Portfolio Design
Cathy Jauw | 姚華英
An Indonesian architecture graduate of National Taiwan University of Science and Technology who has an interest in graphic design and wants to learn more about the field, as well as gaining hands-on experience to broaden her view.
Education
2020 - 2024
-
Experience
Bachelor of Architecture
National Taiwan University of Science and Technology, Taipei, Taiwan
St. Louis 1 Catholic Senior High School, Surabaya, Indonesia
Skills
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Part-Time Interior Designer | Fred C.Y. Hsu Architects
Working with the team to handle interior design projects, from ideation, 3D model building, to rendering and presentation, mainly utilizing Sketchup and rendering softwares such as Lumion and D5.
Intern | SED-IA Architects
Responsible in assisting the team on making 3D models and detail plans, as well as detail design proposals by utilizing Autodesk Revit, Sketchup, and Autodesk CAD.
Graphic Designer | Solar Chapter Taiwan
Responsible for designing interactive and informative media in various platforms, such as instagram stories and feeds, promotional posters, and banners
Figma
Sketchup
Language
English
Fluent | TOEIC Score: 980
Chinese
Intermediate TOCFL Level B1 Proficiency
the content
branding projects social media miscellaneous
/ bon marche mode
mode
| About this Project |
Bon Marche Mode is an imaginary project created as a result to an idea pitch for a business proposal in a class. It’s designed to be a clothing store which sells redecorated second-hand products by working together with local artists. The brand, Bon Marche Mode, hopes to create a sustainable clothing cycle to break fast fashion trends and reduce textile waste. This is achieved through people’s donation of their clothing which they no longer want, redecoration by local artists, and then resale in the physical store.
Therefore, Bon Marche Mode’s main goal is to create a fashion that’s cheap, unique, yet also eco-friendly.
#fashion #cheap #vintage #retro #unique #eco-friendly #green
Logo |
mode mode
mode
Bon Marche
The primary logo is a logotext made out of a free-style typeface which showcases a playful character, as the target audience would mostly be young people. The typeface is accompanied with sticker-like year 2000s elements to give a more vintage feeling as well as a symbolism for the redecorated clothes being sold by the brand.
Typeface |
Emphasizing on the sustainable and environment friendly goal, green as a color closely associated with plants is used. Shades of brown is used to provide a neutral yet vintage look on the design. Bright yellow and pink is used as an accent, a popping color to show trendiness and youth.
Logotype Typeface
Secondary Typeface
Cooper Black
Contents
The main typeface in the logo is inspired like a bubble-like shape, creating a playful and trendy effect. The secondary typeface used for taglines is Cooper Black, also with a playful touch. On the other hand, for the contents, Adobe Garamond Pro in italic is chosen because of its vintage look.
Adobe Garamond Pro
The basic brand elements are sticker-like elements, which can be used as a stand-alone or combined with each other to create various brand assets. These sticker-like elements are inspired from vintage 2000s style, with more modern and bright colors, mirroring the brand's identity of selling vintage clothing and uniqueness.
green is the new black
Brand Pattern
From the composite elements created from the basic primary elements, a pattern is created. The pattern can also be changed according to the brand assets, allowing flexibility to create various combinations.
amerta
| About this Project |
Amerta is an imaginary prompt of an Indonesian skincare brand, whose main ingredients are cultivated from Indonesian renowned herbs and spices. The brand aims to be affordable but at the same time of high quality produce, therefore an expensive look is much needed. Amerta itself means eternity, symbolizing eternal beauty, which mirrors the main goal of the brand: to preserve everlasting beauty through their skincare products. The brand has different types of herbs and spices to solve different kinds of skin and beauty problems, therefore creating a skincare universe of their own with a complete set from face wash to night serum, called amertaloka which translates to the universe of eternity.
#luxury #localpride #herbs #healthyskin #eternal #beauty
erta
eternal beauty
amertaloka
Primary Logo Logo Mark Secondary Logo
The primary logo is a logo text which emphasizes on the letter E, the first letter to the word 'eternal' (the meaning of the brand). This letter E is used as the logomark, encased in a circle which is also a shape symbolizing eternity as there is no sharp-edges nor it is cut.. The secondary logo is a logotext of the Amerta universe skincare series.
The color palette is mainly shades of brown, chosen from the moodboard built for the brand, with clean, simple, yet elegant and expensive aesthetic.
Logotype Typeface Secondary Typeface Contents
Optima AURORA
The main typeface is Glamora which is a cursive typeface with an expensive look, as well as a traditional touch of Indonesian Javanese scriptures curves. To balance out the cursive primary typface, the secondary typeface is more elegant with larger kerning.
On the other hand, for the content, a simple, easy-to-read typeface is chosen.
The brand pattern is inspired from Indonesian batik cloth patterns. This pattern is directly inspired from a type of Indonesian batik cloth, called Batik Kawung, which is a symbol of beauty and eternity. The pattern itself is an array of flowers.
To give a traditional yet elegant and expensive feeling, line art hand-drawn drawing style is used to illustrate the herbs and spices used as the main ingredients in the skincare. In this example, the clove extract series showcases clove plant and buds (left) while the turmeric series showcases the turmeric plant and it's roots.
Clove-extract series
Turmeric-extract series
est. 2024
est. 2024
REVITALIZE your skin with our CLOVE EXTRACT FACE SERUM. Deeply CLEANSE for a refreshed, RADIANT COMPLEXION.
Clove Extract
The packaging is designed to have a simple look with a dark brown color accompanied with gold printing for an expensive look, whereas the inner side of the packaging box is the brand pattern. Since the bottle of the skincare is tinted glass to avoid damaging the inner content of the skincare, a contrasting lighter shade is used for the label.
/ solar chapter social media
Solar Chapter is an Indonesian based non-profit organization focusing on providing clean water supply to rural areas in East Nusa Tenggara, Indonesia. It has various branches all over the world, including East Asia and the United States, with Indonesian university students studying abroad as its members.
Each branch has their own projects in different villages in East Nusa Tenggara, and this Instagram carousel post is an announcement post of a canceled project, Water for Loha Village, due to the village's internal problem. This post is also in continuous with the introduction of a new project, Bisesmus Village. Since the post is meant to be an informative medium, the main focus is on the text, where the important parts are highlighted and shown in a larger size.
To engage even further with viewers, more posts with various contents are added, for example contents related to the introduction of East Nusa Tenggara. In this case, East Nusa Tenggara's local delicacies are spotlighted to arouse more interest in viewers to join our cause. Most of our viewers are young people in their twenties, therefore the copywriting and design is more 'fun'.
Not only active in posts, Instagram Stories also became a medium to spread information, especially closely related information or fun facts and trivias which are deemed to be less important.
Not only limited to informative posts, but also important holidays instagram stories! On the left is the anniversary of the Indonesian Constitution's birth, therefore using the symbol of the Garuda bird, and the color palette is red and white, resembling the national flag. On the right is the World Nature Conservation Day instagram story post.
A passion project for spotify playlists. On the left is for a playlist of hip-hop, rock, and more on the loud side genre of music where it can drown your loud thoughts. Therefore, a more grunge style design is used.
On the right side is more of the slow, R&B, and chill songs, therefore the vintage movie cover style of design.
An informative poster designed for graduation thesis project. The project was about a Southeast Asian Culture Center, therefore, bright and vivid colors are chosen to represent the vibrant diversity of Southeast Asian culture.