City edge apartment hotels adds independent city edge town apartments to its portfolio

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City Edge Apartment Hotels Adds Independent City Edge Town Apartments to its Portfolio A renowned group of hotels in Australia, City Edge Apartment Hotels is gradually expending their presence in the city of Melbourne. They have recently opened their new division, City Edge Town Apartments, in the city of Melbourne. Their newly introduced City Edge Town Apartments has six twobedroom self-catering apartments. The apartments are located on the third, fourth, and fifth floors of a converted historic Melbourne building, and set up for the independent guests. This independent apartment allows guest to check-in with their own through an access code provided 48 hours prior to arrival. The access card can be collected from the kiosk at the property’s front entrance. City Edge Apartment Hotels is one of the most reputable chain of hotels in Australia. Their City Edge Town Apartments is located on a prime location of the city which have plethora of dining options, cafes, and bars, in its surrounding. Near to the apartment, there are several entertainment and shopping options which include Federation Square, the Emporium Melbourne, and Bourke Street Mall. This small boutique addition to the City Edge network is a slight diversion to their current portfolio that consists of 40 to 70 rooms/apartments. Talking more about City Edge Town Apartments, one of the representatives of the hotel, Mr Christopher Bott stated, “This boutique addition is indicative of a flexible and successful franchising model. The City Edge model is adaptable to all property types and sizes – they key is location and City Edge have targeted high density CBD and city fringe areas which cater to a high volume of travellers. I look forward to experiencing the same success at City Edge Town Apartments as we have in City Edge North Melbourne.” With the newly introduced City Edge Town Apartments, the number of property under the City Edge Apartment Hotels in Melbourne has increased to six. Adding to the conversation of City Edge Town Apartments, Director and General Manager, Irena Cushen stated, “We are excited to bring Town Apartments on board. City Edge is always evolving and thus is perfectly adapted to the changing trends of the travel, tourism, and hospitality industries. In today’s digital world, we have ensured that City Edge has a strong online presence. We look forward to working with Chris and Aly and wish them all success. Our aim is to have 10 properties under the City Edge brand by the end of this decade in strategic locations across the east coast of Australia, which is an estimated additional 240 rooms by 2020.”


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