DECEMBER 2020
EN
MIDDLE EAST: HOW QUALITY AND COMMITTMENT COMBINE TO MAKE FORCE TO BE RECKONED WITH A complete report made by Packaging MEA Magazine in Saudi Arabia and United Arab Emirates: a combination of experience and expertise has made customers glowing about OMET’s machine and team. With customer expectations on the increase, label and flexible packaging print and conversion has opened up more choice and competition. This has benefitted brand owners and buyers as they work closely with printer-converters to create highly innovative package and label formats. Machine builders and OEMs therefore have to deliver greater flexibility and more formats. Agility was once a luxury, but in today’s industry it has become a prerequisite. Accordingly, Italian press manufacturer OMET, through its technology and solutions, can boast of being an innovative label, flexible and carton print and converting machine supplier, and it has the testimonials to attest to this. Machine manufacturers and suppliers must collaborate with clients (printers and converters) as business partners and understand what their customers’ pain points are, and how they can solve the packaging-labelling challenges they face. Packaging MEA spoke with Paolo Grasso, OMET’s Head of Sales – Label Business Unit – to learn how the company earned its places among the leaders in its sector.
Paolo Grasso, OMET Head of Sales for Label & Packaging Division
“There are industrial success stories that are not so simple to tell in just a few words. OMET is one of those”, says Mr. Grasso of a company with more than 55 years of experience. “This success is based on the fast-forward vision of a small Italian entrepreneur who began his business from his home garage. In the decades since, OMET has always paid close attention to innovation and quality, investing in R&D, ideas and simple-touse solutions.” OMET’s success has been shared with the industry, he adds, pointing out that his approach has allowed hundreds of companies to grow, thanks to the innovative solutions on offer. “OMET presses are the technological jewels of this industry. They are not just machines but turnkey solutions enriched with ideas, services and that touch of special care in analysing
special requirements. “We have served more than a thousand customers globally and is among the market leaders of this industry. Its portfolio range is effectively the widest in terms of machines and solutions and with this, OMET offers an opportunity for companies of all sizes; from beginners to the most advanced international players”. The Middle East is one of the fastest-growing regions for OMET. More than 15 presses have been installed in the region in the past 24 months alone, thanks to the collaboration of the local agent Printech Middle East LLC, based in Dubai. Naturally the coronavirus pandemic has slowed this pace, but OMET honoured commitments to install any machines that had been shipped before the lockdown. “This proves the care OMET gives to its partner-customers”, concludes Mr. Grasso. “We are not just a technology provider – OMET cares for the value that businesses deserve“. It is to be expected that Mr. Grasso will sing the company’s praises, but we needn’t take his word for it. Packaging MEA decided to ask six of the company’s most recent customers in the UAE and Saudi Arabia, who have invested in print and converting solutions from OMET.
Mohamed Al Shirawi (CEO) Samuel Natarajan (COO) EMIRATES PRINTING PRESS, DUBAI, UAE Recently, we have invested in a specialised OMET VaryFlex V2 and OMET XFlex X6 combi printing and converting lines. The OMET X6 primarily does our short-run shrink sleeves/UV & water-based mono layer label print jobs. This combi press combines offset, flexo and gravure technologies with inline cold foil and hot stamping embellishment capabilities. The OMET V2 complements our existing Gallus-Heidelberg wide-format rotary press lines. To take care of the narrow web requirement we proceeded with the VaryFlex V2 narrow web press for specialised folding carton packaging print. We are content with OMET’s services and their response time. We have attended their open houses and we have visited installed sites where they have showcased their capabilities and found they are a credible company with good technology. It has been a worthy investment for us.
