Vanguard Xtra Edge April 10-14

PRO PRO

THE 8 SALES TO A LISTING WITH PETE DALTON

THINGS YOU NEED TO KNOW THIS WEEK

BUSINESS AS USUAL FOR ALL OFFICES

COURIER IS RUNNING AS USUAL.

Video Message

Coldwell Banker Vanguard Realty

kept the tradition alive this past Friday by celebrating Tequila Friday! Admins and staff in the Northeast Florida offices were all invited to the Kingsley Corporate office for an afternoon of margaritas, food, and fun. We enjoyed food cooked and prepared by the managers; Lori Frye’s sweet husband took on the role of bartender while our own Broker Owner, Pete Dalton, and manager, Tina Fader, served tequila-filled margaritas. There was dancing, singing, cornhole, and a pinata, to boot.

Tequila Friday was born out of a storm that partially destroyed the original Corporate Office many years ago. Although the staff was making the best of dreary circumstances, Pete could see that everyone needed a break and a refreshing reset. He grabbed some tequila, and the staff lifted their spirits, and a tradition was born. It is important as we face storms, literal or metaphorical, that we take those moments to both honor tradition and take time to have fun and reset.

From all of us, admin and staff, we want to send a special thanks to Pete and everyone who helped with our Tequila Friday, from the grill master to Stephanie Bolden, for helping organize every detail, and we look forward to another successful one next year!

How can I move without losing my current low interest rate?

This is the question for our “I Have the Answers” campaign coming out on 4/25/23. Click on the link to Pete’s video on a 3-2-1 buydown option to learn how to have this conversation with your customers. Offering solutions is how we continue to be the TRUSTED ADVISOR!

SWC Broker Breakfast 8 am (See details & register at NEFAR)

Office Game Night! 6 pm Rock, Paper, Scissors Tournament

Mandarin Office

904.704.0345

TinaFader@CBVFL.com

MONDAY 4/10

9:30AM- MONEY MAKING MONDAY- ALTA STATEMENTS & THE CLOSING PROCESS

NATIONAL SIBLING DAY!

TUESDAY 4/11

9:30AM- NINJA ACCOUNTABLILITY

NATIONAL PET DAY!

WEDNESDAY 4/12

11:30AM- LANDMARK TITLE- INCORPORATE YOUR LICENSE AND BUSINESS

HAPPY BIRTHDAY DEBBIE ESPINOSA!

THURSDAY 4/13

FRIDAY 4/14

Nocatee Office

904.614.4733

TinaHarp@CBVFL.com

MONDAY 4/10

SHOW UP AND BE INTENTIONAL!!

TUESDAY 4/11

WEDNESDAY 4/12

VIDEO SCRIPTING@9:30AM IN THE TC OFFICE!

THURSDAY 4/13

TEAM MEETING @10:00AM

FRIDAY 4/14

HAPPY FRIDAY!

SHOW UP AND BE INTENTIONAL! TUESDAY 4/11 TEAM MEETING! @ 10:00AM

WEDNESDAY 4/12

WORKSHOP WEDNESDAY: VIDEO SCRIPTING@9:30AM THURSDAY 4/13

the Agent Success Program

HAVE YOU ORDERED YOUR LISTINGS BROKER PROVIDED

1. Client Connect (CC) is the trademarked agent marketing system originated and owned by Vanguard Realty, Inc. Although some other companies offer components of CC, no other company has assembled as comprehensive a marketing system for agents.

MARKETING YET?

2. CC enables CBV agents to provide quality pieces to their customer base. These pieces create positioning of the agent as the provider of quality real estate and other information.

3. CC recognizes that it is essential for agents to stay “top of mind” with their client base and provides, at no cost, a system to accomplish this.

4. CCrecognizes that spending time creating “follow up” pieces is not a good use of an agent’s time, and assumes the responsibility for creating and distributing the industry leading program for every agent enrolled in the program.

5. CC drives all inquiries to the agent’s 4-page website, which is provided by CBV. Websites outside of the CBV domain do not qualify for several CC programs.

6. CC is comprised of the following components:

A. Position Marketing:

B.“Top of Mind” Marketing:

C. Personal Marketing

7. Questions about the program or product or issues with delivery are best addressed through the Agent Advocate, support@cbvfl.com.

1. Provides the opportunity for multiple product/channel marketing, which is far better than simple print or email marketing.

2. Except for Activity Challenge and LoLo is provided without cost to CBV agents.

3. Enables the agent to set differing distribution lists for their clients and market to each segment.

4. Is a “set it and forget it” program. The agent is responsible for updating the distribution, Concierge Service handles all production and distribution.

SPEED TO LEAD

In this digital age, it is not only about getting information faster but getting the fastest response to a request. A good portion of our leads are digital assignments. This means the customer has submitted an on-line request for assistance. Since the majority of our leads are also competitive, this also means that a competing broker is also getting the same request for at the same time.

I have noticed a huge increase of customers not responding because we were not the first agent/brokerage to make contact. Even though the customers are being told that 2 agents are being assigned and that they should speak with both agents, this does not always happen. SPEED TO LEAD - Being the first agent to make contact will provide a better chance of converting the lead.

#WELOVEREFERRALS