2022 proposition/ hybrid learning modality
DCM _ SEMESTER COLLECTIONS
TDP IV : MODULE 3 _ COLLAB
WHO I AM
My name is Catalina Cosentino, I am 21 years old; I graduated with a degree in Fashion Design and Communication at Intregra Escuela Pablo Giménez. They teach us from theoretical knowledge to practical projects that will allow us to develop collections and the integral communication of our own brand.
In design the area will be the Creative Direction, which consists of being part of work teams to carry out innovative and relevant projects for the national and international market. They also give us the necessary tools to be able to recognize the different textiles and from them generate interesting pieces.
With my studies and courses over time I was able to develop skills such as program management and the relationship with people. with people.
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2 Who I am .................................................... 1 EEE(i) ...................................................... 4 - 5 Inspiration words ..................................... 6 - 7 Moodboard .............................................. 8 - 9 Consumer profile ................................... 10 - 15 Logo creation ........................................ 16 - 21 Color palette and typography ................ 22 - 23 Possible communication ........................ 24 - 25 Mockups ................................................. 26 - 27 INDEX
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EEE(i) is a brand that is inspired by everything that is a "no" for society. Its name comes from the words EXAGERATION, EXPERIMENTATION AND EMPOWERMENT. Words that inspire and identify me. It is born from a great mistrust and from there it transforms into a constant struggle to discover the acceptance and freedom of myself.
EEE (i) symbolizes and expresses everything that people cannot do or are afraid of. The brand is a constant experience from the moment one puts on a garment to its communication.
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EXAGERATION
Different
Unreal
Destruction
Elegance
Extreme Confidence
Abundance
Expression
Bizarre
Strength
Domination
inspiration
music
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Fullness
Freedom simplicity
Inclusion
Experience ordinary
Struggle embrace
Power Transformation
well being
Self-esteem
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Acceptance EMPOWERMENT
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CONSUMER PROFILE
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This consumer is a creative, free and extremist consumer. He lives in his own world with his own rules, which help him to be more creative and to help him to be more creative and have the ability to accept and adapt with others. acceptance and adaptation with others.
The bizarre, the different, the abundance, the experience and the confidence are part of this person's daily life. There is no pigeonholing of what is possible and what is not, there is no limit to expression. There is no limit to ideas. This consumer is always looking for the latest but at the same time timeless.
Unique garments that make him/her unique.
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KEYS OF THE CONSUMER PROFILE
In 2024, this group will transform the search for perfection by the desire to be present, to organize their social and work life and to invest in enjoying time.
We are moving from an unprecedented era to a difficult time of trying to make the most of time. The coping mechanism for the world of the Memory Makers has been to anchor ourselves in the past because the past does not change. It is stable..
But many of those who took refuge in the past as a respite from the present were overcome by feelings of guilt and remorse. In addition, there were feelings of remorse during the confinements, as many people questioned the course of their lives. The emotional stress of the past drives this group to make up for lost time and even lost memories.
Studies show that stress can affect how memories are formed, which means that, over time, we tend to lose them.
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The Memory Makers
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For the Memory Makers, aging well is not a matter of vanity, but rather of prolonging their life to enjoy it. Products that enable them to "age well" will be a priority, whether it's spending time with loved ones, enjoying new hobbies or simply finding moments to sound awake. This offers many untapped opportunities in the beauty, food and beverage and technology markets.
As we discussed in Shopper Forecast 2022, new companies are catering to shoppers looking for niche markets that meet their needs. While new brands are emerging, this is an excellent opportunity for established firms to strategize for 2024. Product designers must focus on universal and inclusive design that can address the diversity of needs.
Inclusion has many facets and should embrace people with different cognitive, sensory, physical or developmental abilities. Consider changing your model early in the design process to meet broader and more diverse needs.
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EXAGERATION
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EMPOWERMENT
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The process for this logo was to take the photos of the different E's separately.
Then in Photoshop, we proceeded to remove the background and leave only the letter.
The final result of the logo
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eee_ EEE (i) eeei.com 25
Store 26
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packaging tag
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