Visual Communication Design Portfolio 2020-2021

CATHERINE DAN

2019-2021

Features 04

APP DESIGN

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INFORMATIONAL BOOKLET

12

WEBSITE & APP DESIGN

16

SPATIAL REPRESENTATION

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STOP MOTION ANIMATION

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TYPOGRAPHIC BOOKLET

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TARA’S CHANCE

App Design Tools Adobe Photoshop Adobe Indesign Adobe Illustrator Procreate InVision

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An exploration of the basics of app design and UX/UI created for a fictitious duck aviary called Lucky Duck Aviary. The design features hand drawn illustrations, animated launch screen, and navigation menu. The app protoype is interactive on the InVision platform.

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Informative Booklet Tools Adobe Photoshop Adobe Indesign Adobe Illustrator Procreate Photography

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The following project is a conceptual informative booklet focused on the promotion of the products and company of MoDo Hawaii. Using digital illustrations and photography, the booklet aims to appeal to consumers by highlighting the specialities MoDo Hawaii has to offer.

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Website & App Design Tools Adobe Photoshop Adobe Indesign Adobe Illustrator Procreate Photography

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This project touches on the fundamental process of website and app design through the use of wireframes, site mapping, and knowledge of navigation intent.

The concept is modeled to assist users with the informational, navigational, and transactional aspects of the company and features both a desktop and mobile version with several primary and secondary screens.

Desktop

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Primary Screens

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Secondary Screens

Mobile

Primary Screen

Secondary Screen

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Spatial Representation Tools Adobe Photoshop Adobe Illustrator Rhino 3D Twinmotion

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This project exercised the practice of professional visualization by utilizing computers and digital programming skill to reach a higher level of detail and accuracy.

This imagined garden floor plan is spatially realized digitally to add various textures and dimension. Inspired by modern garden design, the use of scarce vegetation, concrete walls, and pathways emanate a sense of minimalism.

Rendered Site Plan

Axonometric View

First Perspective View

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Stop Motion Animation Tools Adobe Photoshop Adobe After Effects Adobe Illustrator Illustration Photography Paint Tool SAI

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This project utilizes the art of stop motion animation to communicate a short story. The plot follows the five essential components of framing a story consisting of characters, setting, plot, conflict, and closing resolution. Using the process of storyboarding, illustration, digital editing, and photography, this film follows the main character, Mr. Frog, throughout his day.

Click on the image below to view the video!

Typographic Booklet Tools Adobe Photoshop Adobe Indesign Adobe Illustrator

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Combining letter, text, color, and grids into a multi-page booklet, this project explores both normative and expressive typography in both digital and print form. The booklet consists of purely typographic forms that assist in declaring the aims of my own personal manifesto: Catfesto.

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Tara’s Chance Tools Adobe Photoshop Adobe Indesign Adobe Illustrator Procreate Conceptboard

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This case study was focused on the brand identity of Tara’s Chance, a non-profit organization that provides equine therapy to individuals with special needs. The study includes logo, physical and digital marketing materials, merchandise, motion graphics, social media templates, and branding products. I had the opportunity to work alongside seven talented designers to accomplish the client’s assets within a twenty four hour period. As the lead of the marketing team, I focused mainly on the creation of merchandise and promotional products.

Primary Logo

Colors

#7ad1eb

#f7941d

#231f20

Variants

#8dc63f

#ffffff

Typography abcdefghijklmn0pqrstuvwxyz 1234567890;’.:”{}|!@#›fifl‡°+ Korolev Rounded Bold

abcdefghijklmn0pqrstuvwxyz 1234567890;’.:”{}|!@#›fifl‡°+ Avenir Book 27

Merchandise Design and Tech Packs

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About the Designer Catherine Dan is currently pursuing a Bachelor of Fine Arts in Visual Communication Design, Art History Minor, and Studio Arts Minor at the California Polytechnic State University, Pomona. She is interested in pursuing UX/UI design and branding. In her free time she enjoys cooking, watching Kdrama and anime, and taking care of her plants.