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Year I January-February 2010 n. 4

in san marino

C ONTENTS

INFORMATION MAGAZINE PUBLISHED BY THE CHAMBER OF COMMERCE OF THE REPUBLIC OF SAN MARINO

INTERVIEW Gian Marco Marcucci, Minister of Labour SPECIAL FOREIGN CLUB INSTALLATION COMPLIANCE STATEMENT GUIDA TITANO 2010 MADE IN …CAM COM IDENTITY OF FREEDOM ECONOMIC PLANNING DEPARTMENT MEMBERS’ AREA YOUNG ENTREPRENEURS GROW UP

E DITORIAL Massimo Ghiotti - General Manager

In the midst of difficulty lies opportunity

Albert Einstein

The circumstances of life, both private and professional, often force us to face sudden obstacles, only apparently insurmountable, which annihilate our self-esteem and cancel out our hopes for the future. If there has been a positive side to the economic downturn, this very definitely lies in the fact that it has forced businesspersons to stop for a moment and reconsider their position. It has forced companies anxious to survive to analyse their business and, in some cases, to take radical action in favour of greater rationalisation, simplification and innovation of the production process or products. This is the case, for instance, of Koenig & Bauer (KBA), a leading manufacturer of printing machines that found itself having to address, at the same time, the problem of a physiological drop in demand tied to the maturity of the western market and the effects of the economic downturn, especially as regards investments. And it did so by

adapting its production capacity to the shrinking demand, by implementing a plan of rationalisation and continuing to develop top-quality, original and innovative products, investing in staff training and keeping a close eye on the evolution of user requirements in the different user sectors. Result: the company quickly managed to acquire a 33% share of the Italian market. But we do not necessarily have to refer to the economic crisis to talk about the need for greater awareness and renovation. The very concept of “business spirit” is by definition endowed with a certain amount of confidence in oneself, and a certain aptitude to accept risks. The businessperson is well aware that success and failure are two sides of the same coin, and that not all risks can be calculated. What really matters is to clearly have in mind the goal to be achieved. To be focused on it and work hard to reach it. This way it is easier to face difficulties in the right spirit, considering them a step in normal economic development and above all a chance to start all over again, to learn from one’s mistakes, a price to be paid along the road to

success. What encourages us to go on is an awareness of what went wrong and our consequent response to the error. Hence, it is easy to understand how the reputation which a company has earned itself over the years plays a crucial role in re-launching business activities. A reputation based on confidence and emotional involvement most definitely represents a solid competitive advantage considering it is built up on actions, and is very hard to repeat. It is able to implement the loyalty level of customers, cooperation with and quality of suppliers, it favours dialogue with the institutions and communication media and, finally, it increases the commitment and the dedication of employees, who, with the right approach and involvement, are motivated to spontaneously share their heritage of know-how. The ability to make the best use of human resources thus becomes a factor of competitive excellence, considering that the adaptability of employees defines the company’s strategic flexibility, and their loyalty and attachment to company goals can determine the success of a new beginning.

in san marino

january-february 2010 1


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