ANNUAL CONFERENCE 2025 | WEST SUMMIT
HOPE TO SEE YOU IN NAPA
ASA is bringing together wholesalers, suppliers and manufacturers’ reps from Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming to form this new and expanded ASA West region networking and education event. The expanded ASA West region, with more than 50 ASA member distributor firms operating hundreds of branch locations, features some of the most progressive, leading firms doing business in the PHCP-PVF industry. The 2025 ASA West Summit conference in Napa, California is a great opportunity for leaders and their teams to gather, network, learn and share best practices in a picturesque Napa setting. We hope you will attend and bring some of your key team members who normally can’t attend other industry networking events to experience the great program we have put together.
See you in Napa.
MATT LAIOLO
2025 ASA West Advisory Council Chairman Rubenstein Supply Oakland, California
WHAT’S IN IT FOR ME?
• Learn what’s happening in local and regional markets.
• Gain insight and great ideas on critical, relevant issues facing the industry.
• Middle managers and branch managers can establish strong networking ties throughout the region.
• Important takeaways on leadership and sales negotiations that can be immediately implemented in attendees’ businesses.
• The place for wholesalers, suppliers and manufacturers’ reps from 11 Western states to gather to network and share best practices.
OPTIONAL EVENT ASA WEST NIGHT OUT
THURSDAY, MAY 8
ASA WEST SUMMIT CLOSING BASH
INGLENOOK ESTATE WINERY RUTHERFORD, CA
Enjoy a networking dinner at Inglenook/Niebaum
Coppola Estate Winery, one of Napa Valley’s premier wineries/destinations.
5:30 p.m.: Buses depart to Inglenook
Must have your ASA West Summit badge to attend.
FRIDAY, MAY 9
ASA WEST SUMMIT OPEN GOLF OUTING
COST: $165 Per Golfer
EAGLE VINES GOLF CLUB
AMERICAN CANYON, CA
(Separate registration fee required)
Roundtrip transportation provided to and from Meritage.
6:30 a.m.: Breakfast available for departing attendees and golfers.
7 a.m.: Buses depart hotel for golf.
7:30 a.m.: Golfer check-in at Eagle Vines/groups assigned.
8 a.m.: Shotgun start (Limited to 18 Foursomes).
12:30 p.m./1 p.m.: Anticipated return to Meritage.
REGISTER TODAY
ASA MEMBER RATES:
Per Employee - $650
Spouse/Guest Rate - $400
NON-MEMBER RATES:
Per Employee - $1,650
Spouse/Guest Rate - $1,000
REGISTRATION DEADLINE:
April 15, 2025
QUESTIONS:
mmiazga@asa.net
630-467-0000 Ext 1204
SUBSTITUTION REQUESTS:
Substitution requests are welcome at any time. Please email accounting@asa.net to make a substitution request.
CANCELLATION POLICY:
Written cancellations received on/by April 15, 2025, will receive a 100% refund. No refunds will be issued after April 15. Please email accounting@asa.net to make a cancellation request.
ACCOMMODATIONS
Meritage Resort & Spa 875 Bordeaux Way Napa, California 94558
$379 + tax per night, plus nightly resort fee of $35 + tax
NOTE: Group rate is contracted for May 7 and 8. However, the group rate will be offered based on availability 3 days pre and post event. Please contact the hotel at 888-965-7090 if you plan on extending your reservation dates.
Book by April 6, 2025, or until rooms are sold out. Room availability is on a first-come, first-served basis.
To reserve your room, please call 888-965-7090.
SCHEDULE
OF EVENTS | WEDNESDAY, MAY 7
1-5:30 p.m.: REGISTRATION OPEN
2-3:15 p.m.: ASA WEST SUMMIT KICKOFF
State of Distribution in the PHCP/PVF Industry
Speaker: Dirk Beveridge
In this opening session, longtime ASA friend, author and consultant, Dirk Beveridge will provide a look at factors ASA members will need to face head-on to win in the future.
3:30-4:45 p.m.: GENERAL SESSION
7 Leadership Mistakes I Made So You Don’t Have To
Speaker: Dave Kline
Good leaders learn from their mistakes. Great leaders learn from the mistakes of others. After 25 years of working with leaders from 100s of companies, Dave Kline shares the most common leadership mistakes and tactics you can use to avoid them.
5-6:30 p.m.: WELCOME RECEPTION
MANUFACTURER/SPONSOR TABLETOPS
Grab a drink and network with fellow ASA West Summit attendees and supplier/rep members at their tabletop displays. NOTE: Tabletops available only to ASA West Summit sponsor companies.
6:30 p.m.: NETWORKING DINNERS (on own)
Enjoy an evening of networking and camaraderie around the Napa Valley with fellow ASA West wholesalers, suppliers and reps.
SCHEDULE OF EVENTS | THURSDAY, MAY 8
8 a.m.: NETWORKING BREAKFAST
9-10:15 a.m.: EDUCATION SESSION
You Say More Than You Think: A 7-Day Plan For Using The New Body Language To Get What You Want
Speaker: Janine Driver
Janine’s 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage.
10:30-11:45 a.m.: EDUCATION SESSION
State Of The Customer Experience In Distribution
Speaker: Ian Heller, Distribution Strategy Group
In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth. In this session, Ian Heller will cover how to elevate your CX strategy.
12 p.m.-1:15 p.m.: NETWORKING LUNCH/ASA UPDATES
During this networking lunch, 2025 ASA President Dave Poteete of Tri-Star Pipe & Supply will give an update on the state of the association and industry activities.
1:30 p.m.-2:30 p.m.: GENERAL SESSION
2025 Mid-Year Economic Update With ASA Chief Economist Dr. Chris Kuehl
2:45-4:15 p.m.: BEST PRACTICES ROUNDTABLE SESSIONS
5:30 p.m.: BUSES DEPART TO INGLENOOK ESTATE WINERY, Rutherford, California
Must have your ASA West Summit badge to attend.
ASA WEST SUMMIT CONCLUDES
SCHEDULE OF EVENTS | FRIDAY, MAY 9
6:30 a.m.: BREAKFAST
Available for departing attendees and golfers.
7 a.m.: EAGLE VINES GOLF CLUB
Buses depart hotel for optional golf event.
SPONSORSHIP OPPORTUNITIES
SPONSOR ASA WEST SUMMIT
Interested in sponsoring the ASA West Summit? Contact ASA’s MIKE MIAZGA at mmiazga@asa.net.
2025 | WEST SUMMIT
JOIN US MAY 7-9, 2025
NAPA, CALIFORNIA
THE ASA WEST SUMMIT brings together wholesalers, suppliers and reps from these 11 states: AK, AZ, CA, HI, ID, MT, NV, OR, UT, WA and WY. We are inviting MORE THAN 50 WEST REGION WHOLESALERS to join us in Napa.
Don’t miss this exciting opportunity to learn, share best practices and build new networks in the West region.
WANT MORE INFO? Call ASA’s Mike Miazga 630-467-0000 Ext 1204
SCAN TO REGISTER