Building Better Brands

CREATIVE PORTFOLIO BUILDING BETTER BRANDS BY CAROLINE CUSTODIO

2023 | @ccdezyns

TABLE OF CONTENTS

INTRODUCTION VISION & MISSION PROFESSIONAL SKILLS WORK EXPERIENCE FEATURED PROJECTS RECOGNITION TESTIMONIALS CONTACT

2023 | @ccdezyns

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Hi, I’m Caroline Custodio I am a creative collaborator with a passion for articulating brand stories through strategic design. I have honed my skills as a Brand Strategist over the course of three fulfilling years with a rich and diverse background spanning over a decade in the design and build industry.

Your vision guides me as I fully immerse to uncover impactful expressions of your ethos. From conception to implementation, I believe in the effect of creative designs. They have this incredible power to speak volumes about your works and who you are.

My aim is simple - to build better brands and authentic experiences that spark powerful connections with your target audience. Let’s have a conversation on bringing your aspirations to life through quality design delivered on time, every time.

2023 | @ccdezyns

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MISSION Building Better Brands: I fuse creativity, strategy, and over a decade of design experience to craft brand identities that resonate, designs that captivate, and stories that inspire.

VISION To become the leading Brand and Strategic Designer, dedicated to building better brands that exude clarity, consistency, and recognition; while making a lasting impact on the industry.

2023 | @ccdezyns

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PROFESSIONAL SKILLS

My approach to brand design is a collaborative journey, blending meticulous research, creative ingenuity, and a deep understanding of your essence.

With a keen eye to details, visuals, and refinements, I infuse your inputs into the design process, ensuring a harmonious blend of ideas and inventive outlook.

2023 | @ccdezyns

Brand Designer

Layout Specialist

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WORK EXPERIENCE 2020 - Present | Brand Strategist & Layout Designer

For over three enriching years, I have discovered a true passion and creativity in branding and layout design. In my role as Strategic Brand Designer, I have consistently exceeded client expectations and delivered award-winning work. My measure of success is building better brands that resonates clarity, authenticity, consistency, and clear messaging to your target audience to drive growth and nuture customer loyalty.

2006 to 2020 | Design and Build Industry An experience spanning over 14 years in the design and build industry equipped me with a robust understanding of the full lifecycle of a project; beginning with proficiently managing client accounts and crafting persuasive proposals, my responsibilities gradually expanded to encompass project presentations, supervision, and operations. This equipped me and fortified my commitment to work ethics and deliverables.

2023 | @ccdezyns

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FEATURED PROJECT - 01 UAP Del Pilar Bulacan Chapter

Branding , Brand Guidelines, Digital Collateral

Partnering with United Architects of the Philippines, Del PilarBulacan Chapter, I am truly honored to share that my involvement in their branding, crafting brand guidelines, and layout designs played a pivotal role on their back-to-back achievements of UAP National Awards for Outstanding Media and Public Relations Program during the Fiscal Years 2021-2022 and 2022-2023.

These achievements have led to my notable recognition within the organization as their Brand Consultant and Layout Designer. This journey underscores the power of strategic branding and design, elevating our collaboration to new heights and making a significant impact on the architectural profession and their influence in the communities.

2023 | @ccdezyns

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UAP Del Pilar Bulacan Chapter

Branding , Brand Guidelines, Digital Collateral

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Background

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What I Did - Strategic Brand Design

UAP Del Pilar-Bulacan Chapter is Chapter No. 00141 of the United Architects of the Philippines. To date, UAP has approximately 55,000+ registered architect members nationwide and has 195 chapters worldwide. Under the leadership of Chapter President Imelda Trance, they saw the value and need of branding to promote the Architecture profession.

From in-depth research and collaboration, I refined their mission, vision, target audience, culture, brand voice, and visual brand identities. Logo revision, typography, brand colors and brand visual identities were used in all printed and digital collaterals.

2023 | @ccdezyns

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Official logo

Reversed logo

Responsive logo Stamp logo

Brand Guidelines

Brand Design - Revised logo, Brand Guidelines, Typography, Brand Colors, Printed Collaterals 2023 | @ccdezyns

UAP Del Pilar-Bulacan Chapter Dossier

The Pillars | The Official Newsletter of UAP Del Pilar Bulacan Chapter Page 09 of 26

Restoring The Grandeur of Heritage School Buildings, Free CPD Flipbook Magazine 2023 | @ccdezyns

Instagram Carousel Posts

Pag-ani, Published Souvenir Magazine 6th Chapter Founding Anniversary Page 10 of 26

UAP Del Pilar-Bulacan Chapter 2022 UAP National Awards Outstanding Media and Public Relations Program Given during the UAP 47th National Convention on April 22, 2022 - at SMX Convention Center, Pasay City

2023 | @ccdezyns

UAP Del Pilar-Bulacan Chapter 2023 UAP National Awards Outstanding Media and Public Relations Program Given during the UAP 48th National Convention on April 20, 2023 at the Philippine International Convention Center Page 11 of 26

FEATURED PROJECT - 02 IMELDA TRANCE - PROFESSIONAL PORTFOLIO Layout Design for Online Flipbook Portfolio

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Background

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What I Did - Strategic Layout Design

The principal architect of Hugework Design & Construct needed a portfolio to be used as an entry for 2023 UAP Dubai Awards, highligting her highest leadership qualities, commitment to the United Architects of the Philippines and its UAP Chapter, to the design and build industry and to the community with her profession.

Crafted a professional online flipbook portfolio that the Client used as an entry for 2023 UAP Dubai Awards, Global Filipino Architect of the Year category which celebrates class-leading work, best practice, sustainability and innovation in all its forms.

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Shortlisted

2023 Global Filipino Architect of the Year

Imelda M. Trance, UAP HugeWork Design & Construct

𝟮𝟬𝟮𝟯 𝗚𝗹𝗼𝗯𝗮𝗹 𝗙𝗶𝗹𝗶𝗽𝗶𝗻𝗼 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 is a recognition of an individual current and active UAP member, who exemplifies the highest qualities of leadership and demonstrates an unparalleled commitment to the organization and its UAP Chapter, to the design and construction industry, to the community, or to other profession.

The crafted professional portfolio was instrumental for my client’s nomination and being shortlisted as 2023 Global Filipino Architect of the Year conducted by UAP Dubai Awards 2023.

2023 | @ccdezyns

2023 UAP Dubai Awards Individual Category: Global Filipino Architect of the Year https://uap124.org/2023-awards

Highly esteemed International Grand Jury for UAP DUBAI AWARDS 2023 include: Stefan de Koning - MVRDV, Rotterdam Caroline Bos - UNStudio, Netherlands Ali Mangera - Mangera Yvars Architects, United Kingdom Armando Eugene de Guzman III - Past National President of UAP, Philippines

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FEATURED PROJECT - 03 HugeWork Design & Construct

Layout Design for Company Portfolio

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Background

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What I Did - Strategic Layout Design

HugeWork specializes in design and building of projects for clients who understand the importance of collaborating with an architect from conceptualization to construction, creating custom plans unique to their needs and tailoring the build to their budget goals.

A 50-page digital portfolio designed for HugeWork Design & Construct effectively showcasing completed projects.

This portfolio has been proven instrumental in securing new projects and successfully inking deals with prospective clients.

2023 | @ccdezyns

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OTHER NOTABLE PROJECTS The logo designs for Molokai Bowls, Kape Dgat Ikaw and Bella Eve are now not just designs, but visual identities that breathe life into thriving businesses.

Each logo uniquely captures the essence of its brand, standing as a testament to the power of design to shape and sustain impactful enterprises.

2023 | @ccdezyns

KAPE DGAT IKAW

MOLOKAI BOWLS

BELLA EVE

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RECOGNITION CAROLINE CUSTODIO Strategic Brand Designer Recognized by UAP Del Pilar Chapter for their achievement of Outstanding Media and Public Relations at the 2022 UAP National Awards held during their 47th National Convention.

Given on June 18, 2022 at Cabanas, Malolos City, Bulacan, Philippines.

2023 | @ccdezyns

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RECOGNITION CAROLINE CUSTODIO Strategic Brand Designer Recognized by UAP Del Pilar Chapter for their achievement of Outstanding Media and Public Relations at the 2023 UAP National Awards held during their 48th National Convention.

Given on June 10, 2023 at North Manhattan Pavilion, Malolos City, Bulacan, Philippines

2023 | @ccdezyns

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CERTIFICATE CAROLINE CUSTODIO META Social Media Management

Issued by Anke Audenaert CEO and Founder of Aptly Adj. Professor, UCLA School of Management November 06, 2023

2023 | @ccdezyns

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CERTIFICATE CAROLINE CUSTODIO META Introduction to Social Media Marketing

Issued by Anke Audenaert CEO and Founder of Aptly Adj. Professor, UCLA School of Management November 17, 2023

2023 | @ccdezyns

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CERTIFICATE CAROLINE CUSTODIO META Fundamentals of Social Media Advertising

Issued by Daniel Kob Marketing Leader & Entrepreneur December 11, 2023

2023 | @ccdezyns

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CERTIFICATE CAROLINE CUSTODIO What is Generative AI?

Issued by Pinar Seyhan Demirdag Head of Content Strategy, Learning November 15, 2023

2023 | @ccdezyns

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CERTIFICATE 500 Design Milestone Badge Issued by The CANVA Team

1000 Design Milestone Badge Issued by The CANVA Team

2023 | @ccdezyns

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CERTIFICATE CAROLINE CUSTODIO Guest Speaker Topic: Typography and Visual Hierarchy 101

POWER CHARGE CAMP 2021 Central Summit Life Insurance Agency Inc. September 17, 2021

2023 | @ccdezyns

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TESTIMONIALS

2023 | @ccdezyns

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TESTIMONIALS

2023 | @ccdezyns

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2023 | @ccdezyns

LET'S WORK TOGETHER

WORK WITH ME

CONTACT ME ccdezyns@gmail.com bit.ly/m/ccdezyns @ccdezyns Page 26 of 26