PART 5: ESTABLISHING POLICIES AND PROCEDURES FOR CORPORATE PHILANTHROPY
Activities, projects or programs that businesses will invest in: Based on the goals, objectives and areas identified according to the guidelines under part 3, companies will provide a list of areas that they will invest in and this should be clearly indicated in the corporate philanthropy policy. The size of the company, the cultural context, the concerns of key stakeholders and the expertise within the business are all variables to consider in building a portfolio (indicated in part 1.2 of the guide) which should be indicated here. What cannot be financed will also be indicated in the policy. Criteria and initiative prioritization: The company should develop basic criteria for selecting the projects to invest or support. These should be important criteria for measuring the success of the project or the return on investments. The criteria may include: Environmental or social impacts: Do these projects address any significant social or environmental impacts on the company? For a company, it is important to consider the benefits accruing not only within the company’s operations, but also upstream in the supply chain and downstream in product use and disposal.
guide will help businesses determine these criteria. Project scope: Can a project be developed that is both progressive and manageable? Contents and activities developed in section 3 and 4 will inform this part. Leveraging potential: Can the results of the project be replicated in other parts of the company, other industry players, government agencies, NGOs, CSOs or the community at large? Some answers to the questions raised in part 3.2 of the guide will help the company fill out these criteria. Resources for investment: results from part 4 of this guide will form these criteria. In addition, the company can consider additional sources from employees, for instance, payroll giving. How the requests will be received, reviewed and decided on will also be indicated in the policy (additional questions for reference can be found in the annex 4).
Business benefits: Will the project add business value? Answers to the questions raised in part 3.1 of the
GUIDE ON STRATEGIC PARTNERSHIPS FOR CORPORATE PHILANTHROPY AND COMMUNITY SUPPORT
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