Sold on Linda O'Brien

S O L D O N L I N D A PERSONAL SERVICE, REAL RESULTS

VISION

Your home is personal and so much more than an asset in your portfolio. It’s where memories are created, relationships have been formed, and where all who have entered the front door have experienced a part of YOU

In listing your residence, I gain the joy of helping you tell the story of your home, and the community that has made your house a home.

Together we will discuss your specific goals for selling your home and create a plan to reach them swiftly and seamlessly.

When you work with me, you can expect warm, personalized service focused on communication and follow-through, based on years of experience and a data-driven track record of success.

$157,879,077 CAREER VOLUME Top 1.5% OF AGENTS NATIONWIDE

$20,523,535 2023 VOLUME

311 CAREER HOMES SOLD 31 2023 HOMES SOLD 10 YEARS

Contemporary suburban living on the east end of Greenville.

37 HOMES SOLD

$641,565 AVG. SALES PRICE

VERDAE PARKINS MILL DOWNTOWN AREA EASTSIDE & SIMPSONVILLE

Walkable to downtown and known for mature trees, rolling hills.

Popular area for shopping and dining full of nostalgia and charm.

20 HOMES SOLD

$605,053 AVG. SALES PRICE

Appealing location, established neighborhoods, and schools.

14 HOMES SOLD $685,064 AVG. SALES PRICE

22 HOMES SOLD

$681,994 AVG. SALES PRICE

Coldwell Banker Caine is known for over 90 years of history in the Upstate community. As a top producing real estate brokerage in the Upstate in 2023, the #1 Coldwell Banker office in South Carolina, and among the top 2% of Coldwell Banker firms worldwide, you can be confident you are working with the best of the best. Take advantage of the contacts, experience, reputation, and results that come with working with a Caine agent.

$1,132,920,847 2023 SALES VOLUME

227 FULL TIME AGENTS

27% HIGHER AVG SALES PRICE THAN THE TYPICAL GGAR LISTING

HIGHER PER AGENT PRODUCTIVITY

2,642 2023 TOTAL TRANSACTIONS 1 1 1 2

TO SERVE MY CLIENTS THE BEST

My clients are diligent stewards and decision makers, seeking the absolute best for their families and portfolios.

If you ’ re looking for a Realtor® to lean into far beyond the closing table, you ' ve found the one.

With over 10 years of real estate experience and local expertise, some of my best memories have been made walking sellers through the listing process.

"There is no one else we would go to for buying or selling a home. Not only is Linda exceptional at what she does, she cares about each client immensely. She guides you through each step of the process, making sure that nothing falls through the cracks. She goes above and beyond from start to finish, all with so much kindness, fun, and shared excitement. Linda is the absolute best, I trust her completely, and would recommend her to anyone and everyone. "

- Shelby D

"Linda was wonderful to work with!! I would not have wanted to go through this process with anyone else. We Love Linda!!

- Llori H

“[Our home sold] in 24 hours with multiple offers over asking price. Linda O’Brien is outstanding [and] an excellent choice!”

- Gilbert S

POSITIONING

A properly positioned home will create urgency, increase demand, and build negotiating power.

Pricing Strategy

Your home is worth what buyers in the current market are willing to pay.

To determine a competitive price to list your home, I provide a comprehensive analysis of:

Recent sales in the area

Homes selling per month

Competing neighborhoods and days on market

Buyers will also be attracted to your home based on its location, presentation, and condition.

Location

In your professional listing, we will highlight your home’s specific neighborhood amenities, proximity to shopping, schools, dining and recreation, home site characteristics, and distance to interstates and local businesses.

Presentation

The presentation of your home can make or break its first impression online and in showings. When viewing homes online, buyers decide to visit the home within two clicks of the mouse (first picture, second picture). When they decide to visit your home, they make an assessment of the maintenance and value of the home within eight seconds of entering. With an eagle eye for details, I’ll advise you on prepping your home for photography and showings.

Enhancement

To best position your home for sale, you may decide to invest in enhancements like a fresh coat of paint, new carpet, or professional landscaping. Together, we’ll discuss what improvements, if any, may help position your home for the best possible outcome.

GETTING READY TO LIST

Professional, high-quality photography and videography is provided at no cost to you, and homes with high-quality photos, on average, receive a 47% higher asking price per square foot and can sell 32% faster.

From decluttering to decorating, I have an experienced eye for making your home ready for photos and showings to impress potential buyers Let's look at completing the following to get your home ready for sale.

INTERIOR BEFORE PHOTOSHOOT

Declutter surfaces

Organize closets

Put away shoes and toys

Replace lightbulbs

Clean carpets, fireplace, and mantle

Clean kitchen appliances

Touch-up walls, ceilings, and trim as needed

Add welcoming touches like fresh flowers, plants, fresh towels, air fresheners, etc.

Tidy clutter, sweep entryways and walkways

Ensure clean sink and clean surfaces in kitchen

Clear bathroom counters

Remove family photos/names if desired

Hide trash cans, pet bowls, water hoses, security signs, etc.

Turn off ceiling fans

Remove security fence around pool and pool equipment as needed

EXTERIOR BEFORE EACH SHOWING

Mow and edge lawn

Trim trees, hedges, and shrubs

Ensure house number can be seen from the street

Touch-up trim around doors and windows as needed

Check doorbell and exterior lights

Sweep and/or powerwash

entryway, walkways, driveway, and outdoor living areas

Wash windows as needed

Sweep entryways and walkways

Open window coverings and turn on lights

Clear clutter

Make beds, close toilet seats

Turn off TV

Contain/remove pets

Park vehicles in garage or street

Turn on fireplace if cold outside

Freshen with air freshener or candle

Leave the house prior to showings

MARKETING

In real estate, exposure is everything, especially online.

My strategic marketing plan will identify target buyers and reach them through a variety of channels including the Greenville MLS, thousands of listing sites, my personal luxury website, email marketing, and social media.

Our social media exposure includes:

4,500+

followers across Facebook & Instagram

Unique videos for each listing averaging THOUSANDS of views

Opportunity for additional exposure* on Coldwell Banker Caine social media accounts

8,800+

followers with an average of 8K-11K impressions per listing

BEYOND THE INTERNET

My marketing plan for your home also includes high quality print materials as well as nurturing connections in my network.

Your home will be shared pre-MLS with over 200+ of the best agents in the Upstate at Coldwell Banker Caine

Full size, color brochures will be provided as a takeaway for buyers who visit the home

Home books will be provided that include information on your floor plan, nearby schools, MLS detailed description, seller disclosure, features of the home, etc. A d l ll l b l bl f

MARKETING TO LUXURY BUYERS

Certified in The Coldwell Banker Global Luxury® program, one of real estate’s most rigorous luxury training programs, I have access to an exclusive suite of tools to market your listing and attract the perfect buyer. And with South Carolina rising as one of the fastest growing states in the US and Greenville ranked #4 best places to live by U.S. News & World Report, your buyer is likely already looking in the area.

As part of this program, you benefit from:

Your listing available on additional luxury sites like Bloomberg, The Wall Street Journal, Mansion Global, Barron’s, James Edition, Robb Report, Homes.com, Unique Homes, HomeFinder.com, PENTA, Market Watch, and Listhub Global*

Access to 100K+ luxury sales agents across the world

Additional tools used to target qualified buyers in the luxury space powered by more than 1,500 wealth and lifestyle attributes

Coldwell Banker as most recognized real estate brand in the world

*James Edition, Bloomberg, Barron’s, Mansion Global, and PENTA display homes priced at $1M+. Listhub Global displays homes priced at $2M+.

WHAT TO EXPECT

When your home is well-positioned to sell, in the MLS, and marketed strategically, you ’ re on your way to a successful sale.

From contract to close, I’m by your side every step of the way, always keeping your identified priorities in mind.

ABOUT ME

As a Greenville native, I have a vast knowledge of the area and love serving clients in the community I call home. After over 20 years of direct sales and management in the communications industry, I decided to make a career switch to real estate. My innate love of serving others and sharing all the wonderful things the Upstate has to offer made real estate the perfect fit. With over 10 years of real estate experience, my clients know I have their best interests at heart and find the home buying and selling process effortless and enjoyable. I’m grateful to have made so many memories with my clients over the years and several that I consider great friends.

When I’m not helping you make your next move, you can find me spending time with my family and dog, Stella, strolling in Hollingsworth Park or the Swamp Rabbit Trail, or involved in several community service organizations Cancer Society Greenville County, McCall Hospice House, United Ministries, FAVOR, Bon Secours Foundation, and Friends of Hollingsworth Park are all close to my heart.

My mission is to help you reach your real estate goals with the highest level of personal service you deserve, and I would consider it an honor to work with you.

WHY LINDA

1. I’m from here! And I’ve been selling homes in Greenville for years. In every zip code, I can tell you about the neighborhoods, schools, lifestyles, entertainment, and so much more.

3.

Communication, communication, communication. Consistent, proactive communication can make or break a deal. That’s why it’s always my top priority.

2. Professionalism is at the core of everything I do. From the first meeting to the closing table, I’d love for you to experience the exceptional service you deserve.