HOLIDAYS & SOCIAL MEDIA SHOPPING REPORTS WINTER 2011
By Julie Diaz-Asper
Founder/CEO GigCoin - Where the Social Web gets Gigs www.gigcoin.com GigCoin offers a platform to hire & manage influencers for research,campaign execution, content, community management, mystery shopping and more.
25+ Influencers participated in the GigCoin Holiday and Shopping survey 2011. Here are highlights from the survey: • 8 0%+ felt that holiday season social media campaigns helped increase awareness and impacted their purchasing decision.
Sound bites from Influencers: Impact of Holiday Social Media Campaigns?
• 77%+ liked/followed brands because of a good deal. • 9 0% are shopping online and using social media and mobile
“Yes, because its the time of year I am looking for
apps to find deals and get gift ideas.
gift, decorating, party planning ideas. I am more
• G ift ideas, tips for entertaining, deals, contest and evoking
open to try or like a new brand.”
“old/warm memories” were viewed as effective campaign techniques. • I nfluencers cautioned that social media needs to be year round and deliver value (discounts, free shipping, prizes, tips, “experiences”) to have an impact.
“I’m always looking for free shipping or discount promo codes that I can use when shopping online. This applies all year, but more during the holiday season. Sometimes brands post special discounts for their Facebook fans or Twitter followers, and I’m all over that! I also like entering their contests on Facebook and Twitter. So easy to enter and my chances are usually pretty good..”
“As a customer, I prefer brands that are engaging year-round than just a one season. I think it’s a waste of a like when brands have a fan page for just one campaign then they abandon it.”
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FIRST EDITION 2011
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