Kelsey Creek VETERINARY CLINIC Branding Style Guide
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Introduction
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Mission 3 Primary Logo
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Do and Don’t
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Typeface 7 Colour 8 Logo Space
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Letterhead 10 Envelope 11 Business Card
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INTRODUCTION Kelsey Creek has opened a location on Main Street in Bellevue. Kelsey Creek offers a free exam for your first visit. Kelsey Creek provides free grooming for boarded pets. They also offer adoptions.
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MISSION STATEMENT Our goal at Kelsey Creek Veterinary in Bellevue is to provide the best possible care to your injured/ sick pet to make a full recovery. Our staff continues to further their education to be able to diagnose and determine which treatment may be the best. We know the bond between owners and their pets is very important. Thus, we are happy to give advice to owners so their pets remain healthy. Also, it is important for us to have a good relationship with our clients so they feel comfortable bringing their pets to us for any issues.
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LOGO PRIMIARY LOGO The primary Kelsey Creek Veterinary Clinic logo may only be used on a light background.
01 COLLATERAL LOGO This colour version of the logo is to be used for all printed collateral including letterhead, publications, posters, flyers and product packaging. 02 AD LOGO This logo is to be used for all printed advertising.
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COLOR EXAMPLES
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WHITE
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LOGO DO AND DON’T The Do and Don’t illustrate every acceptable use and violation of Kelsey Creek Veterinary Clinic logo both in black and white and colour.
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01, 02, 03 These logos are correct for collateral materials. 04 Don’t use different shapes of dog. 05 Don’t use black for the heart. 06 Don’t make dog larger. 07 Don’t thicken the outline on logo texts. 08 Don’t scale or stretch the logo.
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Kelsey Creek V E T E R I N A R Y
C L I N I C
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TYPEFACE Britannic Bold The Britannic Bold type family is our corporate font. Britannic Bold is a simple sans serif, and easy to read on headlines, text, and collateral.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789(.,:;!@#$%^&*)
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COLOURS Kelsey Creek’s colors give a relaxed, positive, bold, and confident appeal.
Primary colour
Sky Blue CMYK 77/36/0/0 RGB 43/138/202 HEX #2B8ACA
Secondary colours
Cool Gray CMYK 37/29/30/0 RGB 166/167/167 HEX #A6A7A7
Black CMYK 0/0/0/100 RGB 35/31/32 HEX #231F20
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LOGO SPACE
e
The Kelsey Creek logo must have an appropriate space around it, represented by the lower case letter “e”.
eKelsey Creeke e
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Kelsey Creek CLINIC
e
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The Kelsey Creek logo is centered on the letterhead one-half inch from the top.
eee
LOGO LETTERHEAD
10249 Main St; Bellevue, WA 98004 Tel: (425) 800-5050 Fax: (425) 800-5005 www.kelseycreekveterinary.com
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LOGO ENVELOPE The Kelsey Creek is placed onefourth inch from the top and one-half inch from the side (left, as shown.)
1/4 in.
1/2 in.
Kelsey Creek VETERINARY
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10249 Main St; Bellevue, WA 98004
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The Kelsey Creek logo is centered on the front of the card. All contact information is on the back as shown.
eee
eee
LOGO BUSINESS CARD
Kelsey Creek Creek eKelsey e e eee
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eee
V E T E R I N AV R E TY E RCI LNIANRI YC
Michael H. Brown, D.V.M Michael H. Brown, D.V.M 10249 Main St; Bellevue, 10249 WA Main 98004 St; Bellevue, WA 98004 Tel: (425) 800-5050 Fax: Tel: (425) 800-5050 800-5005 Fax: (425) 800-5005 www.kelseycreekveterinary.com www.kelseycreekveterinary.com
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Chris Plancic | Spring Quarter 2013