Talton New Homes Marketing Presentation

360° PROPERTY MARKETING

COMMUNITY WEBSITE

3D TOURS

PAID ADVERTISING

LEVERAGING THE BRAND

PRINT ADVERTISING

ONLINE EXPOSURE

EMAIL MARKETING

VIDEOS

comparative market analysis A comparative market analysis is a report that pulls data from the multiple listing service based on buyer and seller activity in your area. We can use this intelligence to establish an ideal listing price for lots/homes in your community to stay competitive and appeal to buyers.

KEY CMA DATA INCLUDES: - Comparable properties in your area that recently sold - Comparable properties in your area that failed to sell - Pending sales in your area - Comparable active listings in your area

online exposure Our comprehensive online marketing strategy includes detailing your property's critical selling points and posting multiple photos on the most visited real estate websites in the world. The result? Your home gets showcased on dozens of high-traffic sites, putting it in front of potential buyers everywhere.

COLDWELLBANKER.COM

REALTOR.COM

(Luxury Exclusive)

HOMEFINDER.COM

TRULIA.COM

Mansion Global

HOMES.COM®

ZILLOW.COM

Unique Homes

HOTPADS.COM

land.com

robb Report

homespotter

Listhub.com

NY Times

the #1 most visited real estae brand online Home buyers are online and more of them are visiting Coldwell Banker sites than other real estate brands, which means your community listings gains better exposure and more qualified buyers.

3D Virtual & video Tours We professionally produce immersive 3D tours of pre-built or model homes within communities. These tours offer potential buyers a dynamic and interactive experience beyond traditional photo slideshows. By virtually exploring the property, buyers can appreciate its unique features, layout, and amenities. This innovative approach captures their attention and encourages deeper engagement.

In addition, our marketing team goes beyond home tours. We create various marketable videos that showcase the community as a whole. These videos highlight the lifestyle, amenities, and other selling points. By capturing the essence of the community, you’re effectively appealing to potential buyers who seek more than just a house—they want a lifestyle.

COMMUNITY Website We know that each community is unique and requires us to have a strong landing page to redirect potential buyers to so they can learn more about why your community is the right one for them. That is why we have created our own website dedicated to the advertising of our new home communities.

Advantagenewhomes.com allows us to create pages for each of our communities that also allows us to add photos, videos, site maps, builder information, interactive maps, and more!

By having your communities advertised on our new homes website, they will benefit from the traffic that is already being directed to the website resulting in more organic views to you.

OUR SERVICES INCLUDE: Road & community sign design, print, and install.

Print/mail materials including flyers, brochures, and postcards!

Community Email Design & Distribution Community Logo/Theme Design Paid Advertising Campaigns & Ad Creation

ALL YOUR MARKETING NEEDS Our online and offline marketing efforts are both nimble and focused on the needs of your community. No cookie cutters here. Each community or parcel of land receives the very unique and personal touch needed to sell your properties quickly and easily to today’s buyers.

Our marketing has a complete end to end focus that includes signage and banners. To ensure continuity in look, feel, positioning and language, we have partnerships with sign vendors that offer a large selection of extremely high quality signs and banners for you to choose from.

Strategic Paid Advertising

Attracting buyers to your properties requires more than just listing them online. It demands a well-crafted social strategy that resonates with potential buyers. Our team of Meta-certified partners specializes in creating impactful campaigns that drive results. Here’s how we do it: Strategic Advertising Campaigns: Our experts design targeted paid advertising campaigns for individual listings and community-wide promotions. We understand that each property has unique selling points, and our approach ensures maximum visibility.

Budget Optimization: After setting an advertising budget, our team takes charge. We identify the right audience segments and geographical locations to target. Our cost-effective budget allocation ensures optimal results.

Performance Insights: Transparency is key. Our team generates comprehensive reports on ad performance. You’ll have a clear understanding of how your ads are doing, empowering you to make informed decisions.

A Company That Is With You All The Way Since 1987, Coldwell Banker Advantage has been committed to serving our agents and our clients in the markets we serve. With over 550 agents across the Triad and Triangle regions, Coldwell Banker Advantage stands as the premier agent services real estate firm in the Carolinas.

In addition to our Triangle and Triad presence, Coldwell Banker Advantage is also part of the Coldwell Banker Advantage Family of Companies which combined, has some of the industry’s most innovative talent, servicing over 1900 agents who in turn serve all markets spanning from the Piedmont region to the Triangle and all the way to the coastal areas of North and South Carolina.

In 2023, the Coldwell Banker Advantage Family Of Companies served over 17,000 clients which resulted in $6.2 Billion in total sales volume.

Global Reach We have connections around the world The Coldwell Banker relocation program helps buyers all over the world relocate to the area they need to go. Our award winning relocation team works everyday with new home buyers moving into our area and will help highlight your new home community if it could be a match for a client.

100,000 agents

40 countries & territories

from start to finish Mortgage Services: Our in-house mortgage team with Advantage Lending can support your community by offering incredibly competitive rates, fantastic customer service, and a fast, simple process.

Title Services: Our Key Title team can work with local attorneys before the closing to help ensure transactions close smoothly and on time.

Warranty Services: We are proud to partner with one of the industry's leading home warranty providers, 2-10 Home Warranty. Should a buyer request one, a home warranty provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of their home.

Insurance Services: We are partnered with local insurance companies to provide insurance services to clients that offer competitive rates.

Let our lending team be your community lender Our company-owned lending team has extensive experience in supporting the needs of new construction communities and their buyers. By exclusively advertising our lending team as your mortgage provider, we can help you save money on advertising expenses. When you choose our team, you’re getting a partner who understands the unique challenges and opportunities of new construction community. Our experts will work closely with you and your buyers to ensure a smooth and efficient lending process. Plus, our competitive rates and personalized service set us apart from the rest. Let us be your trusted mortgage provider and see the difference it can make!

Military Real Estate cash Back Programs With Coldwell Banker Advantage, our experienced Relocation team has Military cash-back rewards programs that can allow for any veteran or active duty military member receive cash back on their home purchase. These programs are at no additional cost to you and help draw in potential buyers. These programs include:

All active or retired military or family members that are active or retired can be eligible for cash back on their purchase

Navy Fed members can be eligible for cash back when buying or selling a home. The cash back is determined by the sales price.

Ex. $400,000 home may earn you $2,000 in cash back after closing.*

Ex. Sales Price is $200K = $1250 after closing. *

*See benefits flyer for full details on eligibility

THE REAL ESTATE COMPANY THAT SHINES LIKE NO OTHER.