This guide was designed for staff and leaders of businesses, business associations, company funds and foundations looking at ways of becoming more effective and impactful with their corporate philanthropy programs. This guide will help leaders and staff of these organizations to develop a corporate philanthropy strategy or improve an existing one through basic steps: from understanding “corporate philanthropy” around the world and why it should align with the core business, to defining objectives, areas and activities to support, finding potential partners, choosing what to give, making a giving budget, developing a policy, and finally, evaluating a program’s results and impacts for the next planning cycle.
