R EAL E STAT E SO LUTI ONS
Experience the Difference
The Coldwell Banker Commercial Difference At Coldwell Banker Commercial® (CBC) ® , we recognize that you are the client! The goal has always been to offer the most compelling platform for maximizing your business and provide you with state-of-the-art tools to help you market properties. Success in the commercial real estate business is all about leveraging local market knowledge into opportunities. This means commercial real estate professionals need to be nimble and move at the speed of the market and at the speed of the client. Through the Coldwell Banker Commercial platform you can do just that!
AWARENESS & EXP OSURE Strong Parent Company
AWARENESS & EXP OSURE: FOR YOU R PROP ERTIES National Property Exposure
Realogy Corporation is the parent company for CBC and is the leading Last year, CBCWorldwide.com (national website) had: real estate franchisor,known worldwide for its unsurpassed products and Property Searches: 3,281,016 services. Collectively, Realogy’s franchise systems have approximately Detailed Property Views: 1,270,944 16,000 offices and 300,000 sales associates doing business in 96 Phone Number Lookups: 1,145,040 countries around the world. Also available on our national website: Coldwell Banker Commercial Global Presence Birds Eye Viewof Properties As a Coldwell Banker Commercial agent, your name will be linked to a 3D Mapping brand that is wellestablished and recognized throughout the world for Polygon Property Searching quality and professionalism. Professional property websites # 1 recognized brand* that include location details, Nationaladvertising,online advertising and sponsorships mapping, photos, prepopulated demographics, On of the Largest Domestic Footprints in Commercial Real Estate financial information, flyers Number of Companies 250 and your contact information. Professionals 3,000 Countries 12 Free Localized Website Annual Transactions 13,000 All CBC offices are offered a website that mirrors the look of our national site; creating a strong nationalbrand image while saving you money on Number of Listings 15,000+ hosting, updates and listing costs. Allows you to customize to your office’s unique market position and display your featured properties and CBC Online Network announcements. CBC agents have access to a system that allows them to strategically locate other CBCagents to assist or refer clients in just about any market across the United States. Maximized Listing Exposure The CBC listing platform automatically distributes and updates all CBC listings to the premier online commercial realestate databases CBC Intranet including: Commercial Source, LoopNet and Catylist, along with our own The CBC intranet, Blueprint, provides quick and easy access to your CBCWorldwide.com website, local versions of CBCWorldwide and our production rankings and all CBC tools, news, events, educational programs, networking and templates. It also acts as your own intranet so online publisher software. you can confidentially store documents and news items.
AWARENESS & EXP OSURE: FOR YOU National Public Relations Team
The Forums
The CBC Forums is a great way to interact with fellow CBC Affiliates. Stay up to date as to what is happening,post comments or properties on the haves/wants board, ask questions and receive answers from CBCpeers.
The CBC Corporate Communications team acts as a dedicated PR Agency to help you achieve higher visibility by publicizing your closed deals. The team utilizes its relationships with an assortment of national, Property Advertising Discounts regional and localpublications to make sure your deals get the proper The CBC organization offers discounts to advertise in local, regional and amount of attention within the business world. national newspapers and commercial real estate publications. Also available is a series of full page ads in the Wall Street Journal with a drastically reduced rate to advertise your properties. Broadcast Your Industry Experience CBC has a professional commercial real estate blog which allows you to write articles on industry specific topics so your clients and prospects see Preferred Alliance Program you as the industry expert. The CBC organization has a program to offer you discounts on items such as: Property Signs, Insurance, Health Care, Telecommunications, Personalized Webpage Shipping, Promotional Items, LoopNet, CoStar,and more. Individual webpages for each professionalare accessible through the company’s website. This portal allows you to publicize your industry and market expertise, a track record of your completed transactions and links to your current listings;all to reinforce why you are the best choice for the assignment.
* (National Real Estate Investor conducted the survey on behalf of the Coldwell Banker Commercial organ ization . The survey targeted commercia l real estate developers , owners, mana gers and corporate users from November 29, 2007 through December 17.2007. A total of 273 respondents answered the survey. Sampling error of +- 5.9% at a 95% confidence level.)
The Coldwell Banker Commercial Difference BUSINESS DEVELOPMENT
ENHANCED PROPERTY PRESENTATION Custom Flyers & Email Campaigns
This CBC proprietary software allows you to create professionaland customized CBC branded materials including: Marketing Packages, Flyers, Flash Presentations, Open InventoryReports, Advertisements, Postcards and Announcements - all with the push of a button. Your listings are automatically populated based on your input into our Listing Platform. Also included: Blast Email Capabilities EmailReporting to see who is interested in the property
Marketing Materials & Affiliate Library
Driving Business to your Door
The CBC organization has a team that acts as a center of excellence for all of our offices and proactively provides assistance in coordinating and delivering proposals and presentations for national clients and winning multi-market assignments. Recent wins include national representation for Kumon & Jackson Hewitt.
Referral System
Easily receive or send referrals through our national referral system. A simple call sends the referral to a dedicated person who filters it to the most qualified CBC affiliate.
Specialty Groups
Choose from a variety of marketing templates to market yourself and your listings, grow your business and create valuable leads. Also available is access to a separate library of documents created by other affiliates, including: Proposals, Advertisements, Newsletters and Presentations. Whether you’re having your first client meeting or following up on a cold call, make an impact with the right collateral.
Join your colleagues nationwide to learn about best practices and opportunities in your area of expertise - multifamily,office, industrial, retail,marketing and other specialties; led by affiliate chairs.
REIS Reports
Regardless of the amount of time in the industry, staying current on the ever-changing trends is necessary to remain competitive. The CBC organization’s education site provides access to a variety of webinars and training courses, as well as discounts on programs such as: Mike Lipsey Seminars,Franklin Covey, Top Dogs, CCIM, ICSC, SIOR, USGBC, and BOMA live seminars, and continuing education discounts.
Generate detailed market & sub market reports on: • Sales Comps (Buyer, Seller, Cap Rate, etc.) • Rental Comps (Rent, Vacancy, Expenses, Concessions) • Rent, Vacancy and Inventory Trends and Forecasts • Construction (Planned, Proposed and Underway Projects)
Web Based Project Management
This web-based transaction mgmt tool enables you to connect with team members or clients and share information at any time. This tool offers immediate access to project files, including: lease contracts, floor plans, project timelines, task lists, team rosters, property data and all project communications - allowing you to easily keep your team members and clients informed.
Demographics
CBC affiliates have access to detailed demographics including: past, current year and future projections, customized mapping and flexible trade area definitions (radii, drive times or hand-drawn polygons)— everything you need to properly market your listing.
PROFESSIONAL DEVELOPMENT & RECOGNITION Professional Advancement
Emerging Brokers Training (EBT)
EBT is a 4-month blended development program specifically for professionals with less than 1.5 years experience in the industry. With a high-impact curriculum, the EBT program helps develop the future stars of commercial realestate for the CBC organization.
S.T.A.R. Orientation
The first step toward your success is participation in our Orientation program.During this session, you’ll be able to interact with many members of the CBC Management team and staff. Learn how to successfully implement the System,Tools and Resources of the CBCorganization.
On-Demand Tools Training
The CBC organization has live,online training and a library of stored
guides, seminars and other demos available 24/7explaining how to maximize the use of CBC tools to assist in generating business or saving time. Also offered is a free help desk for company, program or tool related issues.
CBC Conferences
Features included: Reports detailing business data, consumer expenditure estimates, traffic volumes and shopping center data
Network with affiliates from across the country at our National and Regional Conferences. These events focus on relationship building and dealmaking as wellas provide an additional platform for sharing best practices, technology demonstrations and continuing your education.
Financial Analytics
National Award Recognition
With financial analytics powered by Argus,CBC affiliates can analyze rents, improvements and other occupancy-related costs in detail, and develop instant cash flows and the financial “what-if” scenarios necessary to take an in-depth look at all the financialaspects of the transaction.
The CBC organization offers various categories to ensure top companies and individual professionals are properly recognized including a yearly incentive trip for top-earning professionals.
Call 800-222-2162 to find out more about joining the Coldw ell Banker Commercial Organization
Š 2009 Coldwell Banker Co mmercial Affiliates. A Realogy Company. All Rights Reserved. Co ldwe ll Banker Com mercia l Affiliates fully supports the princip les of the Equal Opportun ity Act. Each Office is Independently Owned and Operated . Coldwe ll Banker Co mmercial, the Coldwell Banker Commercial Logo, Reis, The Forums, EBT, S.T.A.R . are registered (or unregistered) service marks licensed to Cold well Banker Commerc ial Affiliates.