S A N D W I C H E S
B U R G E R
R O A C S O T T T C A H G I E C K P E I N E
P I Z Z A L E T T U C E
J A C K E T
C A R B O N A R A
P O T A D T E O L I
P I H E AM S MA C A R O N I
PROBLEM SOLVED.
Brief 4 - YCN - Heinz Salad Cream
S B C R P
A U O O I
N R T A Z
DW I C H E S G E R T AG E P I E S T C H I C K E N Z A
S B L J D
A A E A E
MO G E T T C K L I
C C P H M
R A I A A
A R E M C
H E I N Z
S A L U C E E T P O T A T O
S A L A D
C K E R S BONA R A S
C R E A M
A R ON I
M S S A P D M I C H E S H H C
A P S E I E A S Z B U R A E O
S A B G Z O C T A G E R M I T
H G O A Z T A C H L C K E N T
E H C K A C R S H H A P I Z A
D E J A C A O T P E T D G U G
P T T R H R N C O C E E P O E
O T R B O B I R T R H S A N P
T I G T B O I E A A I I E Z I
A T S P E N B A T C R K C A E
PROBLEM SOLVED.
Responding to the live brief submitted from YCN. The brief was to develop a small campaign that re introduces, promotes Heinz Salad Cream. Not enough people are choosing Heinz Salad Cream, I want to increase it’s awareness and explore the concept of it’s flexibility, it’s not only a salad dressing. Tomato Ketchup runs with this idea of it being ‘The Secret Ingredient’, I wanted to work with something similar.
T C C A G A U M O K A R O K B
O P C H I R K E N E O A S T A
C I T H C A G N I R H C R S G
E E Z U I B E S R S U I B C E
L E T T U C E K D W I T T I L
PROBLEM SOLVED.
CEARA ELLIOT OUGD301 BRIEF 4 - YCN, Heinz Salad Cream BRIEF 4 PAGE 1
M A S H E D P O T A T O C E S
P A G H E T T
S
S B O C J
I
T C P
I
T R G S C C T
L
E E Z
T
A E G A K A R B T P A H H U T P
I
Z A C H O B E G
Z
I
C
I
U
D E O T C A R B O N A R A B C M A C A R O N I
S T C S
I
I
B U K G E E
T C R E A M E N S K
C Z A H H P O T A T O N
I
R D
H B G L H E C R A C K E R S W E U E C A T E H
I
R A O H U
I
S R R K P D E S
I
K R A C
T
H A M E H E
I
I
G P A E C O S R B T
N Z U O N Z A K T T A G E P
C O T
I
I
S C
I
E B A G E
L
PROBLEM SOLVED.
S B C R P
A U O O I
N R T A Z
D G T S Z
W I C H E S E R A G E P I E T C H I C K E N A
H E I N Z
S B L J D
A A E A E
M G T C L
O E T K I
S A L U C E E T P O T A T O
S A L A D
C C P H M
R A I A A
A R E M C
C K E R S B O N A R A S A R O N I
Brief 4 - YCN - Heinz Salad Cream
C R E A M
PROBLEM SOLVED.
Here is the design concept taken across a landscape format. These could be printed onto a very large scale, and pasted up in public transport areas such as the London Underground, as well as on large billboards.
CEARA ELLIOT OUGD301 BRIEF 4 - YCN, Heinz Salad Cream BRIEF 4 PAGE 2
Brief 4 - YCN - Heinz Salad Cream
I have designed some mail outs that would be sent out publically. I wanted to attract people to Heinz Salad Cream, everyone enjoys free products, so, to also engage the reader with the mailout, there is a small word puzzle to solve and then a chance to win a free bottle of Salad Cream. I feel the fact that it’s free will start to encourage the purchasing of it.
CEARA ELLIOT OUGD301 BRIEF 4 - YCN, Heinz Salad Cream BRIEF 4 PAGE 3
? M LE
B O R
P
PROBLEM? H E I N Z S A L A D C R E A M
T P A R H U A A N E O K
I
C S B O C
I
T R G S C
T Z W
B E G A K
I
R B T P A R H U
I
I
R C S A R H O B E G S C
N E O T P A J N P A K S C T A A R A A
I
R D
I
I T
R B T
I H O G S C
I
A S T C O B C R E A M W N S K N Z A H E G K A S M A K
I
D B G L H U E W N S C
T Z W
W U E C A I
I
T K
I
I
R A R H U
R R K P D E G A K R S C
C G P E H E
R D
I G P A S T O I
I
I T
R B T
I N Z U O N Z A N G S C
I
PROBLEM SOLVED.
Brief 4 - YCN - Heinz Salad Cream
Here is a small card that would be attached to the neck of the bottle of Heinz Salad Cream. There would also be a little green pencil attached to the bottle, wrapped to it by the label around the bottle. This is to once again, make the purchase of Heinz Salad Cream a little more engaging and interesting. Also getting a little green pencil for free could be a slightly persuasive selling point.
CEARA ELLIOT OUGD301 BRIEF 4 - YCN, Heinz Salad Cream BRIEF 4 PAGE 4