project portfolio
Cece Lowry
ABOUT ME
As a technology evangelist and communications entrepreneur, I focus on exploring innovative methods for responsible scalability and intertwining lifestyle and social impact with community-oriented solutions. Serving as a pivotal intermediary between organizations, I ensure alignment and dedication to project objectives keeping stakeholders on the same page. I am drawn to individuals with a fervent spirit, enjoy expanding my knowledge base, and find joy in diverse artistic, musical, cinematic, literary, sports, and cultural interests. Let's Collab!
COMMUNICATION AND STRATEGY FRAMEWORK
Key Strategic Pillars for creating and executing
Brand Communications, Partnerships, and Product Marketing Initiatives
Strategic Communications/PR, Business Development Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples
Who: Audience Why: Objective(s) What: Messaging Planning Timeline Channels Resources Measure
Target Audience
Defined: Primary +
Secondary Customer Profile
Tool
Historical Audience
Engagement
Trends
Objectives Defined Marketing Strategy OKRs
Key Goals Key Messaging for Communications Campaigns Value proposition identified
Brand Assessment Industry Analysis/ Current Trends
Total Addressable Market/Business Case/Sales Plan
Competitior
Analysis
Competitive PR and Advertising Analysis
Project Plan
Legal/Compliance
Communications
Plan Calendar
Launch Timeline
Product Roadmap
Promo Schedule
Digital Marketing
Social Media,
Media Ads
Email Marketing
Website
Field + Event
Promotion
Product Launch
PR: Press Release
Media Outreach
Community
Engagement: Partnerships / Sponsorships /Fundraising
Budget Allocation Key Results Tracking Sales/Revenue Targets
Evaluation Metrics
STRATEGIC PROJECT PLAN
Sample Strategy and Project Plan for Red Lobster: Holiday Menu and Thanksgiving Dine In
Strategic Communications/PR, Business Development
Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples
COMMUNICATION AND STRATEGY TIMELINE
Sample Communications Plan Calendar for Red Lobster: Holiday Menu and Thanksgiving Dine In
Strategic Communications/PR, Business Development
Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples
PUBLIC RELATIONS
Sample Press Release and Media Kit Fact Sheet and Boilerplate for Red Lobster Holiday Menu and Pop-up
*Please note these are fictional samples created by me based on current events*
PUBLIC RELATIONS
BettieBomb PR (Reference available upon request)
Freelance Role: Onsite Public Relations Specialist, Publicity/Media Relations
Key Priorities:
Maintained established working relationships between agency and media partners while representing agency clients
Leveraged lifestyle digital media platforms for hospitality groups to reach new diners and maintain existing ones
Provided key deliverables for social media and brand promotion
Dearly Beloved: A new “playground” on Chicago’s Near North SideCBS News Live
Media Clips from Previous Projects as On-site Public Relations Specialist Circa 2024
Tropical Garden at Machine: A Tiki-Themed Patio ExperienceDaytime Chicago:
Machine Engineered Dining and Drink - Spotlight Chicago
PUBLIC RELATIONS
Bettie Bomb PR (Reference available upon request)
Freelance Role: Onsite Public Relations Specialist, Publicity/Media Relations
Key Priorities:
Maintained established working relationships between agency and media partners while representing agency clients
Leveraged lifestyle digital media platforms for hospitality groups to reach new diners and maintain existing ones
Provided key deliverables for social media and brand promotion
Fry the Coop of Chicago: Donut Day - Spotlight Chicago
Media Clips from Previous Projects as On-site Public Relations Specialist Circa 2024
Dearly Beloved Chicago- Lunchbreak
Soul and Smoke Chicago - ABC7 Live
WRITING SAMPLES
Hospitality Review Article during my Summer 2024 visit to Amsterdam
Articles written by me across varying topics
Sports Editorial on the Chicago Sky
FUNDRAISING/FINANCE DIRECTOR STRATEGY
Determine your nonprofit’s fundraising goals
Outline your nonprofit’s budget
Create a fundraising plan calendar
Construct a gift range chart for your fundraising plan
Build your case for support
Define the logistics of your fundraising initiative
Delegate fundraising plan tasks to your team
Sample Fundraising Goals and Objectives
Fundraising Plan
Fundraising Strategy Framework, Budget, Objectives and Timeline Planning
Budget Chart
Calendar
Sample
Sample
Sample
FUNDRAISING/FINANCE DIRECTOR STRATEGY
Committee to Reelect Judge Debra Nance
Freelance Role: Donation Coordinator
Key Priorities:
Implemented a new donor management system, increasing data accuracy and efficiency in donor communication
Provided leadership and guidance to a team of fundraising professionals, resulting in increased team productivity and improvement in overall fundraising performance
Developed and implemented a comprehensive fundraising strategy expanding social and digital media presence increasing annual donations
Digital Fundraising Assets from Committee to Reelect
Judge Debra Nance 2024 judicial campaign
OTHER NOTABLE WORK
Influencer and James Beard Award afterparty event specialist for Bettie Bomb PR
Kaiser Permanente + Accenture Digital Transformation
Clinical Quality Improvement Digital Transformation
4th Ward Chicago Community Development/Engagement
NBCU Academy: The Fundamentals of Journalism Continuing Education Influencer Mastercourse by Catarina Mello
