Perform. Achieve.
Kristal Docter Director Luxury Marketing West Region kristal.docter@cbhome.com
Christina Larsen Luxury Marketing Manager FL, Mid-Atlantic, Carolinas, Atlanta christina.larsen@cbhome.com
Meredith Shuhandler Luxury Marketing Specialist AZ, CO, UT meredith.shuhandler@cbhome.com
Tori Schiff Luxury Marketing Manager Connecticut tori.schiff@cbhome.com
Alyssa
Morgan Duersch Luxury Marketing Manager MN, NJ, NY, OH, PA, Pittsburgh, St. Louis morgan.duersch@cbhome.com
Mandi Forbeck Luxury
HI, Northern CA, OR, WA mandi.forbeck@cbhome.com Kathleen Henneberry
Marketing Manager Il, IN, MI, TX, WI kathleen.henneberry@cbexchange.com
Alexandra McMahon
Luxury Marketing Manager
New England alexandra.mcmahon@cbhome.com
Zach White
Luxury Marketing Specialist
Southern CA zach.white@cbhome.com
Candace Watts
Luxury Marketing Specialist
IL, IN MI, TX, WI candace.watts@cbhome.com
Global Luxury Marketing Team
The Global Luxury Marketing Team is comprised of expert marketers from across the country who possess a diversity in skill sets that are collectively driving the growth and innovation of this elite program. From digital strategists to graphic designers and product developers, the versatility of these esteemed luxury marketing advisors is shaping the future of the Coldwell Banker Global Luxury ® program.
Introducing the Global Luxury Workshop Series, hosted by the national Global Luxury Marketing team. This exclusive training series is thoughtfully designed to empower agents at all stages of their luxury real estate journeys. Each workshop delivers strategic insights, specialized knowledge and essential tools to help you confidently represent the world’s most prestigious properties and discerning clientele.
WORKSHOP LEVELS
Overview
A high-level introduction to the Coldwell Banker Global Luxury ® program, ideal for those just getting started or those looking for a helpful refresher on key tools, benefits, and resources.
Essentials
Geared toward agents looking to strengthen their luxury marketing, these sessions provide hands-on guidance with core tools, strategies, and best practices for day-to-day impact.
Advanced
Built for experienced users, these workshops dive into powerful program features, advanced integrations, and strategies to enhance customization, efficiency, and global reach.
Unlocked
Inspire new possibilities with sessions that go beyond the fundamentals, highlighting real-world applications, innovative marketing techniques, and creative approaches to stand out in the luxury space.
Unlock the full potential of the Coldwell Banker Global Luxury® program in this foundational workshop. Whether you’re new to luxury or seeking a refresher, this session offers a strategic overview of core tools, exclusive partnerships, certification requirements, and branded assets. Gain actionable insights to integrate the program into your business, elevate your personal brand, and position yourself as a trusted expert in the high-end market.
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Designed for certified Luxury Property Specialists (LPS), this workshop provides advanced tools and marketing strategies to grow your luxury business. Explore digital marketing best practices, lead generation, listing presentation enhancements, networking opportunities, and compliance, all with an eye on maximizing your presence and effectiveness in the luxury market.
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ESSENTIALS
Elevate your luxury listing presentation in this focused 30–45 minute session. Learn how to build standout presentations using MoxiPresent®, Marketing Center, spotlight pages, and XpressDocs. Discover how to customize materials and incorporate Global Luxury messaging that resonates. Ideal for agents aiming to make a polished, professional impression that differentiates their services.
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This workshop will give you the resources to navigate the luxury landscape with fluency and purpose. Gain insights into luxury buyer behavior, high-end lifestyle trends, and market fluency. Learn to create meaningful community connections and leverage specialized tools to raise visibility, build authority, and authentically connect with affluent clientele.
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Discover the high-impact marketing tools that drive luxury success. From exclusive listing platforms and global syndication to digital advertising and PR, this session offers practical ways to amplify reach, strengthen your brand, and connect with high-net-worth clients more effectively.
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Craft a compelling personal pitch that highlights both your unique value combined with the strengths of the Global Luxury program. Learn how to clearly communicate relevance, credibility, and differentiation, leaving you prepared to confidently articulate your expertise in any setting—from listing appointments to networking events.
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Looking for more
The Coldwell Banker Global Luxury ® program has aligned with the Institute for Luxury Home Marketing ® to design the Learning Collective, a complementary educational experience exclusively for Coldwell Banker affiliated agents who are active Institute members. Visit your Institute for Luxury Home Marketing ® portal to learn more and register.
This expert-level session will help you redefine your luxury listing approach. Learn how to tailor messaging, leverage Global Luxury materials, and present with confidence to deliver maximum impact. Perfect for those ready to elevate their client experience and secure more high-end listings. ADD TO calendar
Learn to tell powerful, emotionally resonant stories that transcend property features. This workshop shows you how to craft narratives that speak to lifestyle, legacy, and aspiration—applying storytelling across brochures, tours, social content, and more to deeply connect with luxury buyers and set your listings apart.
Market your listings with precision using advanced tools like WealthEngine®, One Million Impressions, and Google AdWords. Explore premium media placements and marketing concierge support to strategically reach the affluent and grow your luxury presence.
Establish yourself as a top-tier luxury real estate professional through high-impact branding and exclusive Coldwell Banker Global Luxury® tools. Learn how to build trust, attract affluent clients, and differentiate yourself with elite marketing and strategic presence in the competitive high-end market.
Leverage the international strength of Coldwell Banker Global Luxury® to expand your influence beyond borders. Understand how to maximize exposure through coldwellbankerluxury.com, international syndication, and the global network of Luxury Property Specialists to enhance your cross-market opportunities.
This advanced workshop builds on our Essentials course, equipping luxury agents with next-level strategies to elevate their listings. Learn to maximize exposure through exclusive platforms, digital advertising, social media, and PR—while leveraging Coldwell Banker’s premium marketing tools to attract affluent buyers.