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nectar fruit juices r n
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s t r a w b e r r y and p a s s i o n f r u i t
h o n e y a p r i c o t and p e a c h
b l u e b e r r y and p o m e g r a n a t e
s w e e t p e a r and m i n t
l e m o n and g r a p e f r u i t
Flavours and colours I wanted to communicate the flavour of the juice through different facial expressions. I also wanted to use flavours that were quite unusual to intise customers. - Strawberry and Passion fruit, Pantone 193 C - Honey apircot and Peach, Pantone 163 C - Blueberry and Pomegranate, Pantone 2665 C - Sweet pear and Mint, Pantone 7473 C - Lemon and Grapefruit, Pantone 123 C
BA Graphic Design OUGD201
Ceara Elliot
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nectar fruit juices
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Design in context Exmaple of where and how the range could be promoted. Through a series of large scale posters, in and around accessable areas, like, bus stops, underground tunnels, large scale bilboards. These large scale posters would be printed using offset lithography.
BA Graphic Design OUGD201
Ceara Elliot
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nectar 1 juice = £1
necta r
necta r £1 50/20/ 10/5p
1 juice = £1
£1 50/20/ 10/5p
1 juice = £1
nectar £1 50/20/ 10/5p
1 juice = £1
£1 50/20/ 10/5p
nectar 1 juice = £1
£1 50/20/ 10/5p
Vending Machine I thought about how this product could be packaged in a broader scale. The idea of placing cylinder shaped vending machines, with a colour coded top, around the streets of towns, cities seems a direct way to approach and sell the juice. The labels on the bottles would be printed using offset lithography, I would also either use pad printing, or web offset onto sticky paper that could wrap around the vending tube. Or it could be screen printed onto metal.
BA Graphic Design OUGD201
Ceara Elliot