Combining the strength of United Tools and Industrial Supply Group, to create Australia’s leading distribution group.
United Supply Co. unites independent stores across Australia, delivering high-quality industrial, tooling, hardware, safety and PPE supplies, across all industries.
Introducing the United Supply Co.
Combining the strength of United Tools and Industrial Supply Group.
Rebuilding a network brand with a fresh approach from 2025.
United Tools will remain in its current form as a Tool Retailing Brand under United Supply Co.
United Supply Co. will replace the Industrial Supply Group Brand.
Members have complete choice of what level they wish to participate in.
Building a revitalized and innovative marketing offer and program.
Bringing the proposed suite of programs and initiatives to life in 2025.
Brand Engagement Options
The choice on branding and engagement is completely yours. These brand and engagement levels have been created to suit all business types.
UNITED TOOLS MEMBER PARTNER
UNITED SUPPLY CO. BRANDED PARTNER
United Tools members keep their existing branding and leverage off the brand equity it has in the retail tooling space. Minor United Supply Co. branding will be available to support participation in the network, activities and programs.
Members have the option to adopt the United Supply Company brand and undergo a full re-brand. United Supply Co. is a tailored brand suited to the industrial market.
FULL MEMBER BRANDED MEMBER PARNTER
Members with established business brands in the industrial market, seeking to remain unchanged. Minor United Supply Co. branding will be available to support participation in the network, activities and programs.
AFFLIATE PARTNER MEMBER BRAND
Affiliated members with limited engagement with the network, activities and programs. Minor United Supply Co. branding will be available to support participation in the network, activities and programs.
Introducing a revitalized marketing offer and program, tailored for success.
Reset the marketing offer and services provided to the membership.
Delivering a ‘United Campaign’ approach, building the Groupwide network.
Introducing three new web platforms including a Group B2C eCommerce Store.
Drive growth by highlighting our expansive range.
Highlighting the memberships industry expertise within the Group to better engage with the end user.
Group eCommerce Store
As a group, we understand that developing, managing and maintaining an eCommerce store is time consuming and costly as an individual business.
For our marketing efforts to also be successful, we need a single point eCommerce store to be able to direct people to find pricing, their local store or to purchase goods through. Launching in early 2025, the Group will be developing and launching a single point website, that will directly compete with other major eCommerce stores.
New B2C eCommerce store managed by the Stealth Group digital marketing team for all members to benefit from.
Link all marketing campaigns, offers and deals to the website.
Members promoted as a stockists and in digital marketing activities.
End users will have the ability to purchase online.
Goods will be distributed and supplied by their local member store.
Create new customer opportunities and sales channels.
Increased foot traffic to the store via click and collect.
A United Approach to Marketing
As we head into 2025, we have repositioned our marketing to be more efficient, effective and impactful to all members.
Members will have the opportunity to participate in both Groupwide and tailored store campaigns.
United Supply Co. will run four major Groupwide campaigns per annum, each including a major catalogue.
United Supply Co. will also run new Monthly Hot Offer promotions and other Monthly Minor campaigns.
Members can run two instore campaigns, per year, of their choice, supported by the Group.
Members can participate in the new Group B2C eCommerce store planned for 2025.
Members will have full access to a host of marketing collateral and services including;
Advice and best practice recommendations on digital marketing activities.
A suite of in-store collateral to assist with promotions and sales events.
Social media management and posts.
EDM’s and Text Messaging to your customer database.
Additional support with campaigns and in-store sale events.
Best practice recommendations for your eCommerce store.
*The marketing team will need access to your database and social channels to assist with these activities.
United Campaign Program
Four Quarterly Major Campaigns Per Year
Major Quarterly campaigns and promotions to replace the ISG and United catalogues. Includes print and digital catalogues, online promotions, social media activity, EDMs, digital advertising, point of sale and promotional prizes to entice end users.
Monthly Hot Offers and Promotions
Monthly Hot Offers and Promotions designed to move quickly with market trends and pricing. TMD are working closely with suppliers to provide exclusive “Deals and Offers”, to promote to end users. A twopage Hot Offers flyer will be provided to all members and stores, along with digital advertising, EDMs and other supporting marketing.
Next Steps
Finalise United Supply Co. Brand.
Rebrand of Industrial Supply Group to United Supply Co.
Finalise detailed 2025 marketing program and offer for the membership.
Commence new quarterly campaign and monthly promotional programs.
Introduce the new and improved Centralised Buying Program and launch of Force Technology products.
Launch of the members Loyalty Rewards Program.
Continue build of new United B2C eCommerce Store – Due February 1st 2025.
Continue build of new ToolHire software and eCommerce platform – Due February 1st 2025.
Mel Mangos General Manager Eastern Region mmangos@tradememberdirect.com.au
Jess Christo – Group Manager – Marketing & Communications jchristo@stealthgi.com
Rebecca Rudman – Member Support Lead rrudman@tradememberdirect.com.au
