. Why couldn’t I have this sooner.

I had not experienced God’s love or grace until I came here – it helped me to see grace!

As I did some of the steps, I saw my

at some point in their lives were able to find God

faith growing so I started personally

through this church is powerful.

experiencing God.

V O I C E

Our Rebellious Spirit Demands “Real.”

Principles of Voice.

OUR DRIVERS INFORM THE WAY WE SPEAK AND WRITE.

We Live Out Our Faith in Big Ways.

Our size isn’t a sign of success; it’s an opportunity for impact. We know that talk is cheap, so we dig in to demonstrate our faith in actions. We’re big-picture dreamers who love to see God’s work on a scale that makes a real difference for the people all around us.

This action-bias flows out of our genuine, personal experiences with God, and serves as a sign and a service to the city we call home.

We Call Our Audience to a Bold Adventure.

We aren’t willing to settle for safe or comfortable when transformation is inviting us out into new frontiers. We long to experience, one practical step after the next, the full, wild, bold life that God has for each of us. As a community, we celebrate the stories of life-change we see all around us. They remind us of our own stories and inspire us to believe for more – for ourselves, our friends, our families, and our city.

As individuals, we each have a story of where we were when God met us, and affirm that more is always calling. For some, estranged to adopted.

For others, addicted to free. For many, impersonal to intimate. We own the truth of where we each began.

We’ve been drawn together by our common discomfort with what many consider “normal” and out of it, we fight to create a place and be a community where we can be our true selves.

We know that choosing to reveal the “real” in ourselves is a risk, but it’s one worth taking.

Together, we create a space where anyone who’s felt out of place – too much or not enough – finds the same acceptance, belonging, and authenticity that we had always longed to experience ourselves.

This choice costs us something (namely the admiration of some other Christians and churches).

But we’ve never really fit in with them anyway.

We Hold a Relentless Heart for the Lost.

Our goal isn’t to fill our seats with the already-convinced. When we look into the pages of Scripture (and the truth of our own lives) we see a God who leaves the ninety-nine, who pursues at all costs, who rejoices each and every time a son or daughter comes back into the family.

This persevering love drives us to create experiences, take risks, and live lives all built around extending God’s love to beautiful people who are disconnected from him (as many of us once were ourselves).

V O I C E

The Voice of CedarCreek BOLD

IS but not

RECKLESS

NATURAL

but not

PLAIN

HEARTFELT

but not

CHURCHY

ACTIVE

but not

BOSSY

INVITING

but not

NEEDY

V O I C E

OIC

RECKLESS

Examples of BOLD

NATURAL HEARTFELT ACTIVE

INVITING

CedarCreek is a group of people who actually care.

We say “You Matter” and we mean it. We’ll take any risk and go to any lengths to make sure outsiders have a place to feel at home. If it feels comfortable, we haven’t gone far enough.

PLAIN Many people in our community participate in Groups. Groups meet once a week to talk about a topic of their choice. The size of each group is small.

Most groups have six – eight people.

CHURCHY The heart of the Father breaks in heaven for his lost children to come home! Join with us this weekend as we plead for the Holy Spirit to reunite lost sons and daughters into the fold of the faithful!

BOSSY Don’t sit waiting for something to happen!

If you want to keep moving forward in your faith, you really need to sign up for GrowthTrack.

NEEDY Whoever you are or wherever you’re from, we’d love to have you join us for a weekend service sometime soon. If we can help make your visit more enjoyable, please let us know.

Really – we’re here for you!

BOLD

CedarCreek is a community of people who deeply care for every person. We truly mean it when we say, “You Matter,” and we’re willing to take risks and defy expectations to make sure outsiders feel at home here.

We do things a little different, and we think it’s worth it.

NATURAL

Groups are a great way to get to know a few other people and talk about a topic of your choice with six – eight other people who come from all walks of life.

H EARTFELT

God’s heart has always been for all of his people.

This weekend, we’re praying that people who feel far from him find ways to reconnect. Let’s lean in for people who matter deeply.

ACTIVE

Take your next step! GrowthTrack is a great way to keep moving forward in your journey of faith.

INVITING You’re welcome to join us at any of our services this weekend – no special qualifications required.

If you have any questions in advance of your visit, email hello@CedarCreek.tv. We’ll make sure you have everything you need.

M E S S A G I N G

F O R M U L A

The Adventure of You. HONEST | ACTIVE | CELEBRATORY | STORY-DRIVEN | BOLD

This call to action optimizes for urgency and specificity, highlighting the campaign tagline in a personalized manner that can be uniquely tailored to each use-case.

Discover faith.

Uncover purpose.

Turn-up voice.

Develop identity.

Realize family.

Expand your dreams.

Design future.

Start adventure.

Wonder potential.

Redefine freedom.

Inspire fire.

Action verb/curiosity gap.

Specific reference to the individual’s story.

“ ” When the word

YO U

is used, it changes the focus of the content from communicating a subject matter to engaging with the audience member personally.

A recent YouTube study found that using the word “YOU” in the first five seconds of a video had view

counts that were 97% higher than videos that did not mention the word.

In our visuals we choose to

V I S U A L S

showcase a diverse group of individuals and families, each an important character in

the

the story God’s writing – in their lives and in ours. We highlight a mix of graphic elements and authentic vibrant photography

. g n i t l u d A

EMBRACE YOUR

that reads as rebellious, adventurous and authentic.

potential.

LIVE YOUR

best life.

LIVE YOUR

. u o Y f o

you.

EXPRESS YOUR

. e r u t n e v Ad

DREAM YOUR

Joy.

TURN UP YOUR

Mockups.

B R A N D

B R A N D

SECONDARY COLORS

V I S U A L S

These colors are used a lot for ministries and sub-brands.

PANTONE PMS 312 HEX #00a6cf

Color Palette.

PANTONE PMS 311 HEX #1fc2de

The color palette contains many of the blues associated with CedarCreek with a bit of orange to add more color. The accent colors can be used to add pops of color. The bright yellow goes along with the rebellious spirit of the church. The green is associated with nature, which fits well with the adventure-seeking audience CedarCreek is reaching.

PRIMARY COLORS Typically, blue conveys trust, strength and dependability and grays communicate balance, practicality and humility. Our blue has some electricity to it to stir excitement.

PANTONE PMS 310 HEX #60d0e4

PANTONE PMS 302 HEX #003a5d

ACCENT COLORS PANTONE PMS 313 HEX #0090bf

PANTONE PMS 425 HEX #414649

These colors are to provide a pop!

PANTONE PMS 153 HEX #c06b16

PANTONE PMS 426 HEX #414649

PANTONE PMS 429 HEX #8a8a92

PANTONE PMS 584 HEX #d2d655

PANTONE PMS 7495 HEX #8f993d

B R A N D

V I S H P Y A R P TY OG UAL ELEMENTS

V I S U A L S

TITLE.

Subhead Here.

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. r e t t a m You

Doust autem vel eum iriure dolor deuter.

HEADLINES. Montserrat Bold can be used for short headers, ideally one line of text. Should be treated in all caps to ensure visual dominance over other text.

Example: 60 point size with -35 kerning.

SUBHEADS. Montserrat Medium can be used for subheadings or as an alternate header font when the headline is more than one line in length.

Example: 35 point size with -35 kerning.

BODY COPY. Montserrat Light can be used for the bulk of text.

Be sure to open up the leading slightly to provide breathing room and increase legibility.

Example: 10 point size over 17 leading with -35 kerning.

ACCENT FONT. Rustling Trees can be used as an accent font.

This can appear as callouts, paired with photography, or to add flair to typographic layouts.

Script is more feminine. Straight-lined brush strokes are more masculine like Northwell Alt. A text block tilt is also recommended.

Example: Rustling Trees 56 pt. size with 0 kerning.

Example: Northwell Alt. 63 pt. size with 21 kerning.

B R A N D

V I S U A L S

CEDARCREEKCHURCH

T H E

ADV ENT URE You

OF

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Al wisi enim ad minim veniam, quis nostrud exercitation uliamcoper suscript lobortis nisl ut aliquip ex ea commodo consequat. Doust autem vel eum iriure dolor deuter.

Design.

Integrating the multiple components of our brand DNA, designs like this one include an exciting thought provoking headline. While embracing our accent brand colors, this mock-up features a joyful but authentic photo of a woman that our audience will relate to. The design is clean, modern, and bold, but the “moment” we’ve captured in the photography makes it human and imperfect.

C.

B R A N D

V I S U A L S

T H E

ADV ENT URE O F

Y O U

Your Adventure Starts Now.

Designs.

In our visuals we choose to showcase a diverse group of individuals and families, each an important character in the story God’s writing – in their lives and in ours.

We highlight a mix of graphic elements and authentic vibrant photography that reads as rebellious, adventurous and authentic.

Illustrated Accents.

/

Shapes and lines help add pops of “FUN” to graphic elements and reach more of the younger audience that is being

/

targeted.

belonging

Typography & Layout.

BOLD, yet simple, typefaces paired with structured typography creates a sense of rebellious adventure and honest straightforwardness.

Overlap photos, colors and type.

Social and Digital.

C.

C.

C.

WEL COME TO

CEDAR CREEK

CHURCH C.

adventure.

START YOUR

You are our story.

This may seem like a strange idea, but church was never meant to be a bunch of rules. It is intended to be a vibrant, life-changing adventure to explore.

Start your adventure. Explore with us.

Alternate logo/symbol that adds a minimalist touch.

CTA: Learn more.

freedom.

FIND YOUR

“Church always seemed like a place to go after I got ‘better.’

But here, I met people who were in process…and accepted me for who I really am.” – Brandon, East Toledo Brando is a mechanic, Ernest Brew fan, and cigar connoisseur. He is the loud one in the group. And he is one of us.

You can start your adventure this weekend.

CTA: View service times.

purpose.

DISCOVER YOUR

“GrowthTrack helped me understand how to make my greatest impact. I feel like I finally understand why I’m here…” – Jasmine, Maumee GrowthTrack is a four-week course to explore your purpose and discover how to make your greatest impact.

And the best part? It’s free, and you’re invited.

Our next session starts this Sunday.

Start your adventurous story.

CTA: Sign up here.

C.

direction.

Social and Digital.

CEDARCREEKCHURCH

CHANGE YOUR

the

ADV ENT URE O F

adventure.

START YOUR

faith.

EXPLORE YOUR

Your Adventure Starts Now.

>

passion.

APPLY YOUR

Y O U

C. “We used to think church was for perfect people…

NOW we know church is for people who know they’re not perfect (like us).”

C.

C.

CEDARCREEKCHURCH

adventure

YOUR

relationship BETTER YOUR

STARTS NOW.

WITH GOD.

family.

DEVELOP YOUR

And continues this weekend at

CedarCreek.tv

CedarCreek.tv

>

View service times.

This weekend at

— Kellen & Olivia, Westgate Area

Social and Digital.