Logo & colour variation
Brief 5 - Elliott M - LP covers Elliott M produces Drum and Bass music. The brief was a short brief that focused on music cover art work. However the concept behind this brief became more of developing an identity for Elliott M. I had to use the typeface ‘Geomancy extra bold’ for the logo name. The shape for ‘o’ is a symbol, a representation of him and his music, so I considered small aspects of how the logo could be carried across some appropriate media.
CEARA ELLIOT OUGD301 BRIEF 5 - Elliott M music BRIEF 5 PAGE 1
SET IN MOTION DRUM&BASS BY ELLIOTT M
PATCHWORK DRUM&BASS BY ELLIOTT M
HIGH TIDE DRUM&BASS BY ELLIOTT M
C
M
Y
CM
MY
CY
CMY
K
DRIFTING
DRUM&BASS BY ELLIOTT M
MR. CROWN DRUM&BASS BY ELLIOTT M
Patchwork
Elliott M REGISTERED MADE IN UK RCA RECORDS
High Tide
Elliott M REGISTERED MADE IN UK RCA RECORDS
Stereo PB - 10857 Screen GemsLondon, Music, Inc./ Sweet Glory Music, Inc., BMI 3.56
Stereo PB - 10857 Screen GemsLondon, Music, Inc./ Sweet Glory Music, Inc., BMI 3.56
Set In Motion
Elliott M REGISTERED MADE IN UK RCA RECORDS
Mr. Crown
Elliott M REGISTERED MADE IN UK RCA RECORDS
Stereo PB - 10857 Screen GemsLondon, Music, Inc./ Sweet Glory Music, Inc., BMI 3.56
Stereo PB - 10857 Screen GemsLondon, Music, Inc./ Sweet Glory Music, Inc., BMI 3.56
Label for the vinyl, each one is colour coded according to the single. And the symbol is represented again in the design.
Brief 5 - Elliott M - LP covers The LP sleeves I produced were to contain one of Elliott M’s five favourite tracks. I wanted to use an element of pattern and restrict myself to using black, white and one other colour. I aim to explore the track’s meaning through the pattern itself. They would be printed onto matt card, size (12inchX12inch), and be given out at gigs, personal stalls. Therefore a barcode and price is not needed.
CEARA ELLIOT OUGD301 BRIEF 5 - Elliott M music BRIEF 5 PAGE 2
FRONT
Brief 5 - Elliott M - LP covers I considered elements of design that could take place within the gig itself. I thought that each single launch gig, Ellliott M could wear a specific t shirt that related to the single. The appropriate LP would also be sold at the gig, and the t shirts would be available to purchase also. They would be screen printed onto black t shirts, white and one colour ink.
BACK
CEARA ELLIOT OUGD301 BRIEF 5 - Elliott M music BRIEF 5 PAGE 3
Brief 5 - Elliott M - LP covers I thought about how the logo could be carried across, in terms of admission to the gig. I designed some stickers that could be stuck on people on entrance to the gig, this would be a recognisable way to ensure the person has paid. Another way to do this could be having a stamp made which has the Elliott M symbol on it, each gig could have a different colour inker so the stamp could change colour. I also considered a bracelet that could charge 50p for purchase. The design is based on the ‘o’ symbol. These products are versatile regarding production, however I thought that they could be UV affective, so they glow, creating a buzzing, colourful atmosphere as people move around/dance. All the products are available in the five appropriate colours (shown through stickers).
CEARA ELLIOT OUGD301 BRIEF 5 - Elliott M music BRIEF 5 PAGE 4