CHANTICLEER 2025 MARKET REVIEW
HAPPY NEW YEAR
As we kick off 2026, I want to thank those of you in our neighborhood who have put your trust in me to serve as your Realtor. Who you work with matters, and I am honored to be your neighbor and Chanticleer real estate expert!
2025 was another strong year for real estate in our neighborhood.
• 21 homes sold
• 8 of the 21 sales, or 38%, were private, off-market (non-mls) transactions
• $4,700,000 - the highest priced sale recorded in Chanticleer in 2025
• $760,000 - the lowest priced sale recorded in Chanticleer in 2025
• $339.00 - average price/sq ft
• 23 days - average time on market
Choosing a Realtor to manage one of life’s biggest assets requires trust, and I take that responsibility very seriously. My approach is simple: neighborhood expertise, honest guidance, strategic pricing, and strong negotiation, backed by consistent communication from start to finish.
Whether you’re thinking about selling this year, casually watching the market, or just curious about your home’s current value, I’m always happy to be a resource - no pressure, no obligation.
Here’s to another great year in Chanticleer! If I can help you in any way, I’d love to connect.
Warmly,
Ashley Swann (864) 593-0188 ashleyswann.com
2025 CHANTICLEER MARKET ACTIVITY
Celebrating 30 Sales in Chanticleer!
OPENING MORE DOORS IN CHANTICLEER THAN ANY OTHER AGENT
When you work with me, you can expect warm, personalized service focused on communication and follow-through, based on years of experience and a data-driven track record of success.
TOP 1.5% OF AGENTS NATIONWIDE
#1 AGENT IN CHANTICLEER 2021, 2024, 20251
SOLD 7 OUT OF THE 21 HOMES THAT CLOSED IN CHANTICLEER IN 2025 2
10+ YEARS OF EXPERIENCE
Data provided by the Greater Greenville Association of REALTORS® MLS for dates 1/1/21-12/31/21, 1/1/24-12/1/24, 1/1/25-12/31/25
2Data provided by the Greater Greenville Association of REALTORS® MLS for dates 1/1/25-12/31/25
FREQUENTLY ASKED QUESTIONS
Do I have to pay a buyer’s agent commission to list my home?
Sellers are not required to offer buyer’s agent compensation, but in this market, where high interest rates and historically high price appreciation are factors, I recommend offering competitive compensation to the buyer’s agent to enhance your buyer pool and ensure that you get top dollar for your property. Offering a commission to the buyer’s agent creates the best possible environment to sell your home quickly and at a great price. It’s an investment in the overall success of your sale.
I have a huge basement. Is that space included in the marketed sq footage of my home?
My first step before I list a home is to have a licensed appraiser visit the property to measure it and draw a professional floor plan that can be shared with potential buyers (at my expense, of course). While national appraisal standards separate below grade space from above grade gross living area (GLA) for consistency, we can absolutely include that space in our total sq footage when marketing the home – especially if it is finished, heated/cooled, etc. When viewing comparable properties in the neighborhood, you will find that some MLS entries include basement sq ft while others do not. This is where doing a deeper dive into the comparables and having firsthand knowledge of our neighborhood data is particularly important and helpful.
The roof on our home is older. Do we need to replace it to sell?
While it is certainly not required, many insurance companies will not write a new policy on a property with a roof that is older than 10 years old. This can be an unexpected and devastating discovery for buyers during a transaction that could impact their ability to close. If you know your roof is older and in need of repair or replacement, taking care of it before you list the property will help to maximize the price you receive for your home and ensure a smoother transaction. That said, if you do not wish to replace your roof, you can certainly disclose the age and condition of the roof with buyers up front and allow them to factor that into their offer.
ABOUT ME
As a Greenville native, I’m proud to serve the community I call home. I grew up on the Eastside, attended Riverside High School, and later studied journalism at the University of Georgia. After starting our family in Atlanta, my husband, Bradford, and I realized Greenville offered the life we truly wanted. We moved to Chanticleer in 2015 and haven’t looked back, even convincing my parents and my brother’s family to join us here, as well.
With a background in journalism, I bring a sharp eye for detail and a thoughtful, client-first approach to real estate. Ranked in the top 50 agents in Greenville in 2025 by Upstate Real Producers and a consistent top producer at Coldwell Banker Caine, I’m passionate about building lasting relationships and uncovering the right opportunities, both on and off the market. Whether you’re looking to buy, sell, or build, my goal is always to exceed expectations.
Today, my family and I live on Chapman Road in our third (and my husband hopes last!) house in Chanticleer. Our children, William and Charlotte, attend Hughes Academy. When not working, you’ll likely find us enjoying time at home, traveling, or walking the neighborhood with our dogs, Georgia and Tallulah.
WHAT YOUR NEIGHBORS ARE SAYING
“Ashley had the contacts to connect the right buyers to our house! She is the go-to agent for Chanticleer!”
- Ann Leo
“As always, Ashley is phenomenal to work with. She knows the market, advocates for you at every turn, and is always responsive in answering any questions along the way.”
- Ryan Murphy
“Ashley was an outstanding partner through the entire process of selling our home - when we move back to Greenville, she will be my first call! Her attention to detail, ability to negotiate with other Realtors and ensure that all parties felt great about the home sell/buy process was just outstanding. She was able to guide us through the ‘must-dos’ vs the ‘nice to haves,’ and also helped us navigate the corporate relocation process. Thank you, Ashley!”
– Karen Schwartz
“Ashley was wonderful from start to finish! She made us feel at ease, answered our questions, and guided us expertly. She communicated with us at every step of the way. We could not recommend her more and are so thankful to her!”
- Erin Murphy
“I have dealt with a lot of real estate agents, and Ashley Swan gives 100% and goes way beyond what a Realtor needs to do for a client. Perry and I deeply appreciate her taking care of our home.”
- Joy Luthi
111 Williams Street • Greenville, SC 29601