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TABLE OF CONTENTS Creative Brief

2

Competitive Analysis

3

Competitive Chart

7

User Personas

8

Site-Map 11 Homepage 15 Login 17 Movie 19 Trailer 21 DVD 23


CREATIVE BRIEF Background The movie website is called RottenTomatoes. It exhibits the movies’ rating, movies’ trailers, movie streaming and celebrity information. Target Audiences -Movie lovers -People who love go to movie theatres -Age 15 to 80

Support Statements Show the movie trailer before you rent the movie or buy the tickets. Tone Environmentally-friendly, reduce long lines. Creative Considerations Layout and function and user experience.

Objectives RottenTomatoes has good infomration that can check it out. Obstacles If people want to add the movie on a wish list or want to rate the movie, they must become a member of RottenTomatoes.com

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COMPETITIVE ANALYSIS

FANDANGO WEBSITE 4


COMPETITIVE ANALYSIS

IMDb WEBSITE 5


COMPETITIVE ANALYSIS

MOVIEWEB WEBSITE 6


COMPETITIVE ANALYSIS

NETFLIX WEBSITE 7


COMPETITIVE CHART

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Fandango

IMDb

MovieWeb

Netflix

iPhone App

YES

YES

NO

YES

Becoming Members

YES

YES

YES

YES

Rating Movie

NO

YES

YES

YES

Review

YES

YES

YES

YES

Trailer

YES

YES

YES

NO

Buy Ticket

YES

NO

NO

NO

Watch Instant

NO

NO

NO

YES, Member only

Movie Nagivator

Top

Below the Search Box

Top

Top

Cast

Photo, info, movie

Photo, info, trivis, movie

Photo, info, comment, movie

Movielist


USER PERSONA #1 Jesse Smith Environmental Engineer 30 years old Jesse has always had a love to know how things work. He has a BA and a Master’s in mechanical engineering. In his free time, he loves to relax in his fancy condominium in Bellevue. Also he likes to go workout three times a week to keep in shape. He likes to hangout with friends at Seattle Mariners/ Seahawks games during the weekend. Plus, he loves to use his smartphone to stay connected to the Internet.

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USER PERSONA #2 Kina McDonald Software Developer 24 years old Kina is a computer nerd from Portland, Oregon. She lives with her sorority sisters in an apartment. She knows how to solve just about any computer problem. She volunteers at a Boys’ and Girls club to teach kids computer skills. She likes to go camping with her family during the summer. Her hobby is to spend time on the computer and playing video games. She likes to bake dessert especially sugar cookies.

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USER PERSONA #3 Ross Springfield Garfield High School Student 16 years old Ross is a student attending Garfield High School in Seattle. He is a highly active president of his class. He is very athletic in high school sports. He looks forward to playing for the Boys Lacrosse team during the spring session. He has a younger brother and sister. He often babysits them while his parents are out for the weekend. Also, he easily focuses on his homework/project before the due date.

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SITE-MAP

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WIREFRAMES HEADER

LOGO MOVIE

DVD

CELEBRITIES

ICONS NEWS

CRITICS

FLASH

MOVIE RATE CELEBRITIES

TRAILER

SHOWTIME/TICKET SITE LINK 13


WIREFRAMES LOGO MOVIE

ICONS

HEADER DVD

CELEBRITIES

NEWS

CRITICS

HEADER

IMAGE

BODY HEADER Ad adhuiti libunu constalatius comnem ips, condicit; no. Oremenat peritre furortus, nocuppl. BODY HEADER

IMAGE

IMAGE

Mae auctat. Senit itius, quam imis apes? Dionons ulicit. Oc, meis. Andem veres ad re recurbi clem et, C. Ublinatum. Ad fata re tem Rommovero maiorti BODY HEADER

SITE LINK 14

MOVIE RATE


WIREFRAMES HEADER

LOGO MOVIE

IMAGE

DVD HEADER TRAILER

ICONS

CELEBRITIES

TICKET

NEWS

CRITICS

NETFLIX

RATED Sus vilici publique intem demuritatque nique publia denatiaed Casta quid alarior audacii cae nostela bempore estem audam audellaritam ocum se num inatus adhum pra traet; Catus inare idit; inaris virte forehen tebusul untius, unihilis. Alaris. Cepere nontium incla nostatis tem pulicaecur, constinatum te, or quem noteri coneque com

MOVIE RATE

SITE LINK 15


SCREEN VIEW - HOMEPAGE

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OVERVIEW - HOMEPAGE login | register

MOVIE

DVD

CELEBRITIES

NEWS

CRITICS

THE HUNGER GAMES WATCH THE TRAILER

CELEBRITIES TOP BOX OFFICE

CELEBRITIES

ZIP CODE

Fast & Furious 6 The Hangover Part III Epic Before Midnight We Steal Secrets: The... Fill the Void A Green Story

NEWS

View All

GO

OPENING 73% 21% 63% 97% 88% 83% 17%

View All

Jennifer Lawrence

ANY MOVIES

May 24 May 23 May 24 May 24 May 24 May 24 May 24

Ice Age: Continental Drift 3 minutes 33 seconds Added: Dec 21, 2010

HIGHEST RATED: 94% Winter's Bone LOWEST RATED: 34% The Burning Plain

Brave 2 minutes 5 seconds Added: Jun 29, 2011

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SCREEN VIEW - LOGIN

18


OVERVIEW - LOGIN login | register

MOVIE

DVD

CELEBRITIES

LOGIN IN

NEWS

REGISTER

USER

SIGN UP

EMAIL

LOGIN WITH FB

THE HUNGER GAMES PASSWORD

I DON’T HAVE FACEBOOK

GO

WATCH THE TRAILER

REMEMBER ME FORGET YOUR PASSWORD?

TOP BOX OFFICE

CELEBRITIES CELEBRITIES

Fast & Furious 6 The Hangover Part III Epic Before Midnight We Steal Secrets: The... Fill the Void A Green Story

NEWS

View All

GO

OPENING 73% 21% 63% 97% 88% 83% 17%

View All

Jennifer Lawrence

ANY MOVIES ZIP CODE

CRITICS

May 24 May 23 May 24 May 24 May 24 May 24 May 24

Ice Age: Continental Drift 3 minutes 33 seconds Added: Dec 21, 2010

HIGHEST RATED: 94% Winter's Bone LOWEST RATED: 34% The Burning Plain

Brave 2 minutes 5 seconds Added: Jun 29, 2011

Help | About | Jobs | Critics Submission | API | Licensing | Mobile Copyright Flixster, Inc. All rights reserved. Copyright Policy | Privacy Policy | Terms of Service | Ad Choices

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SCREEN VIEW - MOVIE

20


OVERVIEW - MOVIE login | register

MOVIE

DVD

CELEBRITIES

NEWS

THE HUNGER GAMES (2012) TRAILER

IMAGE

TICKET

MOVIE INFO Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must ďŹ ght with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire ... More PG-13, 2 hr. 22 min. Drama, Mystery & Suspense, Science Fiction & Fantasy Directed By: Gary Ross Written By: Suzanne Collins, Gary Ross, Billy Ray In Theaters: Mar 23, 2012 Wide Lionsgate

WANT TO WATCH

CRITICS

TOP BOX OFFICE OPENING 86% 21 Jump Street $36.3M 57% The Lorax $22.8M 51% John Carter $13.6M 26% Project X $4.0M 30% Act of Valor $3.7M 0% A Thousand Words $3.6M 54% Safe House $2.7M 42% Journey 2: $2.4M The Mysterious Island 45% Casa de mi padre $2.3M 26% This Means War $2.1M CERTIFIED FRESH IN THEATERS 100% 99% 96% 95% 94%

This Is Not a Film A Separation Pariah The Kid with a Bike Once Upon a Time in Anatolia

Feb 29 Dec 30 Dec 28 Mar 16 Jan 04

CAST

NOT INTERESTED

In Theaters | Top 50

Jennifer Lawrence

Liam Hemsworth

Josh Hutcherson

Elizabeth Banks

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SCREEN VIEW - TRAILER

22


OVERVIEW - TRAILER login | register

MOVIE

DVD

CELEBRITIES

NEWS

THE HUNGER GAMES (2012) TRAILER

IMAGE

TICKET

NETFLIX

MOVIE INFO Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must ďŹ ght with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire ... More PG-13, 2 hr. 22 min. Drama, Mystery & Suspense, Science Fiction & Fantasy Directed By: Gary Ross Written By: Suzanne Collins, Gary Ross, Billy Ray In Theaters: Mar 23, 2012 Wide Lionsgate

WANT TO WATCH

CRITICS

TOP BOX OFFICE OPENING 86% 21 Jump Street $36.3M 57% The Lorax $22.8M 51% John Carter $13.6M 26% Project X $4.0M 30% Act of Valor $3.7M 0% A Thousand Words $3.6M 54% Safe House $2.7M 42% Journey 2: $2.4M The Mysterious Island 45% Casa de mi padre $2.3M 26% This Means War $2.1M CERTIFIED FRESH IN THEATERS 100% 99% 96% 95% 94%

This Is Not a Film A Separation Pariah The Kid with a Bike Once Upon a Time in Anatolia

Feb 29 Dec 30 Dec 28 Mar 16 Jan 04

CAST

NOT INTERESTED

In Theaters | Top 50

Jennifer Lawrence

Liam Hemsworth

Josh Hutcherson

Elizabeth Banks

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SCREEN VIEW - DVD

24


OVERVIEW - DVD login | register

MOVIE

DVD

CELEBRITIES

NEWS

CRITICS

UPCOMING DVDs

DVD

NEXT WEEKS

NEW ON DVD DVD FINDER - select a score range -

- select rating -

100% 100% 93% 75% 34% 30% 22% 18% 0% -

The Loving Story The Grass Is Greener Lore Father Goose Dark Skies The Numbers Station 6 Month Rule Aroused Generation Um... The Dark Command More

THE WEEK AFTER THAT

The ABCs of DEATH

Beautiful Creatures

Cloud Atlas

98% 80% 80% 76% 76% 47% 44% 41% 26% 20%

Brooklyn Castle Warm Bodies Eden Dead Man’s Burden It’s a Disaster Bullet to the Head The Last Ride 3, 2, 1...Frankie Go Boom Escape From Planet Earth 3D Identity Theif More

MOST ANTICIPATED

The Last Stand

Parker

Side Effects

93% 80% 59% 58% 47% 34% 26%

Lore Warm Bodies Oz the Great and Powerful Snitch Bullet to the Head Dark Skies Escape From Planet Earth 3D

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Rotten tomatoes