LATINO New York Magazine
ESTABLISHED: 2006
MEDIA KIT FREQUENCY: MONTHLY
LATINO NEW YORK MAGAZINE ONE OF ITS KIND IN THE CAPITAL REGION
Latino New York Magazine is the only monthly Spanish and English publication in New York’s Capital Region. Distributed in more than 200 locations in 5 local counties, it reaches an average readership of around 20,000 people every month. In addition to subscribers, the magazine is also posted online to an estimated local and statewide readership of 20,000 readers. Our mission is to keep communities informed and educated on issues affecting latino and other communities in the Capital Region, the State of New York and the world. Our goal is to every month improve the quality of the content as well as the consistency and look of our product to make sure that it is more appealing and desirable to our readers and to our costumers with every issue published.
AD SIZES 8.5 x 11” Full page bleed
7.5 x 10” Full page framed
3.8 x 10” Half page vertical
7.5 x 5” Half page horizontal
3.7 x 4.5” Quarter Page 3.5 x 2” Business Card
2.8 x 10” Third page vertical
7.5 x 3” Third page horizontal
COMPLETE COVERAGE OF EVENTS OF INTEREST AND ACHIEVEMENTS FROM OUTSTANDING PEOPLE IN THE AREA
AD RATES Back Cover Full page bleed (8.5 x 11” trimmed size)...............1800.00 Full page framed (7.5 x 10”)............................... .......1500.00 Inside Front Cover Full page bleed (8.5 x 11” trimmed size)...............1400.00 Full page framed (7.5 x 10”).................................. ....1375.00 Inside Back Cover Full page bleed (8.5 x 11” trimmed size)....... .......1400.00 Full page framed (7.5 x 10”)......................................1375.00 Centerfold (both pages) Full page bleed (17 x 11” trimmed size)................2800.00 Full page framed (16 x 10”)................................... ....2600.00 Centerfold (specify left or right page) Full page bleed (8.5 x 11” trimmed size)...............1400.00 Full page framed (7.5 x 10”).......................................1300.00 Full Page Full page bleed (8.5 x 11” trimmed size)...............1200.00 Full page framed (7.5 x 10”)......................................1000.00 Half Page Half page vertical (3.8 x 10”).......................................750.00 Half page horizontal (7.5 x 5”)....................................750.00 Third Page Third page vertical (2.8 x 10”).....................................500.00 Third page horizontal (7.5 x 3”)..................................500.00 Quarter Page Quarter page (3.7 x 4.5”)...............................................400.00 Business Card Business Card (3.5 x 2”).................................................150.00 Business Directory Four lines, one column (three-column format).......50.00
We celebrate and showcase successful stories among the community
LATINO New York Magazine
MARCH
FEBRUARY
JANUARY
EDITORIAL CALENDAR
EMPLOYMENT ISSUE Material Deadline: 12/09/12
THE BUSINESS ISSUE
Latino owned Businesses in the Capital Region.
Material Deadline: 1/11/13
THE EDUCATION ISSUE Educational opportunities available in the Capital Region Scholarships and other financial opportunities available in the area. Latino students in local Colleges and Universities Material Deadline: 2/10/13
Nicolas Morales State Farm Insurance Agent Cover 2011
Maria Neira Vice President NYSUT
MAY
APRIL
THE HEALTH ISSUE Material Deadline: 3/09/13
Christine Puvliose, Md
Vice President For Patient Services Upper Hudson Planned Parenthood
Cover 2012
THE FAMILY ISSUE Fun summer things to do as a family • The future of the Latino family Material Deadline: 4/09/13
David Brown President/CEO of the Capital District YMCA Cover 2011
JUNE
THE ARTS & ENTERTAINMENT ISSUE Latinos in Media in the Capital Region Latinos artists in the Capital Region
Material Deadline: 5/09/13
Roxanna Melendez Director of the Student Wellness Center at New York City College of Technology. She is also an artist
LATINO New York Magazine
JULY
EDITORIAL CALENDAR
THE LATINOS ACHIEVERS ISSUE Feature on the Capital Region’s Latino’s Best & Brightest: Who are they and what is in their future?
DECEMBER
NOVEMBER
OCTOBER
SEPTEMBER
AUGUST
Material Deadline: 6/11/13 THE FIESTAS & FESTIVALES ISSUE Coverage of all of the Latino festivities in the Capital Region Material Deadline: 7/09/13
THE HISPANIC HERITAGE MONTH. Part I Coverage of local, state and national events related to the Hispanic Heritage month celebration Material Deadline: 8/10/13
Coverage of YMCA Black and Latino Achievers in 2010
Coverage of Hannaford Hispanic Heritage Celebration 2010
Coverage of Albany Latin Festival Gala / Fundraiser 2012
LATINO LEADERSHIP Latinos leaders in politics and community issues Material Deadline: 9/10/13
THE GIVING ISSUE Latinos who help those in need in our community Organizations which help those in need in our community Material Deadline: 10/09/13
Cesar Perales New York Secretary of State Cover 2012
Paula Stopera President/CEO CAP COM Federal Credit Union Cover 2011
THE CHILDREN ISSUE Material Deadline: 11/09/13 LatinFest participants
TARGET MARKET
COVERAGE MAP: ALBANY, NEW YORK
SARATOGA SPRINGS 12866
STILLWATER 12170
BALLSTON SPA 12020
NY1 BURNT HILLS 12027
MECHANICVILLE 12118
BALLSTON LAKE 12019
ROUND LAKE 12151
SCOTIA 12302
CLIFTON PARK 12065
NY2
WATERFORD 12188
12308 12305
SCHENECTADY 12306
SCHENECTADY 12309
12307
COHOES 12047
12304
GUILDER LAND 12084
ALTAMONT 12009
NEWTONVILLE
ALBANY 12205
WYNANTSKILL 12198
06 7
12208 12209
SLINGERLANDS 12159
FEURA BUSH 12067
12204
122
NY4 VOORHEESVILLE 12186
NY5
LOUDONVILLE
NY3
ALBANY 12203
12183
1220
GUILDERLAND CENTER 12085
TROY 12180
WATER VL 12189 IET
LATHAM 12110 SCHENECTADY 12303
TROY 12182
DELMAR 12054
12202
GLENMONT 12027
RENSSELAER 12144
WEST SAND LAKE 12196
EAST GREENBUSH 12061
SELKIRK 12158 S. BETHLEHEM 12161
DISTRIBUTION • Troy: Zip-Code 12180 (22,009 households) • Albany: Zip-Codes 12203 & 12208 (22,913 households) • Albany & Schenectady: Zip-Codes 12202, 12206, 12210 & 12308 (22,567 households) • Clifton Park & Schenectady: Zip-Codes 12065, 12304 & 12307 (28,702 households)