Co l d w el l ba n k er a d va n t a g e f a mil y o f c o mpa n ies
# 1 c o l dw el l ba n ker f r a n c h ise in t h e u.s.a .
Based on total unitssold in 2024
# 1
c o l dw el l ba n ker
c o mpa n y in n c
Based on total unitssold in 2024
16,80 0 o v er c l ien t s s er v ed in 20 24
$6.4 Bil l io n IN SALES in 2024
OUR HISTORY
Born
in 1906 with fearless
vision,big ideas and the power of reinvention.
Fr eed o m t o g r o w: t h at 's c ba .
At Coldwell Banker Advantage, we are dedicated to giving our agents the freedom to grow their business in the way that works best for them Whether your vision is to focus on luxury real estate, build and lead a team in any structure you choose, or operate as an independent professional, we provide the resources and support to help you succeed. Our competitive compensation structures for full-service agents ensure your hard work is rewarded, while our forward-thinking approach prepares you for whatever changes the industry may bring. Most importantly,we protect and stand behind our agents,giving you the confidence to thrive and the freedom to grow in any direction your career takes you
I came to CBA because they give me freedom to grow When we come to leadership with an idea of how to evolve our business to meet new demand, they respond with ?here?s the solution.? I love my broker-in-charge, the culture and the collaboration. #That'sCBA
As part of a network 100,000 strong*,these principles unite those who are part of the Coldwell Banker® brand,inspiring every one of us to leave our mark on the world of real estate.
HOME
Home is at the heart of our values,representing love and belonging Our mission is to make home ownership possible for every client with expertise and passion. As a brand,weprovide a supportive community whereagents and brokers are empowered to achieve their goals and inspired by one another.
AWESOMENESS
Awesomeness is the energy,optimism,and mindset that defines our agents and offices It shines through in how we do business,live our lives,and come together at unique events and causes. When our global network unites,sharing knowledge and inspiration,the result is truly unforgettable.
INGENUITY
Since 1906,ingenuity has been at the heart of the Coldwell Banker brand We?ve pioneered industry firsts? from creating the first real estate code of ethics to introducing big data tools and seller-focused strategies Our mission has always been to move the industry forward while guiding clients home with unmatched service.
EXCELLENCE
Webelieve in being the best at what wedo The star in our logo reflects our passion for guiding peoplehome and the exceptional standard of the Coldwell Banker network From listing presentations to open houses and leadership, excellencemeans operating at the highest level Every resource weoffer is designed to help our agents excel? and we?re proud of that.
DISCOVER HOW WE EMPOWER YOUR SUCCESS IN BUSINESS & LIFE.
At Coldwell Banker Advantage, the most important part of our business is ensuring our agents? growth and success In fact, our number-one priority is helping you live an exceptional life. How do we do it? We focus on the 4 areas of business that drive agent success This powerful system is the basis of our most unique and effective offerings
Wea l t h Bu il d er
We offer real financial strategies that affiliated agents can use to grow and protect their personal wealth,now and into the future We believe your best years are ahead of you
Pr o d u c t io n Po w er
We help affiliated agents sell more homes, make more money and work more efficiently.
t h e c ba w ay
We are a community of people who do things the right way,support each other,and provide the best service possible to our clients
a g en t d ev el o pmen t
Whether you are brand new or a experienced,we have the coaching and systems to help you grow.
Our unique compensation structure is called Fairshare Created to help our agents win more than their Fair Share of the business and income, it's a modified cap compensation program unlike any in the markets we serve.
Based on the needs of agents who wish to build a long term, successful referral based business, our Fairshare compensation program has several components:-
- While most capped compensation programs are designed to limit services once an agent achieves their cap, our Fairshare has a modified cap that ensures our services continue long after the cap is achieved
- Highly competitive splits that ensure our agents income outpaces the competition
- A unique royalty fee structure with Coldwell Banker that ensures our agents business expenses are aligned with their revenues by having 100% access and use of all our Coldwell Banker proprietary tools and training 100%of the time, but payment only occurs when a sale is closed; a far superior approach than competitors monthly fees or transactional feeadd-ons.
And for anyone wanting to build or grow a team, our Fairshare compensation structure is uniquely designed to support traditional vertical team structures or more complex horizontal team structures that can generate far more income than any competitor's revenueshare model..
We are at the sweet spot of support and compensation Agents need a good comp plan and freedom to grow, but we also need resources and support That?s CBA
When I need help with a transaction or if something goes wrong, the company is behind me: protecting me, offering me the resources I need to make sure things go smoothly. We have a great reputation in the market. It matters who you work with.
#That'sCBA
THE CBA WAY
d o t h e r ig h t t h in g :
o u r c o r e o per at in g ph il o so ph ies
It means that weput the client's needs first
t r eat o t h er s a s y o u w is h t o b e t r eat ed :
We are professionals who treat all parties with respect in all situations.
d is c r imin at io n is n o t t o l er at ed :
Racism and discrimination of any kind arenot tolerated at CBA
g et in v o l v ed :
Do more in the community and good things will happen!
a l w ay s d is c l o s e:
Trust is built between buyers and sellers when all facts aredisclosed
OUR INDUSTRY-EXCLUSIVE MOVE METER® ? DEEMED THE MOST USEFUL TOOL IN THE REAL ESTATE INDUSTRY
PRODUCTION POWER
A WORLD-CLASS TECHNOLOGY SUITE.
Discover why Coldwell Banker® technology and services are second to none These cutting-edge and easy-to-use tools help you generate more leads,automate your marketing and make your business more efficient
ONE STOP SHOP TO ACCESS EVERYTHING
Our all-in-one platform gives you access to company events,communications,office discussions,tools,resources,and more,all from both desktop and mobile devices. It uses the same login you already have,making it simple and convenient to stay connected.
PRINT & MAIL MARKETING PLATFORM
On-demand print services are availablein a variety of formats,from business cards and postcards to multi-panel brochures and inserted letters,making it a one-stop print and mail shop for all your marketing needs
DIGITAL DESIGN STUDIO
Save timeand easily create beautiful materials in minutes Automate your marketing and stylishly promote yourself and your listings with customizable social assets,videos and print integration
PAID SOCIAL ADS
Easily advertise your business and properties on social media and other digital platforms We streamline doing paid ads so you don't have do it on your own
LISTING PRESENTATIONS
Our listing presentations are sleek,customizable, and eye-catching with materials such as CMAs, luxury presentations,open house flyers,and neighborhood tours.
POWERFUL CRM SYSTEM
A powerful CRM and business planner helps you manage your entire book of business, create marketing campaigns,set sales goals, and access data-driven insights to achieve them.
AUTOMATED LISTING MARKETING
You can easily promoteyour listings by automatically creating and distributing print, digital,and social media advertising materials in just minutes
AUTOMATED TESTIMONIALS
Automate your review generation process by having personal review surveys automatically sent to clients after closing,so you don? t have to manage it manually
YOUR FINANCIAL INFORMATION
Access your financial information including your YTDclosing and commission payouts 24/7 and updated in real time so you can stay on target for achieving your goals
PERSONAL WEBSITE
You (or your team) can quickly create a professional,custom website in minutes with an easy-to-use content management system and a wide selection of branded webpage templates
Ho w w o u l d 5 mo r e t r a n sac t io n s
impac t yo u r busin ess?
c o mpa n y g en er at ed l ea d s pr o g r a ms
Coldwell Banker Advantage offers several different opportunities for agents who would like to work company generated leads These include:
- Getting certified to receiveclient leads from our award winning Relocation team
- Getting trained and certified to beon one of our E-Leads teams that works leads coming from multipledifferent sources including our company website,Ojo,Opt City,and more
- Getting trained and certified to work referrals from our affinity programs that we partner with local colleges including NCState and UNCGreensboro.
Relocation is big for my business. It helped launch my career. In my second year with the company, I was invited to be part of CBA's relocation team. It changed my business and my world. #That'sCBA
Ou r ma r ket in g t ea m is yo u r ma r ket in g t ea m
y o u r per s o n a l ma r k et in g s u pp o r t t ea m
When you affiliate with us,you instantly get the support of our marketing department to help you with a wide variety of marketing needs you may have Services include:
- Custom graphic creation including brochures,flyers,postcards,signs,decals,billboards,and more!
- Event support including the rental of signs/banners,tables,chairs,tents,and more!
- Marketing consultations to help you create a plan that is achievable and goal focused for wherever you are in your business
- Video training and support to help you with your video marketing
- Support and training on all our tools and services we offer
- Luxury listing and marketing support and planning including creating videos,broker open invitations,and more!.
THE COLDWELL BANKER ADVANTAGE MARKETING TEAMS CLOSES ON AVERAGE OVER 500 MARKETING SUPPORT REQUESTS ANNUALLY
A Sma r t f o u n dat io n t o yo u r busin ess
LISTING PRESENTATIONS
Our listing presentations are sleek,customizable,and eye-catching with materials such as CMAs,luxury presentations,open house flyers,and neighborhood tours Agents and teams using these types of presentations typically earn significantly more,with an average increaseof $26K 1
POWERFUL CRM SYSTEM
A powerful CRM and business planner helps you manage your entirebook of business,create marketing campaigns,set sales goals,and access data-driven insights to achievethem. Agents and teams using this typeof system typically earn an additional $26 8K and are1 4 times moreproductive 2 is a powerful CRM and business planner which allows you to manage your entire book of business,create marketing campaigns,set your sales goals,and get data-driven insights that help you achieve them
PERSONAL CUSTOMIZABLE WEBSITES
You (or your team) can quickly create a professional,custom website in minutes with an easy-to-use content management system and a wide selection of branded webpage templates
AUTOMATED LISTING MARKETING
You can easily promoteyour listings by automatically creating and distributing print,digital,and social media advertising materials in just minutes Agents and teams using this type of tool typically earn an additional $34.8K and are1.5 times more productive 3 .
sh o w c asin g yo u r ma r ket ex per t ise
Ma r k et Rep o r t s
You can showcase your expertise by sharing the latest market data and trends through three customizable,automatic reports:Market Reports,Area Reports,and Quarterly Reports Agents and teams using these reports typically earn an additional $25.7K and are1.3 times more productive1 .
Ma r k et Sh a r e Rep o r t s
Use these quarterly reports in listing presentations or send them to your sphere to show the counties, cities and ZIPcodes wherethe company is #1 in sales volume or closed units.
ea s y a c c es s t o s h a r e ma r k et d at a
Easily create graphs and reports that show market share,days on market,percentageof listing price,and the number of homes for sale,sold,and pending. Agents and teams using these insights typically earn an additional $43 6K and are 1 6 times more productive2
mo der n ma r ket in g ac r o ss a l l
c h a n n el s
c u s t o m ma r k et in g s u it e
As a digital content management solution and asset generator,our Design Studio gives you the ability to download company and brand logos,access brand photography,customize and post personalized social media assets,create and print marketing materials and sharedirectly to your social channels.
c o mpl imen t a r y pa id a d s f o r l is t in g s
We provideyou complimentary Facebook and Instagram paid ads on every listing you have.These ads run for 7 days and you can sharethe ad and the performance metrics with your clients Weautomate the advertising process so you can focus on serving your clients instead of being a marketer.
Leadership cares They value our opinion They give us every tool we need to be successful But they also tell us that if we have a better tool for a particular area, they will investigate it because they want to help us. They want to continuously improve. You don? t have to fend for yourself at CBA. We?re a family.
You are backed by the power of the #1 most visited real estate brand online*
Additionally,our online visibility in local markets is both strong and growing,making it easy for you to align with a name people already know and trust
AGENT DEVELOPMENT
t h .
CBA IS A NINJA SELLING COMPANY
Coldwell Banker Advantage is proud to be a Ninja Selling company,weaving the principles of Ninja Selling into all of our training and support Whether you choose to take the full Ninja Selling Installation course or not, the mindset and strategies are integrated into everything we do to help agents grow their business through relationships,referrals,and proven systems For those who do want to attend the full installation, we make that investment easier by offering a discounted cost.
LUXURY PROPERTY SPECIALIST CERTIFICATION
This powerful and elite course provides the foundation for a successful business representing exceptional properties and an affluent clientele It?s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker brand and superstar agents from across the industry. Affiliated agents with Luxury Property Specialist Certification sell properties with a $200K higher averagesales price
SALES AND BUSINESS COACHING
We help you build a solid, thriving business versus solely managing transactions We'll build a business plan with you,not for you,so you have control and freedom over how you want to grow
NEW AGENT TRAINING
At CB Advantage, we understand what it takes to climb to the top and materialize your own definition of success With our new agent training program, you will learn how to build on your personal strengths so you can obtain buyer and seller clients as quickly as possible
WHAT MOVES HER ADVANTAGE®
While many personal growth initiatives focus on activities to achieve a specific outcome, What Moves Her® helps create a complete mindset or paradigm shift for women in real estate Through workshops, videos,meetings,blogs,and live streaming events,our agents will learn a new way of thinking to achieve personal goals from other very successful women (both inside and outside) of real estate
Ac h iev er s Mast er min d ser ies
At Coldwell Banker Advantage, our Mastermind sessions are a cornerstone of agent development, designed to foster collaboration, idea sharing, and continuous growth Unlike standard meetings, these sessions are shaped by agent feedback,ensuring that every discussion is directly relevant to the needs and interests of our professionals
- Flexible format: Agents meet every two weeks, alternating between convenient Zoom sessions and once-a-month in-person gatherings where all groups come together for dynamic events such as expert talks,panel discussions,and hands-on training
- Tailored by production level: To best meet the unique challenges of each stage in an agent?s career,we host three distinct groups:
- $7M+ producers
- $4M?$7M producers
- $2M?$4M producers
- Collaborative culture: By combining virtual convenience with face-to-face connection, agents benefit from both ongoing peer learning and the energy of community-driven events
Agents from other companies complain that they are on an island You?re never alone at CBA. They prepared us for the NAR lawsuit. They protect us when things go wrong. CBA sets people up for success who are willing to do good work.
Leadership is forward thinking and proactive. I have never been in a company that is so supportive of the agents and one another
-Christina Bradley - REALTOR® Coldwell Banker AdvantageHigh Point Office #IAmCBA
A Co mmu n it y Bu il t o n
Int eg r it y, Su ppo r t , a n d
Ser v ic e.
At Coldwell Banker Advantage,wearemore than a real estatebrand ? we area community We believe in doing the right thing,supporting one another,and creating an environment where every individual can thrive By valuing our different backgrounds and experiences,westrengthen our ability to serve our clients with excellence and care
FAIR HOUSING FOR ALL
Our affiliated agents areproud to take the Fair Housing Pledge,a commitment to providing every client, regardless of race,gender or orientation,the same level of respect and excellence. What?s more,the Coldwell Banker brand has reimagined our Fair Housing Act workbook, making it oneof the most current and comprehensive guides in understanding and abiding by this legislation
EMPOWERING WOMEN
TheColdwell Banker brand is deeply invested in fostering leadership and entrepreneurship opportunities for women Wehost informative,fun,and inspiring events like our What Moves Her® series,championing the perspectives and talent of women in real estate And we?re honored to bea winner of the Women?s Choice Award® for seven years in a row ? a recognition designated by 9 out of 10 femalecustomers highly recommending the brand.
A NETWORK OF BELONGING
We?re committed to partnerships with industry associations that support diverse agents and to hosting Agents of Change Mastermind events,whereaffiliated agents connect,learn,and celebrate diversity.
Our affiliated agents area remarkable force in the arena of high-end real estate,transacting over $200 million in daily luxury sales in 2023,with over 39,000 transactions of $1 million+ properties1 We?re also proud to bea leader in the ultra-luxury space,having closed more than 280 transactions over $10 million last year2 . With our global network of high-net-worth clienteleand highly prestigious properties,experienced luxury agents and brokers can be certain that there?s no better home for their business than with the Coldwell Banker Global Luxury® program.
Coldwell Banker Global Luxury® Certification
Coldwell Banker Global Luxury® certification empowers agents to elevate their luxury expertise and unlock new opportunities Led by Global Luxury Ambassadors and the Institute for Luxury Home Marketing®,the coursehelps affiliated agents win listings, market high-end properties,and grow their business? often achieving $200K higher averagesales prices.Graduates earn two prestigious designations:Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS),with access to elite mentorship and speaker events featuring top industry leaders
World-Class Luxury Marketing
TheColdwell Banker Global Luxury® program offers unmatched support to elevate your business. Benefit from premium online syndication on top-tier sites likeThe Wall Street Journal,Robb Report,Mansion Global, and international platforms likeListHub Global and James Edition.
Gain visibility through exclusive channels including coldwellbankerluxurycom,Homes & Estates magazine,the Curated newsletter,and industry-leading market reports. Expand your network with elite in-person and virtual events tailored for Global Luxury Property Specialists. With bespoke marketing assets,high-impact advertising,and a refined brand identity, Coldwell Banker® empowers you to thrive in luxury real estate?s most competitive spaces.
CONSUMERS
WHO WATCHED OUR ADVERTISING WERE 4X MORE LIKELY TO WORK WITH A COLDWELL BANKER AFFILIATED AGENT1
When you join the Coldwell Banker® network,your business benefits from being a part of a marketing powerhouse. From the national level,where our advertising has been the #1 rated real estate ad for 12 years in a row2,to client outreach pieces customized just for you,discover what happens when you?re supported by the best marketing anywhere.
BENEFIT FROM NATIONAL ADVERTISING
Our award-winning commercials appear across media wherehome buyers and sellers spend the most time, making for brand recognition and influence of the highest tier ? consumers who watched our advertising were nearly 4Xas likely to work with a Coldwell Banker affiliated agent1 Our advertising campaigns area rallying point for the network and a great occasion for client outreach
In addition to powerful national advertising,our agents benefit from brand-led search engine marketing and social media lead generation for every listing on coldwellbanker.com,at no additional cost.
EXPERIENCE POWERFUL PR
TheColdwell Banker brand is a newsmaker in the real estateindustry,earning over 37,000 media hits in 2023 And,weaveraged 104 media mentions,touching 3.3 million consumers daily,equating to 31 6 billion consumers reached3 . Our leadership team and network of agents areconsistently called upon by the likes of TheWallStreet Journal,TheNew YorkTimes, Yahoo Finance,RobbReport,Fast Company,Forbes and CBSNews as the authoritative voicein real estate.
REACH HOME SELLERS LIKE NEVER BEFORE
Winning listings is more important than ever With tools like instant home estimates and the industry-exclusiveMove Meter®,which compares quality of life and cost of living city by city,you can better showcasethe value of selling
A CULTURE OF CARING.
We?re proud to say that Coldwell Banker® affiliated agents and offices leave their mark on their communities in incredibly positive ways. Our charitable initiatives make it easy and rewarding to get involved and make new connections in your neighborhood
CB SUPPORTS ST JUDE
The CBSupports St Jude campaign lets agents donate from each home sale or purchaseto support St Jude Children?s Research Hospital®. Since 2020,the partnership has exceeded its goals for four years,contributing over $1 6 million1
LOCAL INITIATIVES
It?s illustrativeof the character of our network that Coldwell Banker affiliated agents and offices have countless additional causes that they chooseto devote their time,energy and resources to support. Whether benefiting outstanding local organizations or larger nonprofits that makea big impact,together,our network has donated over $32 million2 . It?s inspiring to see our network doing good in the world.
St Jude patient Kamryn and his mother, Melissa
At Coldwell Banker Advantage,wewant to host events where our agents can celebrate their success and come together,network, have fun,and get fired up to be the best of the best Two of our biggest events include LAUNCH and Gen Blue At LAUNCH,our entire family of companies comes together in one placeto eat,play,learn,network,and just have a great time
At both the Gen Blue Experience and LAUNCH,it's easy to see that being part of the Coldwell Banker brand means being part of something truly special There's a powerful spirit that runs through our community,through every agent,office and broker Wewake up inspired Inspired to have fun Inspired to scare Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business Across 40 countries and morethan 96,000 people,we are united by our passion,by our joy,and by our desireto do great things in real estate
?I ENJOYED GEN BLUE® FOR MANY REASONS? IT WAS A UNIQUE CHANCE TO IMMERSE MYSELF IN COLDWELL BANKER® , GAIN INSIGHTS INTO THE MARKETPLACE, AND DISCOVER FRESH PERSPECTIVES ON OUR TOOLS AND PRODUCTS. WE ARE ?ONE?CB IS REAL AND TRUE AND WE CAN BENEFIT BY WORKING AND GLEANING FROM ONE ANOTHER ?
-GenerationBlueExperienceAtlanta 2023 Attendee
Wealso celebrate our agents success through our Coldwell Banker International Award ceremonies and recognize our agents who are on track to receivean award through our Achievers events.
Our Achievers events allow our agents to get together,network,and celebrate while creating an atmospherethat strengthens motivation and rally's everyone to finish the year strong
