DECEMBER 2020
EN
FROM THE FRENCH MARKET TO THE WORLD OF E-COMMERCE: ADESA, A SUCCESS STORY Founded in 1963 in Paris, the company Adesa Etiquettes Adhésives has been a point of reference in the sector of the adhesive labels for 3 generations. Located in the Gard region, its headquarters of 7200 sqm host an experienced team ready to satisfy any need of the market thanks to a diversified and innovative machine equipment (digital screen printing, flexography, finishing and cutting). Its production covers all sectors of adhesive labels: food, pharmacy, cosmetics, perfume, industry, paint, hygiene or automobile. Ludovic Martin, Adesa Chief Marketing Officer tells this story of success in this interview.
Adesa new factory closed to Nimes, in the South of France La nuova sede produttiva di Adesa vicino a Nimes, nel sud della Francia When did Adesa start its business and how did it grow over the years? Adesa was founded by Bruno Carugati, owner of Gravimpress (manufacturer of non-adhesive labels) and his son, Alain. From 1963 to 1974, the company grew in Paris, then Bruno and Alain Carugati decided to move to the South of France, close to the city of Nimes. Most of the employees followed the company, and settled down in the South of France. At the end of 90s, the third generation of the Carugati family (Chrysé Passebois and Brice Carugati, Alain’s children) started to lead the company towards the digital era. In 2019, the company moved to a brand new factory, a few kilometres away from the original location.
Which were the milestones of your company’s development from the market’s point of view? The move to South of France was planned to get closer to winery producers. In 2001 Adesa was one of the first Label printers in the world to deploy HP Indigo digital printing technology (WS4000). In 2009 there was the acquisition of the French company Coquelicot, specialized in luxury packaging, and in 2014 the eCommerce B2B platform, AdesaWeb, was launched. In 2017 Adesa launched the eCommerce B2C/B2B platform Smartlabel and in 2018 one of the first web-to-print store on Amazon. In 2019 we launched also an API dedicated to automated manufacturing of labels & stickers, and we moved to a new factory.
