ST YANX For this brief I wanted to design a set of CD covers for a band, through this I also re-designed the band Syntax’s logo and produced promotional work and designs for if they were to have a gig. The logo itself was designed through the idea of layering and combining. When listening to their music I realised that a lot of it is produced through the layering of lots of different sounds. I
thought this would be an interesting concept to design from. I also wanted to use these bright and colourful photographs of sunsets within the designs somehow, as their music is described as electronic and I feel the colours help explore that.
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TAX
“the best i’ve heard from syntax, they really are brewing thoughtful, intelligent yet experimental music”
TAX
SPIN
Syntax - Pride £3.99 Special thanks to David roberts and London: guiness world records limited for their co-operation in the making of this record. producer - illustrious records sleeve design & artwork - Ceara Elliot Recorded at ‘Soundarc studios’ Letchworth garden city hertfordshire 23rd april 2012
The CD covers were designed through the combination of bright, gradient colours and symbolic outlined drawings. I listened to each song that I designed the cover for and created a simple image that represented the song in some way. The idea was that once the person had listened to the track, they would be able to understand the meaning behind the chosen imagery. I also
wanted to incorporate the layering aspect of the logo into the CD covers. So I used an acetate wrap around, that contained ‘SYN’, which then layered over the other type that was already on the sleeve.
PRAY
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s y n t a x s y n t a x
SYNTAX 28/05/12
02 ACADEMY LEEDS 8PM - 2AM £9 ON DOOR / £7 ONLINE
SYNTAX www.02academyleeds.co.uk
28/05/12 02 ACADEMY LEEDS 8PM - 2AM £9 ON DOOR / £7 ONLINE
www.02academyleeds.co.uk
I also designed the promotional material and complimentary products for if Syntax were having a gig that would be launching their single ‘Pray’. I wanted to keep the colours that I used for the CD cover consistent, as I felt it would be a bright way to categorise the singles and their launching gigs. The gig would be held at 02 Academy. I also incorporated the layering aspect in the
poster, layering ‘Syntax’ over the grid formatted information.
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The white poster within a grungey, textured context, I feel even against a dirty space the colours used stand out enough for viewers to stop and read. The black poster features behind the glass wall that would be by the entrance of 02 Academy. I feel this is a clean way of advertising the event, and with the space around it being clean and crisp, nothing is taken away from the poster.
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I have thought about a few of the gig’s complimentary products. As well as tickets and the single being sold, there would also be unique drinks and glow sticks that were the blue gradient colour. The atmosphere with all of this colour would help brand the event and it’s purpose, and also create a really eletronic environment, fully releasing the potential of the band’s music. There
would also be t shirts available to purchase representing the single. They would be printed onto cotton, one dyed the blue gradient colour, one with black printed onto white.
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