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NORTHERN TOURISM ROUTE A ROUTE TOWARD COMMUNICATION PART

1.

opportunity JAPAN SOUTH KOREA

GAS IRON

OIL

northern sea route

+

Kirkenes

CHINA

Svanvik

Bjørnevatn

+ VULNERABLE eco-system

Vardø

Land USE CONFLICTS

Sami Culture Heritage

Hamningberg

Karasjok

+

NORTHERN LIGHT Land USE CONFLICTS World heritage

VULNERABLE eco-system

Alta

+ Nordkapp

+

breathtaking scenery Cultural LANDSCAPE

Hammerfest

+

Sørøya

PART

northern tourism route

Spildra

2.

+

SKIING DESTINATION

Tromsø

Target MARKET

Businessman

youngster

AGE: 30-55

AGE: 18-35

AIMS: Industry Investigation; Knowing local condition;

AIMS: Exolore New Territories; Gain New Energy; Self-Challenge;

LENGTH OF TRAVEL: 3-5 days

PART

family AGE: 32-45(parents) 6-15(child) LENGTH OF TRAVEL: 5-7 days

LENGTH OF TRAVEL: 8-12 days

PREFERENCES: Good Accommodation Nice Food

Northern sea route opens new tourism market

AIMS: Leisure,Spend Holiday; Expand Horizon; Child-Education;

PREFERENCES: Adventures; Different Experiences; Auto Travel & Cross-country

will intern deepen the commercial, cultural and social cooperations between Norway and East Asia. Good tourism is an ef�icient way of communication. It helps better understand with each other, which will be bene�icial to the local development, environmental conservation and the rights of indigenous people. Facing with this opportunity, what kind of tourism products should North Norway provide both to attract Asian tourists and to make communications better?

The Opening of Northern Sea Route will open a big tourism market for Finnmark, Norway. With the increasing global temperature and melting ice sheet, Arctic region is more and more accessible. Northern Sea Route, which will lead to the increasing trade intercourse between North Norway and East Asia, will bring more and more people coming to this region, �irst businessman, then mass tourists. Then appearing the Northern Tourism Route.

PREFERENCES: Unique Arctic Features Leisure Activities;

Tourism, a window to show the arctic region to Asian people,

3.

PART

strategy

4.

Routes

ARCTIC NEW DISCOVERY 1

2 Svanvik

Kirkenes

3 Vardø

4 Hammerfest

Hammerfest

5 Tromsø

4 Vardø

3

北极发现之旅 Tromsø

5

Kirkenes Svanvik

UNITS

Industry Discovery: Nature Discovery:

· Mining Industry Investigation · Shipping Service Investigation

1 Tromsø, Lyngen

· Fishing Industry Investigation

· Oil/Gas Industry Investigation

· Dog Sledding · Sami lavvu · Lecture about sami traditional way of living · Sami Food

· Historical Buildings · Street Art · Snowball Festival

· Gjenreisningsmuseet · Meridian Column (UNESCO world heritage)

· Bird Watching · Northern Light Hunting

Culture Discovery:

ARCTIC ADVENTURE

· Reindeer Herding Investigation

2 Spildra

4 Akkarfjord

3 Alta

5 Nordkapp

· Whale Watching · Fjellheisen Cable Car · Arctic Cathedral · The University Museum of Tromsø

7 Vardø

6 Karasjok

Nordkapp Akkarfjord

8 Kirkenes

4

1

Spildra

2

Lyngen

Alta

3

Kirkenes

Karasjok

Colourful Arctic Adventure:

MAGIC ARCTIC

· Whale Watching · Skiing · Kayaking

· Arctic Cathedral · Bars & Cafes

· Hiking · Arctic Sea Swimming

· Cultural Landscape

1 Tromsø

· Rock carving (UNESCO world heritage) · Igloo Hotel

2 Alta

· Sand Mountain Adventure · Sand Beach · Sheep frams

3 Nordkapp

· Deap Sea Fishing · Northern Light Adventure

· Snowmobile Safari · Dog Sledding · Sami Music · Sami lavvu · Sami Food

4 Karasjok

· Kingcrab Safari · Bird Watching · Horse Riding · Street Art · Historical Buildings · Steilneset Memorial

5

Vardø

Tromsø

Wild Arctic Adventure:

2

· Service Industry Investigation

北极冒险之旅 UNITS

1

7

8

6

· Ore Mine Adventure Nordkapp

3

5 Rovaniemi

北极奇遇之旅 Tromsø

1

Alta

2 Karasjok

UNITS

Fabulous Arctic: Active Arctic:

· Whale Watching · Northern Light Hunting · Deep Sea Fishing · Hiking · Snow Shoeing · Skiing

· Rock carving (UNESCO world heritage) · Igloo Hotel

· North Cape · Northern Light Adventure · King Crab Safari · Bird Watching

· Snowmobile Safari · Dog Sledding

· Santa Claus Village · Santa Park

· Moose and Reindeer Spotting · Packraft · River Fishing

4

Rovaniemi

5

Northern Findings #5 THE ATLAS LABORATORY Bowen Cui

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Northern Tourism Route