CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

Page 1

A new era for Gosford as work to start on the Archibald THE CENTRAL COAST‘S MOST TRUSTED NEWS SOURCE FOR OVER 30 YEARS Print Post Approved – PP100001854 Published monthly (except January) February 2023 Page 4 Edgar Adams’ Editorial Will a change of state government be good for the Central Coast Government silent on new TAFE campus for Gosford –Will Labor commit? Big plans for Coast on eve of State Election Government stalling on $5m grant funding will negate recent residential zoning releases Peninsula Chamber support for Ettalong Beach development 1990 EST

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3 Business news 4 Edgar Adams Editorial Will a change of state government be good for the Central Coast 5 Government silent on new TAFE campus for Gosford – Will Labor commit? 6 Big plans for Coast on eve of State Election 7 Peninsula Chamber support for Ettalong Beach development 8 Another excellent year for CCGS in the 2022 HSC 8 Planning Panel succumbs to pressure on retirement village redevelopment 9 A new era for Gosford as work to start on the Archibald 9 Work to start on Gosford Regional Library the year 11 New Board appointments for North Building & Construction 12 2023 Doyle’s Guide recognises Tonkin Drysdale Partners 12 Coastal Steel Fabrications wins Australian Steel Institute Award 12 CCIC to be co-chaired 13 Industree Group Stadium to host Cup of Nations tournament 13 Certification provider expands Gosford head office 14 Central Coast Council Annual Report highlights 14 Council appoints Director Corporate Services 14 What to do with Warnervale 15 Obituary – Vale John Dawson 19392023 17 Child care and medical centre approved for Lisarow 17 Scholastic expands leases adjacent warehouse 18 Government stalling on $5m grant funding will negate recent residential zoning releases 19 Property sales and lease reports 20 From The Vault: A Marketer’s Trick to “Rev Up” Your Business! 20 What you need to know about the new paid family and domestic violence leave 21 How to select the right Business Coach Regular features 4 Edgar Adams’ Editorial 12 Business Briefs 14 Central Coast Council news 16 Property news 20 Business Tips CONTENTS Phone 02 4367 0733 Email info@ccbusinessreview.com.au Web www.ccbusinessreview.com.au CONTACT
this issue CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023
In

Will a change of state government be good for the Central Coast?

WELCOME TO THE first issue of CCBR for 2023. As we move into the New Year and try to crystal ball how it will turn out there are some positive factors – but not enough to get the Central Coast economy moving.

In Gosford, by the end of March there will be three major developments under construction: StHilliers’ Waterfront, ALAND’s Archibald and Alceon’s Rumbalara projects.

The University of Newcastle’s new Campus should start construction in the latter part of the year.

Of course, there are a raft of other smaller developments as well.

However while investors and businesses are clamouring to get into the Coast both State Government and Central Coast Council are doing everything they can to drive them away.

In the next two months we will concentrate on the failures of the current state (Western Sydney) government and our hopes for a new State Government that we hope will govern for all of NSW and that includes the Central Coast.

Looking back over the past twelve years it is patently clear that this Liberal Government had a total focus on Western Sydney. Billions upon billions have been pumped into that region at the expense of our region, and undoubtedly others.

The greatest fraud perpetrated by this government has been the loss of the Central Coast’s share of the Snowy Hydro sale in 2018 which amounted to $400 million.

That money was simply stolen from our region.

Then there was the Berejiklian promise of an Education and Employment Hub in Gosford with a new university campus. Having got elected this government lied and prevaricated for three and a half years to avoid coming up with the site and their share of the funding so that the University of Newcastle could move forward with the campus. What should have been up and running by now won’t be until next year.

More recently there was the announcement in November 2021 that Landcom would acquire the old Gosford Council Chambers and adjacent land and refurbish the building and build a new vertical TAFE and repurpose the council chambers building for the Central Coast Conservatorium of Music and professional offices which Gosford desperately needs.

Then Landcom went to ground and nothing more has been heard of the project since. (See story Page 5).

There is more but space doesn’t permit. This is enough to highlight the government’s total disinterest and disregard for a region with a population of 341,000 people.

So as we move toward March 25th one has to hope that this Liberal Government will be turfed out and replaced by a new government – the Minns Labor Government.

However, before going any further it is worth going back to March 2011 and the election of this current mob.

My editorial of February 2011 is worth a read:

“This year could well be a defining year for our region because in just seven weeks we will have a new State Government and right now we really have no idea what a Liberal Government, has in mind for the Central Coast.

Liberal Party Leader, Barry O’Farrell, has a massive job ahead of him repairing a state economy that is in tatters.

Questions about the Party’s commitment to the Central Coast as a region need to be asked because right now apart from flying visits to buy votes here and there give us no confidence at all.”

In the event Barry O’Farrell became Premier and immediately appointed himself Minister for Western Sydney. What else is there to say?

Looking back over more than fifty years the Central Coast has traditionally been a Labor voting region. The result? The Liberal Party regards us with disdain while the Labor Party takes us for granted.

Perhaps a change is in the wind. Member for Wyong David Harris will obviously be appointed to a senior min istry role and should also be Minister for the Central Coast.

He understands the Central Coast from one end to the other.

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Government silent on new TAFE campus for Gosford – will Labor commit?

EARLY NOVEMBER 2021 saw the NSW Government announce that it would investigate building a new, state-of-the-art TAFE NSW campus in the heart of Gosford CBD to be developed by Landcom.

At that point Landcom was negotiating with Central Coast Council to buy the former Gosford Council Chambers building and adjacent land which would be the site for the new TAFE

At its 14 December 2021 meeting Council resolved to enter into a MOU with Landcom and the Technical and Further Education Commission to jointly assess the suitability of the Gosford property for the redevelopment into a new TAFE NSW campus and to enter into a Deed of Option with Landcom and TAFE subject to reclassification of the land and an independent valuation.

And then…. all quiet. For intents and purposes, the November 2021 Landcom announcement appeared to be a furphy.

By early December 2022 – a year later –Council Administrator, Rik Hart, came out issuing a deadline for the state government to buy the property.

Further, he gave the government until 31 March 2023 to complete the purchase (note that there will be a new government by the end of March).

Assuming that Landcom had done their homework in the period prior to November 2021 it would appear that this

proposal, that would see a new campus built as part of the Central Coast Education and Employment Precinct, would already be underway.

This would, Landcom said, “support the creation of 1,000 local jobs and up to 3,000 tertiary and vocational education opportunities.”

Premier Dominic Perrottet added weight to the proposal saying, “the NSW Government is championing the state’s growth by developing education and industry precincts.

“The growth, innovation and evolution of the Central Coast Education and Employment Precinct will underpin the economy of the area as well as provide greater access to jobs, goods and services.”

The proposed state-of-the-art campus would replace the present TAFE built over 50 years ago which would be demolished and redeveloped for much needed affordable housing.

In addition, the proposal will also integrate TAFE NSW with the Central Coast Conservatorium of Music, providing them with a permanent home and secure future.

Landcom CEO John Brogden said the proposed vertical TAFE campus would free up land for redevelopment that will act as the catalyst for the renewal of the Gosford CBD.

“Landcom has a proud history of developing sites throughout NSW which are

synonymous with quality, affordability, and sustainability which we will replicate here in Gosford,” Mr. Brogden said.

“This site provides the potential for delivery of high-quality housing targeting more affordable ownership and rental with excellent access to facilities and transport in the Gosford CBD.”

The business case forms a key part of ensuring a strong, sustainable, and futureproofed TAFE NSW that can meet NSW’s training needs by ensuring it is equipped with the right facilities and equipment to do the job.

Procrastination the name of the game With a 12-month delay in progressing this proposal it appears Mr. Perrottet, and his government are procrastinating the same way they did with the University of Newcastle Gosford Campus that took three years for them to come up with the $18 million they promised in February 2019.

So, the question now is will a Minns Labor Government proceed with the proposed plan given that it ticks a lot of boxes:

• The present TAFE being over 50 years old is no longer fit for purpose. A new TAFE with state-of-the-art learning facilities and covering a wider range of trades is desperately needed in Gosford,

• Provides for additional space for the Central Coast Conservatorium of Music,

• Redevelop the old TAFE site for much needed affordable housing.

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Big plans for Coast on eve of State Election?

WITH AN ELECTION in the offing Minister for Infrastructure, Cities and Active Transport, Rob Stokes decided that now is the time to make a statement about the future of the Central Coast through to 2041 and on Monday 16th January announced the:

• Central Coast Strategy for Economic Growth, and

• Draft Central Coast Regional Transport Plan – A 20 Year Vision.

Neither two relate to each other so it is obvious that neither department has been talking to each other and have been rushed out in a light-bulb moment.

Central Coast Strategy for Economic Growth

A 38 page document with an aerial photo of Gosford at least 20 years old was actually produced by the Greater Cities Commission.

In his Foreword Greater Cities Commission Chief Commissioner Geoff Roberts AM says “The Commission recommends action of seven priorities:

1. Driving innovation and industry collaboration,

2. Unlocking employment land and accelerating employment precincts,

3. Activating a university campus in a revitalised Gosford CBD,

4. Building on Gosford Health and Wellbeing Precinct,

5. Improving transport connections within the Central Coast and with Sydney and Newcastle,

6. Delivering a high-speed internet network, and

7. Improving planning processes to accelerate development approvals.:

The Commissioner’s final paragraph says “The Commission acknowledges the

significant work undertaken by all levels of government, industry and community stakeholders, working together to deliver great outcomes for the Central Coast.”

For anyone trying to do business on the Central Coast from manufacturers to property developers and those relying on a prosperous economy to grow their businesses over the past 30 years would be justified in thinking that the Commissioner or any of his team have no idea what is going on in the Central Coast.

Draft Central Coast Regional Transport Plan – A 20 Year Vision.

Trotted out during the summer holidays this plan is inviting the public to read and understand a 36-page document written in bureaucratise all in six weeks, if you know about it in the first place.

This Transport Plan has been at least three years coming so is long overdue.

Furthermore it bears no relationship to the Central Coast Regional Plan 2041 announced by Minister Stokes in April 2022.

In any event the Key Goals for this vision include:

• Proportionately more people (than today) living in the Central Coast walk, cycle and use public transport,

• More travel choices supporting vibrant and accessible centres to live, work and visit,

• Improved multimodal connectivity between the Central Coast, the Hunter and Greater Sydney,

• Improved intra-regional connectivity to support the strategic centres and significant growth areas within the Central Coast, and

• Reduced crash rates.

To achieve all this Transport for NSW has

identified 16 objectives and 80 supporting initiatives much of which is about political correctness and motherhood issues.

Significantly this Plan highlights the absolute lack of knowledge by the Department and the government at every level of the Central Coast topography and how the region has been settled around the numerous waterways and bushland that comprises some 70% of the region.

The only ‘Initiative’ of significance is that of improving bus services. It should be noted that the late Grant McBride, Member for The Entrance from 1992 to 2011 and Minister for the Central Coast highlighted the poor bus service across the whole of the region and how it was not serving the community.

Twenty years later and no government has made any attempt to solve the issue except talk about it.

Connectivity, which the Plan refers to often, will not be achieved without a rapid bus service linking to residential areas to rail as all as to all employment precincts in the region.

The Plan does refer to the Northern Growth Corridor (Warnervale to Tuggerah) and Southern Growth Corridor (Somersby to Erina) and their connection via the rail line.

This is what the late Mr McBride was talking about all those years ago along with a timetable system that linked all bus services to the rail service’s with a focus on local employment. At present the bus and rail services operate as if each were on a different planet.

Transport Oriented

Developments (TOD)

Finally, due to the region’s topography it would be logical and desirable for future residential planning to be integrated with transport planning around Transport Hubs.

Woy Woy, Gosford, Tuggerah and Wyong are ideally suitable for such TODs.

This does not get a mention, obviously because transport and planning people do not talk to each other – they never have!

6
BUSINESS NEWS
January 2023 Greater Cities Commission Central StrategyCoast Recommended Priorities for Economic Growth CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

Peninsula Chamber support for Ettalong Beach development

THE PENINSULA CHAMBER of Commerce has backed a range of the new mixed use development projects in Ettalong Beach as the town centre experiences a boom over the Christmas holiday break.

“The Chamber is looking forward to a busy 2023 for the Ettalong Beach town centre despite slightly tougher economic conditions”, said Peninsula Chamber President Matthew Wales.

“The building and construction industry remains confident that market conditions will stabilise with the long term forecast positive for our local centres as a number of key developments progress through the Council approval process and others look for early starts in 2023”.

“The recent Land & Environment Court approved mixed use development on the corner of Ocean View Road and Ferry Road is due for construction in mid-2023”, said Mr Wales.

“This site has been sadly neglected over the last 20 years and represents some of the best beach front commercial land on the Central Coast. The new development will consist of 12 apartments over three levels with ground floor commercial floor space and will be a gateway development at the Ferry Road Wharf”.

Also planned for 2023 is the Court approved mixed use development at #227233 Ocean View Drive which will consist of 24 apartments over five levels and ground floor retail space

“Once again, this development will replace aging single storey retail buildings

adjacent to the new apartment building currently under construction on the old Centre Link site”.

“This year will also see the rezoning of the old Ettalong Beach Motel and adjacent lands on The Esplanade that will allow the development of the site for a five-storey mixed use development with the potential for 44 high quality apartments and ground level retail”, Mr Wales said.

“The rezoning will be accompanied by a comprehensive development control plan that will ensure high quality design and compliance with prescribed planning controls”.

“In addition, Council is currently assessing an application for 24 apartments on the corner of Ocean View Road and Memorial Avenue with the proposal due to go to the Central Coast Local Planning Panel within the next few months”.

“All these developments build on the need to revitalise the Ettalong Beach town centre and provide high quality apartment accommodation and much needed new retail floor space”.

“Urban consolidation encourages people to use the lift instead of the car. We want people to live in town to support local busi-

nesses and grow local jobs and take the pressure off the local road infrastructure”.

“The Chamber is pleased to see a strong increase in investment and development activity which is a direct result of years of advocacy by the business community. What is now important is for Council to remain proactive and ensure that current and future development applications are processed quickly so that redevelopment and local investment are not delayed”, he said.

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Architect’s render of the proposed redevelopment of the old Ettalong Beach Motel on the Esplanade, Ettalong Beach

Another excellent year for CCGS in the 2022 HSC

Central Coast Grammar School has again ranked in the Top 100 NSW schools based on this year’s HSC results - the ninth successive year the school has made it onto this elite list.

Commenting on the results Headmaster Bill Low said, “As a non-selective school, Central Coast Grammar School consistently achieves excellent results - evidence of our desire that all students reach their full academic potential and our strong commitment to quality teaching and continual improvement.

“Several students achieved remarkable results. These include two students –Phoebe Britten and Isabel Fanning - who achieved a Band 6 result in 10 or more units placing them on the All-Rounders list.

“Three students achieved a very high level in their individual subjects. Phoebe Britten, Amber Knight and Talon Woodward achieved a top ten place in an HSC course. Phoebe’s hard work across all subjects has also resulted in her named our 2022 Dux with an ATAR of 99.25.

It was the ninth successive year CCGS was listed as a Top 100 school

Planning Panel succumbs to pressure on retirement village redevelopment

The redevelopment of one of the oldest retirement villages on the Central Coast, Uniting Nareen Gardens Lodge at Bateau Bay, was finally approved in late November 2022 by the Hunter Central Coast Regional Planning Panel but with a substantially reduced footprint – to satisfy complaining residents in the surrounding area.

Originally planned to comprise 232 independent units the Panel finally approved 180 units.

The area surrounding Nareen Gardens has numerous retirement villages, many established in the 1960s, supporting less well-off seniors. However, the Planning Panel failed to consider the Coast’s housing crisis and need to accommodate people in need of suitable a housing.

The revised masterplan will now include

inter alia:

• 160 bed residential aged care home,

• 186 retirement and independent living apartments (20% reduction), Buildings 1, 2 and 5 have been reduced to 2-3 storeys, building 6 is reduced and building 4 has been removed,

• Buildings have been moved further away from boundaries t reduce ‘overshadowing’,

The Planning Panel also added a number of additional conditions to satisfy the whims of surrounding residents most of whom moved into the area in recent years.

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Architect’s render of the entrance to Nareen Gardens Lodge, Bateau Bay
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023
Phoebe Britten Dux of the School with an ATAR of 99.25

Work to start on Gosford Regional Library this year

A new era for Gosford as work to start on the Archibald

Approved by the Independent Planning Commission in October last year, construction of the much-anticipated Central Coast Regional Library is expected to start later this year.

Central Coast Council says that it will commence the selective tender process in January with the successful construction contractor expected to be awarded in April. The demolition and construction phase will commence following this, with the project slated to be completed mid-2024.

Designed by Sydney architects, Lahznimmo Architects the library will be built opposite the present Gosford Library at 123A Donnison Street on the site of the current Parkside building.

Subject to much controversy over more than thirty years as to the location, size and cost, this library when completed will form part of Gosford’s new education precinct.

The $27-million project is funded by a $7 million grant from the federal government, $8 million from a council special levy, and the remainder from developer contributions and sales proceeds.

The special levy was introduced by the former Gosford Council some thirty years ago on all Gosford LGA ratepayers.

The development application for the four-storey regional library and innovation hub was submitted to the NSW Department of Planning in 2021.

It will comprise council customer service centre, meeting rooms and 300-seat multi-use hall

Lahznimmo’s Project Architect Hugo Cottier said. “Gosford library will become something of a community centre, where all types of public and educational activities can occur within.”

With strong off-the-plan sales for units in the Archibald Gosford, property developer and builder ALAND report that construction of the project will commence by the end of March with the first phase being groundworks, shoring, piling and capping, structural grounding and subsurface drainage. Completion is planned for third quarter 2024.

Since opening their Display Suite in Gosford towards the end of last year and to date, ALAND report that one-third of apartments have been sold. While Sydney buyers have been active, local buyers account for most of the sales.

Certainly, the most anticipated of all developments underway or proposed for Gosford in the next few years the Archibald by ALAND will be the catalyst that finally positions Gosford as the Capital of the Central Coast and a city full of opportunity.

ALAND have worked closely with established designers and architects to come up with a bespoke concept which they say is appropriate for the Gosford market.

The 28-level twin-tower development will comprise 323 apartments plus a 130-room 5-star hotel and rooftop skybar and lounge overlooking Brisbane Water that will be the defining feature of the project.

Commenting on the project and the skybar in particular, ALAND CEO, George Tadrosse said, “The Archibald Skybar & Lounge will deliver a glamorous cocktail area with a function space featuring a separate bar and terrace for up to 400 patrons that is so far unparalleled in Gosford.”

“The 960sqm bar on level 28 will sit atop what already promises to be Gosford’s most vibrant and dynamic vertical village combining both a premium hotel and luxury residential apartments at one sought after address.

“The stylish watering hole with uninterrupted 270-degress views of Brisbane Waters will be a meeting place for locals and travellers alike. It will offer a relaxed yet sophisticated atmosphere which aims to reflect the laid-back vibe of the Central Coast,” he said.

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Architect’s image of the Archibald Skybar and Lounge
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023
Architect render of proposed Gosford Regional Library

Introducing ARCHIBALD TO THE CENTRAL COAST

Archibald by ALAND is set to become Gosford’s most vibrant and dynamic urban village, combining apartment living, a premium hotel and an exciting dining and bar precinct at your doorstep.

As well as 323 apartments, Archibald offers resort-style amenities such as a pool with a swim-up bar, a lounge, an open-air skybar on level 28, and a function space.

You will find a lobby café, pub and restaurant on the ground floor, making it a perfect place to enjoy breakfast, lunch, dinner or an afternoon cocktail with family and friends.

– A collection of 1, 2 & 3 bed apartments + 4 bed penthouses

– Spacious bedrooms, chic kitchens & luxurious bathrooms

– Easy access to both Sydney & Newcastle

– 20 minutes by car to Terrigal & Avoca beaches

Monday to Friday: 9:30am – 5:00pm

Saturday to Sunday: 9:30am – 4:00pm

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1300 661 347

New Board appointments for North Building & Construction

LOCALLY OWNED CONSTRUCTION

company, North Building & Construction has announced the appointment of two new Directors, Nicole Redmond with responsibility for People, Culture and Corporate Services and Mark Chase for Business Operations. They join Matthew Cook, Managing Director; Ray Millar, Director – Estimating; and John Melvin, Director – Construction Operations; as members of the newly established North Board of Directors.

Ms Redmond joined North in 2011 as Office Manager and then Corporate Services Manager and Company Secretary. Prior to that she was for 25 years with Myer starting as a management cadet and subsequently Project Manager New Stores and Refurbishments.

Mark Chase joined North in 2019 after a career in construction spanning 25 years firstly with Leighton Contractors and then Scentre Group where he was General Manager – Construction.

Established in Gosford in 1987 by wellknown local builders Michael North and Warwick Mosman the company has grown to become a respected and trusted regional construction company with head office in Tuggerah and branch offices in Newcastle, Dubbo, Orange, Mudgee, Tamworth and Brisbane – combined with a Specialist Projects team focusing on projects under $3.5m and a major works department delivering projects up to $50m.

As the two founders retired in 1999, Tim Cornish and Phil Thompson took ownership with Mr Cornish taking over as Managing Director overseeing the growth of the business from a staff of ten building to around

100 by the time he retired from the business in 2018.

Matthew Cook became Managing Director in 2018, having joined the company in 2001, and expanded the company ownership more broadly to twelve. Ray Millar and John Melvin stepped into Director roles. The shareholder group was expanded in 2022 to fifteen, all of whom work within the business.

Over the years North’s commitment to excellence has seen it win numerous awards their most recent being the 2022 Master Builders Association of NSW’s Awards for three major projects plus the Work Health and Safety Award. Their commitment to staff development saw one of their apprentices, Aaron Laksa being named Commercial Apprentice of the Year.

One of their most significant achievements cementing their reputation as a

trusted building partner was attaining a 4.0 Gold Star rating under the new independent Construction Industry Rating Tool, iCIRT in 2022.

Celebrating their 35th Anniversary last year Managing Director Matthew Cook said, “I’m most proud of the relationships we’ve developed over the past 35 years with employees, subcontractors, and clients alike. Our North family extends well beyond our office and site staff, some of whom have been with us for over 20 years. We are equally committed to our contractors and long-time clients and excited about the regional growth the business is delivering, which in recent times has seen us delivering projects stretching from Broken Hill to the Sunshine Coast and everywhere in between.”

North employs over 130 people plus subcontractors across their operations.

11 BUSINESS NEWS
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North Directors (l to r) Mark Chase, John Melvin, Matthew Cook, Ray Millar, and Nicole Redmond

2023 Doyle’s Guide recognises Tonkin Drysdale Partners

Coastal Steel Fabrications wins Australian Steel Institute award

CCIC to be co-chaired

Paul Tonkin Lee Pawlak

Peninsula based law firm Tonkin Drysdale Partners, and Partner Lee Pawlak, have been recognised in the 2023 Doyle’s Guide.

Tonkin Drysdale Partners was included in the Leading Family & Divorce Law Firms – Newcastle, Hunter Valley & Central Coast Guide category while Mr Pawlak featured in the Leading Family & Divorce category.

Considered to be the most reliable assessment of law firms and lawyers in Australia, the Doyle’s Guide is a comprehensive directory showcasing Australia’s best lawyers across a range of different legal categories and geographical areas.

Tonkin Drysdale Partners’ Managing Partner Paul Tonkin commented “I’m thrilled Tonkin Drysdale Partners and Lee Pawlak have been recognised in the Guide as it’s an endorsement of the high level of expertise and commitment Lee and his team consistently deliver to all of our family law clients,” he concluded.

Mr Pawlak is also an Accredited Specialist in Family Law, and one of just 14 accredited specialists across the state to sit on the NSW Law Society’s elite Family Law Advisory Committee.

‘Oceano’ residential project at Copacabana

Somersby steel fabricating company, Coastal Steel Fabrications has been named the 2022 winner of the Best Small Project award for their ‘Oceano’ residential project at Copacabana.

The award recognised the complex structural steel work on architecturally designed project which used structural steel as its key building material and cantilevered off a 60-degree sloping block overlooking Copacabana beach.

Coastal Steel Fabrications manufactured and installed 55 tonnes of structural steel for the project and the ASI recognised the challenges that Coastal Steel faced in terms of the difficulty of the steep terrain of the block, the limited street/site access and the sheer scale of structural steel required.

Owned by Mick and Mel Cossar Coastal Steel Fabrications has been operating for over 25 years and specialises in all forms of structural steel work including supply, fabrication, and installation.

Central Coast industry Connect held its AGM on 28th November with all Board positions vacated, and a new Board elected for 2023.

The new Board comprises:

• Co-Chair – Ian Hemphill,

• Co-Chair – Margie Haseltine,

• Directors:

• Patricia Cotterell,

• Gail Cotrill,

• Peter Crane,

• Steven Hyde,

• Paula Martin and

• Daniel Farmer.

Outgoing Chairperson, Peter Crane, commented on the success of CCIC over the past 12 months in what are difficult times for manufacturers due to covid and supply chain disruptions.

12 BUSINESS BRIEFS
CONTINUED ON PAGE 13
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023
Ian Hemphill Margie Haseltine

“Three significant projects have been delivered or nearing completion: The Central Coast Industry Festival, Better for Business Central Coast mental health project and the Meet the Maker trail. These projects demonstrate the depth, ability and capability of CCIC. On top of these projects there was the announcement of the Central Coast Food Manufacturing and Innovation Hub funding of $17.2M in the October Federal budget which CCIC had lobbied for.”

Ian Hemphill, Managing Director of Herbies Spices and Margie Haseltine a professional non-executive Director sitting on a number of boards will co chair the group through the next exciting chapter of the organisation.

Larry Botham, Mike Goodman, John Murray and Scott Henshaw support the board as Associate Directors.

Industree Group Stadium to host Cup of Nations tournament

The Central Coast will host the opening match day of the 2023 Cup of Nations tournament as well as Australia’s CommBank Matildas in a spectacular international double-header in the build-up to the FIFA Women’s World Cup Australia and New Zealand 2023™.

Industree Group Stadium will host the first of three match days in the Cup of Nations tournament, which has been secured by Football Australia with the support of Destination NSW, the lead government agency for the NSW tourism and major events sectors. Certification provider

Adaptive Certifications located their head office in the Bonython Tower building in April 2022, and by the end of the year having outgrown their original space, have moved into a larger office in the same building to accommodate their growing staff.

As a JAS-ANZ accredited certification body, Adaptive Certifications currently offers management system certification for ISO 9001, 14001, 27001 and 45001 compliant systems, along with HACCP certification.

With a growing focus on industry certification, Adaptive has been set up using the latest technology to provide a clientfocussed service.

Managing Director Luke Maxwell, said,

The most reliable guide to

“we innovate to decrease waste in the audit process, so our customers can achieve compliance with few headaches which results in reduced compliance risks, and increased business opportunities.”

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(left to right) Corey Evans, Auditing & Quality Manager; James McManus, Business Development Manager; Luke Maxwell, Managing Director; Ryan Chapman, Quality Manager and Stuart Watkins, Compliance & Systems Manager

Central Coast Council Annual Report highlights

CENTRAL COAST COUNCIL’S ANNUAL Report

2021-2022 was released by Administrator Rik Hart at the end of November 2022 providing a comprehensive account of Council’s performance from 1 July 2021 to 30 June 2022.

Despite significant challenges presented during the 12-month period, including the COVID-19 pandemic, supply chain issues, La Niña wet weather conditions and Council’s financial situation, Council was able to achieve some significant outcomes.

Highlights for 2021-22 include:

• Central Coast Local Environmental Plan 2022 (CCLEP 2022) and Central Coast Development Control Plan 2022 (CCDCP 2022) finalised, providing a uniform set of planning controls for the entire Central Coast

• Preparation and endorsement of the Central Coast Water Security Plan

• ECO Destination Certification for the Central Coast, recognised by Ecotourism Australia (we are one of the first regions in the country to be recognised!)

• A full calendar of community events and activities even through COVID-19 restrictions, including Chromefest, the Harvest Festival, Taste of Toukley, Senior Week, Youth Week, and many more

• Completion of the hallmark Woy Woy

Town Centre Wharf

• Delivery of essential and community infrastructure across the region, including play spaces, road upgrades, shared pathways and more

Mr Hart said the last 12 months have seen Central Coast Council transition from ‘fixing the financial problem’ to building long term financial sustainability. As an organisation, we have met all the financial recovery plan milestones, with the focus shifting toward consolidating and improving the performance of the organisation.

“In fact, we are now in a position to pay down some debt earlier than planned. Our strong financial performance for 2021-2022 means that we can allocate surpluses to pay down some debt earlier than originally forecast and set aside funds for future needs,” he said.

Funds of $50M have been allocated to Emergency Loan Repayment and will be used to pay down a portion of the emergency loans in December 2023, while funds of $5M have been allocated to Future Projects Reserve to assist with planning ahead for future projects.

“I would like to acknowledge the persistence and dedication of Council staff who have all played a significant role in reshaping this organisation’s direction,” he said.

Council appoints Director Corporate Services

Central Coast Council in early December 2022 announced the appointment of Marissa Racomelara as Director Corporate Services.

Ms Racomelara has a career in local government spanning twenty years.

Commenting on her appointment Council CEO David Farmer said, “During her executive roles with local government, Ms Racomelara has gained vast experience in strategic planning, operational leadership, financial discipline and recovery, crisis management and working within corporate services.

Prior to joining Central Coast Council Ms Racomelara was for two years Director of Eleeca Consulting a public sector strategy, leadership, and performance consulting service.

Prior to that she held various senior positions with Wingecarribee, Armidale, Tamworth, and Sutherland councils

She replaces former Director of Corporate Affairs and Chief Financial Officer Natalia Cowley who resigned in June 2022 to take up a position as

General Manager at the City of Coffs Harbour.

Council’s Executive Management Team now comprises: David Farmer, CEO, and Internal lOmbudsman, Melanie Smith, Community and Recreation Services, Marissa Racomelara, Corporate Services, Dr Alice Howe, Environment and Planning, Boris Bolgoff, Infrastructure Services, Jamie Loader, Water and Sewer

What to do with Warnervale

It has been 40 years since the first residential subdivisions were developed at Warnervale, 35 years since Wyong Council’s plans for a Warnervale Town Centre was sunk by Woolworths because they were not part of it, 33 years since the anti-Warnervale Airport activists succeeded in stopping its development as a regional airport and some 30 years ago since the Warnervale Employment Zone (WEZ) was established that included a huge industrial area around the airport.

These days the Greater Warnervale area that includes new suburbs; Wallarah, Hamlyn Terrace, Wadalba, Woongarrah, Bushells Ridge has a population of 20,162 (Census 2021)

While the population has grown industrial and commercial land has gone nowhere due to the efforts within and outside Council.

The result is that almost all of these 20,000 people have to travel hours to get to work.

So the question obviously is, What to do with Warnervale? Start again!

At the ordinary Council Meeting on 22 November 2022, Council endorsed the draft Greater Warnervale Structure Plan for the purposes of community consultation for 60 days.

In the Media Release Council says:

“As the Central Coast continues to grow as a desirable location for locals and visitors alike, Council recognises the importance of developing a vision that is responsible to both future generations and the natural environment.

The draft Greater Warnervale Structure Plan identifies the long-term vision and principles that will guide land use planning in the area. It is intended to enable Greater Warnervale to grow in a sustainable way, by allowing for future growth to occur in a manner that does not compromise the attributes that make the area a desirable place to live.

The draft Greater Warnervale Structure Plan establishes a framework to guide the future growth of the study area from approximately 20,162 people to approximately 57,000 people over a 20-year period.

The draft Greater Warnervale Structure Plan sets a coherent framework for development, facilitating the future growth of the area, and will:

• Review economic trends and demand for employment land

Review housing trends and supply and demand for residential land

• Review existing and future infrastructure needs

• Establish an appropriate environmental and open space network

• Revise land use recommendations and associated timing

• Provide a platform for detailed planning

14
CENTRAL COAST COUNCIL NEWS
CONTINUED ON PAGE 18
Marissa Racomelara
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

Vale John Dawson - 1939 - 2023

During his tenure at Wyong Council Mr Dawson oversaw significant population and economic growth across the Shire. When he joined council the population of the area was 47,000, by the time of his retirement it was over 140,000 and was the fastest growing area in Australia.

He understood the needs of a growing community that included both physical and social infrastructure and was instrumental, and highly successful, in securing extensive government funding to keep pace with the growing population.  His achievements were numerous.

people successfully complete trades courses mostly in the manufacturing and building trades.

He was committed to the community in which he worked and lived and supported many charitable organisations including the Salvation Army’s Red Shield Appeal and the development of the Glendale Special School at North Entrance.

Following his retirement, he maintained an interest in the region and was for many years Chairman of Regional Development Australia Central Coast.

FORMER GENERAL MANAGER and CEO of Wyong Shire Council, John Dawson, died in Gosford Hospital on 3rd January 2023.

Mr Dawson was appointed Shire Clerk at Wyong Council in May 1973 (over the years the title of this position evolved to general manager and then CEO) and retired in September 2003.

Born in Guyra in 1939, at the age of 15 years he joined Guyra Council starting a fifty-year career in local government.   His career as an executive officer started in Murrumburrah Council in May 1966 when he was appointed Town Clerk. In February 1967 he became Town Clerk of Merriwa Council and subsequently came to Wyong in 1973 as Shire Clerk.

His administrative capabilities were exceptional.  Wyong Council was recognised as the best administered council in NSW. Speaking in State Parliament on the 25th anniversary of his time at Wyong Council, Minister John Aqulina said, “He will be remembered as one of the great administrators of local government in the history of this state.”

At various times he was President and Vice President of the NSW Division of the Institute of Municipal Management. He was the recipient of several scholarships including a Rotary group study exchange to the USA in 1972; the Albert Mainerd scholarship to study various facets of local government overseas in the United States, the United Kingdom and Europe in 1979; and the KPMG Peat Marwick overseas manager exchange program to Scotland in 1991.

He was also awarded the Public Service Medal in the Australia Day honours list in 1991 for his contribution to local government generally and to the community.

With the influx of new residents, he saw the need to create job opportunities to minimise the need for people to commute.

He oversaw the creation of the North Wyong Industrial Estate, Berkeley Vale Industrial Area and Tuggerah Business Park and actively sought out and encouraged new industries to locate in the Wyong area.  Companies such as Donaldson, Dulmison, Pacific Labels, Proctor & Gamble, Mars Food, Sanitarium, and others - all major employers established in Wyong during his years at the helm.

He took a personal interest in his community and its needs. Some of his many initiatives was the revitalisation of The Entrance with its widened footpaths and children’s play area, restoration works around the foreshore of Tuggerah Lakes, and was a driving force behind the establishment of the Central Coast Campus at Ourimbah, his vision being that it be a post-secondary education campus comprising the Central Coast Community College, University of Newcastle and TAFE contributing to the education needs of the whole Central Coast community.

In terms of infrastructure, he saw the building and improvements to the area’s road network, water supply and sewerage system. Under his watch the Mangrove Creek Dam was built guaranteeing a reliable water supply for the whole region.

John Dawson had a particular interest in the needs of young people and in particular the training of apprentices for the whole of the Central Coast. He, along with several major companies established Wyong Group Apprentices, the forerunner of the highly successful Central Coast Group Training which over the years has seen thousands of young

John Dawson is survived by his second wife Julie who he married in 2012 following the death of his first wife Alice in 1997, and three children and seven grandchildren.

Commenting on John Dawson’s time at Wyong Council former Mayor, Neil Rose said, “I had the opportunity to work with some extraordinary people who were leaders of NSW industry and Government before becoming a Wyong Shire Councillor.  John Dawson was an exceptional manager and leader.

He knew most of his staff, if not by name but certainly by sight.  He visited both Council’s maintenance Depots every week to walk through the workshops asking individuals ‘how are you today mate and what are you working on’.

As a Councillor you knew the advice you were receiving from John Dawson and his senior staff was always up to date and accurate.

The former Wyong Shire and the Central Coast Region as a whole are better places today thanks to John Dawson stopping here for a while during his journey through life.”

His door was always open to Councillors to provide advice and to occasionally tell them they could not deliver a particular pet project.  But the advice was always delivered with a chuckle followed by ‘you have to be kidding Councillor’.

John expected nothing less than due diligence and honesty from his management team.  His expectation of his staff was ‘not to stuff people around’, i.e. the next best answer to ‘yes’ is ‘no’.  If an applicant was not going to have their project approved ‘tell them up front’.  Do not wait until the final full stop on the page before you advise the applicant they have a problem with their application.”

15 OBITUARY
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

FOR SALE

Locksmith and Architectural Hardware – Avoca Beach

PRICE ON APPLICATION

This quality locally owned and managed business has been successfully operated by the same owner for over 36 years and is offered for sale for the first time as the owner wishes to retire. The business enjoys an enviable reputation for locking systems and door furniture and is a major supplier of residential and commercial architectural hardware across the Central Coast and throughout Australia working with architects, builders and the general public.

Turnover $900,000+ including Online turnover

The current owner will continue to support the new owner

Contact: Derek – 0412 437 327

16 PROPERTY Suite 401/1 Bryant Drive, TUGGERAH NSW 2259 87 Mann Street, GOSFORD NSW 2250 Central Coast (02) 4353 7700 TOP OFFICE INTERNATIONALLY NUMBER OF SALES 2021 – 2022 Begin with the No. 1 Anthony Scarcella Focus Marketing Area Specialist Gosford, Erina & Kincumber Brad Rogers 0459 921 122 Central Coast 16 Deane Street, Narara • 2 well established tenancies • Income circa of $113,000 net + GST • 462m2 approx. building space • 1779m2 approx. land size Tuesday, 14th of March 11am Onsite Auction Micheal Hanson 0420 307 216 Commercial Central Coast rhc.com.au/centralcoast
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

Child care and medical centre approved for Lisarow

Scholastic expands leases adjacent warehouse

Architect’s render of proposed childcare and medical centre at 129 Newling Street, Lisarow

Work is about to commence on a new $6.5 million childcare and medical centre project at Lisarow following Development Approval in November last year.

Located on a 3.898 sqm lot at the rear of the Lisarow retail precinct at 129 Newling Street the project is being managed for Ulawatu Properties Pty Ltd, a joint venture of the Brand Group and Stevens Group.

The development comprises a three-level commercial building of some 1430 sqm with associated carparking and landscaping, as well as playground space for the child care centre.

It is envisaged that medical and commercial users will occupy the ground floor space with the top two levels approved for a 102-place childcare centre.

The ground floor contains two possible medical tenancies. One at 423 sqm and another of 140 sqm. The first floor comprises 432 sqm of space for the childcare centre directly accessing a playground while the top level includes 387 sqm for the child care centre and another playground.

Ulawatu is currently negotiating with an unnamed medical company for the medical space. Little Zak's Academy, a group of early learning centres across Sydney dedicated to providing children with avenues to reach their full potential, has committed to the childcare space.

The Development Application took twelve months to get approved.

Cowyn Building Group have been appointed to build the project with completion expected early 2024.

Scholastic Australia has signed a 5 x 5 year lease on a warehouse complex at 4 Sylvania Way, Lisarow adjacent to their present premises in Railway Crescent. Terms of the lease were not disclosed. The property comprises a site area of 6.48ha IN1 zoned land, improved by two industrial buildings, each including warehouse, office and amenities totalling 9,953.7m². Building 1 has an area of 6,185.5 square meters* and building 2 has an area of 3,768.2 square meters*. Both buildings feature awnings over loading areas and are connected by way of a 534 square meter* breezeway

Commenting on the property Ben Curran from Colliers who negotiated the lease said, “this is a significant transaction for the Central Coast, retaining a Multi-national company and major

employer in the area. Scholastic have been located in Lisarow for over 50 years and it is great to be able to assist with their growth strategy. The building was originally built for Sylvania Lighting and most recently occupied by Interpod. A vast amount of works have been carried out to transform the premises from a workshop to suit Scholastic’s hi tech warehouse requirements.”

Off market sale for Platinum office suite

Brad Rogers from Raine & Horne Commercial Central Coast reports the off-market sale of Suite 3.04 at Platinum Erina for $780,000 (GST not applicable).

AAP Finance Brokers were the buyer of the 98 sqm suite which included one undercover and one outside dedicated car spaces.

Commenting on the sale Mr Rogers said, “Demand for smaller suites in Platinum remains stable. There are a handful of buyers looking for offices to purchase and occupy in the 40 – 80 sqm range.”

17 PROPERTY NEWS
Aerial view of 4 Sylvania Way, Lisarow property Warehouse interior 4 Sylvania Way, Lisarow
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

Government stalling on $5m grant funding will negate recent residential zoning releases

In early December 2022 the Parliamentary Secretary for the Central Coast, Adam Crouch announced that “five planning proposals have been finalised that could deliver more than 1,300 new homes, 1,000 jobs, a hotel, open space and protect 53 hectares of conservation land”. The Chain Valley Bay and Lake Munmorah projects were amongst these proposals.

He made no mention of the need to provide funding for the CVB Road / Pacific Highway Lake Munmorah intersection that is crucial for all developments in the area to proceed.

Meanwhile the government continues to make multimillion dollar investments in Western Sydney.

The Central Coast’s housing crisis was highlighted at a Business NSW Housing Summit in September last year as the most significant issue facing the region as population is forecast to grow to over 400,000 residents by 2041 requiring an additional 43,000 homes.

A SIGNIFICANT COMPONENT of the Plans for 1,300 new homes to be built in the Doyalson / Lake Munmorah area may come to nothing as the State Government prevaricates over funding for an upgrade of the Pacific Highway / Chain Valley Road intersection at Lake Munmorah.

Three landowners, Vivacity Property, JG Developments, and the Darkinjung Local Aboriginal Land Council are anxious to get moving with their projects that will see over 800 homes built at Chain Valley Bay with Vivacity saying they could start construction of 270 homes immediately.

However, the one sticking point is the cost of upgrading the intersection estimated by TFNSW to cost $6.7 which is already failing the existing population (many elderly residents).

While the three landowners are prepared to contribute $1.7 million, being their pro-

instruments, including LEPs, DCPs and Masterplans.

Central Coast Council would like to hear the community’s thoughts on growth and projects in Greater Warnervale and will be seeking community input on the draft Greater Warnervale Structure Plan in late January 2023”

Meanwhile, over the years there have been numerous studies and reports that simply represent a huge waster of money.

The greatest lost opportunity in Warnervale was the loss of the Warnervale Town Centre designed to provide extensive community recreational facilities along with retail and other

portional share , the government needs to come up with the remaining $5 million.

In 2019 the landowners engaged consultants to complete the design and costing for the intersection to assist TFNSW in the preparation of a business case, which was further assisted by a $500,000 grant from the Housing Acceleration Fund. These funds were used by TfNSW to finalise the design and costing. So, we have a shovel ready project.

The rezoning of the urban release area completed in December 2022 and the construction of the first projects are programmed to begin in 2024 subject to Council approval. However TfNSW will not support the release of any new lots or occupation of new homes until the intersection upgrade has commenced. No new lots can be registered, or houses occupied until the lights are on.

essential services.

Subsequently Woolworths acquired their own land on the side of a hill on the railway line and expected government to relocate the Warnervale Railway Station. That never happened and now essential community facilities to support the growing population don’t exist.

The only industrial land that has been developed is a relatively small area where Woolworths Distribution Centre and other logistics businesses are located.

As for the WEZ it still requires significant upfront investment in infrastructure and the acceptance by staff at Council that industrial land is for factories and not swift parrots or squirrel gliders.

The issue has major social implications for the region and land availability, apart from a speedy development approval process, and was highlighted as the most important issue facing government at all levels.

In September 2021 TFNSW submitted an application to the Department of Planning for grant funding under the Accelerated Infrastructure Fund - Round 3. Under the AIF application process, applicants must fund 25 percent ($1,675,000) of the total project cost. TFNSW has advised that there is no funding in its capital program for these works, and therefore the landowners have provided an undertaking to fund the 25 percent co-contribution. Under the AIF 3 process, funding agreements are scheduled for completion in April 2023, with the first tranche of funding being made available in April-May 2023, and all projects commencing construction by July 2025.

18 PROPERTY NEWS
What to do with Warnervale CONTINUED FROM PAGE 14
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023
Warnervale Employment Zone map

SALES

New Wyong unit complex almost sold out

property at 11 Mitchell Street, Norah Head.

The property is leased to Norah Head Water Fitness Centre on 10 year lease with 2 x 5 year options at a current rental of $39,647 plus Outgoings, the tenant having been in place for 8 years.

Return on the investment was 6.0%.

The property comprises approximately 264sqm of area consisting of a large pool area, storage/office space, toilet and shower amenities and an additional 6m dive pool.

The property was on the market for 115 days with the last time it was traded being in 2007 (source: rpdata)

Mark Davies from Raine & Horne Commercial negotiated the sale.

Dance school leases Berkeley Vale industrial unit

A high performance dance school has leased 189 sqm industrial unit at 6 Corella Close, Berkeley Vale.

Terms of lease are 3 years with 3 year option at a rental of $34,000 per annum including outgoings plus GST.

Mark Davies from Raine & Horne Commercial Central Coast negotiated the lease.

Wyong based developer, Mason Development Group Pty Ltd, has completed

A 7-unit industrial complex at 21 Donaldson Street, Wyong with all but one unit sold off the plan through agent Mark Davies from Raine & Horne Commercial Central Coast.

Two units sold most recently include:

A Sydney investor has paid $681,000 plus GST for Unit 5 of 227 sqm,

A local training company has paid $907,962 plus GST for unit 3 or 275 sqm.

West Gosford units sold under the hammer

Rio Williams from LJ Hooker Commercial Centra Coast negotiated the sale.

LEASINGS

Builder leases in Erina Plaza

Construction company takes short lease at Tuggerah

Steelwood Construction Group has leased Unit 3 of 135 sqm at 5 Mildon Road, Tuggerah.

Terms of lease are 2 years with 1 year option at a rental of $23,000 per annum + Outgoings and GST.

Rick O’Toole from DiJones Commercial Central Coast negotiated the lease.

Online health company leases at Charmhaven

Three strata titled warehouse units at 3 Koala Crescent, West Gosford and formerly owned by Transport for NSW sold at auction in late 2022 with 13 registered bidders.

Unit 3 of 299 sqm sold to an owner occupier for $$460,000 (GST not applicable),

Units 4 and 5 were sold in one line to a local investor for:

Unit 4 of 257 sqm $485,050 (GST not applicable), and

Unit 5 of 257 sqm $404,950 (GST not applicable.

Karen Aubrey from LJ Hooker Commercial Central Coast handled the sale for Transport for NSW.

Investor buys Norah Head tenanted investment

A Sydney investor has paid $659,000 (GST not applicable) for an Unit 1 an investment

Suite 1, 210 The Entrance Road, Erina Erina Plaza has been leased to Baker Built Pty Ltd.

Terms of lease for the 140sqm space are 3 years with 3 year option at a rental of $47,000 per annum plus Outgoings with 6% fixed increase and CPI for 2nd term.

Nicole Barr from Commercialhq negotiated the lease.

Trailer company leases free standing building at West Gosford Coastmac Trailers have expanded and leased a freestanding high clearance factory warehouse and showroom at 4 Dignity Close, West Gosford.

The property comprises1,014sqm building on a 2,681 sqm block.

Terms of lease are 3 years with 3 year option at a rental of $123,400 per annum including Outgoings plus GST.

Karen Aubrey from LJ Hooker Commercial Central Coast negotiated the lease.

Barber leases at Toukley

A barber has leased a 108sqm shopfront at 225c Main Road, Toukley.

Terms of lease are 3 years with 3 year option at a rental $20,800 per annum plus Outgoings and GST

Mungbean Health an online naturopathic clinic has leased a 169 sqm warehouse unit at 4 Fairmile Close, Charmhaven.

Terms of lease are 2 years with 1 year option at a rental of $23,000 per annum plus Outgoings and GST.

Rick O’Toole from DiJones Commercial Central Coast negotiated the lease.

Strata agency leases at Wamberal

A real estate strata agency has leased Shop 1 a 72 sqm shopfront premises at 2 Ghersi Avenue, Wamberal (previously leased by a homewares business that has moved to Long Jetty).

Terms of lease are 5 years plus 5 year option at a rental of $33,925 per annum plus Outgoings and GST.

Michael Flood from DiJones Commercial Central Coast negotiated the lease.

19 PROPERTY NEWS
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

From The Vault: A Marketer’s Trick to “Rev Up” Your Business!

TOO OFTEN BUSINESS people tell me that they have so much to do they don’t know where to start. Well, that should never be the problem. If you don’t know where to start, just remember the wisdom of my old pal Pareto. It will get you off to a flying start

For those of you who don’t know, or can’t remember, Pareto was an Italian economist who came up with his most important principle. Idly, sitting in his garden drinking a glass of wine one sunny Roman day, he discovered that 20 percent of the pea pods in his vegetable garden produced 80 percent of the peas. Ruminating on this remarkable fact he discovered that 20 percent of Italians held 80 percent of the national wealth. The more he looked the more he found that this 80/20 relationship existed.

He reckoned, and the natural laws of the universe support it, that around 80 percent of your results will always come from 20 percent of your efforts. You’ve probably heard it referred to as the “80/20 Rule”. Most people know of the rule but amazingly very few have put its power to work in their businesses.

What Pareto tells us is really the power of leveraging. That means identifying the smallest amount of effort that’s needed to produce the biggest result. His fabulous principle can be applied to the three balls you need to juggle in your business, no matter what sort of business you are in, to get the best possible results.

The first ball relates to your  customers, clients, patients or whatever you call them. Simply, it’s that 80 percent of your business (and profit) that is generated from around 20 percent of them. But here’s the 64-dollar question. Do you know who those profitable 20 percent are precisely? If you do, what are you doing to make them feel special over and above the normal good service that you give the rest of your clients? More importantly, when you have identified them and find some common characteristics what are you going to do to find some more like them?

If you don’t know who this elite 20 percent group are, you can find out by listing your clients in descending order of the revenue they’ve generated in the last year or so. Then start adding down from the top until you’ve got 80 percent of the revenue and by golly there’s that magical top 20 percent. Now that you know them work on them and getting more like them and see the results improve!

The second ball is about the  products and services you sell. Guess what? Amazingly again, 80 percent of your profits come from around 20 percent of the products and services you sell. Now you know

the drill. List out your sales by product or service in descending order of the revenue generated. Then add down from the top and when you get to 80 percent of the revenue, there’s that magic 20 percent of your products or services that is so important. Now ask yourself the critical question. How do we sell more of these top revenue generators? See the results improve!

The third and final ball is a sobering one. For you it’s how you use your  time. You see it’s another Pareto stunner. Put simply, 80 percent of your results are produced by 20 percent of the time you put in. To work out where your payout is here, start keeping a time diary in which you record your activities and the results they generate. Pretty soon it will help you sort out your gold activities from your garbage activities.

Juggling these three balls well is what business is all about. You can hack away at the edges of your business by doing other things that seem worthwhile. But if you want to do things that are worthwhile invest some time in looking for leverage the Pareto way. It’s the way to turbo charge your business.

Oh, and by the way, if you have any problem working out the Pareto results in your business dump it in your accountant’s lap. It’s duck soup for them and, for the insignificant amount the exercise will cost, it will repay you many, many times

For more information on the services offered by Winston Marsh visit his Business Growth Centre on www.winstonmarsh.com.au

What you need to know about the new paid family and domestic violence leave

Employees of non-small business employers can now access 10 days of paid family and domestic violence leave in a 12-month period and Employees of small businesses can access the leave from 1 August 2023.

Commencing 1 February 2023

Australian employers will need to provide their employees with paid family and domestic violence leave, under the new workplace entitlements legislation.

The change, legislated by the federal government in mid-2022, is designed to offer greater support to individuals who experience family and domestic violence leave, estimated to be in the millions each year.

Here’s what SMEs need to know:

• Employees will be entitled to 10 days of paid family and domestic violence leave each year.

• All Australian employees that are covered by the Fair Work system are entitled to the leave. This includes part-time and casual workers.

• For employers with 15 or more employees, the new entitlement will commence on February 1, 2023 and for small businesses with fewer than 15 employees will commence August 1, 2023.

• Employers will need to keep records of leave balances and any leave taken by staff, however, their pay slips must not mention their family and domestic leave, including leave balances and leave taken.

• The leave is available to employees if they need to do something “to deal with the impact of family and domestic violence”, according to the Fair Work Ombudsman.

• Employees must notify their employer

as soon as possible if they need to take leave, and in some cases, this could be after the leave commences.

• Australian workers are currently entitled to five days of unpaid family and domestic violence leave under the National Employment Standards (NES). The new paid leave replaces this existing entitlement, however, the five days of unpaid leave can still be accessed until the paid leave entitlement comes into effect.

• Leave does not accumulate from year to year if an employee does not use it. Instead, the 10 days will renew each year on the employee’s work anniversary.

Every business owner, no matter how small, is bound by this new legislation. For more information visit www.fairwork.gov.au

20 BUSINESS TIPS
CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

MIND YOUR BUSINESS

How to select the right Business Coach

BEING A GOOD business operator is not enough in a competitive market. Having someone to bounce your ideas off and help you with ‘your blind spot’ really makes a difference.

There are some important considerations when selecting a Business coach or sales trainer for your organisation.

1. Comfort and trust equals rapport

You must feel you are in a non-judgemental environment when interacting with your BUSINESS coach or sales trainer, meaning you feel comfortable, safe and willing to have open communi-

cation. Yes, at times you may feel vulnerable and raw, which is uncomfortable. However this mood state is needed to allow your coach to gain insight into you as an individual. Only then can they identify the skill development required and support positive behavioural change.

So before engaging a BUSINESS coach or sales trainer, ask yourself the following questions: Do I feel comfortable with the coach, safe to share my fears, concerns, limitations and weaknesses? Do I like their style and approach? Do I trust they have the skills to help me reach my true potential?

If your answer is yes, rapport can be established. It’s not rocket science when you think about it. It’s no different from why your clients choose to work with you!

2. Be realistic with your goals and expectations

What do you really want to achieve? Is it realistic? Do you have clear steps to a

WHY BUSINESS OWNERS ON THE CENTRAL COAST CHOOSE CCBR TO GROW THEIR BUSINESS

It’s

✓ They can reach over 20,000 business readers every month.

✓ Most widely read and trusted business publication on the Central Coast.

✓ The repetition of your ad every month means readers will get to know you and remember you.

✓ Independent surveys show 94% of readers will use the CCBR for reference when looking for suppliers.

I’ve seen Business Owners that try to take shortcuts. Hard work, means hard work and there is ‘no change’ without ‘change’.

3. Skills and the experience to back it up

It’s most important that your Business coach has real life experience in business development or sales. Have they actually sold anything? Many coaches use vague approaches such as ‘How to generate new business’ or ‘Generate more business through effective networking’, etc. Its important they can demonstrate how they have ‘won business’.

4. Has the coach walked in your shoes?

edgaradams@ccbusinessreview.com.au

CENTRAL COAST BUSINESS REVIEW FEBRUARY 2023

21 BUSINESS TIPS
✓ The quality of the publication and the content means readers retain the CCBR for future reference. simple. Call Edgar Adams now on 0404 472 571 or Email:
measurable goal?
Many BUSINESS coaches today have never been in business. Experience comes from imparting real-life examples as case studies to allow you to reflect on it in your own situation.

A STOCKBROKER RECEIVED notice from the Taxation Office that he was being audited.

He showed up at the appointed time and place with all his financial records, then sat for what seemed like hours as the investigator pored over them.

Finally the Taxman looked up and commented, “You must have been a tremendous fan of Sir Arthur Conan Doyle.”

“Why would you say that?” wondered the broker.

“Because you’ve made more brilliant deductions on your last three returns than Sherlock Holmes made in his entire career.”

A wealthy investor walked into a bank and said to the bank manager, “I would like to speak with Mr. Reginald Jones, who I understand is a tried and trusted employee of yours.”

The banker said, “Yes he certainly was trusted. And he will be tried as soon as we catch him.”

As the plane was flying low over some hills near Athens, a lady asked the stewardess: “What’s that stuff on those hills?”

“Just snow,” replied the stewardess.

“That’s what I thought,” said the lady, “but this fellow in front of me said it was Greece.”

A young man asked an old rich man how he made his money.

The old guy fingered his worsted wool vest and said, “Well, son, it was 1932. The depth of the Great Depression. I was down to my last penny.

“I invested that penny in an apple. I spent the entire day polishing the apple and, at the end of the day, I sold the apple for threepence.

“The next morning, I invested money in three apples. I spent the entire day polishing them and sold them at 5:00 pm for one shilling. I continued this system for a month, by the end of which I’d accumulated a fortune of five pounds.”

“And that’s how you built an empire?” the boy asked.

“Heavens, no!” the man replied. “Then my wife’s father died and left us two million dollars

An accountant dies and goes to Heaven. He reaches the pearly gates and is amazed to see a happy crowd all waving banners and chanting his name.

After a few minutes St. Peter comes running across and says, “I’m sorry I wasn’t here to greet you personally. God is looking forward to meeting such a remarkable man as yourself.”

The accountant is perplexed. “I’ve tried to lead a good life, but I am overwhelmed by your welcome,” he tells St. Peter.

“It’s the least we can do for someone as special as you are. Imagine, living to the age of 123 and still looking so young,” says St. Peter.

The man looks even more dumbfounded and replies, “123 years old? I don’t know what you mean. I’m only 40.”

St. Peter replies, “But that can’t be rightwe’ve seen your time sheets!”

Q: What is the best thing about Switzerland?

A:  I don’t know, but their flag is a big plus.

Contributed by Lucy

Two gas company servicemen, a senior training supervisor and a young apprentice were out checking meters in a suburban neighbourhood.

They parked their truck at the end of the street and worked their way to the other end.

At the last house, a woman looking out her kitchen window watched the two men as they checked her gas meter.

Finishing the meter check, the senior supervisor challenged his assistant to a race down the street and back to the truck to prove that an older guy could outrun a younger one.

As they came running up to the truck, they realized the lady from that last house was huffing and puffing right behind them. They stopped and asked her what was wrong.

Gasping for breath, she replied, “When I see two gas men running as hard as you two were, I figured I’d better run too!”

Quote of the month

“The superior man is modest in his speech, but excels in his actions.” Confucius

22
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