General MARKETING
• Arranged for professional photography, including aerial and twilight
• Created professionally produced property tour slideshow
• Entered the property into the MLS
• Promoted your property to my network of fellow REALTORS® during our weekly sales meeting
Your property deserves excellent representation.
Email MARKETING
• Included the property in The Update for four weeks, the Coldwell Banker ® weekly eBlast that notifies real estate professionals at our company and all of the top real estate companies in your area that your home has come on the market
• Included the property as a “National Spotlight” in The Update for four weeks, the Coldwell Banker weekly eBlast reaching over 3.2M real estate professionals at Coldwell Banker and top real estate companies throughout the country
• Targeted Global Luxury Specialists from around the country and introduced them to Crystal Waters
Email marketing is targeted to connect effectively with buyers, agents and their networks.
Print MARKETING
• Targeted Silver Envelope Mailer, with visuals –Distributing a trifold neighborhood announcement to 50 of your surrounding neighbors (In Progress)
• Professional Brochures – Created a high-end professional property brochure for display during property tours and open houses
• Distributed a professional Just Listed neighborhood announcement
Online and Social Media MARKETING
• Posted your property on our company websites, ColdwellBankerHomes.com, coldwellbanker.com and coldwellbankerluxury.com
• Syndicated your property to the real estate industry’s most-visited websites, as well as more than 50 of the world’s most exclusive and high-performance real estate websites
• Created a premium customized property website with a custom domain
• One Million Impressions: Customized, highly targeted banner program with guaranteed impressions and click throughs on key international and national websites. Campaign started Mid March.
Online and Social Media MARKETING
• Marketing your home with a social media boost ad on Facebook, Instagram and several other websites for 3+ months, targeted to a national high net worth prospect list powered by WealthEngine for three months, reaching over 50k home buyers.
• Analytics as of 4/9/25 – ad will continue to run for 2+ months: 232 Total Clicks | 25,522 Total Views
• Targeted Instagram and Facebook posts
• The WealthEngine platform provides key information on highly qualified prospects who have the interest and financial means to purchase a luxury property. A complimentary curated list of up to 300 affluent individuals has been provided based on the survey feedback of targeted attributes to build the perfect segmented audience.
Online and social media promotion strategically attract attention to your exceptional property.
Online and Social Media MARKETING
• Your property will be featured in the April edition of Coldwell Banker Global Luxury® The List, which is a selection of exclusive properties from across the country and the world. The List is shared across all Coldwell Banker Realty social media channels in addition to living on the Coldwell Banker Global Luxury® Editorial site.
• Your listing was prominently featured in the carousel of properties highlighting all listings shown in the latest edition of The List Video which includes a property tile that clicks through to your listing on coldwellbankerluxury.com.
• Featured your property on the coldwellbankerluxury. com homepage, which includes a link to your property page.
• Showcased your property with a feature article on the Coldwell Banker Global Luxury® Editorial site on 3/28 date which is distributed to over 82,000 subscribers and shared on social media.
Online and Social Media MARKETING
• Showcased your premier property in the 2/26-3/28 issue on the WSJ.com and MansionGlobal.com top market tile page for Miami. This tile ad, one of only four on the page, showcased your premier listing and provided regionally relevant editorial. These sites attract millions unique visitors per month.
Online and Social Media MARKETING
• Professionally produced two minute YouTube ad reaching an estimated 3,300+ views.
