CASE STUDY
Culturally responsive program delivers high engagement for Spanishspeaking members
enrollment rate 45%
The problem
A NYC based health plan with Medicare and Medicaid lives wanted to reach and engage an underserved Spanish speaking population to empower them with support for better diabetes management.
The goal
Implement a 6 month virtual care program that included clinical support and education—in the participant’s preferred language and responsive to unique cultural needs to improve health literacy and clinical outcomes.
The solution
Cecelia Health developed a 6 month virtual diabetes management program supported by experienced clinicians.
The Cecelia Health team is specially trained to help individuals better understand how to self manage their condition while addressing individual preferences, unique barriers, and diverse cultures.
“It’s important that we highlight this example ofhow certifieddiabetes care and education specialists can helpaddress social determinants of health aspart of a comprehensivevirtual careapproach to improve diabetesoutcomes By partnering with Cecelia Health, we are utilizing high touch, human led care to address the root causes of uncontrolleddiabetes.”
Chief Clinical Officer of health plan
Case Study:
for
Speaking Population
Virtual Diabetes Care
Spanish
The results Outcomes Reached of eligible population 75% Re-enrolled participants to receive additional support 30% ceceliahealth.com *Lab validated and self reported data; **Diabetes and cardiovascular medications Demographics Eligible population 5,000 Engagement Spanish-speaking 100% Average age 68.7 A1c reduction Average for participants starting with A1c >9* 1.2pt Medication adherence Increase in overall adherence pre/post** 15% A1c reduction Average for participants starting with A1c 8 9* .48pt Gaps in care closure 60% foot exam; 65% eye exam; 87% primary care visit 60%+ Average reduction of Unhealthy Days reported monthly 23% Enrollment rate of eligible population (2,250 enrolled) 45%
The strategy
Cecelia Health worked closely with the health plan to design and implement a strategic vision including expert clinical support, data-driven segmentation, and culturally-relevant content.
Proactive engagement
Optimize program to promote strong engagement, including outreach and support in Spanish to address diverse needs
Dedicated clinician support
Uncover barriers by building trust through one-on-one relationships with Spanish speaking Certified Diabetes Care & Education Specialists (CDCES); set SMART goals for medication adherence, healthy lifestyle, and physical activity
Data-driven segmentation
Personalized, omnichannel experience
Dynamic content
Analyze real world data including demographics, claims, and physiological metrics to identify individuals not meeting diabetes management goals who may represent the highest average total cost of care to the plan
Provide an adaptive program that is personalized to unique circumstances and responsive to ongoing needs across live chat, text, email, and direct mail
Develop curriculum with topics to overcome specific obstacles to disease management and adherence including nutrition guidance, medical device training, and medication education
Case Study: Virtual Diabetes Care for Spanish Speaking Population
The Cecelia Health advantage
Our programs are expertly designed to deliver personalized, human-led virtual support at scale with enduring results.
We have a deep bench of clinical experts including Certified Diabetes Care & Education Specialists (CDCES) with diverse backgrounds to support cultural needs and language preferences.
Through one on one relationships, we empower individuals with support, tools, and resources that help them better self-manage their condition for improved adherence and clinical outcomes.
Our team is committed to ease of implementation and excellent customer service.
About Cecelia Health
Cecelia Healthis a virtual specialty clinic that delivers virtualcare designed with a human element to improve health outcomesof people living with chronic conditions. From millions ofconnections led by a national network of specialty providers and expert clinicians, thecompanyunderstands how tomotivate people tomakelasting behavior changethroughscalablesolutions that address individual needs. With a new approach to modernize the care journey, Cecelia Healthamplifies humanengagement andoffers a truly seamless patient experience that is proven to positivelyimpact quality measures, reduce variability incare, and improve medication, device, and clinicaltrial adherence.
Connect with us today to learn more about how we can put our expert virtual care solutions to work for your unique population!
ceceliahealth.com