Improved medication adherence and better health for people with cardiovascular disease
81%
The problem
A leading pharmaceutical manufacturer with cardiovascular brand had a traditional call center model that was not delivering results related to quality and clinical outcomes. This was especially true among their older patient population with comorbidities and limited health literacy that was often facing a challenging transition of care after an acute event.
The goal
Enhance existing 12 month digital virtual adherence and lifestyle support program to:
Drive enrollment & sustained engagement
Deliver increased patient satisfaction
Personalize the patient experience
Improve data collection, reporting & analytics
Automate operations
The solution
The brand implemented an adaptive, evidence based patient support program with experienced Cecelia Health clinicians at the center.
The Cecelia Health team is specially trained to help participants better understand the value of taking their medication as prescribed and remain adherent over time while addressing individual preferences, unique barriers, and diverse cultures.
Case
Study: Cardiovascular Patient Support Program
results
satisfaction Adherence one year post engagement 81% ROI incremental revenue driven by improved initiation & adherence 5.1x
Increase
engagement
months 15%
42%
60% 275% 98%
98%
87%
ceceliahealth.com Adherence results measured and verified by independent third party Veeva
Engagement
The
Patient
Growth in patient population from 18K to 50K participants
in audio
after three
Reached of eligible population
Enrolled of those reached
confidence that program was valuable while taking medication
confidence that their Cecelia Health clinician was knowledgeable about the program and disease state
confidence that understanding of diagnosis and medication was improved as a result of the program
Crossix
The strategy
Cecelia Health partnered with the cardiovascular brand to design and implement a strategic vision including expert clinical support, data-driven segmentation, and evidence-based content.
Enhanced marketing funnel
Proactive engagement
Dedicated clinician support
Data-driven segmentation
Personalized, omnichannel experience
Dynamic content
Enroll options when opting in for copay assistance or directly at the doctor’s office at point of prescription
Optimize program to promote strong engagement among older, Medicare population
Uncover barriers by building trust through one-on-one relationships and set SMART goals for medication adherence, healthy lifestyle, and physical activity
Improve existing model beyond basic intake surveys to segment patients into six high and low risk categories to inform the patient journey
Provide an adaptive program that is personalized to unique circumstances (including social determinants of health) and responsive to ongoing needs across live chat, text, email, and direct mail
Develop a comprehensive 12 month curriculum grounded in robust insights specific to patient population with topics to overcome specific adherence and disease management obstacles
“[Working with my Cecelia Health clinician]allowed me to develop a betterunderstanding of what Ireally need to do to be healthy It’s been a great thing andmy cardiac function has improved since I startedthe medication.”
Program Participant
Case
Study: Cardiovascular Patient Support Program
The Cecelia Health advantage
Our programs are expertly designed to improve adherence and clinical outcomes by delivering personalized, human led virtual support at scale.
We have a deep bench of clinical experts including registered nurses with an average of 10+ years of cardiovascular nursing experience.
Our team is committed to ease of implementation, including a seamless transition from existing external call center for this brand.
About Cecelia Health
Cecelia Healthis a virtual specialty clinic that delivers virtualcare designed with a human element to improve health outcomesof people living with chronic conditions. From millions ofconnections led by a national network of specialty providers and expert clinicians, thecompanyunderstands how tomotivate people tomakelasting behavior changethroughscalablesolutions that address individual needs. With a new approach to modernize the care journey, Cecelia Healthamplifies humanengagement andoffers a truly seamless patient experience that is proven to positivelyimpact quality measures, reduce variability incare, and improve medication, device, and clinicaltrial adherence.
Connect with us today to learn more about how we can put our expert virtual care solutions to work for your brand!
ceceliahealth.com