E X P E R I E N C E
KEECO LLC.,
Walmart Supplier - Home Textiles / Bentonville, AR
Assistant Designer, January 2022 - February 2025
• Designed soft home textiles for Walmart Private Brand, Simply Shabby Chic, Serta, and Hookless, proposing products suitable for seasonal and promotional placements.
• Established a new bedding program on the modular at Walmart, Quilt Set with Sheets, in collaboration with Sr. Designer, utilizing newly developed, cost-efficient quilt stitches.
• Increased in-store open stock quilt placement by 66% with a variety of indexed print designs proposed in Whitespace Strategy
• Designed and worked with the mills to develop cost-competitive & modern bedding sets, quilt sets, sheets and accessories, bringing newness to the Walmart Modular
• Assisted in the creation and placement of color multipliers for the existing 10PC Printed Texture Bedding Set program, generating $50M annual revenue for Walmart.
• Facilitated & merchandised 3 Large Product Showrooms for adult and youth bedding, window and utility, in additional to creating 150+ tactile presentation boards, engaging graphic presentations, seasonal trend boards, and showroom signage.
• Pioneered and delegated responsibilities for an Interactive Walmart Mock-up Website, to align product offering support of Walmart e-commerce initiatives.
,
Anheuser-Busch Distribution Company / Lowell, AR
In-House Graphic Designer/Print Manager, June 2021 - December 2021
• Partnered with Account Managers of Anheuser-Busch products to create custom ar twork for adver tisement print which drove product sales and built additional clientele.
• Conducted all printer maintenance and inventory for Epson P9000.
• Managed all in-house printing, designing and producing both large and small scale prints of all media types averaging 35 prints per week.
• Built and mocked-up all signage in preparation of product displays for Walmart Amphitheater, Walmar t Stores, Harps Grocery, Gas Stations, and Local Restaurants.
B-UNLIMITED ,
Apparel Production Studio / Fayetteville, AR
Freelance Designer, July 2021 - December 2021
• Produced custom designed artwork for over 50 apparel and accessory products alongside B-Unlimited In-House Designers experiencing overflow.
OLIVE AVENUE TRADING CO.,
Vintage Resale Booth & Online Store / Fayetteville, AR
Creative Intern, May - August 2020
• Collaborated with owner and interns on a cohesive brand and website.
• Designed promotional materials for in-store advertisement.
• Coordinated 7 styled photo shoots for product and social media content.
• Assessed and sorted over 200 items for pricing and marking inventory.
SAMS CLUB , Wholesale Chain / Fayetteville, AR
Cashier & Club Associate, January 2020 - May 2021
• Facilitated an individual experience to each member who walked into the Club.
• Boosted front of the house at registers, self-checkout and addressed member concerns at front desk.
• Surpassed sales goals for Plus Membership upgrades and credit card sign-ups.
cauthroncreative.com
Madailein Ward Cauthron
maddycauthron@gmail.com
936.788.3596
SKILLS
• Experienced in Adobe Creative Suite
• Product Styling & Merchandising
• Seasoned in Print & Layout
• CSI & Pantone Color Matching
• Product Development & Design
• Monday Project Management
• Asana Project Management
• Microsoft Suite
• CAD Design
• CLO 3D
• Canva
• Figma
