Bathroom Campaign

Page 1

CREATIVE PITCH

Renovation to Relaxation

Bathroom Campaign

HO Bathroom Campaign
2023
CONTENT 01 HO BATHROOM CAMPAIGN 02 PROJECT OBJECTIVE 03 TARGET AUDIENCE 04 CHANNEL PLANS 05 TIMELINE 06 INSPIRATION 07 CALL TO ACTION 08 APPROVALS RENOVATION TO RELAXATION –LEAD CREATIVE = LEAD CONTENT CADI – ART DIRECT CARRIE - EMAIL RACHEL - SOCIAL MICHAEL – MEDIA

CAMPAIGN

THE PROJECT

RENOVATION TO RELAXATION

DATE MAR/ 2023 THRU MAY/ 2023

This campaign will remind homeowners that their dream self-care space doesnʼt have to be at an exotic spa and is perfectly obtainable at Floor & Decor.

01 HO BATHROOM
.

RENOVATION TO RELAXATION

TARGET AUDIENCE

HOMEOWNERS INTERESTED IN RENOVATING THEIR BATHROOM

04 TARGET AUDIENCE

In a hectic world filled with responsibilities, you deserve a place to relax and unwind. Luckily for homeowners, Floor & Decor has a wide selection of everything you need to renovate your bathroom from top to bottom – all at unbeatable prices.

We can visualize this message by wiping the steam from the mirror to transition into a renovated bathroom or use humor to make scrolling thumbs stop in their tracks. In this instance, our subject could be a burly guy doing an elaborate skincare routine.

RENOVATION R TO RELAXATION

Goal + Measurement:

• Conversion Rate

• Click-Through-Rate

06 KEY
MESSAGE

CHANNEL PLANS

More info is needed for direction of tasked

Homeowners interested in renovating their BATHROOM

11 DISTRIBUTION
META
FPO PINTREST

TIMELINE MAR APR MAY

09 TIMELINE

COPY

RENOVATION TO RELAXATION

• Remodel. Relax. Recharge.

• The art of selfcare

• Me-Time starts now

• Unplug & Recharge

• Invest in more Ahhh

• It’s Time for You

• It’s time for “you time”

• Relax & Unwind… in your new bathroom

• Treat yourself to a relaxing bathroom

• Make Spa Day every day

• Indulgence costs less than you think – value message

• Who says relaxing must be expensive?

• Create your ideal self-care space.

• Make your bathroom the best part of your self-care routine.

05 IDEATION

TYPO GRAP HY

05 IDEATION
TO RELAXATION
RENOVATION

COLORS

05 IDEATION
RENOVATION TO RELAXATION

BOOK NOW 10 CALL TO ACTION

[CTA SAMPLES]

GET INSPIRED

LEARN MORE SHOP NOW READ BLOG

COMP LETION DIGITAL LANDSCAPE

Renovation to Relaxation

Bathroom Campaign 2023

DIGITAL ADS

PREPARE NOW, ENJOY BY SUMMER DISPLAY ADS

EMAIL

WEBSITE

RENOVATION TO RELAXATION

Conclusion/Future Analytics

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