C O AS T AL
LISTING PRESENTATION
AN ELITE PLAN TO SELL
In the 1990s, Sheryl Chinowth, a second-generation REALTOR®, quickly became the top residential agent in Tulsa, Oklahoma, and Lee Cohen owned a commercial brokerage in Miami, Florida. The two real estate powerhouses joined forces and founded Chinowth & Cohen REALTORS® in 2004 - starting with one office and 25 sales associates. Since then, the husband and wife duo, along with sons Leland and Taylor Chinowth, have grown the company to over 700 associates and 15 offices around Oklahoma - making Chinowth & Cohen REALTORS® the largest independent real estate company in the state with more than $2 billion in annual sales. In recent years, the company has grown its web of resources to create ancillary companies for title and closing services, property management, and mortgage lending.
Now, expanding to beautiful St. Petersburg, Florida, Chinowth & Cohen is proud to offer its unparalleled real estate services to the surrounding Tampa area with Chinowth & Cohen Coastal!
POWER
BROKER
RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production
C O AS T AL ABOUT OUR COMPANY NATIONAL AWARDS
LRE EXTRAORDINARY PHILANTHROPIST
International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes
REAL TRENDS RANKING FOR BEST WEBSITE
Named best residential real estate website in Oklahoma and 2nd in the nation
INTERNATIONAL AFFILIATIONS
“OUTSTANDING SOCIAL MEDIA SAVVY” AWARD Luxury Real Estate
ABOUT THE OWNERS
SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors and has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and many more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance. In 2023, Sheryl was recognized by Swanepoel Power 200 as one of the Top 50 Most Powerful Women in Real Estate in the nation.
LEE COHEN - CHIEF FINANCIAL OFFICER & COFOUNDER
Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
LELAND CHINOWTH - PRESIDENT
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.
TAYLOR CHINOWTH - VICE PRESIDENT
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.
GENERATIONS OF SUPPORT BEHIND EVERY SALE
C O AS T AL
INDUSTRY-LEADING SALES.
As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.
Volume shown in billions of dollars.
For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from REAL Trends Top 500 for 2021, realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.
© 2022 Leading Real Estate Companies of the World.® All Rights Reserved. | C–GlobalNetwork. 05.22. Equal Housing Opportunity. 1.2 million
550
4,700
136,000
70+
MEMBER LOGO GOES HERE
annual global transactions $586 billion total annual home sales volume
companies
offices
sales associates
countries
2021 U.S. HOME SALES VOLUME
THE
500
REAL ESTATE FIRMS. $353 KELLER WILLIAMS $405 LEADING RE $251 COMPASS $139 BERKSHIRE HATHAWAY HOMESERVICES $132 EXP REALTY $39 CENTURY 21 $115 SOTHEBY’S INTERNATIONAL REALTY $35 HOMESMART INTERNATIONAL RE/MAX $113 COLDWELL BANKER $317 NETWORKS, FRANCHISES AND COMPANIES C O AS T AL
AMONG
TOP
U.S.
LUXURY AFFILIATIONS
several luxury real estate affiliates to represent Oklahoma.
A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 125,000 professionals with properties in more than 62 countries collectively sells over $240 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.
Who's Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, the No.1 portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. Frequently distinguished as a leader in the industry, the company has been recognized by Forbes, the Inc. 5000 List and The Wall Street Journal.
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. Each Regent represents a defined territory, serving as a leading authority in their designated region.
Luxury Portfolio International® (LPI) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest network of premier locally branded real estate companies. LPI attracts a global audience and markets approximately 50,000 of the world's most remarkable homes annually on luxuryportfolio.com.
The 200-plus selected affiliated companies represent the high-end component of an organization which encompasses 550 companies, 4,300 offices and 135,000 associates producing $296 billion in sales last year among the top 500 U.S. firms, with over one million transactions in over 70 countries. Based in the United States, Luxury Portfolio International® is backed by the experience of the most well respected and well-known experts in luxury real estate in markets worldwide. This group collectively has decades of experience in the high-end luxury real estate market.
OUR PROVEN MARKETING SYSTEM
See
for yourself... 1. Superior Agent Support 2. Professional Photography 3. Luxury Yard Sign 4. 24/7 Information Sign Rider with Text Code 5. Distinctive Professionally Printed Flyers 6. Webpage Specific to Your Property 7. Comprehensive Social Marketing Campaigns • Blog Post • Instagram Post • Search Engine Optimization 8. Highly Targeted Facebook Campaigns 9. Paid Targeted Advertising on Google 10. Exposure on Zillow 11. Virtual Tour availability 12. Multiple Public Open Houses 13. Broker’s Preview Showings Available 14. Local Agent Preview Email 15. Local Brokerage Network Reach 16. Your Property, Your Choice
AWARD-WINNING SOCIAL MEDIA MARKETING
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer. LUXURY REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD
THE POWER OF VIDEO
As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.
PHOTO/VIRTUAL TOURS
Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.
MATTERPORT 3D TOURS
Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.
If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.
DRONE FOOTAGE
THE BEST TECHNOLOGY TO KEEP
YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE
866-233-9833 deltamediagroup.com
Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.
Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.
Supra is a leading global provider of digital key management solutions. The Supra real estate lockbox system is managed today by real estate associations and Multiple Listing Services for real estate agents to efficiently market and show listed homes through bluetooth and mobile solutions.
ONLINE MARKETIN G SOLUTION ALL-IN-ONE
Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.
OUR PROVEN HOME SELLING PROCESS
Pre Listing
• Schedule Appointment
• Review Pre-Listing Materials
• Meet with Your Elite Agent
• Discuss Key Selling Points of Home
• Select Home Selling Program
• Determine Fair Market Listing Value
• Sign Listing Paperwork
• Pre-Listing Home Inspection
• Repair, Declutter and Clean According to Recommendations
• Complete Seller’s Real Property Disclosure
Statement
• Professional Photography
• Install For Sale Sign with Text Code (where possible)
• Launch Marketing Preparation
• Design Flyers
• Chinowth & Cohen Website
• Complete MLS Data Entry
• Post as Coming Soon on Chinowth & Cohen
Website
• Coming Soon Marketing on:
- Facebook
- Zillow
- Twitter
- Realtor.com
Contract to Close
• Receive Offers
• Review Offers Together
• Negotiate Offers
• Accept Offer and Begin Title Process
• Possibly Negotiate Back-up Offer
• Home Inspection
• Survey, Termite Inspection, HOA Doc Review
• Clear Title Contingencies
• Schedule Signing Closing Docs
• Remove Personal Items from Home
• Close Sale And Hand Over Keys
Active Listing
• Activate on MLS
• Broker’s Open
• Office Preview
• Open House
• PPC and Facebook Campaigns
• Private Showings
• Strategy Discussions Based on Feedback
• Video Marketing on YouTube
• Weekly Feedback
If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!
WHAT REALLY MATTERS IN THE SALE OF YOUR HOME
Factors Impacting Sales Price:
•
•
Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.
Location
Condition/Features
•
• Lot Size • House Size • House
• Recent Sales
Competition
• Timing
Financing
• Special Conditions
What
Owe
Sentimental Value
Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price. What You Paid
You
What You Need to Buy Your Next Property
What You Want What Another Agent Says What Your Neighbor Thinks
PRICING YOUR HOME AT FAIR MARKET VALUE
IF THE ASKING PRICE IS:
THE PROPERTY APPEALS TO:
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.
15% over market value 20% of the buyers 10% over market value 30% of the buyers 5% over market value 50% of the buyers fair market value 95% of the buyers
PROPERTY INTEREST LEVEL
30 days
60 days 90 days
Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.
THE BUYING ATMOSPHERE
When it comes time to show your property, here are some suggestions that will create a smooth and successful process!
» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.
» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.
» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.
» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.
» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.
» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.
ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!
ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:
Sold in the Recent Past:
This shows us what buyers in this market have actually paid for properties similar to yours.
Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.
YOUR HOME’S UNIQUE APPEAL:
Failed to Sell:
Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
What do you feel are the most appealing features of your property? ________________________
What features does your property have that differentiate it from other similar properties?
What changes or enhancements would you suggest to make to your property? _____________
What do you regard as the most attractive features of the surrounding neighborhood?
Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ____________________________
Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers? __________________________________________
C O AS T AL
