APRIL 22-24, 2025
MIAMI, FLORIDA THROUGH CHANGE
WE APPRECIATE YOUR SUPPORT
The ASA Women in Industry Division is a dynamic and growing force, dedicated to elevating the visibility and impact of women professionals in the PHCP-PVF industry. This division offers a valuable platform for connecting with other driven women, fostering opportunities to network, grow, and leverage educational resources to achieve both personal and professional goals. Discover how your company can benefit from ongoing membership and active participation in the Women in Industry Division by reaching out to women@asa.net.
ELEVATE2025, hosted by ASA’s Women in Industry Division, is the industry’s premier networking event for women. With our theme “Flourish Through Change,” this dynamic conference offers invaluable opportunities to embrace transformation, network, learn from top speakers, and gain insights to elevate your career and personal growth. Whether you’re looking to advance professionally, expand your network, or thrive in a supportive community of successful women, ELEVATE2025 is your chance to FLOURISH. Don’t miss this transformative event!
OPTIONAL OUTING
EXCLUSIVE SIGHTSEEING YACHT CHARTER
Cost: $185 Per Person Tuesday, April 22 11:30 a.m. – 2:30 p.m. Yacht will depart from Bayside Marina at 12 p.m. and return at 2 p.m.
Join us for a 2-hour cruise aboard a luxurious, air-conditioned 74-foot yacht, viewing sights like Miami’s Fisher Island, Art Deco District, Miami Beach and the iconic Star Island. Enjoy complimentary beer and wine as you relax and take in the views. Round-trip transportation to Bayside Marina will be included. Don’t miss this unique opportunity to sail in style!
THROUGH CHANGE Flourish
REGISTER TODAY
WII MEMBER RATES:
Registration - $750
NON-MEMBER RATES:
Registration - $900
QUESTIONS: women@asa.net (630) 467-0000
SUBSTITUTION & CANCELLATION REQUESTS:
Substitution requests must be received by April 15. Written cancellations received on/by April 12, 2025, will receive a 100% refund. No refunds will be issued after April 12. Please email accounting@asa.net to make a substitution or cancellation request.
ACCOMMODATIONS
Miami Marriott Biscayne Bay 1633 N Bayshore Dr Miami, FL 33132
SCAN TO REGISTER & BOOK YOUR HOTEL ROOM
ELEVATE Room rate: $249 plus tax per night, plus daily destination fee of $25.
To book your hotel room call (800) 228-9290 or scan the QR code below.
Reservation Deadline: March 24, 2025, or until our room block is full
We recommend reserving your hotel room as soon as your registration is completed. Room availability is on a first-come, first-served basis.
SCHEDULE OF EVENTS
TUESDAY, APRIL 22
11 a.m. – 6:30 p.m. REGISTRATION OPEN
11:30 a.m. – 2:30 p.m. OPTIONAL AFTERNOON EVENT
Exclusive Sightseeing Yacht Charter Pre-registration required
4 p.m. – 5:15 p.m. OPENING GENERAL SESSION
Attendee welcome and panel session Q&A.
5:30 p.m. – 6:30 p.m. WELCOME RECEPTION
WEDNESDAY, APRIL 23
8 a.m. – 9 a.m. – NETWORKING BREAKFAST
First time ELEVATE attendees will have reserved seating.
9 a.m. – 10:30 a.m. – GENERAL SESSION
Self-Awareness
Speaker: Dr. Tasha Eurich
Most of us believe we know ourselves well. But what if you could know yourself just a bit better— and with this small improvement, get a big payoff…not just in your career, but in your life? While research shows that self-aware individuals are more successful, confident, and fulfilled, many don’t see themselves as clearly as they could.
ELEVATE2025 | SCHEDULE OF EVENTS
WEDNESDAY, APRIL 23
10:45 a.m. – 11:45 a.m. – BEST PRACTICE
ROUND TABLE SESSIONS
Join fellow attendees for a collaborative session to share best practices, innovative strategies, and practical solutions. You will walk away with valuable insights that you can take back and apply within your personal and professional lives.
12 p.m. – 1 p.m. – WII
MEMBER LUNCHEON
Featuring a divisional update from the Women in Industry (WII) Chairwoman, Kelsey Richter of Battersby Danielson Azbell, an address from the 2025 ASA President, Dave Poteete of Tri-Star Pipe and Supply, and the presentation of the prestigious Woman of the Year Award.
1:15 p.m. – 2:15 p.m. – GENERAL SESSION
Hate Change? Learn to Love it and Soar
Speaker: Cynthia Kay
Cynthia Kay, founder of the award-winning media production firm Cynthia Kay and Company, will provide a powerful session on what it takes to build and grow a successful business. With over 35 years of experience advocating for small businesses, Cynthia has worked with organizations of all sizes—from Fortune Global 100 companies to local entrepreneurs—and brings a wealth of knowledge on navigating the challenges of business growth.
2:15 p.m. – 3:15 p.m. – WORKSHOP
How to be a Communication Superstar
Facilitator: Cynthia Kay
ELEVATE2025 | SCHEDULE OF EVENTS
WEDNESDAY, APRIL 23
3:30 p.m. – 4:30 p.m. – CONCURRENT SESSIONS
Panel Session 1: Leadership in Times of Change: Embracing the Future of Business
Panel Session 2: Setting Boundaries (Work Life Balance)
Panel Session 3: Elevating Your Technology
5:30 p.m. – 7 p.m. – NETWORKING RECEPTION
Join us on the hotel’s rooftop terrace for a final night of networking, music, and more!
THURSDAY, APRIL 24
7:30 a.m. – 8 a.m. – NETWORKING BREAKFAST
No assigned seats during this breakfast.
8 a.m. – 9:30 a.m. – GENERAL SESSION
The Power of Being Perfectly You Speaker: Mariana Atencio
ELEVATE2025 will conclude with some final remarks from the Women in Industry Chairwoman and our final keynote speaker, Mariana Atencio, an award-winning journalist, storyteller, and author, as she shares her inspiring journey of embracing authenticity and celebrating differences.
9:30 a.m. – DEPARTURES
JOIN US APRIL 22 – 24, 2025
MIAMI, FL
• Expand Your Professional Network: Develop meaningful connections with industry leaders and peers that can boost your career.
• Empower Yourself and Others: Be part of a movement that strengthens the role of women in the PHCP and PVF industries.
• Gain Career-Advancing Insights: Access valuable tools and strategies to accelerate both personal and professional growth.
• Forge Lasting Relationships: Build supportive, long-term relationships with other driven women.
• Increase Visibility for Women in the Industry: Contribute to raising the profile and impact of women in the PHCP and PVF industry.
SCAN TO REGISTER & VIEW OUR 2025 SCHEDULE