2023 Trends Report

2023

Trends Report

Volume 9

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Dear Chamber Members, Is it time to start budgeting? Are you about to start the strategic planning process or determine where your next target market might be? The Chamber has a solve for that.

We are pleased to provide your company with the Champaign County of Commerce’s ninth annual Trends Report. This publication gives you, our members, information, and data that can be used in daily business decision-making.

One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies, expand your products and /or improve your services.

Using data, and understanding trends, the local marketplace and local demographics help your company as you strategically plan for the future.

Like our monthly EDGE e-newsletter, this publication helps continuously provide our members with data on an ongoing basis to assist your company. Please get in touch with us and let us know if we can add more information that would be invaluable to your particular industry. We want to know what you need to help support those gut-made decisions backed with data. Your feedback is encouraged to Lauraw@champaigncounty.org.

Table of Contents Population..................................4-5 Demographics...............................6 Income..........................................7 Quick Facts...................................8 Research & Development.............9 Workforce....................................10 Education....................................11 Economy.....................................12 Economic Development..............13 Real Estate..................................14 Political Engagement...................15 Agribusiness...............................16 Entrepreneurship.........................17 Transportation........................18-19 Tourism........................................20 Recognitions................................21 Information included in this report reflects most recent data available at the time of publication. Data may be from 2022 or before depending on what is avalailable at the time of publication.

We hope you find the Trends Report helpful to your company.

Sincerely,

Laura Weis President & CEO

This publication data was compiled by Ben Hannauer, intern at the Champaign County Chamber of Commerce.

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POPULATION

Sources: US Census Bureau (2021)

By county:

2021

2020

2019

2018

Champaign

205,943

205,865

209,689

209,983

DeWitt

15,341

15,516

15,638

15,769

Douglas

19,722

19,740

19,465

19,479

Ford

13,511

13,534

12,961

13,264

McLean

170,899

170,954

171,517

172,828

Piatt

16,753

16,673

16,344

16,396

Population Percent Change Population percent change represents the percentage of change for each county between 2020 and 2021.

+1.0%

-0.9%

+0.9%

-0.9%

-0.9%

+1.0%

Champaign DeWitt

Douglas

Ford

McLean

Piatt

• •

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WHAT THIS MEANS:

The pandemic has affected populations across Central Illinois and nationally, but populations are starting to go back up.

Remote work has made it easier for people to move to different communities.

POPULATION UIUC TOTAL STUDENT POPULATION Sources: UIUC Division of Management Information (2022)

60,000

56,644 52,331 56,257 49,339

50,000

51,196 44,542 42,883

47,826

43,603

40,000

2012

2014

2016

2017

2018

2019

2020

2021

2022

CHAMPAIGN COUNTY STUDENTS AT UIUC 5,000 4,000 3,000

3,164

3,215 2,775

2,428

2,825 2,601 2,489 2,584 2,822

2,000 2007 2010 2016 2017 2018 2019 2020 2021 2022

WHAT THIS MEANS:

U of I students from Champaign County increased by 390 from 2021, continuing the steady increase that began in 2019.

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DEMOGRAPHICS Chart Title

Sources: US Census Bureau (2021), datausa.io (2020)

2.6% Other 6.6% Hispanic 10.6% Asian

Race

14.5% Black 65.7% White

ChartBlack Title Asian

White

Hispanic

Other

13.7% - 65+ 5.2% Under 5 19.1% 5-18

age

62% 18-65

5 to 18 MEDIAN AGE:18-65 31

Under 5

65+

Chart Title

WHAT THIS MEANS: CHAMPAIGN COUNTY IS A YOUNG, DIVERSE POPOULATION IN THE HEART OF CENTRAL ILLINOIS. Chart Title 3.5% Widowed

50% Male

50% Female

38% Married

Sex

49% Never Married

Marital Status

9.5% Divorced

6

Male

Female

Married

Divorced

Never Married

Wid

Sources: US Census Bureau (2021), Bureau of Labor Statistics (2021)

INCOME

$33,297

$56,847

Champaign County Per Capita Income

Median Household Income

annual mean wage by occupation OCCUPATION

Management Business and Finance Computer and Mathematics Architecture and Engineering Life, Physical, and Social Sciences Community and Social Service Legal Occupations Education, Training and Library Arts, Design, Entertainment Healthcare Practitioners/Technicians Healthcare Support Protective Services Food Preparation & Serving Building and Grounds Maintenance Personal Care & Service Sales and Related Occupations Office and Administrative Support Farming, Fishing & Forestry Construction and Extraction Installation, Maintenance & Repair Production Occupations Transportation and Material Moving

ILLINOIS $123,060 $84,250 $93,580 $88,370 $81,700 $52,350 $116,430 $60,050 $59,320 $87,150 $33,860 $60,680 $28,670 $34,310 $36,060 $45,920 $44,370 $38,070 $71,090 $55,570 $43,310 $42,520

U.S.

$123,370 $80,380 $99,860 $91,740 $80,730 $53,960 $113,100 $62,140 $66,100 $91,100 $33,330 $53,420 $29,450 $33,750 $33,620 $46,080 $43,430 $34,730 $55,900 $53,380 $43,070 $41,340

*Income measured by annual mean wage

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QUICK FACTS

Sources: US Census Bureau (2021), RPC Labor Study (2017)

2.34

56,847

average persons per household

Median household income

#24

206.7 population per square mile

Champaign-Urbana 2022 Best of The Midwest – Startup City

top chamber employers University of Illinois at Urbana-Champaign 14,817 Carle Foundation Hospital

6,438

Champaign Unit 4 School District

2,088

Champaign County Urbana School District #116

1,173

Parkland College Christie Clinic

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1,044 1,012 900

FedEx OSF Healthcare

815 774

City of Champaign

636

Sources: University Science and Technology Coalition (2019)

ILLINOIS INNOVATION

Two of the world’s fastest supercomputers:

Argonne’s Mira and Blue Waters are at the University of Illinois.

20 publicly supported innovation hubs’–

innovation hubs, including 7 parks focused on research and technology, have spurred over $1.8 billion in private investments and aided over 620 companies.

22,531 new businesses launched in Chicagoland in 2012

Almost 450 active startups in Illinois created with university support since 2009

Computer science graduates make up all Illinois STEM graduates.

14.4% of

The workforce is 1.6 times larger with a notable concentration in engineering specialties such as manufacturing, mechatronics, microsystems and other related fields.

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WORKFORCE 11% 10% 9% 8% 7% 6% 5% 4% 3% 2% 1%

Sources: US Census Bureau, US Bureau of Labor Statistics, Illinois Department of Empoyment Security, USAWage.com, datausa.io

Unemployment Rates (Champaign County) 2022 Average unemployment rate for Champaign County in 2021 2022 was 3.6%

Jan. feb. mar. apr. may June July aug. Sept. oct. Nov. Dec. Percent of Champaign County population (16 years +) in civilian labor force

62%

A Closer a diverse job market.

Charthas Title Chart TitleLook: Champaign County Most Common Jobs

State of Illinois EMployment Projections to 2026

The most common jobs held by residents of Champaign County (by number of employees) are education instruction & library occupations (13,557 people), office & administrative support occupations (11,397 people) and management occupations (9,618 people).

Government - 5.5% Natural Resources - .01% Natural Resources Construction Manufacturing - 9.2% Wholesale Trade - 5.2% Wholesale Trade Retail Transportation - 5.4% Information - 1.5% Information Finance Professional Business Services - 16% Education - 9% Services Education Health Care Hospitality - 10.6% Other - 4.2% Other

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Construction - 3.7% Retail - 9.9% Finance - 6.2 % Health Care - 13.5%

Professional business services, health care, hospitality, retail and manufacturing are projected to be the largest employing industries in Illinois in 2026.

EDUCATION k - 12 Student Demographic By District: Source: Illinois At-A-Glance Report Card (2022)

%

10

20

30

40

50

60

70

80

90

100

White: 32%

Champaign: Black: 36.9%

Hispanic: 14.3% Asian: 8.3%

Other: 8.3% White: 85.9%

Mahomet:

Black: 1.7% Hispanic: 4.9% Asian 2.1%: Other: 5.2% White: 24.3%

Rantoul: SD137

Black: 29.5% Hispanic: 32.6% Asian: 0.1% Other: 13% White: 27.9%

Urbana:

Black: 39.6% Hispanic: 17.2% Asian 3.9% Other: 10%

White: 94%

St. Joseph: CCSD 169

Black: 1.6% Hispanic: 2.3% Asian 0.5%: Other: 0.6%

White: 93.9%

Fisher: CUSD 1

Black: 0.6% Hispanic: 0.5% Asian 0.3%: Other: 2.8%

Percent of Students

4-Year high school Graduation Rate (2022) 100

78% 87%

90% 87%

82% 87%

80% 87%

Rantoul

Urbana

96%

87%

100% 87%

50

Champaign Mahomet

District

State

St. Joesph

Fisher

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ECONOMY CHAMPAIGN COUNTY SALES TAXES

Source: taxfoundation.org (2022), salestaxhandbook.com (2022)

ce

$

ur

Champa i

r

ev

est arg

County’s l gn

enue so

Sales Tax

City

Urbana Champaign Rantoul Ogden Savoy Saint Joseph Fisher Mahomet

1.50 1.50 1.50 1.00 1.50 0.50 0.00 0.00

Add

Total

State (6.25%) & County (1.25%)

9.00 9.00 9.00 8.50 9.00 8.00 7.50 7.50

CHAMPAIGN COUNTY PROPERTY TAXES

Property Tax Paid as a percentage of owner-occupied housing value in Illinois is

2.05%

This is the 2nd highest in the country.

ILLINOIS

U.S.A.

CHICAGO

AVERAGE SALES TAX

AVERAGE SALES TAX

CITY SALES TAX

8.81% 12

6.4%

10.25%

ECONOMIC DEVELOPMENT CHAMPAIGN COUNTY MSA Sources: Census.gov, Sperlings’s Best Places, FRED.org

(metropolitan statistical area)

Total Employer Establishments (2021) 4,232 Total Employment (2021) 59.1% Total Annual Payroll (2021, $1,000) 2,840,445

CLASS OF WORKER IN CHAMPAIGN COUNTY: PRIVATE WORKERS - 66.5% GOVERNMENT WORKERS - 29.4% NOT-FOR-PROFIT WORKERS - 11% SELF EMPLOYED (NOT INCORPORATED) - 3.9% SELF EMPLOYED (INCORPORATED) - 0.2%

CHAMPAIGN COUNTY’S JOB MARKET HAS INCREASED BY 2.2% OVER THE LAST YEAR.

GROSS DOMESTIC PRODUCT (2021)

BLOOMINGTON (MSA) $15.1 MILLION

WILL COUNTY $39 MILLION

CHAMPAIGNURBANA (MSA) $13.2 MILLION

COOK COUNTY $448 MILLION

ILLINOIS $945 MILLION

UNITED STATES $23 BILLION (Q3 2022)

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REAL ESTATE

Source: Redfin.com

Median SALE PRICE AND YEar-over-Year change Champaign

Urbana

Rantoul

Mahomet

Savoy

Median Sale Price

$178,250

$200,500

$135,000

$420,500

$294,00

Year-Over-Year Change

+3.3%

+12.6%

+10.7%

+31.4%

-8.1%

St. Joseph

Tolono

Ogden

Philo

Thomasboro

Median Sale Price

$184,000

$143,000

$125,000

$122,000

$132,000

Year-Over-Year Change

+5.1%

-1.5%

-20.6%

+22.0%

+1.9%

home value index of champaign county 210k 200k 190k 180k 170k 160k 2013

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2014

2015 2016

2017 2018

2019 2020 2021 2022

Sources: Champaign County Clerk, Illinois State Board of Elections

Voter Turnout

POLITICAL ENGAGEMENT Total Registered Voters

Total Ballots Cast

(Champaign County)

140,000 120,000

127,848

100,000

122,225

120,538

117,631

96,185

80,000

68,665 16,934

2020 General Election

2021 Consolidated Election

31,228

2022 Primary Election

2022 General Election

2018

2020

General Election:

General Election:

6,098,729

4,635,541

Persons Voting Statewide

Persons Voting Statewide

72.92%

57.23%

Of Eligible Voting Population

Of Eligible Voting Population

2022(Champaign primaryCounty) election 46% 52%

percentage of ballots cast democrat republican

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AGRIBUSINESS

Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers (2020)

Illinois Land Value By Class

$14,000

Excellent

Price/Acre

$12,000

Good

$10,000

Average

$8,000

Fair

$6,000

20 20 20

19

20

20

18

17

Total Value per Acre

20

16

20

15

20

14

20

Farmland Classification

20

12 20 13

20

20

11

$4,000

Change

Avg. Rent Cost per Acre

from prior yr.

from prior yr.

Change

Excellent

$9,500 - $11,500

+2.3%

$290 - $325

Up to 5%

Good

$7,000 - $9,000

+1.4%

$250 - $290

Up to 5%

Average

$5,000 - $7,000

-1.4%

$220 - $260

Up to 5%

Data from ASFMRA Region 5 in Illinois

AG quick facts Champaign County: $375,322

2nd

(in thousands of dollars) Total cash receipts from agricultural products in 2019.

in corn production in the state of Illinois

12,551 lbs

of honey produced in Champaign County in 2019

3rd

in soybean production in the state of Illinois

WHAT THIS MEANS:

Agriculture is a thriving industry in Champaign County and is important to the economic prosperity of our community.

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Source: University of Illinois Research Park Website

ENTREPRENEURSHIP

University of Illinois Research Park incubator Notables:

2,200

59%

Employees

875

Student Employees

claim their origin as the U of I

71%

remain in Illinois

venture capital / private equity:

$1.2 Billion Champaign county chamber of commerce business advisors counseled

45

Entrepreneurs during FY22 to start and grow their businesses in Champaign County.

BOTTOM LINE Supporting these entrepreneurs means positive payoffs when it comes to economic growth and prosperity.

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TRANSPORTATION

Sources: Sperling’s Best Places, FlexJobs

Champaign County Commute mode choice The typical American commute has been getting longer each year since 2010. The average one-way commute in Champaign County takes 17.9 minutes.

That’s shorter than the US average of 26.4 minutes.

69.4%

drive alone

7.8%

8.4%

6.5%

Walk

carpool

Mass transit

Champaign County Commute Time to Work

4.9%

Work from Home

Minutes

30-34

6.7%

25-29

6%

20-24

16.7%

15-19

23%

10-14

24.8%

6-9 >5

12.2% 3.6%

What this means:

Transportation and infrastructure are vital to a robust economy. Mass transit ridership and airport departures increasing every year for the past few years and our commute time being well below the national average.

Work From Home

#4

Illinois ranks fourth for most remote jobs in the United States

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#11

Champaign ranks eleventh in remote worker population in Illinois

4.9%

Illinois’ remote worker population is 4.9 percent of the total population

TRANSPORTATION WILLARD

Source: Willard Airport; BTS

$

Total Estimated Annual Impact to Champaign County

$99.75 M

a 34% increase since 2016

Local Jobs Created:

122

visitors per day a 91% increase since 2016

751 with $30M in annual payroll.

Estimated Taxes Generated

$14M

a 39% increase since 2022

Number of passengers departing from willard airport 49,465

2022

53,375

2021 2020 2019 2018 2017

36,000 105,000 109,878 104,596

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TRAVEL CONT./ TOURISM

Source: Visit Champaign County, RPC, Bureau of Transportation Statistics

AMTRAK PASSENGER RAIL

Boardings and Alightings at Champaign-Urbana Station

Year

Riders

2021

103,739

2020

113,548

2019

180,427

2018

155,614

About once a year 17%

Rarely or never 60%

About 2 - 11

When asked how often times per year 20% Champaign County residents us Amtrak About once a in 2018 (for the 2045 month LRTP), 40 percent of 2% the 577 respondents More than once a used it at least once a month year.

1%

2020 - 2021 Tourism impact 2021 4,171 jobs

$133.4 M in tax revenue Hotel Occupancy 58.8% 38%

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June 2020

June 2021

$489.7 M visitor spending

55.9%

June 2022

Sources: Niche (2022), Reviews.org (2022), Silicon Prairie, HomeSnacks.com

RECOGNITIONS

University of illinois

Champaign County

Champaign-Urbana

top public university in illinois

Best county to live in: illinois

Best college town in illinois population under 250,000

#1

#4

#7

#2

#1

#8

START-UP CITY FOR ENTREPRENEURIAL ACTIVITY

Best cities for singles in illinois

Best cities for singles in illinois

Champaign-Urbana

Urbana

Champaign

2022 Recognitions Urbana 5th Best public high school in Illinois (Niche 2022) County 4th Champaign Best county to live in Illinois (Niche 2022)

6th

Champaign County Most diverse county in Illinois (Niche 2022)

9th

Champaign County Best counties for families in Illinois (Niche 2021)

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MEET SPHERION

CINDY SOMERS LOCAL FRANCHISE OWNER

Champaign County

Google Rating 4.7

We find people jobs and keep employers moving. Since 1981, we’ve supported Champaign & Macon Counties by finding over 800 jobs for our neighbors each year and filling roles for hundreds of local businesses.

How can we help you?

WHAT WE DO

Temp-to-Hire Flexible Staffing Direct-Hire Recruiting & Placements INDUSTRIES WE SERVE

Accounting & Finance Administrative & Clerical Light Industrial Non-Clinical Healthcare Information & Technology

WWW.SPHERION.COM (217) 359-4488

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Tell your customers where to find you.

Customers and Sales Made Possible with Affordable, Effective Marketing Opportunities Email Blasts

Website Banner Ads

*Only ONE email blast will be sold per month on a first contact, first sold basis.

Commerce Connection Ads

Is there a new product, service or information about your business that you would like the entire Chamber membership to learn about or utilize? Through our email blast program, we’ll send an email on your behalf to our 4,000 email contacts for just $500. We’ll even throw it on our Facebook page at no additional cost.

e-Connection Banner Ads

Every Monday, without fail, over 4,000 decision-makers receive our e-newsletter. People want to know what’s going on, we are a trusted source of information, so they open our e-Newsletter. That is what you want as an advertiser. Purchasing a banner ad to be placed at the top of the e-Connection gets you exposure to thousands for just $100 per week.

Website Directory Enhancements

Our website directory gets hundreds of views each day. We are like the modern-day version of 411 for people trying to find a business, resource or service. An enhanced listing makes you stand out against your competitors. Turn your standard listing into an eye-catching, search engine optimized marketing tool for just $79 annually.

A banner ad on our website means that your company name, logo, product or service is seen by 150K unique visitors annually.

With pricing starting at just $300, where else can you find this affordable and effective exposure for your business?

Do you know what happens when you add magazine print to your marketing strategy? According to Magazine Networks, you get the multiplier effect.

They say, “people are 3.2 times more likely to identify the brand as one they wanted to find out more about and a 43 percent increase in their likelihood to purchase.” Our bi-monthly publication, Commerce Connection, gets mailed to all chamber members (and then some). Those chamber members employ an estimated 59,000 people. Imagine 59,000 people looking at an ad for your competitor? The Commerce Connection is not only your B2B best bet; it is also a strong force for B2C marketing.

Do you really want to be seen? There are a variety of ad sizes available starting at just $120. Member businesses can also purchase the magazine’s cover.

You get exposure before readers even open the publication.

Mailing Labels

Sometimes, when you are trying to break through the internet noise, it pays to go ‘old-school’ with good old snail mail. We have names, and we will sell them. An exclusive benefit of Chamber membership allows you to purchase mailing lists containing names and physical addresses of Chamber member businesses to enhance your B2B marketing.

Two lists are available for purchase: Long list (approx. 2,000 contacts): $195

Let’s do this. Contact Kelsie Woelfle at Kelsiew@champaigncounty.org or 217.359.1791.

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Need Affordable Health Insurance?

We Solve for That

The Champaign County Chamber Association Health Plan brings together small, professional companies and organizations for educational purposes and to get the healthcare buying power of larger employers.

This association plan aims to save employers and their employees money, while giving them more options with their healthcare choices. Health Alliance™, well known throughout the state for high-quality care and excellent service, coordinates essential services, including claims administration, medical management, provider network access and pharmacy benefits for the Association. The integrated communications and processes in these key areas help set Health Alliance apart from other plans that employ less effective, piecemeal approaches.

Benefits of joining the Champaign County Chamber Association Health Plan New rules permit Chamber of Commerce groups to band together to purchase their healthcare coverage and to be subject to a large group rating through association health plans.

For more information, please contact the Champaign County Chamber of Commerce at (217) 359-1791.

To qualify, you must: •

• Improved pricing.

• Greater buying power.

• Provides renewal stability.

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•

Be a member in good standing with the Champaign County Chamber.

Maintain your membership in the Chamber