The Coldwell Banker Prime Properties Way

tHE cOLDWELL bANKER

pRIME pROPERTIES

wAY

O U R H I STO RY Coldwell Banker Prime Properties was established in 1986 by Kenneth M. Raymond and R. James Long, followed by RJ Long in 2015. Their fearless vision, big ideas, and the power of reinvention has grown CBPP into the #1 Coldwell Banker in New York State.

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This is the real estate company that shines like no other.

Since 1906, the Coldwell Banker brand has been empowering agents to leave their mark in the world of real estate. We were the first real estate company to introduce a code of ethics, the first to guarantee our services in writing, the first to launch a national website and the first to use big data and artificial intelligence.

Our core values – Home, Awesomeness, Ingenuity and Excellence – guide everything we do. This will give you an idea of just how we deliver on that promise to help agents and brokerages, like yours, succeed.

STRONGER PRODUCTS, PROGRAMS, AND STRONGER RESULTS Coldwell Banker Prime Properties is committed to providing you with impactful business-building products and programs to boost production so your brokerage can sell more homes, make more money and work more efficiently.

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Table of Contents

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Our Values

08 10

Core 4

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4

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Wealth Builder

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The Global Luxury Standard

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A Platform Of Value

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CBU Learning

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Coldwell Banker Prime Properties Numbers

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Over 35 Years Of Excellence

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A Culture Of Caring

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Supporting Diversity And Inclusion

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Coldwell Banker Prime Properties. Your New Home.

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Powerful values guide everything we do.

HOME

AWESOMENESS Awesomeness is a mindset that runs through every Coldwell Banker Prime Properties agent and office. It’s

mission to bring the joy of home to every one of our

how we approach every business opportunity and how we live our lives. Awesomeness is a feeling of energy and optimism that’s impossible to ignore. Our one-of-a-kind events and inspiring causes create

The Coldwell Banker brand is a home where you are

awesomeness you can feel in your mind, heart and soul. It’s the only way we can describe what happens when our global network of agents and brokers joins

who believe in and inspire you.

forces, sharing insight and knowledge to succeed together.

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As part of a network more than 96,000 strong,1 Coldwell Banker® brand, inspiring every one of us to leave our mark on the world of real estate.

INGENUITY

EXCELLENCE

From our very beginning in 1906, we saw things guiding people home, the star in our logo represents the

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Welcome to the real estate company with real advantages All real estate agents aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Prime Properties sets the standard for innovation, expertise and support. As a Coldwell Banker Prime Properties agent, you’ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence—advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.

NO BRAND BEATS COLDWELL BANKER WHEN IT COMES TO AGENT SATISFACTION WITH THEIR REAL ESTATE COMPANY. IT SOUNDS SIMPLE, BUT IT’S THE TRUTH — THE THINGS THAT MATTER TO YOU ARE THE THINGS THAT MATTER TO US.

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CORE4

Discover how we empower your success in business & life.

At Coldwell Banker Prime Properties, the most important part of our business is our agents and brokers.

In fact, our number - one priority is helping you live an exceptional life. How do we do it? With our Core 4.

Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.

PRODUCTION POWER We help our agents sell more homes, make more money and work more efficiently.

COACHING TO CONFIDENCE We enable our agents to expand their sales and business development through effective education, coaching and support.

WEALTH BUILDER We offer real financial strategies that our agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.

CULTURE OF AWESOMENESS We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.

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P R O D U CT I O N P OW E R

Meaningful technology and tools for the moments that matter.

Technology Suite Start with OnlineOffice, a one-of-a-kind product that combines everything you love about an intranet, news site, and search engine into one easy-to-use application. It’s your virtual desk where you can access every product and program you need.

Products like the Creative Studio and Social Ad Engine help you automate your marketing, efficiently and stylishly promoting yourself and your listings. Tools like CBx Buyer Locator harness big data to help you price properties and profile likely buyers. And CBx + Moxi Present makes it simple to give stunning multimedia presentations to new clients, while Prospect Square enables you to stay in touch with your contacts with automated, customizable reports and an e-marketing center.

Powerful Programs Not to be overlooked are remarkable programs like Coldwell Banker Global Luxury,® a division that represents

make Coldwell Banker Global Luxury an unparalleled destination for premier agents.

Affiliated agents who utilize products within our technology suite are two times more productive

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COACHING TO CONFIDENCE

Help grow your skills and business with exceptional education.

CBU Learning Center Affiliated agents who attend CBU Learning Center courses earn 10% more listings, 15% more closed units and 21% higher sales volume compared to agents who do not. Discover powerful programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more.

Education Expos Grow your skills with high-quality, results-based educational opportunities, including agent panels, guest speakers and instruction on our tools and systems.

Luxury Property Specialist Certification This powerful and elite course provides the foundation for a successful career representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker® brand and superstar agents from across the industry.

Sales and Business Coaching We offer learning opportunities designed for individual and team-building success, provided by internal and external coaches who know our systems and programs.

Affiliated agents who attended the AMP! Agent Productivity course earned 38% higher sales volume compared to agents who did not.

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W E A LT H B U I L D E R

Create a strong foundation for your financial health.

options designed to help you grow your

Wealth Builder Expos

investments,

tax

planning,

wealth

management and retirement strategies.

We had over 12,700 agents attend virtual Wealth Builder Expos in 2020.

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C U LT U R E O F AW E S O M E N E S S

Find your place in the Coldwell Banker community.

Gen Blue® is our name for the Coldwell Banker network and with the Gen Blue spirit all year long at fun and informative ®

for our brand and people.

to network, share ideas and learn from top real estate

Doing Good Locally and Globally Ethics played a crucial role in differentiating Coldwell Banker from other real estate companies at the time of our founding, and they are at the core of who we are to this day. We’re also passionate about supporting the communities where we live, work and play. The Coldwell Banker brand facilitates inspiring organization-wide charitable programs like the CB Supports St. Jude program and the Homes For Dogs Project.

We’re incredibly proud that many local offices generously support amazing local nonprofits in their region, too, donating over $27 million since 2012.1 What’s more, our parent company, Realogy Holdings Corp., has been named one of the World’s Most Ethical Companies for over a decade by the Ethisphere Institute, which recognizes organizations that continuously raise the bar on ethical leadership and corporate standards.

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The global standard in luxury real estate.

Coldwell Banker affiliated agents transact $168 million in daily luxury sales. ®

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Global Luxury® Marketing,®

Luxury® The Wall Street Journal Homes & Estates

Curated blog

®

brand.

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A PLATFORM OF VALUE Coldwell Banker

Market

Value

Price

Company and Agent Websites Impress your clients and attract new ones with customizable company and agent websites, offered free of charge.

Included

$825/month

Email Marketing Solution Prospect Square is a virtual town square, bringing together all your agents’ contacts and all the ways they reach them into one central hub. It offers creation and delivery of email marketing campaigns, property marketing eBlasts, Market Reports and newsletters.

Included

$15-$299+ /month

Database Management Services (CRM) Our exclusive CRM helps your agents turn leads into sales. This customizable customer relationship tool organizes and optimizes relationships with clients and includes many new and exciting features.

Included

$1,200/year

Desk Desk is the Coldwell Banker intranet site, where agents and employees start and end their day.

Easy to navigate, Desk offers quick access to the company’s most important products and programs, such as Listing Concierge, Design Concierge, CBx + Moxi, Prospect Square and more.

Included

Varies

Digital Presentation and CMA Tool CBx + Moxi Present is a powerful presentation and CMA tool that creates sleek, professional digital presentations integrated with the MLS to provide accurate and up-to-date market data. With preloaded, professional marketing content for buyers, sellers and luxury presentations, plus powerful CMA search features, the ability to create open house and neighborhood tours, and real-time market data updates, CBx + Moxi Present makes it easy to quickly build and customize show-stopping presentations.

Included

$1,550/year

Digital Brand Asset Creator BrandSrv helps your agents streamline and expedite their marketing assets, saving them time and resources. This marketing automation and asset management platform offers access to logos, guidelines, photography, video and a range of customizable social media assets.

Included

$120/year

Industry- Leading Brand Marketing National Media Exposure We offer far-reaching media exposure with over 300M media impressions across tentpole media events, including: the NCAA Men’s College Basketball Tournament (the #1 event in March); national broadcast TV on networks like HGTV, Food Network, Bravo, TBS and DIY Network; streaming platforms like Hulu; plus direct partnerships with Facebook and Google for the latest in social and search advertising. The Dynamic Ads for Real Estate (DARE) program leverages user’s browsing behavior on coldwellbanker.com to serve dynamically generated retargeting ads with relevant Coldwell Banker listings on Facebook and Instagram.

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#1 Most-Visited Brand Online The Coldwell Banker brand is the most-visited residential real estate brand online, with an impressive 189.46M website visits in 2020, up 5% from 2019.

#1 Rated Real Estate Ad Nine Years Running Our unrivaled brand recognition is fueled by the most effective advertising in the industry for nine consecutive years, according to Ace Metrix.

STRONGER PRODUCTS, PROGRAMS, AND STRONGER RESULTS Coldwell Banker Value

Market Price

Global Luxury Certification Course The Coldwell Banker Global Luxury property specialist designation is awarded to an elite group of real estate professionals, all of whom are experienced in marketing luxury properties. While the program is voluntary, qualification requires completion of Coldwell Banker Global Luxury education, as well as satisfaction of the established performance criteria.

$495/per agent certified

$1,600

Domestic Listing Syndication Expansive online syndication on high-traffic websites, including international sites for $1M+ luxury listings such as Unique Homes, Robb Report, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s. Also includes The Wall Street Journal ($500K+ properties).

Included

$197,460 value

Global Listing Syndication All luxury listings that are over $2M+ are syndicated internationally through ListHub Global at no cost to the Coldwell Banker brand affiliated agent, delivering added value to your agents.

Included

$115,416 total cost based on 100 listings

Global Marketing Program From new partnerships to an enhanced digital package, this program is designed to give your Luxury Property Specialists elite access to a robust portfolio of print and digital media opportunities, so they can present their most prestigious listings on the world stage in the most targeted way.

Elite status also includes pre-negotiated rates for top-tier print and digital publications.

30-75% discounts on national advertising rates

Varies

WealthEngine Luxury Property Specialists have the opportunity to use wealth intelligence to find prospects and buyers courtesy of WealthEngine, a leader in wealth intelligence in the U.S. WealthEngine provides access to more than 1,500 wealth and lifestyle attributes from 65 sources on more than 240 million high-net worth individuals – all in real time.

$250/year

$4,500/year

Homes & Estates Magazine The proprietary publication of the Coldwell Banker Global Luxury program, Homes & Estates, features beautiful photography and classic storytelling to showcase extraordinary listings. It delivers an insider’s perspective on luxury real estate, design and lifestyle while reaching the most influential players in the high-end marketplace today. The magazine is distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal – for a total annual readership of 1.3 million in print and digital formats. With the purchase of a full-page ad ($1,595-$1,995), agents receive custom, personally branded copies for marketing.

On average, Coldwell Banker agents handle $168.4 million in $1 million+ home sales each day. A world leader in the marketing of exceptional properties, Coldwell Banker Global Luxury was created to help agents increase their average sales price and share of the luxury market.

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CBU Learning center Learning is power. CBU Learning is designed to help your agents learn and continue learning throughout their careers. Affiliated agents who took CBU Learning Center courses showed greater improvement than those who did not enroll, including 10% more listings taken, 15% more closed units and 21% higher sales volume .

Coldwell Banker Value

Market Price

Learning Platform The CBU Learning Center offers important programs that are designed to help agents throughout their career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more.

Included

$300/year

Achieve Maximum Productivity (AMP!) Achieve Maximum Productivity (AMP!) is productivity training that is boosting the effectiveness of agents nationwide. Participants focus on the critical activities proven to build skills and deliver sustainable results. Using a combination of activities, teamwork and prospecting, highly-engaged participants make solid contacts and book appointments.

Included

$500/year

Virtual Education Expos We conducted a series of valuable Virtual Education Expos covering a wide range of timely, helpful topics, specially curated for all real estate professionals. An initial roll-out of six Expos in three weeks, beginning in March 2020, has been followed by quarterly sessions. To date, over 45,000 have attended, and the events have been widely recognized in Inman, REALTOR Magazine and RisMedia for opening our learning opportunities industry wide.

Included

Open to all

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Coldwell Banker Network and Support Our team of Coldwell Banker Brand Ambassadors provides a personal Coldwell Banker liaison for Coldwell Banker Real Estate brokers.

Our Brand Ambassadors will get to know your business goals to connect you with the appropriate business, technology, data and learning solutions. Additionally, support is available to you in the form of District Servicing Managers, Contract Admin and our Help Desk.

COLDWELL BANKER COMMERCIAL At Coldwell Banker Commercial (CBC), we offer our owners/brokers a platform of value. We provide our commercial real estate professionals with the right tools to win business and to service clients. CBC also maintains vendor relationships that accelerate the success of our network, including access to partnership programs with HomeAdvisor , Home Partners of America, AARP and more. ®

Our Success Is Your Success Industry-leading products. Strategic marketing plans. Opportunities to enhance skills. Value-added programs. We are dedicated to delivering to your agents everything they need to ensure their success and yours.

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The numbers are in.

Nobody beats the Coldwell Banker® brand.

35+ years

of guiding people home

21% - Listings earned, units closed and sales volume of affiliated agents who have attended CBU® Learning Center compared to affiliated agents who have not

hIGHER SALES VOLUME EARNED WITH CBU® LEARNING CENTER COURSES

WOMEN’S CHOICE AWARD® WINNER 4 YEARS IN A ROW

26 Offices Donated Over

550+

AGENTS & TeamsACROSS New York State

$1.1 million To local charities throughout New York state 22

contributed Over

6,000 hours

of voulenteer work

#1

in Coldwell Banker In New York State

166 Million

IMPRESSIONS ON COLDWELL BANKER® PLATFORMS - Source: 2020 Sprout Social and media agency reporting

33% - Listings earned by affiliated agents who have attended the AMP! Agent Productivity Course compared to those who have not

MORE LISTINGS EARNED WITH THE AMP! AGENT PRODUCTIVITY COURSE

#1

in agent satisfaction

13%

$1.2 Billion IN SALES VOLUME

HIGHER SALES PRICE THAN THE NAR AVERAGE

#1 - Reflects total website visits for 2020. Source: Comscore 2020 Media Trends

®

MOST VISITED REAL ESTATE BRAND ONLINE

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Over 35 years of excellence Established in 1986 by Kenneth M. Raymond and R. James Long, followed by RJ Long in 2015, Coldwell Banker Prime Properties is the Number One Coldwell Banker franchise in New York State. We are the 4th largest Coldwell Banker in the 19 states that make up the Northern Region, and we are among the top 10 in the United States. Our core values work together to create a steadfast foundation in an ever-shifting world.

Our footprint encompasses 10+ MLS sites that can present thousands of listings to Buyers at a time which affords Sellers the opportunity to be featured on this Buyer-focused marketplace and benefit from the exposure that no other Brokerage in the area can offer.

In 2017, we acquired Coldwell Banker Timberland Properties in the Catskill & Hudson Valley region of New York State.

Timberland Properties brings us over 45 years of experience in Catskill real estate, which helps us expand our expertise in the surrounding market, to help even more clients find the perfect home to fit their needs.

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A culture of caring We're proud to say that Coldwell Banker Prime Properties agents and offices leave their mark on their communities in incredibly positive ways. In addition, our charitable initiatives make it easy and rewarding to get involved and make new connections in your neighborhood. We are focused on creating a positive difference in the communities we serve.

Together, we're making a difference in our communities!

We Care. We Support. We Give Back.

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Supporting diversity and inclusion at the Coldwell Banker® Brand.

Empowering Women SM

®

Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker agents

“When we increase diversity among our broker owners and focus on a culture of inclusion, brokerages will better serve groups that are traditionally network can help build wealth and promote equal opportunity for all.”

— Ryan Gorman, President & CEO

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Coldwell Banker Prime Properties.

Your New Home.

The Coldwell Banker brand is home to

guide them to the homes of their dreams. for themselves and their families with the strength and support of the Coldwell Coldwell Banker Way.

goals. Tools and programs that grow and

and ready to take the next step in your

brand, your new home.

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Coldwellbankerprime.com/careers

© 2021 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker ® System is comprised of company-owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. Nothing in this document is intended to create an employment relationship. Any affiliation by you with the Coldwell Banker ® brand is intended to be that of an independent contractor sales associate.